{"id":14635,"date":"2019-12-03T16:00:49","date_gmt":"2019-12-03T22:00:49","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=14635"},"modified":"2021-12-03T08:52:57","modified_gmt":"2021-12-03T14:52:57","slug":"how-to-stop-bad-ads","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-stop-bad-ads\/","title":{"rendered":"How To Stop Bad Ads"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How To Stop Bad Ads<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Nicholas Ketcham<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-12-03T16:00:49-06:00\">December 3, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Hi everyone, let me introduce myself. I\u2019m Nick, Ad Operations Specialist for Mediavine. I like to think of myself as Brad\u2019s sidekick, helping hold down the fort in Ad Ops.\n\nA big part of what I do on a daily basis is work with our Publisher Support team and other Mediaviners to maintain our industry-leading ad quality standards.\n\nIn English, we try to eliminate the bad ads. There are many criteria for what we consider a bad ad, but generally they fall into a few categories:\n<ul>\n \t<li>Adult or non-brand-safe content<\/li>\n \t<li>Audio that the user has to turn off<\/li>\n \t<li>Ads covering the page or content<\/li>\n \t<li>Misleading information or spam<\/li>\n<\/ul>\nAt some point, we\u2019ve all dealt with bad ads in some way, shape or form \u2014 and most likely stopped visiting sites we associate with such negative experiences.\n\nThis is hugely important to Mediavine. If negative ad experiences are not acknowledged and mitigated, they can have long term effects on <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">publishers\u2019 traffic and revenue<\/a>.\n\nAs the manager of advertising solutions for more than 5,800 publishers, it is our top priority to ensure positive experiences for new users and those loyal to your website.\n\nWe value our publishers and the content they\u2019ve worked hard to create. It\u2019s our job to help <a href=\"https:\/\/www.mediavine.com\/why-all-traffic-doesnt-monetize-the-same\/\">monetize that content<\/a> in a non-intrusive, user-friendly way.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11126 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-735x490.jpg\" alt=\"A woman using a laptop computer in a cafe.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/restaurant-blogger.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h4>A Proactive Approach<\/h4>\nWe have many lines of defense in this large-scale endeavor. First and foremost, Mediavine strives for family friendly, \u201cbrand-safe\u201d ads exclusively.\n\nThis means we are proactively prohibiting any ad deemed inappropriate or beyond PG rated. These blocks are in place across the board with all of our ad partners.\n\nSelecting the right partners is equally valuable in this mission. We work with companies who share our standards for quality and prioritizing positive user experiences.\n\nOf course, what \u201cinappropriate\u201d means is subjective and varies from publisher to publisher and user to user. Not to fear, Mediavine accounts for this as well.\n\nWe offer additional \u201c<a href=\"https:\/\/www.mediavine.com\/ad-category-opt-outs\/\">Opt-Outs<\/a>\u201d within the settings of the <a href=\"https:\/\/www.mediavine.com\/mediavine-dashboard-settings\/\">Mediavine Dashboard<\/a> that give each website latitude to determine what ads are shown to their audience.\n\nFor example, healthy food blogs can block \u201cfast food\u201d ads, a vegetarian site can block \u201cmeat &amp; poultry\u201d and so on, increasing your control over your own blog.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18735\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1.png\" alt=\"Screenshot of the Mediavine Dashboard homepage, with an arrow pointing to the &quot;Settings&quot; icon\" width=\"2944\" height=\"1308\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1.png 2944w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1-441x196.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1-1035x460.png 1035w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1-768x341.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1-1536x682.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Banners_and_Alerts_and_Home___Or_Whatever_You_Do___Mediavine_Dashboard-1-2048x910.png 2048w\" sizes=\"auto, (max-width: 2944px) 100vw, 2944px\" \/>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18736\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard.png\" alt=\"Screenshot of the Mediavine Dashboard with an arrow pointing to the &quot;Opt-Out&quot; setting\" width=\"2886\" height=\"1462\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard.png 2886w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard-441x223.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard-908x460.png 908w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard-768x389.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard-1536x778.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/Opt-Out_Settings___Or_Whatever_You_Do___Mediavine_Dashboard-2048x1037.png 2048w\" sizes=\"auto, (max-width: 2886px) 100vw, 2886px\" \/>\n\nYour opt-outs proactively block these categories of ads from <a href=\"https:\/\/www.mediavine.com\/what-is-an-ad-exchange\/\">Google Ad Exchange<\/a>, by far the largest buyer of Mediavine ad inventory, plus a few other connections.\n\nAll in all, this regulates around 60% of total ad inventory.\n\nFor the other 40%, even with filters in place, bad ads may surface via exploited loopholes \u2013 people miscategorizing ads, swapping out creative after audits, etc.\n\nFor these situations, our engineers have created the <a href=\"https:\/\/www.mediavine.com\/mediavine-ad-reporter\/\">Mediavine Ad Reporter<\/a> \u2014 a tool to report any individual ad that sneaks through our standard checks and balances.\n<h4>How to use Mediavine Ad Reporter<\/h4>\nThe process of reporting a bad ad is very simple. Under every ad unit, on both desktop and mobile devices, you will see a \u201cReport This Ad\u201d button.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33226\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-320x213.png\" alt=\"reporting an ad graphic\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-2048x1364.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1170x779.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/09\/Ad-Reporter-02-1080x719.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nClicking this will prompt you with a pop up to help us identify the offending partner.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14655 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/The_Hollywood_Gossip_-_Celebrity_Gossip_and_Entertainment_News.jpg\" alt=\"A screen capture of the ad report section.\" width=\"399\" height=\"609\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/The_Hollywood_Gossip_-_Celebrity_Gossip_and_Entertainment_News.jpg 399w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/The_Hollywood_Gossip_-_Celebrity_Gossip_and_Entertainment_News-197x300.jpg 197w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/11\/The_Hollywood_Gossip_-_Celebrity_Gossip_and_Entertainment_News-301x460.jpg 301w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/>\n\nWhen the pop up appears on screen, you can input any relevant information starting with the \u201cWhat\u2019s wrong with this ad?\u201d drop down.\n\nThe drop down menu allows you to select one of the usual suspects \u2014 the ad plays sound, covers the page, is adult content \u2014 or something else.\n\nOnce you select the problem, you can add a message. Don\u2019t hold back. On our end, we can never have too much information when tracking these down.\n\nSome key details to include would be the click through URL (if visible on the ad unit itself), text on the ad that identifies a possible advertiser, or a visual description of the ad.\n\nYou can include your email, which is optional but preferred, as it helps us identify you as a Mediavine publisher. (You can also check the \u201cI\u2019m a publisher at Mediavine\u201d box.)\n\nOnce filled out, clicking on the \u201cReport This Ad\u201d button sends the report into our database. We then prioritize these and work with the appropriate partners to remove the ad.\n\nWhen I say that we prioritize these, I mean that I personally check our Ad Reporter tool multiple times a day. I am on it. Submit as many ad reports as you want. Seriously.\n\nYou won\u2019t break our system. I love blocking bad ads.\n\nMediavine\u2019s goal is to eliminate bad ads as quickly as possible. We\u2019ll never be able to catch all of them, but with our technology and your help, we\u2019ll hopefully come pretty close.\n\nAgain, these reports are personally seen and reviewed. Send us a note if you see anything that you think might be bad and we\u2019ll do all we can to ensure the highest ad quality.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/65f7e3be6874b1c177a877d1345449ecae9f62c17811ea579c88970561ace3e9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/65f7e3be6874b1c177a877d1345449ecae9f62c17811ea579c88970561ace3e9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/nicholas-ketcham\/\" target=\"_self\">Nicholas Ketcham<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Hi everyone, let me introduce myself. I\u2019m Nick, Ad Operations Specialist for Mediavine. I like to think of myself as Brad\u2019s sidekick, helping hold down the fort in Ad Ops. A big part of what I do on a daily basis is work with our Publisher Support team and other Mediaviners&#8230;<\/p>\n","protected":false},"author":44477,"featured_media":21691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-14635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Stop Bad Ads - Mediavine<\/title>\n<meta name=\"description\" content=\"Negative ad experiences can have long term effects on publishers\u2019 traffic and revenue. So what does Mediavine do to prevent bad ads?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/how-to-stop-bad-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Stop Bad Ads\" \/>\n<meta property=\"og:description\" content=\"Negative ad experiences can have long term effects on publishers\u2019 traffic and revenue. 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