{"id":13093,"date":"2019-09-11T16:08:05","date_gmt":"2019-09-11T21:08:05","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=13093"},"modified":"2020-09-08T10:22:18","modified_gmt":"2020-09-08T15:22:18","slug":"how-to-use-nofollow","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/","title":{"rendered":"How to Use NoFollow"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How to Use NoFollow<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-09-11T16:08:05-05:00\">September 11, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content.\n\nThat handy little tool just got a <em>major<\/em> upgrade, so we thought we\u2019d cover the basics of how nofollow attributes work, what\u2019s changed and what you need to do next.\n\n<!--more-->\n<h2>What is Nofollow?<\/h2>\nIn 2005, Google <a href=\"https:\/\/googleblog.blogspot.com\/2005\/01\/preventing-comment-spam.html\">announced<\/a> that they were introducing a way to combat low quality link spam from bombarding your site.\n\n<i>&#8220;From now on, when Google sees the attribute<\/i> (<code>rel=\"nofollow\"<\/code>) <i>on links, those links won&#8217;t get any credit when we rank websites in our search results.&#8221;<\/i>\n\nThey go on to say, (and this one\u2019s important!)<i>: This isn&#8217;t a negative vote for the site where the comment was posted; it&#8217;s just a way to make sure that spammers get no benefit from <b>abusing public areas like blog comments, trackbacks, and referrer lists.&#8221;<\/b><\/i>\n\n<strong>Later, it was adopted as a standard to also signal when a link had been paid for by someone. <\/strong>\n\nFor example, if a paint brand <a href=\"https:\/\/www.mediavine.com\/influencer-marketing-at-mediavine\/\">pays you for sponsored work<\/a> to create a new DIY project using their newest paint line, and you link to their website, where your readers can buy the paint.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11126 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-735x490.jpg\" alt=\"A woman using a laptop at a cafe.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>When should I use nofollow?<\/h2>\nKnowing when to add nofollow attributes to a link is as simple as, &#8220;Do I want to pass authority on to the website this link directs readers to?&#8221;\n\nAsk yourself:\n<ul>\n \t<li style=\"font-weight: 400;\">Did someone pay me to create this post, or for a link back to them?\n<b>You should NOT send authority to this link, because money or product \u2014 compensation of some kind \u2014 changed hands in exchange for linking back to them.<\/b><\/li>\n \t<li style=\"font-weight: 400;\">Has someone been able to add this link to my website themselves, opening up the opportunity for spam?\n<b>You should NOT send authority to this link, because you cannot vouch for it.<\/b><\/li>\n \t<li style=\"font-weight: 400;\">Am I linking to a fellow content creator, as part of a round-up, or because I love their recipe for Strawberry Muffins?\n<b>You SHOULD send authority to this external link.<\/b>Search engines <i>expect<\/i> you to do this as part of being a good internet community member.It doesn\u2019t mean your own page has less authority, so long as you are also <a href=\"https:\/\/www.mediavine.com\/the-art-of-giving-and-receiving-backlinks\/\">interlinking to your own site within the post<\/a>.\n\nNo-following links like this doesn\u2019t hurt the other content creator, but it doesn\u2019t <i>help<\/i> you, either.<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13155 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13-735x1838.jpg\" alt=\"When to use no follow links infographic\" width=\"735\" height=\"1838\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13-735x1838.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13-120x300.jpg 120w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13-768x1920.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13-184x460.jpg 184w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/No-follow-links-13.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/h2>\n<h2>New Types of Nofollow Attributes<\/h2>\nAs of <a href=\"https:\/\/webmasters.googleblog.com\/2019\/09\/evolving-nofollow-new-ways-to-identify.html\">September 10, 2019<\/a>, Google has released two new nofollow attributes that give them more information about the links you are inserting into your posts.\n\nTo quote my favorite movie, <i>Paul<\/i>, &#8220;Evolution, baby!&#8221;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/fpoxu0zJFdPVu\/source.gif\" alt=\"GIF of Paul the alien\" width=\"499\" height=\"213\">\n\n<b><code>rel=\"sponsored\"<\/code><\/b> Mark links that are advertisements or paid placements (commonly called paid links) as <em>sponsored<\/em>.\n\n<b><code>rel=\"ugc\"<\/code><\/b> We recommend marking user-generated content (UGC) links, such as comments and forum posts, as <em>ugc<\/em>.\n\nIf you want to recognize and reward trustworthy contributors, you might remove this attribute from links posted by members or users who have consistently made high-quality contributions over time.\n<em>Source: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=en\">Google Help<\/a><\/em>\n<h2>Why the change to hints?<\/h2>\nGoogle is always looking to get smarter. We say it at Mediavine all the time, and the proof is in all our products.\n\nEverything from the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-seo\/\">Mediavine Video Player<\/a> upload process to <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create<\/a> asks you to describe the content in detail, so that we can pass that on to Google.\n\n<b>The more information you give Google, the better.<\/b>\n\nWhy do we say that? <i>Because Google is constantly looking to better understand the context of your webpages.<\/i>\n\nMaking all nofollow attribute types into hints that help them better understand the context behind why you\u2019re linking to an external site creates a whole new set of data for Google Search.\n\nIt&#8217;s important to note that the original nofollow attribute is also changing from what was understood to be an &#8220;absolute,&#8221; to a hint.\n\nWhere this attribute meant the link was entirely ignored before, Google is straightforwardly telling us that going forward, it is considered a <i>hint<\/i>.\n\nThe link, and the context the nofollow attribute is providing, will both be captured as data for Google to understand, instead of excluded from the data set.\n\nThey confirm that they won&#8217;t send link authority to external links with a nofollow attribute, but the fact that they are now capturing the link and its attribute at all is a big change to how it&#8217;s understood this tag was previously used.\n\n<b>So says Google:<\/b>\n\n[These are] <i>two new link attributes that provide webmasters with additional ways to identify to Google Search <b>the nature<\/b> of particular links.<\/i>\n\nWhen &#8220;nofollow&#8221; was introduced more than 15 years ago, all links marked with the &#8220;nofollow&#8221; attribute were treated exactly the same \u2014 pretty much ignored by the search algorithms entirely.\n\nNow they\u2019ll be able to use these new attributes as ways to give Google Search hints about the context behind the link, which, along with other bits of data, will allow them to better understand linking in general.\n\nLooking at and analyzing <i>all<\/i> the links they encounter as part of crawling, rather than ignoring some of them, gives them more data to pour over and learn from.\n\nAt the same time, they&#8217;re also allowing you, as the site owner, to indicate when you don\u2019t want to pass full authority to a link you\u2019ve placed within a post.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8740 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-735x490.png\" alt=\"Hands typing on a laptop with code on a black screen\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing.png 1000w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Where should I use these new attributes?<\/h2>\nThe <b>&#8220;sponsored&#8221;<\/b> attribute is pretty straightforward. If money (or product or compensation of any kind) has changed hands, use this attribute.\n\nThe <b>&#8220;UGC&#8221;<\/b> attribute helps you tell Google that the link has been placed there by a reader submitting a form somewhere on your site.\n\n<b>This does <i>not<\/i> mean that every comment link on every website in every corner of the internet should receive this designation.<\/b>\n\nAs you can see from their definitions above, you could absolutely <i>follow<\/i> (i.e. remove this attribute and just use a regular link with no qualifications) comment links if they come from a community member that you know to be trustworthy.\n\nHowever, unless you run a forum as part of your website, you probably won\u2019t use this attribute very often.\n<h2>Does &#8220;nofollow&#8221; still work?<\/h2>\nYES! Google is not getting rid of the original attribute, or how they interpret it.\n\nDirectly from their blog post: <i>&#8220;Use this attribute for cases where you want to link to a page but don\u2019t want to imply any type of endorsement, including passing along ranking credit to another page.&#8221;<\/i>\n<h2>Do I have to update my old links?<\/h2>\nNo! (<i>Thank goodness!<\/i>) Google will still interpret those links the way you intended.\n\nIt is mentioned that they would like for you to move to using these new attributes when possible, but there\u2019s no reason to spend hours updating the thousands of links that are <i>already<\/i> on your website.\n\nJust use the new attributes going forward.\n<h2>When does all of this go into effect?<\/h2>\nThese attributes work as hints as part of the ranking algorithms as of <b>September 10, 2019<\/b>.\n\nFor crawling and indexing purposes, nofollow will become a hint on March 1, 2020.\n<h2>TL;DR<\/h2>\nSEO analysts tend to agree (and that doesn\u2019t happen often) that robust linking is a key element of any good <a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\">SEO strategy<\/a>.\n\nSEO aside, linking to other websites on the internet is a powerful way to enhance the user experience.\n\nLinking the right way, for every kind of link, is easy once you\u2019ve got the basics down, like these new nofollow attributes.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" 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1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Protecting Your Content: How to Opt Out of GPTBot Web Crawling<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Aug 9, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Publishers spend time creating great content that keeps readers coming back, and we know that safeguarding that content and maintaining control over how it\u2019s used are critical concerns in today&#8217;s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google&#8217;s Search Generative Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png\" class=\"attachment-large size-large\" alt=\"Chat GPT Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">5 Ways Bloggers Can Use ChatGPT to Increase Productivity<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 29, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Since ChatGPT\u2019s release in November 2022, OpenAI&#8217;s prototype of generative AI \u2014 that is, artificial intelligence that can produce new content on demand \u2014 has dominated popular tech media. We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Nofollow attributes have long provided content creators with a straightforward way to tell search engines when, for all intents and purposes, to ignore a link on their website while still providing the user with potentially valuable content. That handy little tool just got a major upgrade, so we thought we\u2019d cover&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,63,17],"tags":[],"audience_post":[],"class_list":["post-13093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-influencer-marketing","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use NoFollow - Mediavine<\/title>\n<meta name=\"description\" content=\"we thought we\u2019d cover the basics of how nofollow attributes work, what\u2019s changed and what you need to do next.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use NoFollow\" \/>\n<meta property=\"og:description\" content=\"we thought we\u2019d cover the basics of how nofollow attributes work, what\u2019s changed and what you need to do next.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-11T21:08:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T15:22:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/Mediavine-Blog-Graphics-10-9-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"How to Use NoFollow\",\"datePublished\":\"2019-09-11T21:08:05+00:00\",\"dateModified\":\"2020-09-08T15:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\"},\"wordCount\":1267,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-18.jpg\",\"articleSection\":[\"General Blogging\",\"Influencer Marketing\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/how-to-use-nofollow\/\",\"name\":\"How to Use NoFollow - 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