{"id":14555,"date":"2019-11-22T13:23:08","date_gmt":"2019-11-22T19:23:08","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=14555"},"modified":"2022-02-15T09:34:54","modified_gmt":"2022-02-15T15:34:54","slug":"what-is-q4","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-q4\/","title":{"rendered":"What is Q4?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is Q4?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-11-22T13:23:08-06:00\">November 22, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">What is Q4 and what does it have to do with digital advertising?\n\nSo much more than you think.\n\n<!--more-->\n<h3>When is Q4?<\/h3>\nShort for &#8220;quarter four,&#8221; Q4 is common shorthand for the fourth tax quarter of the calendar year \u2014 October, November and December.\n\nAlso known as the three months when the advertising magic happens.\n\nIf you&#8217;ve been at this for awhile or are even slightly familiar with how <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">ad revenue changes by season<\/a>, you probably know that a large portion of advertising spend occurs during the fourth quarter.\n\nAdvertisers pay more for impressions as demand increases, making publishers more money. Average <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPMs<\/a>, <a href=\"https:\/\/www.mediavine.com\/fill-rate-tool\/\">fill rate<\/a> and therefore, RPMs, are typically the highest of the year.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21847 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_299678123-800px-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Why does advertising demand increase in Q4?<\/h3>\nThere are several factors that contribute to increased advertising demand in the Q4 months. The two biggest:\n\n<strong>1. Budgets are tied to calendar years<\/strong>\n\nMany (probably the majority) of advertising budgets are allocated for calendar years, thus coming to an end in the fourth quarter. (Others are tied to companies&#8217; fiscal years, but that&#8217;s a subject for another post.)\n\nIn a perfect world, budgets would be evenly spread out over 12 months, but that&#8217;s not how it works. Most budgets and campaigns are &#8220;back loaded,&#8221; leaving advertisers scrambling to exhaust, or spend the bulk of theirs at the end.\n\n<strong>2. Christmas and other Q4 holidays<\/strong>\n\nHolidays that fall during Q4, namely Thanksgiving and Christmas, are the other major driver. Historically, many companies finally turn a profit on the day after Thanksgiving. This is actually how the term &#8220;Black Friday&#8221; was coined.\n\nIt&#8217;s no coincidence that this is closely mirrored in digital advertising.\n\nBeyond e-commerce stores adopting similar practices with their own Cyber Monday deals, advertisers with real world products and consumer goods run major campaigns to get you online and into their stores.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7743 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-735x490.jpg\" alt=\"Two women blogging together.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>&#8220;But I made less money in October than September! This Q4 is terrible!&#8221;<\/h3>\nWhile Q4 technically means October-December, in reality, when we refer to &#8220;Q4&#8221; in the industry, we&#8217;re mostly thinking in terms of a much shorter period beginning on Black Friday and ending a few days before Christmas.\n\nPart of that goes back to the cyclical nature of advertising and budgets.\n\nAt the end of each quarter, the final months and weeks are when budgets are coming to an end and the spend is highest. Conversely, at the beginning of any month or quarter is when budgets are just beginning and spend will likely be lowest.\n\nCounterintuitive as it may seem, Q4 is no exception.\n\nThe end of September and Q3 is no slouch when it comes to ad revenue. When comparing it to the early days and weeks of October, you might be a little underwhelmed by the alleged windfall of Q4.\n\nFear not. If you&#8217;re reading this, we&#8217;re almost to the end of November and things should have ramped up nicely in the past couple of weeks. Best of all, Q4 is about to begin in earnest right about now.\n<h3>What niches, or genres of sites benefit from Q4?<\/h3>\nGlad you asked. That one&#8217;s easy: All of them.\n\nIt may not be a busy time of year for the particular genre or niche of site you base your content around. You may run a travel site specializing in summer destinations, for example, or a back-to-school blog.\n\nIt doesn&#8217;t matter.\n\nWhat counts is how the bulk of advertisers spend, not the few that love your site in particular, because it&#8217;s larger-scale auction dynamics that drive higher CPMs. You&#8217;re going to see increased demand as many more advertisers compete for your inventory.\n\nThis is <a href=\"https:\/\/www.mediavine.com\/why-does-my-rpm-change\/\">why RPMs change<\/a>, even if traffic doesn&#8217;t.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21857\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-320x213.jpg\" alt=\"Woman holding a camera next to a fake snowy christmas tree\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-2048x1366.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-801x536.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_310432037-color-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Does Q4 impact display or video?<\/h3>\nYes to both. While you&#8217;ll see an increase in display ad performance, you&#8217;ll likely see an even bigger increase with <a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\/\">video<\/a>.\n<h3>How do you take advantage of Q4?<\/h3>\nBy following all the advice we give year round for optimizing your posts and improving your RPM. The <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge-sharing-your-work-and-optimizing-your-posts\/\">Mediavine Content Upgrade Challenge<\/a> is a great starting point, especially during Q4.\n<h3>&#8220;But I get all of my traffic in Q1!&#8221;<\/h3>\nWe know. You can&#8217;t always control organic traffic.\n\nIf you run a diet-driven site and those New Years resolutions are why and when you see the most volume, scheduling your best content for Q4 doesn&#8217;t really work.\n\n<em>Instead, try thinking about total revenue rather than just RPM.<\/em>\n\nAs we mentioned in our recent article about <a href=\"https:\/\/www.mediavine.com\/what-is-performance-how-to-measure-how-to-compare\/\">what performance is<\/a>, we discussed how it&#8217;s less of a defined set of numbers and more about measuring the right things, making smart comparisons and looking at the big picture.\n\nTake your traffic when you can get it and forget trying to &#8220;time&#8221; it with seasonal ad revenue spikes. Traffic is traffic and money is money. Look instead at overall revenue in January and don&#8217;t obsess over RPM.\n\n<a href=\"https:\/\/www.mediavine.com\/3-action-items-that-will-get-you-massive-traffic\/\">Grow your traffic<\/a>, turning new readers into loyal users and optimizing content for peak performance regardless of the season. Long term, year after year, this hard work and comprehensive approach pays off.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 What is Q4 and what does it have to do with digital advertising? So much more than you think. What is Q4 and what does it have to do with digital advertising? So much more than you think. Back to Blog \u2022 Back to Blog \u2022 What is Q4 and what&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-14555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Q4? - Mediavine<\/title>\n<meta name=\"description\" content=\"If you are familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during Q4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Q4?\" \/>\n<meta property=\"og:description\" content=\"If you are familiar with how ad revenue changes by season, you probably know that a large portion of advertising spend occurs during Q4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T19:23:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T15:34:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_305288963-tree.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t<meta property=\"og:image:height\" content=\"1268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"What is Q4?\",\"datePublished\":\"2019-11-22T19:23:08+00:00\",\"dateModified\":\"2022-02-15T15:34:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\"},\"wordCount\":863,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/AdobeStock_305288963-tree.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/what-is-q4\/\",\"name\":\"What is Q4? 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