{"id":11818,"date":"2019-07-16T09:35:14","date_gmt":"2019-07-16T14:35:14","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=11818"},"modified":"2020-09-09T10:36:37","modified_gmt":"2020-09-09T15:36:37","slug":"what-is-a-dsp","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-a-dsp\/","title":{"rendered":"What is a DSP?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is a DSP?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-07-16T09:35:14-05:00\">July 16, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">In the digital advertising world, DSP stands for Demand-Side Platform.\n\nIn English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites.<!--more-->\n\nThe DSP is the advertisers&#8217; counterpart to the SSP, or Supply-Side Platform (if you&#8217;re wondering &#8220;<a href=\"https:\/\/www.mediavine.com\/what-is-an-ssp\/\">what is an SSP,<\/a>&#8221; we wrote about that too), on the publishing side.\n\nThink of it this way:\n<ul>\n \t<li>Publishers list ad inventory for sale on SSPs; Advertisers purchase this inventory via DSPs.<\/li>\n \t<li>The connection between a handful of DSPs and an SSP is where the real-time auction occurs, comprising the &#8220;ad exchange&#8221; itself.<\/li>\n<\/ul>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Ihw3X9GA-7I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>How Does a DSP Work?<\/h2>\nA DSP is a more complex version of Google AdWords or Facebook. While there are similarities, their differences are what make all of these important platforms for advertisers.\n\nIn Google AdWords or Facebook (examples we&#8217;re all mostly familiar with), an advertiser typically has an ad \/ message they want to send out to a specific audience. This audience could have specific demographics, geography, or simply search for a <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keyword<\/a>.\n\nIn a DSP, demographics are significantly harder to target as there usually is no user information such as gender \/ age \/ etc (unlike Facebook). Instead, a DSP can target the content of a site, audience data they buy from a third party, or an advertiser\u2019s own user data.\n\nYou enter a daily, monthly, yearly, etc. budget; in the case of Facebook and Google AdWords, what you&#8217;re willing to pay per click\/user. For a DSP, it&#8217;s usually per 1,000 impressions.\n\nIn each of these situations, you&#8217;re telling Facebook, AdWords, or DSP that you want to bid on impressions that match your targeting criteria.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11993 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-735x413.jpg\" alt=\"What is a DSP? infographic. A chain of devices and arrows, starting at the left: A megaphone labeled &quot;Advertisier&quot;, leading to a circle labeled DSP (Demand Side Platform) above a WiFi connection symbol, computer monitor and person labeled &quot;targeting&quot;. The next arrow points to a server labeled Ad Exchange. Then to a circle labeled SSP (Supply Side Platform). The last arrow leads to a monitor, a tablet, and a smart phone labeled Publishers.\" width=\"735\" height=\"413\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-735x413.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-441x248.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-818x460.jpg 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/SSPs.jpg 1920w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nNow, when a user searches for the content you&#8217;re targeting, or happens to match the user profile you wanted to target, you&#8217;re entered into an auction on the DSP side.\n\nIn all likelihood, you&#8217;re not the only advertiser that wants to target that user, or that individual ad impression, so the DSP is going to run its own auction.\n\nThey&#8217;re going to have a lot to consider.\n\nWho&#8217;s willing to pay the most isn&#8217;t the only variable; How respective campaigns are tracking to spend their budgets and other factors also enter the equation.\n\nWhatever the DSP decides is its top bid \u2014 this happens in fractions of a second \u2014 is what it sends to the SSP, which in turn takes all the DSP bids and selects the highest <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPM<\/a> to &#8220;win.&#8221;\n\nSo you can think of a DSP as its own mini-auction, the winner of which moves on to the SSP auction. Then, funny enough, thanks to <a href=\"https:\/\/www.mediavine.com\/what-is-header-bidding\/\">header bidding<\/a>, there&#8217;s yet another auction.\n\nThat&#8217;s right. <em>The auction of auctions of auctions<\/em>.\n\nCrazily, you&#8217;ll never notice any of this. Whenever you visit a website, each advertisement on the page is served after these auctions took place, in real time. Milliseconds.\n\nDSPs are able to do this because they know your targeting requests ahead of time, and don&#8217;t have to relay that information to the advertiser for each ad request. This allows them to respond almost instantaneously, returning bids to the SSP (and the publisher) in no time.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7744 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-735x495.jpg\" alt=\"A man's hands typing on a laptopkeyboard.\" width=\"735\" height=\"495\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-735x495.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-441x297.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-768x517.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos-683x460.jpg 683w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/editing-photos.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Why Do We Need DSPs?<\/h2>\nGiven how intertwined they are, you might ask why both DSPs and SSPs are necessary. Why couldn&#8217;t the advertiser just send all pertinent data to the SSP?\n\nBecause, in short, that&#8217;s not what SSPs were built for, and while both platforms behave similarly in some respects, they&#8217;re designed to achieve different goals.\n\nThink of it like a real estate transaction. Both buyers and sellers have different goals, and thus want their own representation, even though they need one another.\n\nIn our industry, the buyer, or advertiser, wants ad inventory as cheaply as possible. The seller, or the publisher, wants to sell that inventory for as much as possible.\n\nAn SSP&#8217;s goal is to deliver you the highest CPM for each ad impression. Conversely, the DSP sets out to pay the lowest CPM it can while still winning the impression.\n\nDSPs also factor in many other variables besides the CPM, as we mentioned earlier. DSPs optimize for win rates, bid rates, <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a>, click-through rates, frequency caps, flight dates and many other post-auction metrics that SSPs don&#8217;t have to even think about.\n\nBasically, in addition to representing opposite sides of the transaction, DSPs are more specialized and tailored towards the buy side than most SSPs would be capable of.\n\nOf course, there are some larger companies that own both DSPs and SSPs, such as Google, who must follow strict guidelines to keep the businesses separate.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11974 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg\" alt=\"A woman using a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Why Use a DSP instead of AdWords?<\/h2>\nVery valid question.\n\nAdvertisers will use both DSPs and AdWords\/Facebook for the same campaign, but typically with different campaign goals.\n\nAdWords \/ Facebook are more for what we call \u201cdirect response\u201d (DR) campaigns, where advertisers look for immediate action by the user (such as an ad click, phone call, purchase).\n\nThis is called \u201cbottom of the funnel\u201d advertising, when a user is ready to purchase.\n\nDSPs are more used for branding, or getting an advertiser\u2019s message out. KPIs would range more towards viewability, interaction with the ad \/ advertiser\u2019s site vs. a purchase or completed action. However, DR campaigns do come through here as well.\n\nThis is \u201ctop of the funnel\u201d advertising, when a user is made aware of the advertiser \/ campaign.\n\nOf course, this isn&#8217;t the case 100 percent of the time, but is a good rule of thumb when looking at the two platforms.\n<h2>How Does the Targeting Work?<\/h2>\nRemember our example above?\n\nWell, it turns out DSPs offer more advanced targeting than AdWords or Facebook. There&#8217;s the concept of retargeting (a topic for another blog post), where you can target people that have been to your site or shopped at your website using a &#8220;tracking pixel.&#8221;\n\nThis popular technique allows you to upload a list from CRM (customer relationship management) platforms like SalesForce, and target just your own customers.\n\nHow does all that complex targeting work?\n\nMuch of it is powered by a combination of DMP (data management platforms) and the ability to user sync. These two intricate and complex concepts are how a DSP matches users browsing your website with the data their advertisers want to target.\n\nDSPs can also target site content, based on domain and IAB classification.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11975 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting-735x490.jpg\" alt=\"Group of people taking notes in notebooks and on their laptops.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/business-meeting.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What is the DSP Responsible For?<\/h2>\nIn a word (or two): A lot. The DSP is who actually purchases the impressions in these real-time auctions on behalf of the advertisers. DSPs collect all the payments, and they pay the SSPs, who ultimately pay the publishers for the impressions.\n\nThey&#8217;re also optimizing for the KPIs (Key Performance Indicators) and reporting them back to the client. They handle tasks such as whitelisting (deciding which domains they run on) surfacing new opportunities for advertisers like Private Marketplace (PMP) deals and more.\n\nIn short, DSPs do a LOT in this ecosystem.\n<h2>Who Are Some DSPs?<\/h2>\nAdWords and Facebook can be considered DSPs (though they don&#8217;t typically buy through SSPs), but because of how specialized they are and campaign goals, the <a href=\"https:\/\/www.mediavine.com\/what-is-programmatic-advertising\/\">programmatic advertising<\/a> industry tends to not view them as such.\n\nPeople in the programmatic trenches, so to speak, typically look to Google&#8217;s Display &amp; Video 360 (DV360) or The Trade Desk when talking about DSPs.\n\nThe list definitely goes far beyond that, including Adobe Advertising Cloud (formerly TubeMogul), Amobee (formerly Turn), DataXu and many more.\n\nAll in all there are over 100 DSPs, many of whom you&#8217;ve never heard of, but many with their own unique angle that differentiates them in this marketplace.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" 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class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In the digital advertising world, DSP stands for Demand-Side Platform. In English, a Demand-Side Platform is cloud software that allows advertisers or ad agencies to purchase and manage digital ad campaigns, in real time, across millions of websites. In the digital advertising world, DSP stands for Demand-Side Platform. In English, a&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-11818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a DSP? - Mediavine<\/title>\n<meta name=\"description\" content=\"In the digital advertising world, DSP stands for Demand-Side Platform. 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