{"id":11450,"date":"2019-06-10T13:50:59","date_gmt":"2019-06-10T18:50:59","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=11450"},"modified":"2021-08-06T15:42:59","modified_gmt":"2021-08-06T20:42:59","slug":"mediavine-video-player-seo","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/","title":{"rendered":"Mediavine Video Player + SEO: How to Boost Rankings"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Video Player + SEO: How to Boost Rankings<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-06-10T13:50:59-05:00\">June 10, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We&#8217;ve talked a lot about how the <a href=\"https:\/\/www.mediavine.com\/video-player-unification\/\">Mediavine Video Player<\/a> helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results?\n\nSo how does that work? How can you optimize the player for SEO? Glad you asked!<!--more-->\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BJDjcS9l6UE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Google Video Search<\/h2>\nFirst, it&#8217;s important to define how the Mediavine Video Player helps with search rankings. Some SEO analysts believe that including video on a page improves rankings, but we&#8217;re not going that far. Analysis and interpretation are better left to the SEO analysts and experts.\n\nInstead we&#8217;re going to focus, as always, on what Google says are best practices.\n\nThe Mediavine Video Player&#8217;s <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/video\">Schema.org JSON-LD markup<\/a>, in particular, gives you the ability to be included in Google video search opportunities.\n\nDuring any Google search, above the results you will see several tabs, including &#8220;Videos.&#8221; In that tab, you&#8217;ll see a set of results that include video content only.\n\nBy properly using the Mediavine Video Player, you&#8217;ll be eligible to appear in this section! In fact, there are several spots for video-only content, including carousels.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11492 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM-735x262.png\" alt=\"An example of Google's video schema at work, displaying a video search result for Easy Pizza Sauce from Or Whatever You Do.\" width=\"735\" height=\"262\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM-735x262.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM-441x157.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM-768x274.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM-1120x400.png 1120w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Screen-Shot-2019-06-10-at-1.43.20-PM.png 1356w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Isn&#8217;t YouTube Better? (Not Necessarily.)<\/h2>\nA common SEO myth is that YouTube videos always rank highest. Given that YouTube is owned by Google, the assumption is that its videos are automatically the most SEO-optimized.\n\nThis would make sense, but isn&#8217;t entirely true.\n\nGoogle is adamant that it walls off Search from its other products so that it does not favor its own products. It can&#8217;t, unless it wants the government knocking on its door.\n\nThe good news: You can run other video players, provided that Google is able to parse them, both by outputting in Schema.org and making sure Google can see the video content itself.\n\nAs mentioned above, the Mediavine Video Player does both, outputting the JSON-LD Schema for you and ensuring that Google parses the data.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8701 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-735x413.png\" alt=\"A woman vlogging for a fashion video.\" width=\"735\" height=\"413\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-735x413.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-441x248.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-818x460.png 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger-720x405.png 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/video-blogger.png 1200w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Where Do I Start?<\/h2>\nSimply embed videos using the Mediavine Video Control Panel, or insert the embed code from the Mediavine Dashboard, and we&#8217;ll automatically output the Schema.org JSON-LD markup. If you&#8217;re using a recipe or how-to card, embed the video there, rather than in the body of the post.\n\nNOTE: We will NOT do this for featured videos or any other videos Mediavine automatically inserts for you. This is by design. In fact, not only do we not output Schema in these cases, we block Google from indexing those videos. This, again, is per Google&#8217;s <a href=\"https:\/\/support.google.com\/webmasters\/answer\/156442?hl=en\">best video practices<\/a>.\n\nYou should only be marking up video that you want to be considered a main focus of the content. Otherwise, you run the risk of a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en\">manual action<\/a> taken against you.\n\nEssentially, in order to maximize SEO impact, you&#8217;ll need to make a unique video for every post, and yes, that is an absurd amount of work. But that&#8217;s exactly why Google is rewarding this. You need quality, unique video content if you want it to rank.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8793 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer.png\" alt=\"A man looks over graphs and charts on a desktop computer.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-735x490.png 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h2>How Do I Optimize Video for SEO?<\/h2>\nWhen you upload a video, you&#8217;re going to see a series of fields to fill out. We have a great blog post explaining these <a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\">video details<\/a> and how they pertain to RPM, SEO and UX.\n\nThe important details to note when it comes to SEO are going to be the video title, description and, most importantly, the thumbnail.\n\nMake sure that the title is similar to how you title your blog post. Make it clickable, with keywords you&#8217;re going after, and descriptive of the video itself.\n\n(Currently, in search results we&#8217;ve seen, Google uses the title of the blog post containing the video, rather than the video itself, but you never know with Google.)\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18774 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard.png\" alt=\"Screenshot of Strawberry Lemon Drop video edit screen in the Mediavine Dashboard\" width=\"2290\" height=\"1580\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard.png 2290w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard-435x300.png 435w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard-667x460.png 667w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard-768x530.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard-1536x1060.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Video_Edit___Or_Whatever_You_Do___Mediavine_Dashboard-2048x1413.png 2048w\" sizes=\"auto, (max-width: 2290px) 100vw, 2290px\" \/>\n\nFor the description, model it after your meta description: 1-2 sentences describing what the video is about and what&#8217;s contained in it. Again, Google does not appear to outputting this description anywhere, but as a required field of Video Schema.org, we recommend taking it seriously.\n\nFor the thumbnail, use a high quality, HIGH RESOLUTION image. If you want to run text on the video, that&#8217;s fine, but make sure it&#8217;s over content from the video. Make it very clickable!\n\nThis thumbnail is what Google displays in its results if you show up as a video. It represents your content and your site, so make it appealing. If it&#8217;s not, chances are Google won&#8217;t show it.\n\nOn our end, we present this thumbnail in all three aspect ratios Google asks for \u2014 16:9, 4:3 and 1:1. Make sure the main content of your video is centered, so all three ratios are clickable.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10341\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM-735x360.png\" alt=\"Mediavine sticky video player theme\" width=\"735\" height=\"360\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM-735x360.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM-441x216.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM-768x377.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM-938x460.png 938w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/04\/Screen-Shot-2019-04-05-at-3.58.03-PM.png 1764w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Recipe\/How-to Card or In-Content?<\/h2>\nSince the big recipe card schema change, Google began giving warnings about recipes without video and, more recently, How-To style content without a video or image.\n\nAs a result, many publishers often ask what&#8217;s the best practice for SEO: Should videos appear in the recipe card or in content?\n\nThe results are clear: you should embed your video only in the card, not in the content. And we do NOT recommend placing videos in both, for UX or SEO reasons.\n\nThe recipe card also provides the most complete Schema with the fewest warnings.\n\nTo maximize video ad revenue for the post as a whole, turn on our <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a>.\n\nIn general, think of marking up one page with one primary Schema and make it as complete as possible. If the recipe or how-to instructions should be your main schema of a post, put the video inside of it.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 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There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk.jpg\" class=\"attachment-large size-large\" alt=\"PERSON holding a phone at their desk\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/holding-phone-on-desk-735x490.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Video<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Universal Player: One Video Solution to Rule Them All<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">7 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 23, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 It\u2019s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we\u2019re also aware that video presents challenges. Creating videos worth&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/universal-player-one-video-solution-to-rule-them-all\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Universal Player: One Video Solution to Rule Them All\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We&#8217;ve talked a lot about how the Mediavine Video Player helps monetize videos, but did you know that if used correctly, it can also be a SEO tool that boosts your search engine results? So how does that work? How can you optimize the player for SEO? Glad you asked! We&#8217;ve&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,34],"tags":[],"audience_post":[],"class_list":["post-11450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Video Player + SEO: How to Boost Rankings - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine Video Player helps monetize videos, but did you know that it can also be a SEO tool that boosts your search engine results?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Video Player + SEO: How to Boost Rankings\" \/>\n<meta property=\"og:description\" content=\"Mediavine Video Player helps monetize videos, but did you know that it can also be a SEO tool that boosts your search engine results?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-10T18:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T20:42:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/06\/Mediavine-Blog-Graphics-9-73.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine Video Player + SEO: How to Boost Rankings\",\"datePublished\":\"2019-06-10T18:50:59+00:00\",\"dateModified\":\"2021-08-06T20:42:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\"},\"wordCount\":958,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-01.jpg\",\"articleSection\":[\"SEO\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-video-player-seo\/\",\"name\":\"Mediavine Video Player + SEO: How to Boost Rankings - 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