{"id":12563,"date":"2019-08-23T13:36:54","date_gmt":"2019-08-23T18:36:54","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=12563"},"modified":"2020-11-19T14:10:48","modified_gmt":"2020-11-19T20:10:48","slug":"mediavine-standard-ad-units","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-standard-ad-units\/","title":{"rendered":"Mediavine&#8217;s Standard Ad Units"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine&#8217;s Standard Ad Units<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-08-23T13:36:54-05:00\">August 23, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer.\n\nToday we\u2019re going back to the basics and taking a different route, breaking down some of the core components of what that offering is.<!--more-->\n\nThis is a post that could have been written years ago, but it\u2019s just as topical today.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11974 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg\" alt=\"A woman typing on a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nThis subject is ad units \u2014 how they\u2019re selected, how they show up on web pages and how we use them to generate the most revenue from every session.\n\nGenerally speaking, any Mediavine publisher has the option to run a very similar ad set.\n\nWhile some ad companies claim to use artificial intelligence to optimize ad positions, Mediavine has opted to give Watson the day off in favor of a simpler approach.\n\nWe asked ourselves from the start:\n\nWhere are your reader\u2019s eyes when they are on your site? How can we place ads in a way that doesn\u2019t affect page speed, increases its odds of being viewed, and doesn\u2019t disrupt the reader\u2019s experience?\n\nWe\u2019ll get to individual breakdowns of each ad unit in a moment, but first, let\u2019s go over what all of these ad units have in common.\n\nAll have been extensively tested on <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">Mediavine\u2019s own websites<\/a> for viewability and performance long before debuting on any of our publishers\u2019 sites.\n\nSome end up as winners and are put into the rotation for the entire community, while others are quickly retired (here\u2019s looking at you, \u201cRead More\u201d unit).\n\nSecond, all ad units meet the <a href=\"https:\/\/www.mediavine.com\/mediavine-joins-coalition-for-better-ads\/\">Better Ads Standards<\/a> set forth by the Coalition for Better Ads, of which Mediavine is a member. These guidelines and best practices were shaped by actual users after extensive research by the CBA to establish what are acceptable ad experiences.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12626 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion-735x490.jpg\" alt=\"A screen capture of the Stetted homepage, displaying a banner ad.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion-691x460.jpg 691w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/adhesion.jpg 1150w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Adhesion Ad Units<\/h3>\nThe adhesion ad unit spans the bottom of the page on desktop, mobile, and tablet. This unit sticks with the user as they scroll down the page, making the ads highly <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewable<\/a>.\n\nOn desktop and tablet devices, this is most commonly a 728&#215;90 unit, meaning the ad is 728 pixels wide and 90 pixels tall. On mobile, this unit is most often 320&#215;50.\n\nFurther enhancing its 90 percent-plus viewability, we also have the ability to refresh this unit. This means that if a user is on site and engaging with your content for at least 30 seconds, Mediavine can serve them a new ad in that same spot.\n\nThe longer audiences are engaged with one page, the more ads we can refresh and serve to them. This means users are seeing more ads, and you\u2019re making more revenue, without the need for additional, disruptive ad placements.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12629 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar-735x490.jpg\" alt=\"A screen capture of a side bar ad.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar-691x460.jpg 691w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/sidebar.jpg 1150w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Sidebar Ad Units<\/h3>\nMediavine generally runs two units in the sidebar on desktop pages. The first is at or near the top of the sidebar, displaying \u201cabove the fold\u201d (ATF), meaning a user does not need to scroll down the page to be served this ad.\n\nThis \u201cSidebar ATF\u201d unit can rotate between several different ad sizes.\n\nThe sibling of the Sidebar ATF unit is the cleverly named \u201cSidebar BTF\u201d (below the fold), which will always display at the bottom of the sidebar.\n\nThe Sidebar BTF ad unit can rotate between three different ad sizes and has a \u201csticky\u201d quality; as the user scrolls down the page, the ad will stick with them.\n\nStickiness results in a substantial increase to the viewability of the unit, making it attractive to publishers and advertisers alike.\n\nBut wait, there\u2019s more!\n\nIn addition to the sticky behavior, we also <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">lazy load<\/a> and refresh this ad in the same way we refresh the aforementioned adhesion units.\n\nIf you\u2019re lost after any of that, here\u2019s the long and short of it: More ads on fewer pageviews equals more money for less work, plus happier readers.\n\nWhat\u2019s not to love?\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12628 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card-735x490.jpg\" alt=\"A screen capture of a recipe card ad.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card-691x460.jpg 691w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/recipe-card.jpg 1150w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Recipe Card<\/h3>\nMediavine was the first to recognize the recipe card as the <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">most valuable content<\/a> on food sites, and in turn, develop an ad unit for this highly-viewable space.\n\nAfter all, when you follow a link from Pinterest to that amazing seven-layer dip recipe for game day, what are you after? The recipe card of course.\n\nMediavine runs a 300&#215;250 ad unit inside the card and also refreshes this unit when time permits, just like with our sidebar and adhesion units.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12627 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content-735x490.jpg\" alt=\"A screen capture of an in-content ad.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content-691x460.jpg 691w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/08\/in-content.jpg 1150w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\n<span style=\"font-weight: 400;\">I\u2019d be remiss if I didn\u2019t include a shameless plug for Mediavine\u2019s own recipe card, <\/span><a href=\"https:\/\/www.mediavine.com\/create-by-mediavine-launches\/\"><span style=\"font-weight: 400;\">Create<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Create goes beyond the recipe card, now giving crafters, DIY\u2019ers, travel writers, and more the ability to include printable cards relevant to their content.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">As with any Mediavine product, Create was built with speed and SEO in mind.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Proper <\/span><a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\"><span style=\"font-weight: 400;\">Schema.org<\/span><\/a><span style=\"font-weight: 400;\"> markup allows search engines to read and recognize many types of content \u2013 including recipes and \u201chow-to\u201d items \u2013 making a well-functioning content card plugin aimed at helping your site grow.<\/span>\n\nOur dashboard still refers to this unit as a recipe card unit, but now this ad unit can serve publishers of all niches, if they are using Create.\n<h3>In-Content<\/h3>\nLast but not least is the anchor of Mediavine\u2019s ad unit offering \u2014 the unit that sees the most impressions by far and benefits most from our technology.\n\nThese units run on desktop, mobile, and tablet devices alike, neatly spaced in between the content and images of a post.\n\nThere is no cap on the number of in-content ads that can be served in any individual article, so long as the content can support it.\n\nOur intelligent script wrapper technology spaces them according to <a href=\"https:\/\/www.mediavine.com\/in-content-ad-settings-choose-wisely-for-improved-rpm-and-ux\/\">ad density settings set by each publisher<\/a>, ensuring that we never exceed the CBA maximum of 30 percent.\n\nWith pagespeed in mind, these units are also lazy loaded, creating higher viewability, faster page load times, and overall, the best user experience.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We discuss a wide variety of topics on this blog, most aimed at educating publishers on how to achieve success with the help of all that Mediavine has to offer. Today we\u2019re going back to the basics and taking a different route, breaking down some of the core components of what&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":21699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-12563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine&#039;s Standard Ad Units - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn about Adhesion Ad Units, Sidebar Ad Units, In-Content ads, and recipe card ads. 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