{"id":10046,"date":"2019-03-22T11:48:25","date_gmt":"2019-03-22T16:48:25","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10046"},"modified":"2020-09-08T10:35:37","modified_gmt":"2020-09-08T15:35:37","slug":"baking-a-difference","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/baking-a-difference\/","title":{"rendered":"Baking a Difference: How A Publisher Found Her Calling in Blogging"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Baking a Difference: How A Publisher Found Her Calling in Blogging<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-03-22T11:48:25-05:00\">March 22, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Every day at Mediavine, our favorite thing is to hear how blogging changes lives.&nbsp;\n\nWhether it&#8217;s learning new skills that can shape your career or earning a full-time income from things like sponsored work and <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">Mediavine ad revenue<\/a>, being a publisher is a pretty awesome job.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10086 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/betsy-eves-300px.png\" alt=\"Betsy Eves of JavaCupcake\" width=\"300\" height=\"340\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/betsy-eves-300px.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/betsy-eves-300px-265x300.png 265w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>That&#8217;s why we loved hearing how our publisher Betsy Eves of <a href=\"https:\/\/javacupcake.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">JavaCupcake<\/a> has been teaching others what she has learned about blogging.&nbsp;\n\nBetsy currently works&nbsp;at <a href=\"https:\/\/www.operationgratitude.com\/\">Operation Gratitude<\/a> as the Wounded Hero &amp; Caregiver Program Director, but she also teaches blogging classes to the military community through her work at the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dogtaginc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dog Tag Inc.<\/a><\/span> Fellowship Program and the <a href=\"https:\/\/www.elizabethdolefoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Dole Foundation<\/a> Military and Caregiver Fellows.&nbsp;\n\nShe asked us to contribute by taking part in a recent Blogging 101 webinar and an upcoming workshop in Washington, D.C. (More on these below!) We in turn asked Betsy to come on the Mediavine blog to share her story, as well as how she helps people in the military community find their voices, empowering them to blog and make a bigger impact on their community.&nbsp;\n\nThank you for joining us, Betsy, and for the important work that you do!&nbsp;\n<h3><span style=\"font-weight: bold;\">How my love of Baking lead to a Greater Calling<\/span><\/h3>\nIt was 1986, the Christmas music was playing, the green and red lights twinkling on the tree, and the sweet smell of fresh baked cookies swept through the house. My mother, wearing her flour covered apron, cracked eggs into the bowl as I stood on the step stool at the kitchen counter.\n\nCovered in butter and powdered sugar myself, I watched my mother turn the mixer on and combine the eggs into the butter.\n\nShe was making our traditional <span style=\"text-decoration: underline;\"><a href=\"https:\/\/javacupcake.com\/2013\/11\/frosted-sugar-cookies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Christmas sugar cookie<\/a><\/span> recipe from the 1960s Betty Crocker Cookie Book and I was anxious for my turn to press the shiny, metal, gingerbread man-shaped cutter into the dough.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/993bf58f-6c6a-43de-b74f-3f5ed2900831_baking-christmas-cookies-12190.jpg\" alt=\"Adding sprinkles to sugar cookies.\" width=\"735\" height=\"1067\">\n\nMy love of baking began with these moments in the kitchen with my mother and have stayed with me as I grew into an adult with a family of my own.\n\nFast forward to 2009 and my husband, a U.S. Army Soldier, was deployed for his second deployment to Iraq and I\u2019m a stay-at-home mom raising our then 9-year-old daughter while trying to keep my mind off of war and keep busy.\n\nFood blogs were everywhere and I found myself inspired by <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.unicornlove.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cakespy<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bakerella.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bakerella<\/a><\/span>, and <span style=\"text-decoration: underline;\"><a href=\"http:\/\/cupcakestakethecake.blogspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cupcakes Take the Cake<\/a><\/span> to dive into the world of blogging and try my hand at creating content myself.&nbsp;\n\nBlogging started out as a hobby as I would post about my cupcake-baking adventures in the kitchen, as well as the bakeries and cupcake shops in my community on my blog <span style=\"text-decoration: underline;\"><a href=\"https:\/\/javacupcake.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">JavaCupcake<\/a><\/span>. My friends and family quickly dubbed me the \u201cCupcake Lady\u201d and I was being asked to bake for events and parties.\n\nOver the years, as I honed in on the art of blogging, sponsorship opportunities started coming my way and I added ads to my site. People were looking to The JavaCupcake Blog for recipes, tutorials and travel tips and I immersed myself into learning everything I could to become a successful blogger.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/7a6d4cae-dffc-4b8e-8990-60ba3031a91b_pasted20image200.png\" alt=\"Cupcakes baked in ice cream cones, topped with colorful frosting.\" width=\"735\" height=\"467\">\n\nI joined the Mediavine family in April 2016 and immediately was impressed with how they ran their business.\n\nIt didn\u2019t just feel like they were running my ads, it felt like the Mediavine team was truly invested in my success as a publisher and blogger. They were constantly producing <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mediavine.com\/blog\/\">their own blog content<\/a><\/span> that empowered me to make changes and updates to my own blog.\n\nThese changes had one focus: Create the best possible experience for the user that would in-turn generate more revenue for me.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/6defffef-b2c1-4a22-98bf-e893c1e9de3f_EvesFamily2.jpg\" alt=\"Betsy Eves and family.\" width=\"735\" height=\"640\">\n\nSeven years later, my husband is being medically retired from the military due to PTSD and a traumatic brain injury and I find myself at a professional crossroads.&nbsp;\n\nTake my blog \u201cto the next level\u201d and make it a full time income or do something else?\n\nUltimately, after completing an entrepreneurial fellowship at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dogtaginc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dog Tag Inc.<\/a><\/span> and earning a Certificate of Business Administration from Georgetown University, I decided to take what I had learned blogging and teach it to others.\n\nI started the marketing and events firm, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/becreativeconsulting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Be Creative Consulting, LLC<\/a><\/span>, where I help other military and veteran entrepreneurs, small businesses and nonprofits create and expand their online and social media presence.&nbsp;\n\nMy love of baking had evolved into a love of teaching and helping others in my military community to learn, grow and succeed.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/6292afe5-de75-410a-9a5d-7782b571bb13_42919058_10108321923924648_4018372072152498176_o.jpg\" alt=\"Betsy Eves at Dog Tag Bakery, teaching military spouses about blogging as a profession.\" width=\"735\" height=\"640\">\n\nI was teaching my clients a mix of personal experience, wisdom, what I had learned from professional training and best practices from Mediavine. So it only made sense to bring Mediavine on as a partner and start teaching others together.&nbsp;\n\nIn January 2019, Mediavine co-founder Amber Bracegirdle and I presented together the first Blogging 101 webinar to the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.elizabethdolefoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Dole Foundation<\/a><\/span> Military and Veteran Caregiver Fellows. You can watch it here:&nbsp;\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/UvpYzMUXX7s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nIn April 2019, we\u2019ll teach our next workshop to a group of service-connected disabled veterans, caregivers and spouses at the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.dogtaginc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dog Tag Inc.<\/a><\/span> Fellowship Program in Washington, DC.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/abfce19b-623b-4a67-93be-589385369814_pasted20image200.png\" alt=\"A graphic introducing Betsy Eves, of Be Creative Consulting, LLC, and Amber Bracegirdle, Mediavine.\" width=\"735\" height=\"827\">\n\nBlogging is more than just words. It is more than ad revenue. And it\u2019s more than a hobby.\n\nBlogging gives a voice to this segment of the military community who hasn\u2019t always had the opportunity to advocate for themselves and share their stories.\n\nEmpowering the military community through blogging has become my greater calling and feel extremely blessed to be partnering with Mediavine to do it.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size 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10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png\" 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Every day at Mediavine, our favorite thing is to hear how blogging changes lives.&nbsp; Whether it&#8217;s learning new skills that can shape your career or earning a full-time income from things like sponsored work and Mediavine ad revenue, being a publisher is a pretty awesome job.&nbsp; That&#8217;s why we loved hearing&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60],"tags":[],"audience_post":[],"class_list":["post-10046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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