{"id":10166,"date":"2019-04-01T08:21:13","date_gmt":"2019-04-01T13:21:13","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10166"},"modified":"2020-09-08T10:28:42","modified_gmt":"2020-09-08T15:28:42","slug":"ad-cube","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/ad-cube\/","title":{"rendered":"The Ad Cube: SIX Times the Revenue"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">The Ad Cube: SIX Times the Revenue<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-04-01T08:21:13-05:00\">April 1, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">At Mediavine, we\u2019ve always prided ourselves on being more than an ad management provider.\n\nOur mission is building sustainable businesses for content creators, and to that end, we&#8217;re constantly trying to strike a perfect balance &#8211; helping websites grow quickly, yet holistically and efficiently through engaging content and rising traffic.\n\n<!--more-->\n\nThis means taking into account not only short-term revenue needs, but a long-term growth strategy for publishers. It also means taking into account the needs of the advertisers who ultimately support them, and not sacrificing the experience of the end user.\n\nIt can feel like walking a fine line, for sure, but if it were easy, everyone would do it. To stay true to these core principles, we\u2019ve adopted the best practices of industry leaders like Google. We\u2019ve joined the Coalition for Better Ads. We use only the strictest standards when determining placements for any ad units displayed on Mediavine sites.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7206 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers-730x460.jpg\" alt=\"A group of people gathered in a meeting room, conversing.\" width=\"730\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers-730x460.jpg 730w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers-441x278.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers-768x484.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers-735x463.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/advertisers.jpg 800w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/>\n\nInnovation has always been a hallmark of the Mediavine experience as well, though, and we recently got to thinking: What if all of these major players are missing the point?\n\nWhat if instead of asking where do we place ads \u2026 we asked WHEN?\n\nWhat if we told you \u2026 by challenging ourselves and pursing this bold line of thinking, our engineers changed the paradigm altogether? That they developed a revolutionary product that will make us true industry pioneers as we take ad optimization to the next level?\n\nThe next dimension, if you will.\n\nWe\u2019re beyond stoked to announce that we&#8217;ve found a way to INCREASE EARNINGS SIXFOLD \u2014 that\u2019s right, six \u2014 without adding a single new ad placement on any website.\n\nWelcome to the AD CUBE.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BbQHUEPrEaw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nSix times the impressions. Six times the RPM. A groundbreaking ad experience that web users, publishers and advertisers alike are already mesmerized by in early beta testing.\n\nYou know what they say: Most ideas that sound too good to be true probably are. Well, here\u2019s what we say: Most ideas are not the friggin&#8217; AD CUBE.\n\nIf you think about it, two-dimensional ads are so 2018.\n\nInstead of a traditional 300&#215;250 display or in-content unit, we are changing the game with an aesthetically pleasing 300x300x300 \u2014 a three-dimensional ad spinning on its axis that won\u2019t need to be refreshed because, well, it\u2019s literally rotating.\n\nVisually stunning, technically unprecedented, and (we imagine) more lucrative than any of the 2-D products in our current suite, AD CUBE puts more ads in front of more users in a way that makes them actually want to look at more ads \u2014 no small feat!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8793 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-735x490.png\" alt=\"A man examining graphs and charts on a desktop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nEven better, our data team, using machine learning, is developing new competitive exclusions and context matching to the perfect ads on all six sides of the AD CUBE \u2014 optimizing them with each rotation on its axis.\n\nIf that\u2019s not enough to make your head spin (pun not intended), thanks to the recent rollout of Mediavine\u2019s Script Wrapper 2.0, working in conjunction with Prebid.js, advertisers will be able to gauge viewability and performance, while bidding on the AD CUBE in REAL TIME.\n\nWe\u2019re honestly so excited to share this with you as we enter this new advertising frontier \u2014 and trust us, this is just the beginning of the overall 3-D vision Mediavine has planned for the industry. Think ADHESION CYLINDERS and SIDEBAR SPHERES (working titles).\n\nThe future is now, and it is six-sided.\n\nAlso, Happy April Fool\u2019s.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10251 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/ad-cube-GIF.gif\" alt=\"A GIF of Mediavine Ad Cube \" width=\"960\" height=\"540\" \/><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul 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9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 At Mediavine, we\u2019ve always prided ourselves on being more than an ad management provider. Our mission is building sustainable businesses for content creators, and to that end, we&#8217;re constantly trying to strike a perfect balance &#8211; helping websites grow quickly, yet holistically and efficiently through engaging content and rising traffic. At&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-10166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ad Cube: SIX Times the Revenue - Mediavine<\/title>\n<meta name=\"description\" content=\"We&#039;ve found a way to INCREASE EARNINGS SIXFOLD without adding a single new ad placement on any website. 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