Very true, Devin!
With programmatic advertising, there are so many variables that go into how our partners are bidding on sites and seasonality is just one of them. Niche, audience demographic, size, etc., all play a role.
It’s great to hear that you’ve been experiencing a steady climb in revenue since coming to Mediavine! This is right in line with what we usually see: a ramp up period of 90 days for our premium ad partners to get to know your site and decide how they want to bid. After the initial period, things typically level off and more traditional factors, like seasonality, start to play more of a role.
Glad you’re with us! Let us know if you ever have questions or want to talk optimization (it’s one of our favorite topics:)
~Jenny, Mediavine Marketing Associate

November 2017 was my first month with ads on my site and I was blown away that I’d been letting this revenue just slip by every month. December 2017 was even better.

Then I read this article. I thought, ‘well, I knew the party had to end.” However, to my surprise, January was even better!

So far, each month has gotten better and better!

We are quite excited about 2018 and are all looking forward to a great year! Best wishes to you from all of us at Mediavine!

Have a best year yet!

Best wishes,
Love