{"id":10402,"date":"2019-04-15T15:23:37","date_gmt":"2019-04-15T20:23:37","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10402"},"modified":"2020-09-09T10:10:43","modified_gmt":"2020-09-09T15:10:43","slug":"video-player-unification","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/video-player-unification\/","title":{"rendered":"Video Unification: Meet the New, Streamlined Mediavine Video Player"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Video Unification: Meet the New, Streamlined Mediavine Video Player<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-04-15T15:23:37-05:00\">April 15, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Throughout this Decade of Video, we&#8217;ve worked to ensure that Mediavine video ads make you more dollars. Starting today, they&#8217;re also going to make a lot more sense.<!--more-->\n\nLet us explain. We&#8217;ve previously offered three video options:\n<ol>\n \t<li>The Mediavine video adhesion<\/li>\n \t<li>The Mediavine sticky video player<\/li>\n \t<li>More traditional click-to-play Mediavine video embeds<\/li>\n<\/ol>\nNow, we&#8217;ve <strong>unified them into one<\/strong> <strong>Mediavine Video Player<\/strong> \u2014 a single, streamlined, optimally-performing video experience shared between mobile and desktop.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10424\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/blur-camera-capture-296757-735x490.jpg\" alt=\"Video Capture\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/blur-camera-capture-296757.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/blur-camera-capture-296757-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/blur-camera-capture-296757-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Why are we doing this and how will it help you?<\/h2>\nFirst and foremost, unification of the Mediavine Video Player makes it simpler for our advertisers, our team, and most importantly, our publishers to understand.\n\nIt will also be easier to maintain and improve. Instead of adding\/tweaking new features for one video offering at a time, our video player updates will be universal.\n\nA unified video player is something we&#8217;re excited to unveil now, but it will only improve over time as we can add more features more quickly across the board.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10471 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-5.03.39-PM.png\" alt=\"A screen capture of the mobile sticky video unit.\" width=\"374\" height=\"667\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-5.03.39-PM.png 374w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-5.03.39-PM-168x300.png 168w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-11-at-5.03.39-PM-258x460.png 258w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/>\n\nFrom a user experience standpoint, on mobile, you&#8217;ll finally be able to maximize the impact of videos customized to a particular post using embeds.\n\nFor example, featured videos aren&#8217;t limited to the video adhesion spot. You could run a recipe video on that recipe page, or specific travel videos for different locations\n\nJust as you were able to do this with click-to-play embeds and the sticky player on desktop, this video experience can now be utilized across all platforms.\n\nFrom an advertising point of view, brands love high viewability, completion rates and large players. Mediavine&#8217;s unified player delivers all of the above on all devices.\n\nAs far as revenue goes, the unified player no longer competes against the <a href=\"https:\/\/www.mediavine.com\/mediavine-display-adhesion\/\">display adhesion<\/a>. You can finally run both, which should lead to a nice boost on mobile.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9716 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png\" alt=\"A woman vlogging, holding a bouquet of flowers.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How Video Unification Looks<\/h2>\nGoing forward, if you embed video into a post, it will be running on the Mediavine Video Player; all videos will automatically stick with the user as they scroll past it.\n\n<em>There&#8217;s no need for a special sticky or adhesion option for videos.<\/em>\n\nNote: If you have multiple videos on a page, only ONE can be playing\/sticking at a time. All videos can utilize this feature, however, across both desktop and mobile.\n<h2>New Autoplay Settings<\/h2>\nNow that all videos are capable of being sticky, we&#8217;ve opened up a new world of autoplay and scroll-to-play options \u2014 <strong>including on mobile<\/strong>.\n\nWe&#8217;re pivoting away from the concept of auto-upgrading on desktop or selecting a single mobile video for the adhesion; Instead, we&#8217;re just going to autoplay (or scroll-to-play, if it&#8217;s below the fold) the first video on the page.\n\nThese will be optional for mobile or desktop, respectively, but we strongly recommend enabling both. Wonderful as click-to-play video is in theory, only a tiny fraction of users actually click. If you want eyeballs on your videos, enable both options and autoplay away.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8504 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg\" alt=\"A woman using a smart phone.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>New Optimized Video Placement<\/h2>\nIt&#8217;s no secret that we&#8217;re obsessed with <a href=\"https:\/\/www.mediavine.com\/why-page-speed-matters\/\">page speed at Mediavine<\/a>, and to the surprise of no one, that&#8217;s a major driver behind the new optimized video placement settings.\n\nIf you enable this, we automatically ensure that videos appear below the fold, allowing us to lazy load your player and optimize for page speed and user experience alike.\n\nAt the same time, we make sure the player is high enough on the page to maximize revenue. We only do this if you enable this feature AND autoplay for that device.\n\nIn a sense, you can think of this as a long-awaited merger of the previous auto-upgrade and offset features in Mediavine&#8217;s scroll-to-play video player.\n\nNow, rather than having to select a confusing offset, we&#8217;re harnessing the power of our <a href=\"https:\/\/www.mediavine.com\/in-content-ad-settings-choose-wisely-for-improved-rpm-and-ux\/\">in-content logic<\/a> to figure out the best positioning of the video player.\n\nPerhaps the best part? This allows us to avoid placing it next to an image, or another ad, guaranteeing that it loads seamlessly and works aesthetically on the page.\n\nThis is a really exciting feature that we <strong>strongly<\/strong> recommend enabling.\n\nIt allows you to embed a video anywhere in your post, including recipe cards, and not have to think where it will actually appear \u2014 it will be automatically moved and optimized for you.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8792 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png\" alt=\"A man typing on a laptop computer.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Featured Videos<\/h2>\nWe&#8217;re still going to support the featured videos that you&#8217;ve been able to choose for the video adhesion. These aren&#8217;t going away, but like everything else, it will be simpler.\n\nGoing forward, it&#8217;s simply going to work the same way it did on desktop \u2014 that video is going to be inserted into your post automatically as we described above.\n\nThat same in-content logic lets us place it into the optimized position, and the video will play once the scrolls down to it, sticking with them from that point forward.\n\nFeatured videos will still allow you to set a custom headline to be inserted above them so they make more sense within the flow of the surrounding content.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9717 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger-735x491.png\" alt=\"A craft vlogger filming a DIY with a jig saw.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/diy-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What will the transition look like for you?<\/h2>\nHere&#8217;s what&#8217;s happening at the onset:\n<ul>\n \t<li>If you were previously running the video adhesion, we&#8217;ve opted you in to the new autoplay setting on mobile.<\/li>\n \t<li>If you were previously running either of our sticky player options, we&#8217;ve opted you in to autoplay on desktop.<\/li>\n \t<li>If you were running a featured video, we left the same one in place.<\/li>\n \t<li>We&#8217;ve turned on the optimize placement feature for anyone previously running the auto-upgrade feature.<\/li>\n<\/ul>\nConfused? This is no small change, so please email us at <a href=\"mailto:publishers@mediavine.com\">publishers@mediavine.com<\/a> with any questions.\n\nThe long and short of it, though, is that we&#8217;ll be actively encouraging everyone to opt in to all four settings, because we feel this is a win-win.\n\nOr win-win-win-win.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Throughout this Decade of Video, we&#8217;ve worked to ensure that Mediavine video ads make you more dollars. Starting today, they&#8217;re also going to make a lot more sense. Throughout this Decade of Video, we&#8217;ve worked to ensure that Mediavine video ads make you more dollars. Starting today, they&#8217;re also going to&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,34],"tags":[],"audience_post":[],"class_list":["post-10402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video Unification: Meet the New, Streamlined Mediavine Video Player - Mediavine<\/title>\n<meta name=\"description\" content=\"we&#039;ve unified out video options into one Mediavine Video Player. 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