{"id":13809,"date":"2019-10-18T09:45:27","date_gmt":"2019-10-18T14:45:27","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=13809"},"modified":"2020-09-09T14:26:14","modified_gmt":"2020-09-09T19:26:14","slug":"inclusivity-in-the-influencer-industry","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/","title":{"rendered":"5 Actions for Content Creators to Make The Influencer Industry More Inclusive"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Influencer Marketing<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">5 Actions for Content Creators to Make The Influencer Industry More Inclusive<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-10-18T09:45:27-05:00\">October 18, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><span style=\"font-weight: 400;\">By now you\u2019ve probably heard numerous rallying cries advocating the need for diversity, representation and inclusion. It seems that each day there are new headlines either exposing the lack of diversity in X industry or celebrating the moves towards it in another. <\/span>\n\n<span style=\"font-weight: 400;\">These aren\u2019t just buzzwords or the latest trends in the business world. It\u2019s simply a reflection of a very real flaw in our society that demands to be addressed.<\/span>\n\n<span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.census.gov\/newsroom\/press-releases\/2017\/cb17-100.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">US Census Bureau<\/span><\/a><span style=\"font-weight: 400;\">, America is becoming increasingly diverse with all racial and ethnic minorities growing at a faster rate than whites from 2015 to 2016. In fact, it\u2019s projected that people of colour will make up the majority of America\u2019s population by 2043 \u2013 that\u2019s just a little over two decades from today!\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">And that\u2019s just diversity in terms of race and ethnicity. That doesn\u2019t even address the growing diversity in other intersections of identity that run the gamut from <\/span><a href=\"https:\/\/news.gallup.com\/poll\/224642\/2017-update-americans-religion.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">religion<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.nytimes.com\/2016\/07\/01\/health\/transgender-population.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">gender<\/span><\/a><span style=\"font-weight: 400;\">, from <\/span><a href=\"https:\/\/factfinder.census.gov\/faces\/tableservices\/jsf\/pages\/productview.xhtml?pid=ACS_15_1YR_S1810&amp;prodType=table\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ability<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.pewresearch.org\/topics\/socioeconomic-class\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">class<\/span><\/a><span style=\"font-weight: 400;\">, from <\/span><a href=\"https:\/\/www.glamour.com\/story\/what-its-like-to-be-plus-size-and-work-in-fashion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">body shape and size<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/news.gallup.com\/poll\/234863\/estimate-lgbt-population-rises.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">sexuality<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 all of which reflect the reality of our world.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Yet the images we see in mainstream media still remain largely homogenous while positions of power across all industries still remain in the hands of the same elite \u2013 that is to say white, cis and straight men.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">At <\/span><span style=\"font-weight: 400;\">Wanderful<\/span><span style=\"font-weight: 400;\">, we\u2019ve been working to combat this very problem in our area of expertise \u2013 the travel industry. As a global community and<\/span><span style=\"font-weight: 400;\"> lifestyle brand that specializes in helping all women travel the world, we\u2019ve been using our platform to exemplify diversity and inclusion in our practices.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">But more than that, we\u2019ve also been at the forefront of pushing influencers and creators in the space to do the same through our <\/span><a href=\"https:\/\/witsummit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Women in Travel Summit<\/span><\/a><span style=\"font-weight: 400;\"> (the premier event for travel&#8217;s top marketing talent)\u00a0and our <\/span><a href=\"https:\/\/wanderful-collective.mn.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Creator Collective<\/span><\/a><span style=\"font-weight: 400;\"> (a community of travel innovators, influencers, business owners and industry marketers).<\/span>\n\n<span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.businessinsider.com\/the-2019-influencer-marketing-report-2019-7\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">influencer marketing grows<\/span><\/a><span style=\"font-weight: 400;\">, especially in<\/span><a href=\"https:\/\/www.adweek.com\/digital\/how-influencers-are-turning-the-business-of-travel-on-its-head\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> the travel industry<\/span><\/a><span style=\"font-weight: 400;\">, we recognize the power of creators to make seismic shifts in the travel industry. We have an opportunity (and a responsibility!) t<\/span><span style=\"font-weight: 400;\">o promote and embody inclusivity by reflecting accurately who is traveling the world, representing our host communities with dignity and respect, bridging cultures, and creating the potential for empathy.<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13866 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-press-picture-735x490.jpg\" alt=\"A presenter at WITS.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-press-picture-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-press-picture-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-press-picture-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-press-picture-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\n<span style=\"font-weight: 400;\">Seems like a lot to take on? Well, no one said this work was easy!<\/span>\n\n<span style=\"font-weight: 400;\">What can you do as a creator to catalyze this kind of change? Here are five specific actions you can take right now to promote and embody inclusivity as a creator and influencer!<\/span>\n<h3><strong>Be impeccable with your words<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Language is significant. Language affects not just<\/span><a href=\"https:\/\/ideas.ted.com\/5-examples-of-how-the-languages-we-speak-can-affect-the-way-we-think\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">how we perceive the world<\/span><\/a><span style=\"font-weight: 400;\"> but how we move through it. What we say, and more specifically, the words we use matter. And it matters significantly when we are trying to create change.<\/span>\n\n<span style=\"font-weight: 400;\">\u201cI believe that if we want to be inclusive, you have to be explicit,\u201d<\/span><a href=\"https:\/\/mmlafleur.com\/mdash\/natalia-oberti-noguera-interview\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">says Natalia Oberti Noguera, CEO of Pipeline Angels<\/span><\/a><span style=\"font-weight: 400;\">, an angel investing firm for women and non-binary femme social entrepreneurs. \u201c<\/span><span style=\"font-weight: 400;\">I introduce myself by saying: I\u2019m cis, I\u2019m queer, I\u2019m Latinx, and my pronouns are \u201cshe\/her.\u201d <\/span>\n\n<span style=\"font-weight: 400;\">The language we use is very important, and it helps create inclusive spaces by signaling to others that they belong\u2026it\u2019s so important to intentionally invite diverse people to the table.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">Being explicit with our words means opening the way for deep and meaningful connections with our audience and ultimately creating community.<\/span>\n\n<span style=\"font-weight: 400;\">But more than just being explicit, the words we choose should also be precise. All too often, travel writers can fall into vague, clich\u00e9, and frankly, lazy tropes that diminish the richness of the people and places we visit turning them instead into flat stereotypes.<\/span>\n\n<span style=\"font-weight: 400;\">Before hitting publish on that next blog or Instagram post, be sure you\u2019re not falling into these common traps that actively work to silence voices or even erase experiences:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generalizing an entire place and disregarding the multitude of cultures, ethnicities and experiences that may exist in that city, country or even continent.\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Waxing nostalgic for a \u201clost time\u201d or ancient traditions, or worse, romanticizing the colonial past that violently oppressed\/oppresses groups of people.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using words like \u201cunexplored\u201d or \u201cundiscovered\u201d or \u201cuntouched\u201d erasing the rich histories of these places that are home to many.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Projecting your interpretation of another culture.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using patronizing words and phrases like \u201cquaint\u201d, \u201cprimitive\u201d, \u201cexotic\u201d or \u201cthey\u2019re so happy despite having so little\u201d.<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Our audience relies on us for information and knowledge of faraway peoples and places that they may not have the luxury of visiting. What will we share and how will we share it?<\/span>\n\n<span style=\"font-weight: 400;\">As the great Toni Morrison once said, \u201cOppressive language\u2026does more than represent the limits of knowledge; it limits knowledge.\u201d<\/span>\n\n<span style=\"font-weight: 400;\">Will we expand our readers\u2019 knowledge or limit it?<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13869 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS18\u00a9jasonseagle-735x489.jpeg\" alt=\"A speaker talks into a microphone at WITS.\" width=\"735\" height=\"489\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS18\u00a9jasonseagle-735x489.jpeg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS18\u00a9jasonseagle-441x294.jpeg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS18\u00a9jasonseagle-768x511.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS18\u00a9jasonseagle-691x460.jpeg 691w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>Share the mic\u2026or give it to someone else entirely!<\/strong><\/h3>\n<span style=\"font-weight: 400;\">As travel influencers, we have powerful platforms and a significant opportunity to amplify the voices that often go unheard and the stories that often go untold all around the world. What stories will you choose to tell? Whose voices will you work to amplify?<\/span>\n\n<span style=\"font-weight: 400;\">When writing that next blog post or Instagram post about your latest destination, ask yourself the following questions:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whose stories are you choosing to tell?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who gets to tell the story?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you the best person to tell this story?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Who can you share the mic with\u2026or better yet, can you give it to someone else entirely?<\/span><\/i><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">As Chimamanda Ngzoie Adichie famously said, \u201cThe single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete.\u201d These questions are critical for us to consider if we truly want to move beyond stereotypes and instead tell richer, more nuanced stories.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Need concrete examples of what I\u2019m talking about? Just take a look at these exceptional examples of creators and influencers who moved beyond the single story.<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.sheswanderful.com\/2017\/06\/14\/saying-you-want-to-see-cuba-before-it-changes-is-problematic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Think Twice Before Saying You Want to See Cuba \u201cBefore It Changes.\u201d Change Is Exactly What Cuban People Want <\/span><\/a><span style=\"font-weight: 400;\">by Jennilee Austria.<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Jennilee shares the mic with her Cuban friend and his family to give a different perspective from the common refrain we are all too used to hearing in the media (and may have even uttered ourselves!)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.cheapflights.ca\/news\/transgender-travel-tips\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Transgender travel tips: A guide to flying while trans<\/span><\/a><span style=\"font-weight: 400;\"> by Bani Amor<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cheapflights passed the mic on to queer travel writer Bani Amor to provide this guide to navigating air travel across different trans identities as someone with lived experience as expertise.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.adventurouskate.com\/viewpoints-traveling-with-a-disability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Adventurous Kate\u2019s Viewpoints: Traveling with a Disability<\/span><\/a>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adventurous Kate featured Justine and Dilara of the Pickle Sandwich and interviewed them on their experiences traveling with a disability. Justine is legally blind while Dilara is profoundly deaf.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">All of these creators brought unique perspectives that are often ignored in mainstream media. Not only did they share diverse perspectives, but they also passed the mic entirely to someone who was better able to speak to the topic at hand.<\/span>\n\n<span style=\"font-weight: 400;\">Looking for untold stories and amplifying unheard voices ultimately make for more compelling tales. Beyond that, it can also broaden your reach to new and important communities.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">We can\u2019t say this enough \u2013 publish, feature, promote, amplify and collaborate with diverse voices!<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13867 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel-735x490.jpg\" alt=\"Speakers on the WITS stage.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>Dismantle traditional power dynamics in your photography<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Just as we need to be intentional and impeccable with our words, so too should we be with the images we share. When sharing photos from our travels, we must be careful not to perpetuate narrow caricatures of the peoples and places that we encounter. <\/span>\n\n<span style=\"font-weight: 400;\">To create a more inclusive world, we need to tell more nuanced stories and critically examine the images we take and choose to share. We can start by asking these key questions:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Which subjects\/who are you choosing to photograph? What are they doing and how does that fit into our pre-existing conceptions of these people or this place?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What story are you choosing to tell?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is at the center of the photo?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who is leading the action?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What story does body language and positioning tell?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are you choosing to include in the photo? What are you cropping out? And why?<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Would you want a photo like this to be taken of you? In short, does it uphold and protect your subject\u2019s dignity?<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Remember that people are not objects to be used. They are not monuments or buildings or statues or mountains. People are human, just like you, and they are entitled to respect and dignity.<\/span>\n\n<span style=\"font-weight: 400;\">As travel influencers, we can promote and embody inclusivity by<\/span><i><span style=\"font-weight: 400;\"> shifting the story of who holds power in our photos.<\/span><\/i><span style=\"font-weight: 400;\"> Instead of highlighting exclusively the poverty of a developing country, why not show all of the incredible local activists, educators and artists who are sparking change in their local communities?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">As travel influencers, we can promote and embody inclusivity by <\/span><i><span style=\"font-weight: 400;\">shifting the story of who travels. <\/span><\/i><span style=\"font-weight: 400;\">Instead of exclusively centering ourselves in our photos, why not feature other creators from across different intersections of identities who are exploring the world and doing great work?\u00a0\u00a0\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">As travel influencers, we can promote and embody inclusivity by <\/span><i><span style=\"font-weight: 400;\">complicating the narrative<\/span><\/i><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">After all, as the photographer and environmentalist Ansel Adams once said, \u201cyou don\u2019t take a photo, you make it.\u201d<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13870 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-19-735x490.jpg\" alt=\"WITS attendees making use of the photo booth.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-19-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-19-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-19-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/WITS-19-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>Make Your Content Accessible<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Now that we\u2019ve covered content, let\u2019s talk delivery! <\/span>\n\n<span style=\"font-weight: 400;\">Is your content accessible? That is to say, is your content inclusive for people of varying abilities? Are your website, email newsletters and social media channels providing a good user experience for anyone and everyone who might stumble upon it?<\/span>\n\n<span style=\"font-weight: 400;\">According to a <\/span><a href=\"https:\/\/www.cdc.gov\/media\/releases\/2018\/p0816-disability.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2018 report from the Centre for Disease Control and Prevention<\/span><\/a><span style=\"font-weight: 400;\">, 61 million U.S. adults, or 1 in 4 Americans, have a disability that impacts a major part of their life. That\u2019s 25% of your audience! <\/span>\n\n<span style=\"font-weight: 400;\">Is your content designed in a way that\u2019s inclusive of this crucial part of the population? It should be! <\/span>\n\n<span style=\"font-weight: 400;\">Just think about it this way: choosing not to provide a good experience for 25% of your audience is like denying every fourth guest from entering your home or shared space. Is that something you\u2019re prepared to lose out on?<\/span>\n\n<span style=\"font-weight: 400;\">Going even further, a <\/span><a href=\"https:\/\/www.facebook.com\/accessibility\/posts\/1773602802683437?__tn__=-R\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">recent survey of Facebook users<\/span><\/a><span style=\"font-weight: 400;\"> in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking or grasping with their hands.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Disabilities can affect the way someone moves through the physical world, but it can also affect the way someone navigates the digital world. For instance, someone who doesn\u2019t have full use of their hands may not be able to use a mouse and may use a keyboard or voice input instead. <\/span>\n\n<span style=\"font-weight: 400;\">Someone with a visual impairment may not see text or images as it appears on their computer screen. They may need a screen reader to read the words out loud.<\/span>\n\n<span style=\"font-weight: 400;\">If we want to create digital spaces that are truly inclusive, accessibility must be at the heart of how we develop our platforms and create our content. This includes quick and easy actions as well as more involved and strategic decisions and planning \u2013 from providing descriptive captions on our images to choosing thoughtful color contrasts in our texts and designs, and from including transcripts for our videos to developing our websites to adhere to<\/span><a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <span style=\"font-weight: 400;\">accessibility standards<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">It might seem like a lot to take on, but the good news is that most of the major platforms we use today (think Facebook, Instagram, YouTube, WordPress, etc.) are building with accessibility front of mind. There are also tons of resources now available to guide us through this process of accessibility. Here are some favorites:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hootsuite.com\/inclusive-design-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hootsuite\u2019s Guide for Inclusive Design for Social Media<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Siteimprove\u2019s \u201c<\/span><a href=\"https:\/\/siteimprove.com\/en-ca\/blog\/how-to-be-more-accessible-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How to be More Accessible on Social Media<\/span><\/a><span style=\"font-weight: 400;\">\u201d with a breakdown of actions for each social media platform<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/mailchimp.com\/help\/accessibility-in-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mailchimp\u2019s Guide for Accessibility in Email Marketing<\/span><\/a><\/li>\n \t<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.webfx.com\/tools\/read-able\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Readability test tool for websites<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 a quick and easy way to test the readability of your work.<\/span><\/li>\n \t<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.accessible-email.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Accessibility test tool for your email<\/span><\/a><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">At the end of the day, making your content as accessible as possible just means being an effective communicator and a successful influencer as you are able to reach a wider, more inclusive audience!\u00a0<\/span>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13868 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-travel-summit-735x490.jpg\" alt=\"A woman writing notes in a notebook.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-travel-summit-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-travel-summit-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-travel-summit-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-travel-summit-690x460.jpg 690w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>Demand inclusivity from your brand partners<\/strong><\/h3>\n<span style=\"font-weight: 400;\">Finally \u2013 and this is the big one! \u2013 <a href=\"https:\/\/www.mediavine.com\/5-ways-to-advocate-for-inclusivity-within-the-blogging-industry\/\">demand inclusivity from your brand partners<\/a>. <\/span><a href=\"https:\/\/www.businessinsider.com\/the-2019-influencer-marketing-report-2019-7\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Brands are set to spend up to $15 billion on influencer marketing by 2022<\/span><\/a><span style=\"font-weight: 400;\">. We not only have the power to influence our own audiences, but we also have the power to do the same for brands who want to partner with us \u2013 and all for the better!<\/span>\n\n<span style=\"font-weight: 400;\">How do you do that?<\/span>\n\n<span style=\"font-weight: 400;\">First and foremost, be thoughtful and intentional when choosing to partner with DMOs, tourism boards or other brand partners. Do your research by looking not just at the value of their products and services, but also digging into their social media accounts and past campaigns. <\/span>\n\n<span style=\"font-weight: 400;\">Are they, like you, telling untold stories, amplifying diverse voices, and building accessibility into their delivery of content, product and services? If not, are they willing to learn and take action towards doing so?\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">Do a thorough analysis of their networks to understand their commitment to inclusivity and\/or at what stage they are at in their journey towards inclusivity. Who have they worked with in the past? Do they work with diverse influencers or work to amplify traditionally marginalized communities? Are they planning to? <\/span>\n\n<span style=\"font-weight: 400;\">It is critical to understand who makes up their network in this work towards inclusivity. Are there key voices and influencers from diverse backgrounds that they should be working with but aren\u2019t yet? Can you connect them and are they interested in being connected?\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">And of course, meet with your potential brand partners to understand their core values and share your own. In the influencer industry, we talk a lot about how \u201cauthenticity\u201d is integral to success. And really, what\u2019s more authentic than aligning yourself with brands that share your own values, mission and vision? <\/span>\n\n<span style=\"font-weight: 400;\">Don\u2019t shy away from asking these critical questions to understand who your potential brand partners are and what they stand for. It\u2019s ultimately a reflection of your own brand too.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">If this potential brand partner isn\u2019t yet implementing inclusivity into their campaigns and aren\u2019t even planning to, demand it. Use your influence as leverage to advocate for more diverse voices and faces on press trips they\u2019re organizing, on ads they\u2019re creating, on panels they\u2019re hosting, on all the content they\u2019re sharing. Seize this opportunity to <\/span><a href=\"https:\/\/insights.newscred.com\/inclusive-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">e<\/span><span style=\"font-weight: 400;\">ducate them on the importance of inclusivity <\/span><\/a><span style=\"font-weight: 400;\">in reaching a broader and more diverse market.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">As influencers, we have the power to signal the shifts we want to see in our industry and in the world. <\/span><span style=\"font-weight: 400;\">This is where our true potential for creating change really lies and it\u2019s time we make it happen.\u00a0<\/span>\n\n<i><span style=\"font-weight: 400;\">Now the only question that remains is this \u2013 what shifts will you catalyze through your platform?\u00a0<\/span><\/i>\n\n<strong>For the first time ever <a href=\"https:\/\/witsummit.com\/mediavine-scholarship?fbclid=IwAR2PJcQMP2n6SSc6hlroXbilsY6B5URQcxUVy1ACp8TV355J0oiMc_1mztE\" target=\"_blank\" rel=\"noopener noreferrer\">Mediavine is offering a scholarship<\/a> for someone to attend the Women in Travel Summit next year in Kansas City, MO, which would would be such a great way for travel creators to access more practical tools like this. Please get your application in by December 8th to be considered for this incredible opportunity.<\/strong>\n<h3><strong>About the Author Justine Abigail Yu<\/strong><\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13813 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot-735x781.jpg\" alt=\"Justine Abigail Yu\" width=\"735\" height=\"781\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot-735x781.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot-282x300.jpg 282w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot-768x816.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot-433x460.jpg 433w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Justine-Abigail-Yu-Headshot.jpg 1724w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nJustine Abigail Yu is the PR &amp; Communications Manager at Wanderful, a global lifestyle brand that leverages the powers of sisterhood and community to help women travel the world. Her expertise lies in growing enterprises from the ground up through strategic digital marketing, compelling storytelling and genuine community engagement.\n\nJustine is also a fierce advocate for diversity, representation and ethics in marketing. She also recently launched Living Hyphen, an emerging magazine that explores the experiences of hyphenated Canadians and examines what it means to be part of a diaspora.\n\nJustine Abigail\u2019s mission is to stir the conscience and spur social change.\nSocial Links: <a class=\"c-link\" href=\"http:\/\/www.justineabigail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.justineabigail.com<\/a>\u00a0\/ <a href=\"https:\/\/www.sheswanderful.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.sheswanderful.com<\/a>\nIG + TW: <a href=\"https:\/\/Instagram.com\/JustineAbigail\" target=\"_blank\" rel=\"noopener noreferrer\">@justineabigail<\/a> + <a href=\"https:\/\/www.instagram.com\/sheswanderful\/\" target=\"_blank\" rel=\"noopener noreferrer\">@sheswanderful<\/a>\n\n<b>\u00a0<\/b>\n\n<span style=\"font-weight: 400;\">\u00a0<\/span><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Finclusivity-in-the-influencer-industry%2F&#038;text=5%20Actions%20for%20Content%20Creators%20to%20Make%20The%20Influencer%20Industry%20More%20Inclusive\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/02\/video-content-featured-image-555x370.png 555w, 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Social media platforms have come and gone (RIP Vine), however, blogs have withstood the test of time&#8230;.<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/is-it-time-for-you-to-embrace-tiktok\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Is It Time for You to Embrace TikTok?\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/Sponsored-Contented-Featured-Image-1-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Influencer Marketing<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Much Should You Charge For Sponsored Content?<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 3, 2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 The value of Influencer Marketing is skyrocketing and is expected to be a 13 billion dollar industry in 2022 \u2014 and an 84 billion dollar industry by 2028.&nbsp; 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One of the biggest questions for anyone new to sponsored work (aside from, \u201cWhat should I charge?\u201d) is: How do I know what brands to&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-find-brands-to-pitch-for-sponsored-work\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Find Brands to Pitch for Sponsored Work\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 By now you\u2019ve probably heard numerous rallying cries advocating the need for diversity, representation and inclusion. It seems that each day there are new headlines either exposing the lack of diversity in X industry or celebrating the moves towards it in another. These aren\u2019t just buzzwords or the latest trends in&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[63],"tags":[],"audience_post":[],"class_list":["post-13809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Actions for Content Creators to Make The Influencer Industry More Inclusive - Mediavine<\/title>\n<meta name=\"description\" content=\"Before hitting publish on that next post, be sure you\u2019re not falling into these traps that work to silence voices or erase experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Actions for Content Creators to Make The Influencer Industry More Inclusive\" \/>\n<meta property=\"og:description\" content=\"Before hitting publish on that next post, be sure you\u2019re not falling into these traps that work to silence voices or erase experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-18T14:45:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-09T19:26:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/10\/Women-in-Travel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"5 Actions for Content Creators to Make The Influencer Industry More Inclusive\",\"datePublished\":\"2019-10-18T14:45:27+00:00\",\"dateModified\":\"2020-09-09T19:26:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\"},\"wordCount\":2708,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\",\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/inclusivity-in-the-influencer-industry\/\",\"name\":\"5 Actions for Content Creators to Make The Influencer Industry More Inclusive - 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