{"id":10395,"date":"2019-04-12T15:33:43","date_gmt":"2019-04-12T20:33:43","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10395"},"modified":"2025-05-22T15:02:41","modified_gmt":"2025-05-22T20:02:41","slug":"behind-the-vine-with-matt-richenthal","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/","title":{"rendered":"Behind the Vine With Matt Richenthal"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Behind the Vine With Matt Richenthal<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-04-12T15:33:43-05:00\">April 12, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">When we say full-service ad management, we mean it.\n\nThere&#8217;s <em>so much<\/em> that goes into the ads you see on your site, from the technology and code to the business side of things. <!--more-->\n\nWe love showing you the nuts and bolts of Mediavine and letting you get to know our team, which is the reason for behind the scenes posts like <a href=\"https:\/\/www.mediavine.com\/people-operations-at-mediavine\/\">People Operations at Mediavine<\/a> as well as why we started our Behind the Vine series. In our first installment, you met <a href=\"https:\/\/www.mediavine.com\/behind-the-vine-with-alex-roth\/\">Software Engineer Alex Roth<\/a>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6420 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Matt-Mediavine-2018-5.jpg\" alt=\"Matt Richenthal\" width=\"300\" height=\"340\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Matt-Mediavine-2018-5.jpg 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/06\/Matt-Mediavine-2018-5-265x300.jpg 265w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Today we&#8217;re excited to let you hear about another aspect of Mediavine&#8217;s operations, this time from one of our four co-founders, Matt Richenthal!\n\nYou might already know Matt from his weekly, a-pun-dant posts in our Facebook group to announce our newest publishers. He also joined us on the blog last summer when we switched to a <a href=\"https:\/\/www.mediavine.com\/mediavine-is-moving-to-a-new-payment-system\/\">new payment system<\/a>. And if you&#8217;ve ever had a payment issue, it&#8217;s possible that you have emailed with Matt.\n\nWe&#8217;re so happy to have you back on the blog, Matt!\n<h2>Tell us your name and where you\u2019re from.<\/h2>\nMatthew Levi Richenthal. I\u2019m originally from Chappaqua, New York and currently reside in Grand Rapids, Michigan.\n<h2>How and when did Mediavine start?<\/h2>\nMediavine started back in 2004 as a content writing and Internet marketing\/SEO company. We have evolved a tremendous amount since then.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10438 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-735x551.jpg\" alt=\"Mediavine cofounders Eric Hochberger, Steve Marsi and Matt Richenthal taking part of some photobooth shenanigans.\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-735x551.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-320x240.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-480x360.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve-720x540.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-eric-steve.jpg 1152w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What does being a Co-Founder mean? What do you actually do in any given day?<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10443 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-halloween.jpg\" alt=\"matt with his family dressed up as the incredibles\" width=\"383\" height=\"640\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-halloween.jpg 383w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-halloween-180x300.jpg 180w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-halloween-275x460.jpg 275w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/>It means I get to sit back and marvel at the amazing work of all the incredible employees we\u2019ve hired over the years. They\u2019ve taken this company to levels about which I legitimately never could have dreamed.\n\nOn a daily basis, my tasks include: Overseeing and writing content on owned-and-operated website <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Hollywood Gossip<\/a>; staying on top of advertising partners to make sure we are being paid on time; managing expenses and payroll concerns; assisting various departments in any way I can; trying to think of the puns that are worthy of intense cringing by all unfortunate enough to read them.\n<h2>How has your job evolved since Mediavine started implementing ads on bloggers\u2019 sites?<\/h2>\nAs mentioned above, I continue to work on our O&amp;Os because one can \u2014 nay, should! \u2014 mock their content, but hopefully still appreciate their traffic\u2026 but the financial\/payroll responsibilities have exploded since our number of employees and publishers have sky-rocketed, while the overall number of balls in the air have increased from approximately one to approximately 219.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10441 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-fam.jpg\" alt=\"Matt Richenthal and family\" width=\"480\" height=\"640\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-fam.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-fam-225x300.jpg 225w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-fam-345x460.jpg 345w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\n<h2>What is the one thing you want publishers to know about what goes into the Mediavine technology they use daily?<\/h2>\nThe main reason Mediavine was so successful long before we had a single publisher was because Eric \u201cI Like to Tell People I Look Like Bradley Cooper When I Really Just Look Like Matt\u201d Hochberger created his own Content Management System for use on our owned-and-operated websites.\n\nAt the core of Mediavine has always been this innovative, easy-to-use, unique technology &#8212; and the expansion of our engineering team has only emphasized its importance even more. Our engineers are always thinking about two things and two things only: What will make life easiest and most rewarding for our publishers; and how do we stay one dozen steps ahead of whatever is coming next on the Internet.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10446 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-wife.jpg\" alt=\"Matt Richenthal, Mediavine co-founder, with his wife.\" width=\"412\" height=\"640\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-wife.jpg 412w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-wife-193x300.jpg 193w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-wife-296x460.jpg 296w\" sizes=\"auto, (max-width: 412px) 100vw, 412px\" \/>\n<h2>Describe the future of Mediavine in 3 words.<\/h2>\nLook out, Internet.\n<h2>What are the most exciting things you\u2019re working on and how do you see them positively impacting Mediavine publishers?<\/h2>\nI\u2019m looking ahead to obscure holidays and other calendar-related events in order to up my New Publisher Announcement Game on Facebook in the hope of positively impacting the moods of all who read these posts, even if only for a few fleeting seconds.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10439 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-family-735x1307.jpg\" alt=\"Matt Richenthal and his family.\" width=\"735\" height=\"1307\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-family.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-family-169x300.jpg 169w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-family-259x460.jpg 259w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What do you do for fun when you\u2019re not working?<\/h2>\nOrange Theory Fitness, Basketball, Dragging my daughters around by their bean bag chairs, Playing hide-and-seek with these same daughters, Downloading books I never actually read.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10440 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-dog.jpg\" alt=\"Matt Richenthal's dog, Sadie.\" width=\"640\" height=\"567\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-dog.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-dog-339x300.jpg 339w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/matt-richenthal-dog-519x460.jpg 519w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n<h2>Do you have any pets? What do they do for fun when you\u2019re working? \ud83d\ude00<\/h2>\nA dog named Sadie. She eats whatever chew toy I\u2019ve given her for that period of time and then stares at me inquisitively until our next walk.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fbehind-the-vine-with-matt-richenthal%2F&#038;title=Behind%20the%20Vine%20With%20Matt%20Richenthal\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fbehind-the-vine-with-matt-richenthal%2F&#038;text=Behind%20the%20Vine%20With%20Matt%20Richenthal\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fbehind-the-vine-with-matt-richenthal%2F&#038;title=Behind%20the%20Vine%20With%20Matt%20Richenthal\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fbehind-the-vine-with-matt-richenthal%2F&#038;text=Behind%20the%20Vine%20With%20Matt%20Richenthal\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Behind%20the%20Vine%20With%20Matt%20Richenthal%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fbehind-the-vine-with-matt-richenthal%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants.jpg\" class=\"attachment-large size-large\" alt=\"woman using computer surrounded by plants\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-375x211.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-369x208.jpg 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-569x320.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-353x199.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-288x162.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-335x188.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-347x195.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-520x293.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-640x360.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/05\/Woman-using-computer-surrounded-by-plants-735x413.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Look for When Hiring a Designer: Ask A Designer #1<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Rosie Lin<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 12, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Your branding plays a large role in your success as a blogger. Having unique and visually consistent designs throughout your social media platforms helps create brand recognition and loyalty.&nbsp; But designing can be hard, and it can eat away at time you could spend planning and writing new content. If designing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/hiring-ask-a-designer\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Look for When Hiring a Designer: Ask A Designer #1\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm.jpg\" class=\"attachment-large size-large\" alt=\"jasmine feeling nifty headshot\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Jasmine Dhillon Interview: Content During COVID<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 26, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In what has seemed like the longest and shortest year all at the same time, we can&#8217;t believe it but Q4 is here. Despite the roller coaster ride this year has been, our Mediavine publishers continue to impress us with their resiliency, even in the midst of a global pandemic! In&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Jasmine Dhillon Interview: Content During COVID\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg\" class=\"attachment-large size-large\" alt=\"essential oils on a towel to make your own hand sanitizer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg 700w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-640x427.jpg 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Cari Dunn Interview: Content During COVID<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Sep 2, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If there is something we can count on throughout this year, it&#8217;s that our Mediavine publishers continue to show their resiliency, even throughout a global pandemic! We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 When we say full-service ad management, we mean it. There&#8217;s so much that goes into the ads you see on your site, from the technology and code to the business side of things. When we say full-service ad management, we mean it. There&#8217;s so much that goes into the ads you&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":22161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16],"tags":[],"audience_post":[],"class_list":["post-10395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Vine With Matt Richenthal - Mediavine<\/title>\n<meta name=\"description\" content=\"Today we&#039;re excited to let you hear about another aspect of Mediavine&#039;s operations, from one of our four co-founders, Matt Richenthal!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Vine With Matt Richenthal\" \/>\n<meta property=\"og:description\" content=\"Today we&#039;re excited to let you hear about another aspect of Mediavine&#039;s operations, from one of our four co-founders, Matt Richenthal!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-12T20:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T20:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Behind the Vine With Matt Richenthal\",\"datePublished\":\"2019-04-12T20:33:43+00:00\",\"dateModified\":\"2025-05-22T20:02:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\"},\"wordCount\":726,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\",\"name\":\"Behind the Vine With Matt Richenthal - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png\",\"datePublished\":\"2019-04-12T20:33:43+00:00\",\"dateModified\":\"2025-05-22T20:02:41+00:00\",\"description\":\"Today we're excited to let you hear about another aspect of Mediavine's operations, from one of our four co-founders, Matt Richenthal!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png\",\"width\":800,\"height\":534,\"caption\":\"matt from mediavine sitting and smiling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Behind the Vine With Matt Richenthal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\",\"name\":\"The Mediavine Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"caption\":\"The Mediavine Team\"},\"sameAs\":[\"https:\/\/www.mediavine.com\/\"],\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Behind the Vine With Matt Richenthal - Mediavine","description":"Today we're excited to let you hear about another aspect of Mediavine's operations, from one of our four co-founders, Matt Richenthal!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/","og_locale":"en_US","og_type":"article","og_title":"Behind the Vine With Matt Richenthal","og_description":"Today we're excited to let you hear about another aspect of Mediavine's operations, from one of our four co-founders, Matt Richenthal!","og_url":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2019-04-12T20:33:43+00:00","article_modified_time":"2025-05-22T20:02:41+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png","type":"image\/png"}],"author":"The Mediavine Team","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"The Mediavine Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/"},"author":{"name":"The Mediavine Team","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf"},"headline":"Behind the Vine With Matt Richenthal","datePublished":"2019-04-12T20:33:43+00:00","dateModified":"2025-05-22T20:02:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/"},"wordCount":726,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png","articleSection":["Interview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/","url":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/","name":"Behind the Vine With Matt Richenthal - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png","datePublished":"2019-04-12T20:33:43+00:00","dateModified":"2025-05-22T20:02:41+00:00","description":"Today we're excited to let you hear about another aspect of Mediavine's operations, from one of our four co-founders, Matt Richenthal!","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Matt-Mediavine-2018-sm.png","width":800,"height":534,"caption":"matt from mediavine sitting and smiling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-matt-richenthal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"Behind the Vine With Matt Richenthal"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf","name":"The Mediavine Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","caption":"The Mediavine Team"},"sameAs":["https:\/\/www.mediavine.com\/"],"url":"https:\/\/www.mediavine.com\/blog\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/10395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=10395"}],"version-history":[{"count":13,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/10395\/revisions"}],"predecessor-version":[{"id":80771,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/10395\/revisions\/80771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/22161"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=10395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=10395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=10395"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=10395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}