{"id":13107,"date":"2019-09-11T12:33:19","date_gmt":"2019-09-11T17:33:19","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=13107"},"modified":"2020-09-09T11:46:49","modified_gmt":"2020-09-09T16:46:49","slug":"google-first-price-auction-what-it-means-for-publishers","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-first-price-auction-what-it-means-for-publishers\/","title":{"rendered":"Google First Price Auction: What it Means For Publishers"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google First Price Auction: What it Means For Publishers<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-09-11T12:33:19-05:00\">September 11, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a <a href=\"https:\/\/www.blog.google\/products\/admanager\/rolling-out-first-price-auctions-google-ad-manager-partners\/\" target=\"_blank\" rel=\"noopener noreferrer\">first price auction<\/a> in Google Ad Exchange, Google Ad Manager, and other ad products.\n\nWhat does that even mean? How will it impact Mediavine publishers and the industry in general? We&#8217;re here to break it down.<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-13130\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-735x551.jpg\" alt=\"First Price Auctions Infographic\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-735x551.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-320x240.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-480x360.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions-720x540.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/first-price-auctions.jpg 1024w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What is a First Price auction?<\/h2>\nIn a first price auction:\n<ol>\n \t<li>Each bidder submits its top bid<\/li>\n \t<li>The top bidder wins the auction<\/li>\n \t<li>The top bid submitted is the amount paid<\/li>\n<\/ol>\nIt\u2019s really the simplest of auctions.\n\nAn example of a first price auction: Bidder A submits a $2.00 bid. Bidder B submits a $4.00 bid. Bidder B wins and pays $4.00.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-13131\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-735x551.jpg\" alt=\"Second Price Auctions Infographic\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-735x551.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-320x240.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-480x360.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1-720x540.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-1.jpg 1024w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What is a Second Price Auction?<\/h2>\nA second price auction is a little different.\n<ol>\n \t<li>Every bidder submits its top bid<\/li>\n \t<li>The winner is determined by the price of the SECOND highest bid, not the first<\/li>\n \t<li>The amount paid by the top bidder is $0.01 higher than the second-highest bid<\/li>\n<\/ol>\nOur original example, in a second price auction: Bidder A submits a $2.00 bid. Bidder B submits a $4.00 bid. Bidder B wins, but pays only $0.01 more than its closest competition. So Bidder B wins and pays $2.01.\n<h2>Which is better for publishers: First or Second Price?<\/h2>\nUsing our simple example, the publisher would be paid $4.00 for those impressions in a first price auction and $2.01 in a second price auction. While first price obviously seems better at a glance, it&#8217;s not that simple.\n\nSophisticated publishers such as Mediavine develop flooring strategies around second price auctions, and in the world of <a href=\"https:\/\/www.mediavine.com\/what-is-header-bidding\/\">header bidding<\/a>, there isn\u2019t just one second price auction &#8211; there\u2019s actually multiple auctions.\n\nFor example, we conduct a round of header bidding auctions in addition to the second price scenario above. We\u2019d first run our header bidding auctions, then submit <em>that<\/em> bid into the same second price Google auction.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-13135\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-735x551.jpg\" alt=\"Google Second Price Auctions with Header Bidding\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-735x551.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-320x240.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-480x360.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding-720x540.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/second-price-auctions-header-bidding.jpg 1024w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nSo let\u2019s say there&#8217;s a Bidder C who submits a $3.00 bid and wins our header bidding auction. We submit that into the mix, and Bidder A would have to pay $3.01 for winning the auction, not $2.00.\n\nYes, the first price auction bid was $4.00, but again, it&#8217;s not that simple.\n\nIn a first price auction, advertisers aren\u2019t willing to bid as high, knowing they&#8217;ll be on the hook for the full amount if they win. Remember, in a second price auction, a $4.00 bid can be made strategically, designed to win the impression, but only pay $2.01.\n\nSecond price auctions allow advertisers to bid more, yet pay less.\n\nIn first price auctions, the more realistic bid would be closer to the neighborhood of $2.01, or the amount that ends up being paid. Advertisers use a technique known as \u201cbid shading\u201d to get as close to that $2.01 as possible.\n\nSo now let\u2019s go back to the original scenario. In a first price auction, Bidder A would win closer to $2.01, but in a second price auction, they won at $2.50 due to header bidding.\n\nKnowing that the highest bid might be much higher than the second price bid (or that there may not be a second bid), Mediavine and other sophisticated publishers work out flooring strategies that determine a &#8220;floor&#8221;, or the minimum bid a publisher will allow.\n\nExample: If a floor of $2.50 is set, the highest bid of $4.00 would pay $2.50 instead of $.01 over the second highest bid of $2.00, capturing $0.49 more value.\n\nKnowing that the highest bid might be much higher than the second price bid (or that there may not be a second bid), Mediavine and other sophisticated publishers work out flooring strategies that determine a &#8220;floor&#8221;, or the minimum bid a publisher will allow.\n\nIf a floor of $2.50 is set, the highest bid of $4.00 would pay $2.50 instead of $0.01 over the second highest bid of $2.00, capturing $0.49 more value.\n\nIn short, second price auctions are more complicated, but offer more opportunities for publishers to try to extract value from the spread &#8211; the amount between the second highest and highest bid.\n<h2>Is it bad that Google is moving to First Price?<\/h2>\nNot necessarily. Second price auctions aren&#8217;t the greatest fit in a header bidding world. Publishers enjoyed benefits at the margins as described above, but from an advertiser standpoint, second price doesn&#8217;t make much sense.\n\nGoogle sees the move to a single, unified first price auction system as fairest to all parties and the path to a healthier ecosystem in the long run.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7701 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-735x490.jpg\" alt=\"Hands typing on a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What will happen to my RPM?<\/h2>\nWe know that&#8217;s the biggest, or only question on your minds. First off, it&#8217;s important to note that only Google is shifting to first price now. Most of our exchange partners already adopted this format last year or the year before.\n\nGoogle is our largest ad partner, but the impact should still be fairly small.\n\nWe anticipate a small RPM increase at the onset while advertisers learn the system and learn what they&#8217;re comfortable bidding and paying. After the dust settles in the ensuing months and years, we see RPMs leveling out around where they&#8217;ve been in the second price landscape.\n\nIn short, you likely won&#8217;t even see a significant <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPM change<\/a> attributable to this.\n<h2>Is Mediavine prepared for the shift to First Price?<\/h2>\nOf course. As a <a href=\"https:\/\/www.mediavine.com\/mediavine-google-certified-publishing-partner\/\">Google Certified Publishing Partner<\/a>, we\u2019ve been in constant contact with Google over the past year to ensure we\u2019re optimized for this change. Internally, we&#8217;ve worked extensively behind the scenes to refine our auction specifications.\n\nOur flooring strategies are constantly adapting and evolving to changes in the industry, and this is no different.\n\nWe&#8217;ve already made adjustments in our ad server to handle Google&#8217;s new mechanisms for first price auctions, including tools such as Unified Pricing Rules and Protections &#8211; things you don&#8217;t have to think about because we do.\n\nIn short, Mediavine should be uniquely positioned to absorb this change without publishers needing to worry. As a full service ad management provider, our goal is always to adapt, optimize and help you grow your businesses regardless of the inevitable industry shakeups.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" 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class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Six months after announcing an overhaul of its auction dynamics, Google has finally begun moving most traffic from a second price auction to a first price auction in Google Ad Exchange, Google Ad Manager, and other ad products. What does that even mean? How will it impact Mediavine publishers and the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-13107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google First Price Auction: What it Means For Publishers - Mediavine<\/title>\n<meta name=\"description\" content=\"What does Google First price auction mean? How will it impact Mediavine publishers and the industry in general? 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