{"id":11061,"date":"2019-05-20T15:20:41","date_gmt":"2019-05-20T20:20:41","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=11061"},"modified":"2020-09-09T09:48:19","modified_gmt":"2020-09-09T14:48:19","slug":"nutrition-facts-and-seo","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/","title":{"rendered":"Nutrition Facts and SEO: Give Google More Content!"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Nutrition Facts and SEO: Give Google More Content!<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-05-20T15:20:41-05:00\">May 20, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">When Google added calories as a <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/recipe#recipe_properties\" target=\"_blank\" rel=\"noopener noreferrer\">recommended field<\/a> and began issuing warnings in both its structured data tools and Google Search Console, most food bloggers became aware that their content&#8217;s nutrition facts and SEO were linked in some way.\n\nToday, we want to discuss exactly how nutrition facts impact SEO, how to generate them and how to optimally include them on your pages. We&#8217;ll also speculate a little on how Google may be using them, now and in the future.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/n7ed699FGDk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Schema.org and Structured Data<\/h2>\nFirst, we need to discuss <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">what Schema.org is<\/a>.\n\nSchema is a way to communicate your structured data to Google. It\u2019s a computer language, generally written in JSON-LD, that allows Google to parse things about your site. For food bloggers, this is generally handled by recipe cards like <a href=\"https:\/\/www.mediavine.com\/creative-ways-to-use-create\/\">Create<\/a>.\n\nGoogle&#8217;s official stance is that this data, or the use of Schema.org, doesn&#8217;t boost rankings, but rather makes you eligible for new search features and displaying your results in different ways.\n\nNevertheless, it would be SEO suicide to <em>not<\/em> use structured data when you can. For food bloggers in particular, it\u2019s essential because the competition is doing so.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9256 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-735x490.jpg\" alt=\"A woman takes photos of food, while a man takes notes in a notebook beside her.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/food-photographer.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Nutrition Facts in Structured Data<\/h2>\nWhile Google only recommends the calories field as of now, the <a href=\"https:\/\/schema.org\/NutritionInformation\" target=\"_blank\" rel=\"noopener noreferrer\">Schema.org Nutrition Information spec<\/a> includes the ability to list carbohydrates, fiber, sugar, protein, fat contents (including trans fats, saturated and unsaturated fat), cholesterol and sodium.\n\nAfter the great video, keywords and cuisine debacle, food bloggers hopefully are aware that Google can and will add new recommended fields at any time.\n\nWho knows when a Google Search product owner ends up on a low carb or sugar free kick and begins recommending those fields. As always, it&#8217;s better to provide more data than less.\n\nMediavine therefore recommends providing all nutrition facts that are in the Schema.org spec when possible. Be prepared for the next Google change.\n<h2>Where do nutrition facts appear in search results?<\/h2>\nCurrently, as the only recommended field, calories are displayed in the search result alongside cook times and ratings. But search for any food and nutrition facts and you&#8217;ll see the complete data set.\n<h2>Where should I display nutrition facts?<\/h2>\nIn addition to outputting your nutrition facts in Schema.org, it&#8217;s important you display these to your users as well.\n\nFirst, it&#8217;s a <a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/sd-policies\" target=\"_blank\" rel=\"noopener noreferrer\">structured data policy<\/a> that you only mark up content that is visible to users. Even more importantly, however, is the fact that Google doesn&#8217;t technically use the structured data in its algorithms, but <em>will use what&#8217;s displayed in your content<\/em>.\n\nFor example, if someone is looking for a low-calorie cheesecake and the calorie total only appears in your structured data and not your content, Google likely isn&#8217;t parsing them in its rankings.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11125 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create-735x405.png\" alt=\"A screenshot of using the Nutrition calculator in the Create card back end.\" width=\"735\" height=\"405\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create-735x405.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create-441x243.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create-768x424.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create-834x460.png 834w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/nutrition-create.png 1523w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How do I calculate nutrition facts?<\/h2>\nTechnically, for the most infallible figures, you&#8217;d calculate nutrition facts in a lab. But since most of us don&#8217;t have those at home, there are many useful tools online.\n\nBased on the ingredients, you should be able to put together accurate information very quickly. If you run Create, our plugin supports <a href=\"https:\/\/www.mediavine.com\/automated-nutrition-calculation-added-to-create-by-mediavine\/\">automatic nutrition calculation<\/a> with the push of a button, calling out to the Nutritionix database and retrieving the data.\n\nFor most food bloggers, we recommend this method. (You can and should include a disclaimer that you used a tool like this, especially if you&#8217;re making dietary claims about foods.)\n<h2>&#8220;But what if I don&#8217;t want the calorie count next to my cheesecake?&#8221;<\/h2>\nTrust me, we get it.\n\nNothing was more depressing than the day those calorie counts on restaurant menus became a thing. The good news is that unlike those menus, you control the serving size here.\n\nJust like packaged goods often do, you can cut down the serving size to your liking. Think smaller cheesecake slices. More servings mean dividing ingredients and calories by larger numbers.\n\nWith the right balance, you should be able to find a serving size where readers aren&#8217;t aghast at a 1,000-calorie cheesecake slice, but aren&#8217;t stuck eating a sliver either. Everyone wins.\n\nThis is also the reason why Create, by default, displays nutritional facts in a minimalistic way.\n\nIn addition to Google, readers that want this information should be able to find it easily. At the same time, there&#8217;s no reason to shove it in the face of users that don&#8217;t.\n\nCreate also supports the more traditional, USDA-style nutrition fact label if you&#8217;d rather make this information as large and obvious as possible.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11127 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg\" alt=\"A woman taking a photograph of food.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Nutrition Facts SEO speculation: What else could Google use this for?<\/h2>\nOkay, so why do we think listing more than just calories is important?\n\nDo a search for &#8220;avocado nutrition facts&#8221; and you&#8217;ll see a full nutrition label that Google parsed from Wikipedia. In fact, search any food and nutrition facts and you\u2019ll see how Google is building in its knowledge base of the full nutrition facts for all kinds of foods and recipes.\n\nIt\u2019s much more than just calories. They know it and we know it.\n\nWhile the calorie count may be the only thing Google is displaying in the rich snippet of your search results, it\u2019s clear that the rest of this data is being parsed.\n\nRemember, Google is much smarter than you think. Do a search for &#8220;low carb,&#8221; &#8220;low sugar&#8221; or &#8220;keto&#8221; plus any term and you&#8217;ll often see similar results.\n\nGoogle understands diets, and diets are part of the official Schema.org spec; Google understands nutrition and outputting more of it will only help provide the right content for the right user.\n\nMaybe you didn&#8217;t realize it, but you accidentally made a low-sodium soup or a high-fiber bar. Give Google more content. Give Google nutrition facts.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, 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Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 When Google added calories as a recommended field and began issuing warnings in both its structured data tools and Google Search Console, most food bloggers became aware that their content&#8217;s nutrition facts and SEO were linked in some way. Today, we want to discuss exactly how nutrition facts impact SEO, how&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[81,17],"tags":[],"audience_post":[],"class_list":["post-11061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-create","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nutrition Facts and SEO: Give Google More Content! - Mediavine<\/title>\n<meta name=\"description\" content=\"Today, we want to discuss exactly how nutrition facts impact SEO, how to generate them and how to optimally include them on your pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nutrition Facts and SEO: Give Google More Content!\" \/>\n<meta property=\"og:description\" content=\"Today, we want to discuss exactly how nutrition facts impact SEO, how to generate them and how to optimally include them on your pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-20T20:20:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T14:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/Mediavine-Blog-Graphics-9-54.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Nutrition Facts and SEO: Give Google More Content!\",\"datePublished\":\"2019-05-20T20:20:41+00:00\",\"dateModified\":\"2020-09-09T14:48:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\"},\"wordCount\":992,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-12.jpg\",\"articleSection\":[\"Create\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/nutrition-facts-and-seo\/\",\"name\":\"Nutrition Facts and SEO: Give Google More Content! 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