{"id":13179,"date":"2019-09-20T09:56:53","date_gmt":"2019-09-20T14:56:53","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=13179"},"modified":"2024-11-25T12:43:31","modified_gmt":"2024-11-25T18:43:31","slug":"behind-the-vine-with-stephen-marsi","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/","title":{"rendered":"Behind The Vine With Stephen Marsi"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Behind The Vine With Stephen Marsi<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-09-20T09:56:53-05:00\">September 20, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">When your mission is h<span style=\"font-weight: 400;\">elping content creators build sustainable businesses, there&#8217;s a lot more to talk about besides ad management.<\/span>\n\nThe Mediavine team is constantly working behind the scenes creating and building new products while <span style=\"font-weight: 400;\">offering the best user experience<\/span> and supporting publishers, all of which Co-Founder Stephen Marsi is a huge part of.\n\nPlease welcome Stephen to the Mediavine blog!\n\n<!--more-->\n<h2><b>Tell us your name and where you\u2019re from.<\/b><\/h2>\n<span style=\"font-weight: 400;\">Stephen Marsi and I am originally from Binghamton, New York, and now live in Connecticut, by way of Boston, where I moved after college and Mediavine originated.\u00a0<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-13174 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/steve-340px.png\" alt=\"Steve Marsi\" width=\"300\" height=\"340\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/steve-340px.png 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/steve-340px-265x300.png 265w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<h2><b>What do you do in any given day?<\/b><\/h2>\n<span style=\"font-weight: 400;\">Depending on the day, much of my time is spent providing any guidance and direction I can to our support, marketing and sales departments, while learning all I can from those teams to help make better decisions across the board. <\/span>\n\n<span style=\"font-weight: 400;\">I also <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">manage our owned and operated sites<\/a>, including <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Hollywood Gossip<\/a>. <\/span>\n\n<span style=\"font-weight: 400;\">Besides enjoying a 12-year run as the top source of traffic and revenue for our company, THG is an invaluable asset to our publishers as the proving ground for Mediavine\u2019s technology. <\/span>\n\n<span style=\"font-weight: 400;\">It\u2019s a lot of fun running a site that remains so relevant, both from a publishing standpoint and as a source of crucial advertising data and product development. <\/span>\n\n<span style=\"font-weight: 400;\">And riveting coverage of MTV\u2019s The Hills.<\/span>\n<h2><b>You\u2019ve been with Mediavine since the beginning, but when was that? Tell us how everything started.<\/b><\/h2>\n<span style=\"font-weight: 400;\">Mediavine as we know it began in 2006, with the previous name (iScribe) dating back to 2004 and the earliest iterations of the company even earlier than that. <\/span>\n\n<span style=\"font-weight: 400;\">We began as an SEO for hire business in an era when few people had even heard of SEO, and leaning on that expertise, transformed into a web publishing company long before that was a thing. <\/span>\n\n<span style=\"font-weight: 400;\">As a successful, independently owned organization with no outside investment, we experienced first-hand the challenges of monetization and lack of efficiency, transparency and innovation in online advertising. <\/span>\n\n<span style=\"font-weight: 400;\">That realization, along with a handful of websites willing to take a chance on nascent ad technology managed by publishers like them, became the genesis of everything we\u2019ve become in the past five years.<\/span>\n<h2><b>How have you seen the company change in that time? How has your job evolved? <\/b><\/h2>\n<span style=\"font-weight: 400;\">One of my best friends and <a href=\"https:\/\/www.mediavine.com\/behind-the-vine-with-matt-richenthal\/\">fellow Co-Founder<\/a> once told me I know a little about a lot. I hope it\u2019s more than a little in some cases, but he\u2019s not wrong, and this has served me well in Tuesday night bar trivia and in life. <\/span>\n\n<span style=\"font-weight: 400;\">Our core strengths as a company have always been outworking the competition and adapting to change. In a fast-paced industry like ours, that\u2019s meant years of shifting my personal focus almost daily, and on a macro level, altering our business model altogether more than once. <\/span>\n\n<span style=\"font-weight: 400;\">Evolving professionally in this setting for so long has been the perfect fit for me personally and (hopefully) for Mediavine.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13226 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_0175-735x490.jpg\" alt=\"An older photograph of Matt Richenthal and Steve Marsi.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_0175-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_0175-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_0175-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_0175-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2><b>What does it mean to be a Co-Founder?<\/b><\/h2>\n<span style=\"font-weight: 400;\">Being a part of a successful business built from the ground up, doing something you genuinely enjoy with people you love and respect, is more than I could ever ask for. Seeing that evolve into an organization that provides dozens with fulfilling work and thousands more with the tools to better their own business and lives is humbling and inspiring.<\/span>\n<h2><b>What is the one thing you want publishers to know about what goes into the Mediavine technology they use daily?\u00a0<\/b><\/h2>\n<span style=\"font-weight: 400;\">Serving a million ad impressions across 100 websites and maximizing their effectiveness &#8211; we simultaneously optimize ads on individual site, placement, and user levels \u2014 was a challenge. Doing it with billions of impressions and 5,500 sites while not just maintaining, but improving the experience for the publisher is daunting. <\/span>\n\n<span style=\"font-weight: 400;\">The voluminous knowledge of our teams working behind the scenes on our ad technology, and on the front lines supporting the publishers running it, is remarkable.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13227 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966-735x490.jpg\" alt=\"Mediavine cofounders Eric Hochberger, Matt Richenthal and Steve Marsi.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/mvcon18-0966.jpg 900w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2><b>How has the Mediavine ad tech evolved since we started providing full service ad management? If you could describe the future of Mediavine\u2019s ad tech in 3 words, what would they be?<\/b><\/h2>\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/www.mediavine.com\/mediavine-is-for-big-publishers-and-smaller-blogs-too\/\">Dynamic, agile, scalable.<\/a> The <a href=\"https:\/\/www.mediavine.com\/mediavine-script-wrapper-2-0-is-live-heres-what-that-is-and-why-its-awesome\/\">evolution of our script wrapper<\/a>, or the code that comprises our core ad technology, is emblematic of our company as a whole. <\/span>\n\n<span style=\"font-weight: 400;\">We&#8217;re always on a mission to make Mediavine websites \u2014 and the ads we display on them \u2014 load faster, offer the best user experience and maximize the value of every session.<\/span>\n<h2><b>What are the most exciting things you\u2019re working on (or see others working on) and how do you see them positively impacting Mediavine publishers?<\/b><\/h2>\n<span style=\"font-weight: 400;\">Helping content creators build and sustain businesses requires <a href=\"https:\/\/www.mediavine.com\/mediavine-ads-are-just-the-beginning\/\">more than ad management<\/a>, and I\u2019m excited about <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create<\/a>, <a href=\"https:\/\/www.mediavine.com\/trellis-beta-update\/\">Trellis<\/a> and future products we are building to further that mission. The <a href=\"https:\/\/www.mediavine.com\/video-player-unification\/\">Decade of Video<\/a> has seen dramatic improvements in experience and performance, with more to come. <\/span>\n\n<span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.mediavine.com\/page-level-reporting\/\">revamped dashboard<\/a> and direct sales\/custom content partnerships should mean exciting opportunities for both the advertising and publishing sides of our business.<\/span>\n<h2><b>What do you do for fun when you\u2019re not working?\u00a0<\/b><\/h2>\n<span style=\"font-weight: 400;\">You can usually find me exploring the great outdoors, petting other people\u2019s dogs, pretending to be a photographer, triangulating the nearest iced coffee location, consuming an unhealthy amount of news and sports content, and hanging out with my above-average children.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13225 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_1421-735x856.jpg\" alt=\"Steve Marsi with his children.\" width=\"735\" height=\"856\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_1421-735x856.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_1421-258x300.jpg 258w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_1421-768x895.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/IMG_1421-395x460.jpg 395w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2><b>Do you have any pets? What do they do for fun when you\u2019re working?\u00a0<\/b><\/h2>\n<span style=\"font-weight: 400;\">I don\u2019t, although I love dogs and cats, and get to live vicariously through many <a href=\"https:\/\/www.mediavine.com\/the-pets-of-mediavine\/\">four-legged members of the Mediavine family<\/a>, which always brightens my day. <\/span><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size 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We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 When your mission is helping content creators build sustainable businesses, there&#8217;s a lot more to talk about besides ad management. The Mediavine team is constantly working behind the scenes creating and building new products while offering the best user experience and supporting publishers, all of which Co-Founder Stephen Marsi is a&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":22109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16],"tags":[],"audience_post":[],"class_list":["post-13179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind The Vine With Stephen Marsi - Mediavine<\/title>\n<meta name=\"description\" content=\"The Mediavine team is constantly working hard behind the scenes, all of which Co-Founder Stephen Marsi is a huge part of.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Vine With Stephen Marsi\" \/>\n<meta property=\"og:description\" content=\"The Mediavine team is constantly working hard behind the scenes, all of which Co-Founder Stephen Marsi is a huge part of.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-20T14:56:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T18:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/steve-Mediavine-2018-6-sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Behind The Vine With Stephen Marsi\",\"datePublished\":\"2019-09-20T14:56:53+00:00\",\"dateModified\":\"2024-11-25T18:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\"},\"wordCount\":951,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/09\/steve-Mediavine-2018-6-sm.jpg\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/behind-the-vine-with-stephen-marsi\/\",\"name\":\"Behind The Vine With Stephen Marsi - 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