{"id":10007,"date":"2019-03-20T15:42:48","date_gmt":"2019-03-20T20:42:48","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10007"},"modified":"2020-09-08T10:37:12","modified_gmt":"2020-09-08T15:37:12","slug":"publisher-interview-sorey-fitness","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/","title":{"rendered":"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Jenny Guy<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-03-20T15:42:48-05:00\">March 20, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">At Mediavine, we&#8217;re big fans of collaboration. We&#8217;ve got several publishers who believe they&#8217;re better together!\n\nFrom world travelers like Andrzej and Jolene of <a href=\"https:\/\/www.mediavine.com\/interview-wanderlust-storytellers\/\">Wanderlust Storytellers<\/a> and Laurence and Jessica of <a href=\"https:\/\/www.mediavine.com\/interview-finding-the-universe\/\">Finding the Universe<\/a> to healthy living experts like Christel and Tobias of <a href=\"https:\/\/www.mediavine.com\/publisher-interview-christel-oerum-of-diabetes-strong\/\">Diabetes Strong<\/a>, we&#8217;ve talked to many of our publishers who are dynamic duos.\n\nToday we were fortunate enough to sit down with one of our more fabulous blogging pairs, Kim Sorey and Kalee Dillard, the mother and daughter team behind the healthy lifestyle and exercise site <a href=\"https:\/\/soreyfitness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sorey Fitness<\/a>.\n\nWelcome to the Mediavine blog, ladies!\n\n<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10014\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-735x738.jpg\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"738\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-735x738.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-150x150.jpg 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-299x300.jpg 299w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-768x771.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-458x460.jpg 458w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-200x200.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-320x320.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII.jpg 1070w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Tell us a little bit about yourself, your family, and your everyday life.<\/h2>\nWe\u2019re mother\/daughter and best friends. We both live in Nashville, and we love being able to explore the growing city!!\n\nWe love getting to travel as well. We love a great beach trip or getting to experience a new city. New York City is probably our favorite right now!\n\nWe also love to workout and also relax with our pups. Kim has a toy poodle, and I have a Shih Tzu.\n\nI\u2019m also married to an amazing man, Jake. He is so great with our business and encouraging us!\n<h2>How did you get started blogging?<\/h2>\nMy mom has always been an example of healthy living to me. She has worked out at home and chose healthy foods 80% of the time since I can remember.\n\nAfter I graduated college, I really wasn\u2019t sure what I wanted to do. I have a degree in Marketing, Finance and a Masters in Education, but nothing really felt like me.\n\nSo when my mom suggested that we start sharing our approach to healthy living and balanced eating, I was on board! That\u2019s how Sorey Fitness started!\n<h2>How long have you been a Mediavine publisher? How did you first hear about us? What drew you to Mediavine as a partner for display advertising?<\/h2>\nWe\u2019ve been a Mediavine publisher since late August 2017. We heard about Mediavine from Sarah Jane Parker from <a href=\"https:\/\/thefitcookie.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Fit Cookie<\/a>, and we were so excited!\n\nWe had no experience with ads besides adding them in ourselves \u2014 which was not productive or profitable! When she told us about Mediavine and how simple they made it, we were in!\n\nWe loved the idea of working with a company that cared about their publishers and also provided a way to make an income doing what we love!\n<h2>Describe your experience with Mediavine. What do you love about working with us?<\/h2>\nYou guys seriously care, a lot! Mediavine is also a seriously great blend of creative and detail-oriented people. Anytime we have had a question, you\u2019ve been there.\n\nWe\u2019ve learned so much from the company this year, and the community you all have created is such a blessing. The bloggers we\u2019ve met because of Mediavine has been game-changing on so many levels.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10010\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III-735x1103.jpg\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"1103\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III-735x1103.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III-768x1152.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III-307x460.jpg 307w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-III.jpg 1380w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How has your Mediavine ad revenue changed your life for the better?<\/h2>\nOur income took a hit in 2017. Our mojo was down, and we were praying for an opportunity to get back to where we had once been. Shortly after, we heard about Mediavine!\n\nThe ad revenue has helped us get back on track and even invest in our business! We\u2019ve been able to hire a graphic designer and programmer to update our blog, bought video equipment to create a home studio (year of video!), and sleep easier knowing we have this stream of income coming in each month!\n<h2>How do you think the blogging industry has changed since you started your website?<\/h2>\nThere are more healthy living blogs now than when we started. Which you could look at two ways \u2014 you have more competition or more of a community. We tend to look at it as a blessing because we now have more people to connect with, learn from and collaborate with!\n\nSocial media has also changed so much, and I think that affects the blogging industry too. Trying to get your message out now takes a little more creativity and consistency than it used to.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10012\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V-735x490.jpg\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-V.jpg 1380w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What are the best and worst parts of blogging for you?<\/h2>\nThe best part is probably the ability to set your own hours. We also love being able to connect and help people, but you could find that in several different jobs. So the ability to live life on your own terms and help people is truly amazing.\n\nIronically, the worst part of blogging is that it\u2019s all on you at the end of the day. I\u2019m one to work longer hours, get focused on things that probably don\u2019t matter (adding alt text to every image from 3 years ago), and have a list of 100 keywords I could write about. This can get overwhelming! So I\u2019ve learned to make a list of all of my ideas, and then put them into a tracking service like Asana with due dates. This helps me set limits and work hours!\n<h2>What has been your biggest success as an influencer?<\/h2>\nSeeing our traffic go up this year has been so exciting. We\u2019ve blogged since 2011, and this year we\u2019ve grown our traffic 3.3x what it was last year! We\u2019ve also experienced a higher traffic growth this year than any other!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10013\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-735x734.png\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"734\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-735x734.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-301x300.png 301w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-768x767.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-461x460.png 461w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-200x200.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-320x320.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-480x480.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI-720x720.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VI.png 1076w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What are the most popular 3 posts on your blog?<\/h2>\nSince a lot of our traffic is from search engines, I can\u2019t say they represent our blog completely. With that said, bring on the visitors! They\u2019ll get to know us when they get to our site!\n<ul>\n \t<li><a href=\"https:\/\/soreyfitness.com\/nutrition\/21-day-fix-recipes\/\" target=\"_blank\" rel=\"noopener noreferrer\">21-Day Fix Recipes<\/a><\/li>\n \t<li><a href=\"http:\/\/soreyfitness.com\/fitness\/21-day-fix-autumn-calabrese\/\" target=\"_blank\" rel=\"noopener noreferrer\">21-Day Fix Autumn Calabrese<\/a><\/li>\n \t<li><a href=\"https:\/\/soreyfitness.com\/beachbody-2\/80-day-obsession\/\" target=\"_blank\" rel=\"noopener noreferrer\">80-Day Obsession<\/a><\/li>\n<\/ul>\n<h2>What are your 3 personal favorite posts on your blog?<\/h2>\nI love our post on <a href=\"https:\/\/soreyfitness.com\/nutrition\/healthy-meal-plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">healthy meal planning<\/a> because I really feel like it showcases our personality while offering a lot of value.\n\n<a href=\"https:\/\/soreyfitness.com\/life\/organize-your-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">17 Keys to Living Happier &amp; Healthier<\/a> is another favorite. It really is a compilation of all of the lessons we\u2019ve learned over the past few years \u2014 whether it be physically or mentally.\n\nThe other post would be our <a href=\"https:\/\/soreyfitness.com\/21-day-challenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">21-Day Challenge<\/a>. It\u2019s where we get to go a step further than writer and reader. We actually showcase some of our readers&#8217; results from the exercise and nutrition plans we recommend. Seeing their transformations and getting to work with other people is really cool!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10011\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV-735x490.jpg\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-IV.jpg 1380w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What tools and resources do you use to manage your blog? What could you not live without? Why?<\/h2>\nWe try to keep it pretty simple! We use WordPress and chose a great host that offers 24\/7 service and free backups. We use Yoast to make sure we\u2019ve done a little SEO on each post.\n\nWe also love Tailwind for Pinterest! Asana and the free version of SEMrush help us track and find new keywords to create content.\n\nWe also have an amazing programmer we work with, and this is so helpful because we\u2019re not very tech-savvy!\n<h2>What is your biggest traffic source? What strategies have you used to make that your top traffic source?<\/h2>\nGoogle.\u00a0We\u2019ve always used basic SEO practices. I don\u2019t know how we knew to do that in the beginning, but once we saw search engine traffic we were hooked!\n\nWe love Josh &amp; Amber\u2019s <a href=\"http:\/\/theoryofcontent.com\" target=\"_blank\" rel=\"noopener noreferrer\">Theory of Content<\/a> podcast for SEO tips, as well as Yoast for a general guideline.\n\nPinterest is our second traffic source. We\u2019ve hired Pinterest \u201cexperts\u201d in the past, but it\u2019s never really worked out for us. Now, we listen to Kate Ahl\u2019s <a href=\"http:\/\/simplepinmedia.com\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Pin Media<\/a> podcast, and we use her tips along with Tailwind.\n\nWe schedule probably 30 pins a day and don\u2019t stress too much over how much is our content versus someone else\u2019s. We just focus on pinning good content and being consistent about it. We also love Tribes!\n<h2>Do you have any advice for bloggers on how to grow their traffic?<\/h2>\nThe main piece of advice is to be patient and consistent with your blog.\n\nOne of the big lessons we learned was that sometimes a keyword can be searched for a lot and then just drop off. One way to combat that and continue to grow is to find other keywords in your niche and keep creating new content.\n\nWe aim for two to three new posts per week that are searched for at least 1000 times per month and have a pretty low (50-70%) competition rate. We find those keywords by doing searches on SEMRush.\n\nAlso, focus on where you are strongest. I love creating content. Promoting it is another story. We spent so much time trying to get Facebook &amp; Instagram \u201cto work\u201d this year. Going forward, we\u2019re going to focus on our strengths \u2014 key words for SEO and Pinterest! That\u2019s where we\u2019re strong, and that\u2019s what is bringing us new readers.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10009\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II-735x1103.jpg\" alt=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" width=\"735\" height=\"1103\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II-735x1103.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II-768x1152.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II-307x460.jpg 307w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-II.jpg 1024w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Anything else you&#8217;d like to add to help other bloggers grow?<\/h2>\nSometimes we get wrapped up in little details or a strategy some \u201cexpert\u201d throws out there \u2014 let that stuff go. Focus on what is working for you, and make doing more of that your focus everyday. Don\u2019t be afraid to push outside of your comfort zone. Invest in yourself, talk to someone new, write about something you\u2019ve wanted to talk about but were nervous to \u2014 it\u2019ll all be okay, and you\u2019ll grow from it!\n<h2>Name something on your bucket list.<\/h2>\nWrite a New York Times Best Seller together. I think the idea also frightens us, but it would be so cool to be able to share what we\u2019ve learned with so many people.\n<h2>What&#8217;s your favorite place you&#8217;ve ever visited and why?<\/h2>\nOh that\u2019s hard! We love New York City at Christmas, but we are also totally okay hitting the beach! We just visited Cabo, and that was amazing.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/2875edc4d6ef18dd6b3f2b24506abf4dc90d5f5478ea1818719e684269330fe0?s=96&#038;d=blank&#038;r=g' 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7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts 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Despite the roller coaster ride this year has been, our Mediavine publishers continue to impress us with their resiliency, even in the midst of a global pandemic! In&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Jasmine Dhillon Interview: Content During COVID\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg\" class=\"attachment-large size-large\" alt=\"essential oils on a towel to make your own hand sanitizer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg 700w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-640x427.jpg 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Cari Dunn Interview: Content During COVID<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Sep 2, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If there is something we can count on throughout this year, it&#8217;s that our Mediavine publishers continue to show their resiliency, even throughout a global pandemic! We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 At Mediavine, we&#8217;re big fans of collaboration. We&#8217;ve got several publishers who believe they&#8217;re better together! From world travelers like Andrzej and Jolene of Wanderlust Storytellers and Laurence and Jessica of Finding the Universe to healthy living experts like Christel and Tobias of Diabetes Strong, we&#8217;ve talked to many of our&#8230;<\/p>\n","protected":false},"author":44456,"featured_media":22172,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16,82],"tags":[],"audience_post":[],"class_list":["post-10007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-publisher-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness - Mediavine<\/title>\n<meta name=\"description\" content=\"We interviewed Kim Sorey and Kalee Dillard, the mother and daughter team behind the healthy lifestyle and exercise site Sorey Fitness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\" \/>\n<meta property=\"og:description\" content=\"We interviewed Kim Sorey and Kalee Dillard, the mother and daughter team behind the healthy lifestyle and exercise site Sorey Fitness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T20:42:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T15:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-735x738-sm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jenny Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenny Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\"},\"author\":{\"name\":\"Jenny Guy\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/bbc0e834ad06eaa7e8824974ee35cb5d\"},\"headline\":\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness\",\"datePublished\":\"2019-03-20T20:42:48+00:00\",\"dateModified\":\"2020-09-08T15:37:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\"},\"wordCount\":1666,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Sorey-Fitness-VII-735x738-sm.png\",\"articleSection\":[\"Interview\",\"Publisher Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-sorey-fitness\/\",\"name\":\"Publisher Interview: Kim Sorey and Kalee Dillard of Sorey Fitness - 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