{"id":1467,"date":"2017-03-07T08:22:55","date_gmt":"2017-03-07T14:22:55","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=1467"},"modified":"2022-06-06T09:08:01","modified_gmt":"2022-06-06T14:08:01","slug":"the-ultimate-easy-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/the-ultimate-easy-seo-checklist\/","title":{"rendered":"The Ultimate Easy SEO Checklist"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">The Ultimate Easy SEO Checklist<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-03-07T08:22:55-06:00\">March 7, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Use this quick and easy SEO checklist every time you write a blog post to make sure you are making the most of every pageview, every single time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop.jpg\" alt=\"above view of woman on phone and laptop\" class=\"wp-image-24099\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-ultimate-easy-seo-checklist\">The Ultimate Easy SEO Checklist<\/h2>\n\n\n\n<p>Use Mediavine&#8217;s ultimate easy SEO checklist to make <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">search engine optimization<\/a> easy and fast.<\/p>\n\n\n\n<p>SEO used to seem like some huge complicated beast, and since I didn&#8217;t understand it, couldn&#8217;t interpret it, and didn&#8217;t have money to hire an &#8220;expert,&#8221; I just ignored it.<\/p>\n\n\n\n<p><strong><span style=\"font-style: italic;\">Big mistake.<\/span><\/strong><\/p>\n\n\n\n<p>That meant my website, that had hundreds of posts, wasn&#8217;t getting any real traffic from search engines, and I was depending solely on social media for my traffic.<\/p>\n\n\n\n<p><strong><span style=\"font-style: italic;\">Huge mistake.<\/span><\/strong><\/p>\n\n\n\n<p>My #1 goal since coming to work at Mediavine last June and diving head-first into actionable and <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">easy SEO<\/a> \u2014 has been to make google my #1 referral.<\/p>\n\n\n\n<p>I&#8217;m happy to report that finally became the norm on my little corner of the internets, and it happened because I put the following practices into place, and have been editing my posts (10-20 every week) with the changes suggested here.<\/p>\n\n\n\n<p><strong>Here is our ultimate SEO Checklist: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist.png\" alt=\"\" class=\"wp-image-25148\" width=\"800\" height=\"2000\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-128x320.png 128w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-410x1024.png 410w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-768x1920.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-614x1536.png 614w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-375x938.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-148x370.png 148w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-92x229.png 92w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-75x187.png 75w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-134x335.png 134w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-139x347.png 139w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-208x520.png 208w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-256x640.png 256w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/SEO-Checklist-307x768.png 307w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-research-your-keyword\"><span style=\"font-weight: bold;\">1. Research your keyword<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">Keyword research<\/a> is not complicated, and it is essential to making smart decisions about what you&#8217;ll be writing in your content.<\/p>\n\n\n\n<p>We recommend using a tool like <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a><\/span>. You can splurge for the paid version which offers a ton of great benefits and reports, or you can use the free version which offers up to 10 free searches per day.<\/p>\n\n\n\n<p>The price tag is a bit hefty for a smaller blogger, but it is one of the smartest expenses you can have on your blog.<\/p>\n\n\n\n<p>You can work this into your routine in a number of different ways. Some writers will do pre-writing research to come up with topics to flesh out. Some will go to their research with a general topic idea in mind, and use SEMRush to narrow it down into something with a good search volume and isn&#8217;t dominated by huge, massive sites that would be super difficult to out-rank.<\/p>\n\n\n\n<p>The essential things to look for when researching via SEMRush are the Organic Search Volume, the Phrase Match Keywords &amp; Related Keywords and the Organic Search Results.<span style=\"font-weight: bold;\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-organic-search-volume\"><span style=\"font-weight: bold;\">Organic Search Volume<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/03\/3098f127-699f-42a7-b388-13b50e153311_Organic_Search_Volume.png\" alt=\"Organic Search Volume\"\/><\/figure>\n\n\n\n<p>For this section, you just want to make sure the <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keyword<\/a> you are targeting has a decent possibility of generating some pageviews for you. If the volume isn\u2019t over 100, I would avoid it.<\/p>\n\n\n\n<p>Once you find one you want to write about that has decent search volume, check out the Organic Search Results section.<span style=\"font-weight: bold;\">&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-organic-search-results\"><span style=\"font-weight: bold;\">Organic Search Results<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/03\/f110a5ea-62d8-4db1-8c1f-e943c06301d1_sugar_cookie_icing_recipe_-_SEMrush_overview_for_keyword.png\" alt=\"Organic Search Results SEM Rush\"\/><\/figure>\n\n\n\n<p>This is something you will definitely want to glance at before deciding on your final keyword. If this list is filled with sites similar to yours, you have a good shot at ranking on that term.<\/p>\n\n\n\n<p>If it is full of giant sites, you might want to look at the middle section, also known as the Phrase Match Keywords and Related Keywords section.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/03\/131a9473-34a8-48b5-ba29-442dfd07af63_apple_crumble_recipe_-_SEMrush_overview_for_keyword.png\" alt=\"Gluten Free on a Shoestring\"\/><\/figure>\n\n\n\n<p>This section is a goldmine for finding alternatives if the keyword you were originally shooting for is too competitive.<\/p>\n\n\n\n<p>A great thing to do to support your main keyword is to write supporting articles that answer questions related to your main keyword, and then link to it. Here&#8217;s an example:&nbsp;<\/p>\n\n\n\n<p>I want to target a homestyle pot roast recipe. I write a recipe post titled <strong>Homestyle Pot Roast Recipe. <\/strong><\/p>\n\n\n\n<p>Then I write another post called <strong>&#8220;How to keep pot roast tender&#8221;<\/strong>&nbsp;and in THAT post I add an <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal link<\/a> to my Homestyle Pot Roast Recipe post.&nbsp;<\/p>\n\n\n\n<p>I write <em>another<\/em> post called <strong>&#8220;<\/strong><strong>What\u2019s the best way to cook pot roast?&#8221;<\/strong> and link that one to the original Homestyle Pot Roast Recipe.<\/p>\n\n\n\n<p>This method is going to get you MORE content for your site, and also get you great traffic from those related articles as well.<\/p>\n\n\n\n<p>Generally speaking, it is better to target keywords that may have a smaller volume, but are less competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-use-the-keyword-in-your-post\"><span style=\"font-weight: bold;\">2. Use the keyword in your post<\/span><\/h2>\n\n\n\n<p>You want to use the <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword<\/a> naturally in the post once, as near to the top of the page as possible. We call this <a href=\"https:\/\/www.mediavine.com\/above-the-fold-seo\/\">Above the Fold SEO<\/a>. Other options for keyword placement are below. Make sure you are writing for actual PEOPLE and not Google though.<\/p>\n\n\n\n<p>These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">Post title<\/a>: The page title tags are an important piece of your on-page SEO.<\/li><li><a href=\"https:\/\/www.mediavine.com\/alt-text\/\">Image alt tags<\/a>: These are important for <a href=\"https:\/\/www.mediavine.com\/what-is-website-accessibility\/\">accessibility<\/a>, user experience and for SEO as well.&nbsp;<\/li><li><a href=\"https:\/\/www.mediavine.com\/image-filename-seo\/\">Image filenames<\/a>: The title of your images matters<\/li><li>Image titles: Describe what the image is actually of, it should relate to your keyword but doesn\u2019t necessarily have to match.<\/li><li><a href=\"https:\/\/www.mediavine.com\/heading-tag-seo\/\">Page headings<\/a>: Adding H2, H3, etc. in your text is important, and <a href=\"https:\/\/www.mediavine.com\/improve-rpm-and-seo-with-headings\/\">helpful for your RPM<\/a> as well.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-post-title\"><span style=\"font-weight: bold;\">Post Title<\/span><\/h3>\n\n\n\n<p>Your keyword should always be in your title.&nbsp;It helps Google determine what the post is all about, and is a natural place to include it.<\/p>\n\n\n\n<p><span style=\"font-style: italic;\">If you are reworking old posts, it is okay to rename them, but make sure you aren&#8217;t also changing the url. Whenever possible you want to maintain the same URL for the history of the post. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-image-alt-tags\"><span style=\"font-weight: bold;\">Image Alt Tags<\/span><\/h3>\n\n\n\n<p>These are little bits of data that Google crawls to determine what the subject of the image is. If you are using WordPress, you can click on the image to edit it and add the information here:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/03\/764e3393-7593-4bf8-940b-09bb04d62b1f_Image_Alt_Text.png\" alt=\"Image Alt Text Example\"\/><\/figure>\n\n\n\n<p>This part is specific to WordPress because that&#8217;s what I work with most. If you use a different CMS, this information still applies but will be added in a different way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-link-link-link-and-then-link-some-more\"><span style=\"font-weight: bold;\">3. Link, Link, Link, and then link some more.<\/span><\/h2>\n\n\n\n<p><span style=\"font-style: italic;\">But don&#8217;t be annoying about it.<\/span><\/p>\n\n\n\n<p>One of the biggest mistakes you can make as a blogger is to not <a href=\"https:\/\/www.mediavine.com\/pagerank-why-links-are-so-important\/\">link<\/a> to yourself enough in your content. Make sure to link around to yourself at least 3-4 times for each post, organically within your content. <\/p>\n\n\n\n<p>Use great <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a> (link on the keywords you are targeting), and don\u2019t link to the same page more than once on a page. No linking to random kitten pictures either. Make sure it is relevant!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/03\/5a7d5296-9700-44aa-8e51-6f688c0cc9c2_Mediavine_SSL_Ads__Should_You_Go_Secure__-_Mediavine-441x183.png\" alt=\"linking to yourself in your content image Mediavine SEO\"\/><\/figure>\n\n\n\n<p>It is much better to link within a sentence in your content than have a list of links, and the &#8220;related posts&#8221; under your actual content don&#8217;t cut it either.&nbsp;Those are generally located outside of your content area, and while they ARE beneficial for a user experience perspective, they are of almost zero value for your SEO.<\/p>\n\n\n\n<p>Where the links are physically located in your actual code matters, and it matters a lot. Just because it might appear on the same &#8220;page&#8221; doesn&#8217;t make it the same thing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-1024x576.jpg\" alt=\"same-sex couple looking at a laptop on a couch\" class=\"wp-image-21792\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-2048x1152.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-1170x658.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-375x211.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-800x450.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-369x208.jpg 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-569x320.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-353x199.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-288x162.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-335x188.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-347x195.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-520x293.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/influencer-diversity-640x360.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-give-em-if-you-want-to-hope-to-get-em-back\"><span style=\"font-weight: bold;\">4. Give &#8217;em if you want to hope to get &#8217;em back<\/span><\/h2>\n\n\n\n<p>Don&#8217;t be one of &#8220;those&#8221; marketers. Don&#8217;t send out email blasts begging for <a href=\"https:\/\/www.mediavine.com\/backlinks-inbound-links-seo\/\">backlinks<\/a> in exchange for social shares, or anything equally as annoying.<\/p>\n\n\n\n<p>Produce awesome content, and be a <span style=\"font-weight: bold;\">GOOD COMMUNITY MEMBER.<\/span>&nbsp;That means linking organically in your own content to other people&#8217;s content. There is an art to <a href=\"https:\/\/www.mediavine.com\/the-art-of-giving-and-receiving-backlinks\/\">giving and receiving backlinks<\/a>.<\/p>\n\n\n\n<p>Those people will see the links in their statistics or via their <span style=\"text-decoration: underline;\"><a href=\"https:\/\/make.wordpress.org\/support\/user-manual\/building-your-wordpress-community\/trackbacks-and-pingbacks\/\" target=\"_blank\" rel=\"noopener noreferrer\">pingbacks or trackbacks<\/a><\/span>. If they like what they see, the hope is that they&#8217;ll ALSO link to you at some point.<\/p>\n\n\n\n<p>Even if they don&#8217;t though, it is a great way to share the Google love, and let your favorite writers and bloggers know you appreciate what they are doing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-write-a-good-url-permalink\">5. Write a good URL permalink.<\/h2>\n\n\n\n<p>Worth noting that the best <a href=\"https:\/\/www.mediavine.com\/url-structure\/\">URL structure<\/a> for WP blogs is flat. Do  <code>http:\/\/www.url.com\/post-title<\/code>. This will be the most future-proof URL you can pick because you can change it around and not worry about weird things like dates changing. Build a blog URL structure that will let you modify things later like categories, dates, etc.<\/p>\n\n\n\n<p>So, the problem with this is that a lot of our publishers started blogging before that was considered best practices. And now there are people telling them to change their entire site&#8217;s URL structure after years and years of content are established, and ranking. They are doing it, and their search traffic is going away completely in some cases. So we try and avoid that when possible.<\/p>\n\n\n\n<p>What we usually tell people is that if they were starting a brand new blog today, that flat URL structure is ideal. But for established blogs whatever URL structure you already have is what you want to keep to avoid site-wide redirects.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg\" class=\"attachment-large size-large\" alt=\"woman using a mobile phone in an office surrounded by papers with graphs on them\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1024x684.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1536x1026.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-801x536.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-960x641.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone-1080x721.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/06\/woman-office-mobile-phone.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Pagespeed<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine Core Web Vitals Update: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 16, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now available to all! Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Use this quick and easy SEO checklist every time you write a blog post to make sure you are making the most of every pageview, every single time. The Ultimate Easy SEO Checklist Use Mediavine&#8217;s ultimate easy SEO checklist to make search engine optimization easy and fast. SEO used to seem&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":8435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,19],"tags":[],"audience_post":[],"class_list":["post-1467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Easy SEO Checklist - Mediavine<\/title>\n<meta name=\"description\" content=\"This easy SEO checklist is going to give you a great basis for doing a content audit! 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