{"id":15351,"date":"2020-01-20T12:28:11","date_gmt":"2020-01-20T18:28:11","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=15351"},"modified":"2021-01-18T16:14:17","modified_gmt":"2021-01-18T22:14:17","slug":"what-is-seo-introducing-the-mediavine-search-engine-optimization-series","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/","title":{"rendered":"What is SEO: Introducing the Mediavine Search Engine Optimization Series"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is SEO: Introducing the Mediavine Search Engine Optimization Series<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-01-20T12:28:11-06:00\">January 20, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">What is SEO? A term that&#8217;s become ubiquitous over the past two decades, yet remains largely misunderstood.\n\nSEO stands for <a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\">Search Engine Optimization<\/a>, which is the practice of <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">optimizing content<\/a> to appear higher in search engine results pages, or SERPs. SEO involves selecting the right <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a>, properly formatting content, making the best use of <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">links<\/a> and a little bit of technical knowledge.<!--more-->\n\nMore to the point:\n\nWhy does Mediavine, an advertising management company, place such a premium on Search Engine Optimization that we&#8217;re introducing a new series dedicated to it on our blog and <a href=\"https:\/\/www.youtube.com\/channel\/UCDFT7MiDfndPZSP90Hc2qdg\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube channel<\/a>?&nbsp;\n\nWe&#8217;re calling it SEO Like A CEO:&nbsp;\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/nNzby3AtIRk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Why does an ad management company care about SEO?<\/h2>\nCrazily enough, this was Mediavine&#8217;s area of expertise long before anyone reading this had ever heard of Mediavine.\n\nWe started in 2004 (!) as an internet marketing company providing SEO client work for hire. In 2006 we started <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Hollywood Gossip<\/a>, using our SEO skills to market and develop our own site, which became (and remains) one of the web&#8217;s biggest celebrity gossip blogs.\n\nMediavine would not exist without our flagship site and the SEO best practices that resulted in its organic growth. Long before we entered the ad industry, we built a sustainable business using many of the principles we believe can help you do the same.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15743 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Sponsored-Work-Pricing-3.jpg\" alt=\"Mediavine Pinterest image -- What is SEO? Learn how you can leverage search engine optimization to gain more traffic and provide a better user experience for your readers.\" width=\"735\" height=\"1102\" data-pin-title=\"What is SEO?\" data-pin-description=\"Learn how you can leverage search engine optimization (SEO) to gain more traffic and provide a better user experience for your readers.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Sponsored-Work-Pricing-3.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Sponsored-Work-Pricing-3-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Sponsored-Work-Pricing-3-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What will the Mediavine SEO series cover?<\/h2>\nThe Mediavine SEO mantra that powers The Hollywood Gossip \u2014 and even the Mediavine corporate blog \u2014 is to focus on your own content, aided by big-picture advice Google provides, rather than obsessing over individual Google algorithm updates or advice by alleged SEO experts.\n\nIt&#8217;s a long-game strategy, and easier said than done, but it works so <a href=\"https:\/\/www.mediavine.com\/recession-proof-your-blog-dont-give-up-double-down\/\">don&#8217;t give up<\/a>.\n\nWe&#8217;re aware that many websites saw a drop in traffic after the recent <a href=\"https:\/\/blog.google\/products\/search\/search-language-understanding-bert\" target=\"_blank\" rel=\"noopener noreferrer\">BERT update<\/a> and also due to <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">what is happening in the world<\/a>, but what you might not realize is that a lot of sites also gained traffic. SEO is ultimately a zero sum game that is constantly in flux.\n\nYou can&#8217;t control or predict the effects of the BERT update. What can you control? <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">Researching the right keywords<\/a>, writing terrific content and <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">optimizing your website<\/a> to meet Google&#8217;s standards. Over and over and over again.\n\nSome algorithm changes might mean you&#8217;ll lose traffic, but you&#8217;ll likely gain it back with others, and over time, you&#8217;ll grow more often than not. What&#8217;s important to focus on is when <em>Google&#8217;s advice changes<\/em>, not what experts claim to glean from SERP changes.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7546 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2.jpg\" alt=\"mobile google search for what is SEO on a smartphone\" width=\"800\" height=\"1060\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-226x300.jpg 226w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-768x1018.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-347x460.jpg 347w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nThat&#8217;s what this SEO series will focus on. Zooming out, writing good content and zeroing in on what Google says to do.\n\nWhile content will be a strong emphasis of this series, certain more technical aspects of SEO will be covered as well. As you may have heard, we focus on things like <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">pagespeed<\/a> and <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">Schema<\/a> mark-up with our plugins such as <a href=\"https:\/\/www.mediavine.com\/create-by-mediavine-launches\/\">Create<\/a> and the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-seo\/\">Mediavine video player<\/a>.\n\nTechnical SEO definitely matters, and we&#8217;ll cover it thoroughly to ensure you make the most of every opportunity available to you. But ultimately, technical SEO is the last 20% of this overall effort.\n\nThe more important component is the other 80%, and that&#8217;s your content. Making sure you&#8217;re writing the right content and presenting it in the best way to Google will make all the difference over time.\n\nOur goal for the Mediavine search engine optimization series, <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">SEO Like A CEO<\/a>, is to cover all aspects of SEO in a piecemeal, easily digestible format. The first entry into our series teaches you how to write good <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a>, for example.&nbsp;\n\nThat&#8217;s just one part of your overall <a href=\"https:\/\/www.mediavine.com\/backlinks-inbound-links-seo\/\">linking strategy<\/a>, but important enough to devote an entire segment to. We plan on breaking up our SEO series in this fashion to keep topics thorough, yet easy to read and actionable.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8792 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png\" alt=\"Man's hands typing on a laptop computer.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Where does Mediavine get its information from?<\/h2>\nWhile 16 years of experience doesn&#8217;t hurt, every piece of advice we espouse really does come from Google. Everything Mediavine recommends will reference the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google SEO Starter Guide<\/a>, the <a href=\"https:\/\/webmasters.googleblog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Webmaster Blog<\/a>, or a direct quote by a Google employee such as John Mueller.\n\nIn short, it&#8217;s coming from Google and, secondarily, a decade and a half of experience in implementing Google&#8217;s guidance to prove what actually works.\n\nWe&#8217;re excited to help you grow your <a href=\"https:\/\/www.mediavine.com\/3-action-items-that-will-get-you-massive-traffic\/\">organic traffic<\/a> \u2014 and with it, your business \u2014 together.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. 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An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 What is SEO? A term that&#8217;s become ubiquitous over the past two decades, yet remains largely misunderstood. SEO stands for Search Engine Optimization, which is the practice of optimizing content to appear higher in search engine results pages, or SERPs. SEO involves selecting the right keywords, properly formatting content, making the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":26915,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-15351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is SEO? - Mediavine<\/title>\n<meta name=\"description\" content=\"What is SEO? Search Engine Optimization is the practice of optimizing content to appear higher in search engine results pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO: Introducing the Mediavine Search Engine Optimization Series\" \/>\n<meta property=\"og:description\" content=\"What is SEO? 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