{"id":11418,"date":"2019-06-12T15:00:52","date_gmt":"2019-06-12T20:00:52","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=11418"},"modified":"2021-02-17T15:43:26","modified_gmt":"2021-02-17T21:43:26","slug":"authentic-sponsored-content","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/","title":{"rendered":"How to Make Your Sponsored Content Authentic"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How to Make Your Sponsored Content Authentic<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-06-12T15:00:52-05:00\">June 12, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Sponsored content is an important piece of the revenue puzzle for so many of our publishers. Some truly enjoy creating branded content, some see it more as a necessary evil.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Regardless of whether you love it or hate-love it, sponsored content can be a critical revenue stream for bloggers. But how do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1102\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Pins-with-Photos-24-735x1102.png\" alt=\"Mediavine Pinterest image - Authentic Sponsored Content: How to make brand work feel natural to your audience and to you.\" class=\"wp-image-11442\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Pins-with-Photos-24.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Pins-with-Photos-24-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Pins-with-Photos-24-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-worry-about-authenticity\">WHY WORRY ABOUT AUTHENTICITY?<\/h3>\n\n\n\n<p>We see it all the time for the sponsored campaigns we facilitate through our Influencer Marketing department: content that is true to a publisher\u2019s brand simply performs better.<\/p>\n\n\n\n<p>As bloggers, our audiences know our voices and can sniff out inauthentic content the way my dad\u2019s beagle can sniff out even the smallest morsel of food.<\/p>\n\n\n\n<p>Beyond simply affecting the results of a single post, readers being turned off by inauthentic content can make them less apt to read in the long run and could negatively affect conversions on even the most authentic posts in the future.<\/p>\n\n\n\n<p>So let\u2019s talk about how we can stay true to ourselves, true to our readers and true to our brands while still making it rain, shall we?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg\" alt=\"A woman taking photos of food.\" class=\"wp-image-11127\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-picky\">BE PICKY<\/h3>\n\n\n\n<p>Creating sponsored content that is true to you and valuable for your readers starts with being picky about who you work with.<\/p>\n\n\n\n<p>Jenny and I have talked about it before during our <a href=\"https:\/\/youtu.be\/Z1nDFu1FCLo\">2018 Mediavine Conference session on pitching brands<\/a> \u2013 you are going to create the best content for the brands and products you actually use.<\/p>\n\n\n\n<p>Now, I know how hard it can be to say no to paying work, especially if you know a company has deep pockets. Turning down guaranteed, possibly easy, money goes against everything we are told in this life.<\/p>\n\n\n\n<p>But I\u2019m a big proponent of listening to one\u2019s gut. And if your gut reaction to a brand or product is bad? Well, it\u2019s probably not going to be a very good fit for your audience.<\/p>\n\n\n\n<p>Here\u2019s the thing: Don\u2019t try to make a square peg fit into a round hole. Not every brand is going to be a fit and that\u2019s ok. Saying no to the wrong partnership leaves you open to say yes to the right one.<\/p>\n\n\n\n<p>(And if a brand asks you to do something skeevy, like use do-follow links or not disclose properly? Do not pass go, do not collect $200. It\u2019s important to <a href=\"https:\/\/www.mediavine.com\/how-to-properly-disclose-sponsored-work\/\">properly disclose sponsored work<\/a> and use <a href=\"https:\/\/www.mediavine.com\/how-to-use-nofollow\/\">nofollow links<\/a>.) <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-735x490.jpg\" alt=\"A beauty vlogger filming makeup application.\" class=\"wp-image-9253\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-don-t-oversaturate-your-readers-with-branded-content\">DON\u2019T OVERSATURATE YOUR READERS WITH BRANDED CONTENT<\/h3>\n\n\n\n<p>I\u2019m not going to tell you how many sponsored posts per month is the right number, because there are a lot of factors that play into that, including how many times per week you post, how broad your content focus is, etc.<\/p>\n\n\n\n<p>What I will say is this: If every post on your homepage is sponsored, there\u2019s a good chance you\u2019re throwing too much branded content at your readers.<\/p>\n\n\n\n<p>Think about it from a reader\u2019s perspective. First, if every post they see is promoting a different product, that\u2019s a lot of products to take in and mentally sort through. How can they possibly remember all of that?<\/p>\n\n\n\n<p>Second, how will they know what you\u2019re really passionate about? Your message becomes diluted and it becomes hard for the reader to know if you truly believe in all of those brands or if you\u2019re just talking about them for the money.<\/p>\n\n\n\n<p>The proper balance between sponsored and non-sponsored content will likely be different for every site, but I encourage you to think hard about what is right for you and do everything you can to stick to it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"491\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-735x491.png\" alt=\"A woman uses a tablet in a cafe.\" class=\"wp-image-8352\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-communicate-with-the-brand\">COMMUNICATE WITH THE BRAND<\/h3>\n\n\n\n<p>This one starts before you\u2019ve even signed your contract.<\/p>\n\n\n\n<p>As soon as you start discussing rates with a brand, find out from them what type of content they are looking for and get a sense of how much they want to control the deliverables.<\/p>\n\n\n\n<p>I have seen brands control posts to the point where the blogger\u2019s voice and style was totally lost. Guess what? They went over like a turd in a punchbowl.<\/p>\n\n\n\n<p>Yes, if you are doing a sponsored post, the brand is most likely going to have certain requirements of what needs to be included, including specific message points. But make sure that the brand is ok with you putting their messages into your own words, maintaining your photography or videography style, and sharing <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">Most Valuable Content<\/a> (recipes, how-tos, packing lists, etc) that your readership craves.<\/p>\n\n\n\n<p>Now, I am not saying you should deny a brand the ability to see a draft of your content. In fact, I always recommend getting content approved before it goes live, just to make sure you are portraying the brand correctly. Better to tweak things before they go live than have to fix them after the fact.<\/p>\n\n\n\n<p>But while I approve of a brand being able to make sure their messaging is accurate, I am against them changing your language or writing style just because they can. I recommend reading through the contract carefully to make sure you\u2019re covered against this.<\/p>\n\n\n\n<p>(Need a good lawyer to help you with contracts? <a href=\"https:\/\/www.hashtag-legal.com\/\">Hashtag Legal<\/a> does a great job!)<\/p>\n\n\n\n<p>Remember: No one knows your audience better than you. YOU are the expert here! Don\u2019t be afraid to speak up and speak to what you know they want to see.<\/p>\n\n\n\n<p>At the end of the day, a lot of issues can be avoided by simply opening an honest, respectful line of communication with the brand rep. Trust me, they want your content to succeed as much as you do! Let them know how you can work together to make that happen.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fauthentic-sponsored-content%2F&#038;title=How%20to%20Make%20Your%20Sponsored%20Content%20Authentic\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fauthentic-sponsored-content%2F&#038;text=How%20to%20Make%20Your%20Sponsored%20Content%20Authentic\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fauthentic-sponsored-content%2F&#038;title=How%20to%20Make%20Your%20Sponsored%20Content%20Authentic\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fauthentic-sponsored-content%2F&#038;text=How%20to%20Make%20Your%20Sponsored%20Content%20Authentic\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=How%20to%20Make%20Your%20Sponsored%20Content%20Authentic%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fauthentic-sponsored-content%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-320x190.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-768x456.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1170x695.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-800x475.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-569x338.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-960x570.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1080x642.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Protecting Your Content: How to Opt Out of GPTBot Web Crawling<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Aug 9, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Publishers spend time creating great content that keeps readers coming back, and we know that safeguarding that content and maintaining control over how it\u2019s used are critical concerns in today&#8217;s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google&#8217;s Search Generative Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png\" class=\"attachment-large size-large\" alt=\"Chat GPT Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">5 Ways Bloggers Can Use ChatGPT to Increase Productivity<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 29, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Since ChatGPT\u2019s release in November 2022, OpenAI&#8217;s prototype of generative AI \u2014 that is, artificial intelligence that can produce new content on demand \u2014 has dominated popular tech media. We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Sponsored content is an important piece of the revenue puzzle for so many of our publishers. Some truly enjoy creating branded content, some see it more as a necessary evil. Sponsored content is an important piece of the revenue puzzle for so many of our publishers. Some truly enjoy creating branded&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,63,55],"tags":[],"audience_post":[],"class_list":["post-11418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-influencer-marketing","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Your Sponsored Content Authentic - Mediavine<\/title>\n<meta name=\"description\" content=\"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Sponsored Content Authentic\" \/>\n<meta property=\"og:description\" content=\"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-12T20:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T21:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Blog-Graphics-9-69.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"How to Make Your Sponsored Content Authentic\",\"datePublished\":\"2019-06-12T20:00:52+00:00\",\"dateModified\":\"2021-02-17T21:43:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\"},\"wordCount\":980,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg\",\"articleSection\":[\"General Blogging\",\"Influencer Marketing\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\",\"name\":\"How to Make Your Sponsored Content Authentic - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg\",\"datePublished\":\"2019-06-12T20:00:52+00:00\",\"dateModified\":\"2021-02-17T21:43:26+00:00\",\"description\":\"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg\",\"width\":1168,\"height\":779,\"caption\":\"male developer wearing plaid shirt coding on a laptop from a couch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Make Your Sponsored Content Authentic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\",\"name\":\"The Mediavine Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"caption\":\"The Mediavine Team\"},\"sameAs\":[\"https:\/\/www.mediavine.com\/\"],\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Make Your Sponsored Content Authentic - Mediavine","description":"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/","og_locale":"en_US","og_type":"article","og_title":"How to Make Your Sponsored Content Authentic","og_description":"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?","og_url":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2019-06-12T20:00:52+00:00","article_modified_time":"2021-02-17T21:43:26+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Blog-Graphics-9-69.png","type":"image\/png"}],"author":"The Mediavine Team","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"The Mediavine Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/"},"author":{"name":"The Mediavine Team","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf"},"headline":"How to Make Your Sponsored Content Authentic","datePublished":"2019-06-12T20:00:52+00:00","dateModified":"2021-02-17T21:43:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/"},"wordCount":980,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg","articleSection":["General Blogging","Influencer Marketing","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/","url":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/","name":"How to Make Your Sponsored Content Authentic - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg","datePublished":"2019-06-12T20:00:52+00:00","dateModified":"2021-02-17T21:43:26+00:00","description":"How do you create compelling content that hits a brand\u2019s goals and stays authentic to your voice and your own brand?","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-04.jpg","width":1168,"height":779,"caption":"male developer wearing plaid shirt coding on a laptop from a couch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/authentic-sponsored-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"How to Make Your Sponsored Content Authentic"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf","name":"The Mediavine Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","caption":"The Mediavine Team"},"sameAs":["https:\/\/www.mediavine.com\/"],"url":"https:\/\/www.mediavine.com\/blog\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/11418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=11418"}],"version-history":[{"count":8,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/11418\/revisions"}],"predecessor-version":[{"id":28773,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/11418\/revisions\/28773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/21686"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=11418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=11418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=11418"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=11418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}