{"id":10857,"date":"2019-05-09T16:01:06","date_gmt":"2019-05-09T21:01:06","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=10857"},"modified":"2025-10-30T12:14:38","modified_gmt":"2025-10-30T17:14:38","slug":"how-to-schema","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-schema\/","title":{"rendered":"How-To Schema is Now an Official Google Schema Type!"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How-To Schema is Now an Official Google Schema Type!<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-05-09T16:01:06-05:00\">May 9, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L\u2019Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM\u2019s leadership. If you have any questions, please visit\u00a0<a href=\"https:\/\/create.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/create.studio<\/a>\u00a0or email support@create.studio.<\/em><\/p>\n\n\n\n<p>Craft, DIY and all other bloggers, rejoice!<\/p>\n\n\n\n<p>We did it! After nearly a year of marking up our &#8220;How-To&#8221; articles in <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create<\/a> using How-To Schema.org, Google has officially added support for <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/how-to\">How-To Schema<\/a>.<\/p>\n\n\n\n<p><!--more--><\/p>\n\n\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Efa9CK8O-2g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-how-to-schema\">What is How-To Schema?<\/h2>\n\n\n\n<p>For those wondering <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">what is Schema<\/a>, it&#8217;s a way of marking up content for Google and other search engines to make it easier for them to parse out things like supplies, instructions, photos, etc.<\/p>\n\n\n\n<p>How-To Schema.org is designed as a means of marking up step-by-step instructional content such as DIY guides (like &#8216;How to tile a bathroom&#8217;) or articles on food blogs (like &#8216;How to clean a cast-iron skillet&#8217;).<\/p>\n\n\n\n<p>This is not limited to the above examples; not by a long shot. In truth, any content that can start with the phrase &#8220;how to&#8221; and can be expressed in steps can use the How-To Schema.org.<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9716\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png\" alt=\"A woman vlogging with a bouquet of flowers.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-being-an-official-google-recognized-schema-actually-mean\">What does being an official Google recognized Schema actually mean?<\/h2>\n\n\n\n<p>As an officially recognized Schema.org type, it means Google will start displaying &#8220;rich snippets&#8221; using the markup provided in How-To Schema in its search results.<\/p>\n\n\n\n<p>Rich snippets mean you get more real estate in your existing search results, and provide you with an opportunity to rank in entirely new places in Google as well.<\/p>\n\n\n\n<p>For example (below), Google provides the following example of a How-To rich snippet in their guide, and boy does it look big and beautiful:<\/p>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10883\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/howto-example1.png\" alt=\"An screen capture of an example of Google's how-To rich snippet.\" width=\"720\" height=\"1010\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/howto-example1.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/howto-example1-214x300.png 214w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/howto-example1-328x460.png 328w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n\n<p>In short, this offers countless bloggers a potentially huge SEO boost over the competition \u2014 one that food bloggers have been enjoying for years with their recipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-use-it\">Who should use it?<\/h2>\n\n\n\n<p><em>Who shouldn&#8217;t?<\/em> While this new Schema.org type is an amazingly perfect fit for DIY and craft bloggers, it can and should actually be used by ALL bloggers.<\/p>\n\n\n\n<p>If you ever write content that starts with &#8220;how to&#8221; or can be phrased in such a way, think How-To. In fact, one of the examples is literally &#8220;How to Tie a Tie&#8221; \u2014 an article topic that any lifestyle or fashion blogger could have realistically come up with.<\/p>\n\n\n\n<p>I gave a food blog example above, but the possibilities are endless. Think beyond just &#8216;how to create&#8217; or &#8216;how to build.&#8217;<\/p>\n\n\n\n<p><em>What else can you break out into step-by-step instructions?<\/em><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-10894 size-mv_create_no_ratio\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10894\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress-735x432.jpg\" alt=\"Screen captures of creating a Create card.\" width=\"735\" height=\"432\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress-735x432.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress-441x259.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress-768x451.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress-783x460.jpg 783w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Create_Cards_\u2039_Barley___Craft_\u2014_WordPress.jpg 1523w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<figcaption>Version 1.4, coming soon<\/figcaption>\n<\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-output-how-to-schema\">How do you output How-To Schema?<\/h2>\n\n\n\n<p>Shameless plug(in) alert: Having launched our free WordPress plugin that&#8217;s supported How-To Schema for nearly a year now, we recommend you install and use <a href=\"https:\/\/wordpress.org\/plugins\/mediavine-create\/\">Create by Mediavine<\/a><sup>\u00ae<\/sup>.<\/p>\n\n\n\n<p>Make sure you&#8217;re using the latest version of Create (1.3.19 as of this post). We output fully marked up How-To Schema that passes all of <a href=\"https:\/\/search.google.com\/test\/rich-results\">Google&#8217;s Rich Snippet Results testing tool<\/a>.<\/p>\n\n\n\n<p>While Create is a great replacement for your existing recipe card plugins, and offers an additional importer to help you migrate, we know not everyone is ready to take that plunge.<\/p>\n\n\n\n<p>Food bloggers, an important note: Create can run alongside existing recipe card plugins, so please take advantage of How-To Schema even if Create is not your primary recipe card plugin.<\/p>\n\n\n\n<p>It&#8217;s also a great excuse to try Create, a plugin designed for all content creators. It&#8217;s optimized for pagespeed, user experience and, of course, advertising.<\/p>\n\n\n\n<p>Make more with Create!<\/p>\n\n\n\n<p>&nbsp;<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Update: The Create WordPress plugin has been acquired by one of its original engineers, John-Michael (JM) L\u2019Allier. Now independently managed, Create remains in active development and continues to serve publishers under JM\u2019s leadership. If you have any questions, please visit\u00a0https:\/\/create.studio\u00a0or email support@create.studio. Craft, DIY and all other bloggers, rejoice! We did&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17],"tags":[],"audience_post":[],"class_list":["post-10857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How-To Schema is Now an Official Google Schema Type! - Mediavine<\/title>\n<meta name=\"description\" content=\"How-To Schema.org is designed as a means of marking up instructional content such as DIY guides. 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