{"id":14763,"date":"2019-12-06T14:20:15","date_gmt":"2019-12-06T20:20:15","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=14763"},"modified":"2022-02-15T09:32:40","modified_gmt":"2022-02-15T15:32:40","slug":"how-to-capitalize-on-holidays-as-a-content-creator","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/","title":{"rendered":"How to Capitalize on Holidays as a Content Creator"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How to Capitalize on Holidays as a Content Creator<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-12-06T14:20:15-06:00\">December 6, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Can you believe it will be 2020 in only a few weeks? It&#8217;s crazy to think about how fast this year has flown by.\n\nWe are coming close to the end of <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4<\/a>, also known as the magic months in the influencer world.\n\nThis is the time when everyone is trying to capitalize on <a href=\"https:\/\/www.mediavine.com\/holiday-rpm-trends\/\">holiday traffic<\/a>, <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">higher RPMs<\/a> and increased ad revenue.\n\nAdvertisers spend a lot of money leading up to the holidays, but tend to spend less on actual holidays, so a Dec. 24 RPM hike is normal, as is a drop on Dec. 25.\n\nRemember <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">ad revenue changes by the season<\/a>.\n\nFor a lot of publishers Q4 is the most lucrative so it can be helpful to put your focus on posts that do well.\n\nSince <a href=\"https:\/\/www.mediavine.com\/meet-the-new-mediavine-com\/\">Mediavine<\/a> loves to help make your life easier, we want to make sure you know how to work smarter not harder.\n\nThen you can take a little time to relax before a new year begins (I know relax isn&#8217;t a word you often hear from bloggers).\n\nIn order to make that happen we have some simple tips for how to capitalize on holidays as a content creator.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14845 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px-735x490.jpg\" alt=\"Hands typing at a laptop computer, surrounded by cookies, decorations and wrapped gifts.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Ways To Update Old Content<\/h3>\nLuckily the <a href=\"https:\/\/www.mediavine.com\/page-level-reporting\/\">Mediavine dashboard<\/a> lets you easily see your top performing pages.\n\n<a href=\"https:\/\/www.mediavine.com\/improving-rankings-google-search-console-search-analytics\/\">Google Search Console<\/a> is another great tool and especially helpful when it comes to identifying posts that could benefit from an update. Utilizing this could help boost your rankings and increase traffic.\n\nYou might be surprised to find posts you had forgotten about, that with a little refreshing, could really help you capitalize on the holidays.\n\nStart by going through some of your old posts, especially if you have any holiday or New Years themed content, to see if they can be updated and optimized in any of these ways:\n<ul>\n \t<li>Join the <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\">Mediavine Content Upgrade Challenge<\/a> which can help you audit and optimize your site. There is even a challenge <a href=\"https:\/\/www.facebook.com\/groups\/MVRPMChallenge\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook group<\/a> to not only provide more information but also help hold you accountable.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">Add video<\/a> to some posts because having video adds value. Even if you don&#8217;t have any actual video you can create a slideshow with photos on a site like <a href=\"https:\/\/www.youtube.com\/watch?v=K73av3mb5mE\" target=\"_blank\" rel=\"noopener noreferrer\">Animoto<\/a> to use in your post. In case you need a little guidance we have a <a href=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/videos\/vl.234787997456741\/768367956916232\" target=\"_blank\" rel=\"noopener noreferrer\">Teal Talk<\/a> you can watch on this very topic.<\/li>\n \t<li>Check your <a href=\"https:\/\/www.mediavine.com\/mediavine-in-content-ad-settings-how-to-self-audit-for-best-results\/\">in-content ad settings<\/a> and quickly self-audit your site. You might not even realize you are limiting your income potential simply by the way you have your <a href=\"https:\/\/www.youtube.com\/watch?v=osB0HW0OQMo&amp;t=6s\" target=\"_blank\" rel=\"noopener noreferrer\">Mediavine dashboard<\/a> set up.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/the-art-of-giving-and-receiving-backlinks\/\">Backlinks<\/a>, because they are still the holy grail of <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a>. Build content that is worth linking to and you will be amazed by the results.<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8504 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg\" alt=\"Woman using a smart phone.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Creating New Content<\/h3>\nTo make it worth your time and really be able to capitalize on the holidays, when creating new content make sure you are being strategic when it comes to <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a>.\n\n<a href=\"https:\/\/help.mediavine.com\/seo-help\/mediavine-guide-to-choosing-the-right-keyword-for-you\">Choose keywords<\/a> that are right for your site (not for someone else&#8217;s or just because it&#8217;s trending) in order to get more traffic from Google.\n\nWe have a great <a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\">list of SEO resources<\/a> to really guide you with optimizing your site.\n\nUse this <a href=\"https:\/\/www.mediavine.com\/the-ultimate-easy-seo-checklist\/\">ultimate SEO checklist<\/a> each time you write a post so you can make the most out of every single pageview.\n\nPrint it out and keep it handy so you can review it before you hit publish on a new blog post.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8441 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working-735x615.jpg\" alt=\"Taking notes in a notebook.\" width=\"735\" height=\"615\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working-735x615.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working-359x300.jpg 359w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working-768x642.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working-550x460.jpg 550w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-working.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Sharing Content &#8211; Social Media Tips<\/h3>\nMake work (and life) easier for yourself, especially around the holidays, by sharing and promoting content in a more streamlined way.\n\nThink about when to share your content and schedule it for the best times.\n<ul>\n \t<li>Check your Facebook Page Insights to see when your readers are online and schedule your content accordingly. For example, readers might enjoy seeing a holiday cookie recipe or a craft on Friday ahead of a weekend of baking and crafting.<\/li>\n \t<li>Utilize the current trending hashtags on Twitter (like #holidayseason or #giftguide) when sharing your holiday themed content to attract a wider audience.<\/li>\n \t<li>For <a href=\"https:\/\/www.mediavine.com\/pinterest-mistakes\/\">Pinterest<\/a> create new pins for old content that you have updated and start repinning it to relevant boards. Tailwind is your best friend for quickly getting all of those pins scheduled out.<\/li>\n \t<li>Keep your <a href=\"https:\/\/www.mediavine.com\/building-an-instagram-tips\/\">Instagram feed<\/a> pretty or create a theme that makes your account unique and stand out. Create captions that your followers can engage with (ask where do they like to travel to for the holidays or what special gift would they like) and share updates plus behind the scenes on stories.<\/li>\n<\/ul>\nUse <a href=\"https:\/\/www.youtube.com\/watch?v=wMvfXjxiuGI\" target=\"_blank\" rel=\"noopener noreferrer\">Airtable<\/a>, which we love because it&#8217;s so customizable, and create a calendar. Then you can plan out your content so you aren&#8217;t wasting time throughout the busy month deciding what posts to share.\n\nA great social media strategy to promote your content not just around the holidays but all year long, is to schedule everything out. Then that frees you up to work on other things like <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">SEO<\/a> and updating older posts.\n\nCoSchedule and <a href=\"https:\/\/www.youtube.com\/watch?v=Pye4q5wjeks\" target=\"_blank\" rel=\"noopener noreferrer\">Tailwind<\/a> are marketing tools that we use here at Mediavine to schedule both our own and our MVPs content on Facebook, Twitter and <a href=\"https:\/\/www.youtube.com\/watch?v=CGv2Ob1JALg\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>.\n\nWant another great way to capitalize on the holidays?\n\n<a href=\"https:\/\/www.youtube.com\/watch?v=4pUo9D8rIWU\" target=\"_blank\" rel=\"noopener noreferrer\">Create a newsletter<\/a> that includes links to your holiday themed posts and send it to your email list.\n\nOnce you have done all of this, don\u2019t hesitate to <a href=\"https:\/\/www.mediavine.com\/get-your-site-ready-for-q1\/\">start prepping for Q1<\/a>. Hope you have a great rest of your Q4 ahead!\n\nIf you have any questions about optimizing your content, feel free to reach out to our amazing support team at <a class=\"c-link\" href=\"mailto:publishers@mediavine.com\" target=\"_blank\" rel=\"noopener noreferrer\">publishers@mediavine.com<\/a>!<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Can you believe it will be 2020 in only a few weeks? It&#8217;s crazy to think about how fast this year has flown by. We are coming close to the end of Q4, also known as the magic months in the influencer world. This is the time when everyone is trying&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,55],"tags":[],"audience_post":[],"class_list":["post-14763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Capitalize on Holidays as a Content Creator - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine wants to make sure you work smarter not harder.\u00a0Here are some simple tips to capitalize on holidays as a content creator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Capitalize on Holidays as a Content Creator\" \/>\n<meta property=\"og:description\" content=\"Mediavine wants to make sure you work smarter not harder.\u00a0Here are some simple tips to capitalize on holidays as a content creator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T20:20:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T15:32:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/AdobeStock_299678123-800px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"How to Capitalize on Holidays as a Content Creator\",\"datePublished\":\"2019-12-06T20:20:15+00:00\",\"dateModified\":\"2022-02-15T15:32:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\"},\"wordCount\":950,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-05.jpg\",\"articleSection\":[\"General Blogging\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/how-to-capitalize-on-holidays-as-a-content-creator\/\",\"name\":\"How to Capitalize on Holidays as a Content Creator - 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