{"id":15952,"date":"2020-02-10T12:00:04","date_gmt":"2020-02-10T18:00:04","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=15952"},"modified":"2020-09-01T11:14:52","modified_gmt":"2020-09-01T16:14:52","slug":"internal-links-pagerank-and-simple-seo-you-can-control","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/internal-links-pagerank-and-simple-seo-you-can-control\/","title":{"rendered":"Internal Links: PageRank and Simple SEO You Can Control"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Internal Links: PageRank and Simple SEO You Can Control<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-02-10T12:00:04-06:00\">February 10, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Welcome to another installment of the <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">Mediavine SEO series<\/a>, in which we break down the best practices for optimizing content as you build your website.\n\n<a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\">SEO<\/a> or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links.\n\nLinks are mentioned more than anything else in the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\" target=\"_blank\" rel=\"noopener noreferrer\">SEO starter guide<\/a>, and are literally the foundation upon which search engine rankings are built.\n\n<!--more-->\n\nIn my recent post on <a href=\"https:\/\/www.mediavine.com\/pagerank-why-links-are-so-important\/\">PageRank<\/a>, I discussed how links have historically been the backbone of the <a href=\"https:\/\/www.mediavine.com\/improving-rankings-google-search-console-search-analytics\/\">Google Search<\/a> algorithm, and remain so to this day.\n\nEssentially, Google sees links as &#8220;votes&#8221; and a big part of improving PageRank is voting for yourself strategically through what we call &#8220;internal links.&#8221;\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/7uo5j8YvLWw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>What are internal links?<\/h2>\nInternal links are what they sound like: Links to another page on your same domain, or website. It&#8217;s just the official name for the idea of linking to yourself.\n\nEvery link that points elsewhere on your own website is considered an internal link, from links in your navigation and footer to links inside your content.\n\nThis is an important fact to keep in the back of your mind. We&#8217;re not just referring to the links inside your blog posts when we talk about internal links.\n\nFrom the header to the footer, these links all count. So the advice we&#8217;re giving should be applied to your navigation, <a href=\"https:\/\/www.mediavine.com\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\">sidebar<\/a>, widgets and content alike.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16172 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Mediavine-Pins-with-Photos-4.png\" alt=\"What are internal links? The links on your site that hyperlink to other pages on your site are just as important as links to other websites. Learn how to use this important SEO tool today! - Mediavine Pinterest image\" width=\"735\" height=\"1102\" data-pin-title=\"What are internal links?\" data-pin-description=\"Internal Links are links on your site that hyperlink to other pages on your site. They are just as important as links to other websites. Learn how to use this important SEO tool!\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Mediavine-Pins-with-Photos-4.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Mediavine-Pins-with-Photos-4-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Mediavine-Pins-with-Photos-4-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What, internally, should I link to?<\/h2>\nWe&#8217;ll be talking more about link structure in a future article, but zooming out for a second \u2014 it&#8217;s important to remember the principles of PageRank.\n\nAs we touched on earlier, everything you link to is essentially casting a &#8220;vote&#8221; for those pages, so be sure to link to pages you&#8217;re hoping to rank on.\n\nEven more importantly, although this may seem like common sense, make sure you&#8217;re linking to material that is relevant to the page you&#8217;re writing.\n\nThe best trick for doing this? Using relevant <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a> in the link itself.<em> Your anchor text should always be describing the post you&#8217;re linking to<\/em>.\n\nMoreover, if you only use a link when you can organically work the anchor text into a sentence, then you&#8217;ll be naturally linking to the right material.\n\nDon&#8217;t just take it from us. Google&#8217;s SEO starter guide warns against &#8220;creating unnecessary links that don&#8217;t help with the user&#8217;s navigation of the site.&#8221;\n\nSays it all right there, doesn&#8217;t it?\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9422 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-735x490.jpg\" alt=\"Man's hands typing on a computer to learn about internal links\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How many internal links should I use?<\/h2>\nWhile anchor text is super important, so is the<em> text around the link<\/em>. Google uses Natural Language Processing and is a contextual search engine by nature.\n\nGoogle learns as much about your links from the text around them as it does from the link text. So, surround it with useful text to help Google out.\n\nAs far as how many you should include, if you follow Mediavine&#8217;s advice and write <a href=\"https:\/\/www.mediavine.com\/shorter-sentences-and-paragraphs-for-larger-rpms\/\">shorter web paragraphs<\/a>, we&#8217;d recommend 1 to 2 links per paragraph.\n\nIt&#8217;s not an exact science, but if you focus on links surrounded by text and are following Mediavine&#8217;s and <a href=\"https:\/\/www.usability.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usability.gov&#8217;s<\/a> guidelines, 1 to 2 is a good rule.\n\nYou&#8217;ll notice a funny thing will start happening if you take this approach. Suddenly, organically, you&#8217;ll have relevant text surrounding all of your links.\n\nYou won&#8217;t have to worry about over-linking because you will have made the best possible link choices and padded them with proper context by design.\n\nFun footnote: Google used to impose a maximum of 100 links per page, but that&#8217;s since been raised to a recommendation of &#8220;a few thousand at most.&#8221;\n\nObviously if you&#8217;re using a maximum of 1-2 links per paragraph and properly linking to only relevant pages, you&#8217;ll never come close to either amount.\n\nBottom line: Keeping in mind the goal of <a href=\"https:\/\/www.mediavine.com\/what-is-website-accessibility\/\">helping users<\/a> and Google navigating your site with these links, go crazy and internally link as often as you can.\n<h2>Limit site-wide links in your navigation<\/h2>\nWe&#8217;ll talk about this more in a future post dedicated to website structure, but make sure you aren&#8217;t over-linking in your navigation elements.\n\nRemember, with PageRank, Google is dividing up your votes amongst the total number of links. If you have 10, each one gets 1\/10 of the vote.\n\nPut another way, if you have a ton of links throughout your theme and template \u2014 many of which you don&#8217;t need \u2014 you&#8217;re just diluting your votes.\n\nOnly link to the <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">most important content<\/a> \u2014 pages you want to rank on, or need for <a href=\"https:\/\/www.mediavine.com\/building-your-brand-by-finding-your-voice\/\">brand<\/a> or <a href=\"https:\/\/www.mediavine.com\/interview-jamie-lieberman\/\">legal<\/a> reasons \u2014 in your navigation, sidebar and footer.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7658\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger.jpg\" alt=\"female blogger using a laptop in a cafe\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/female-blogger-735x490.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h2>Don&#8217;t link to the same page twice<\/h2>\nNo matter how hard you want to push PageRank to a specific page, in general it&#8217;s not a terrific user experience to link to the same page twice.\n\nFurthermore, Google isn&#8217;t going to count that vote twice, so when possible, link to a variety articles as opposed to the same one twice on a page.\n<h2>How should I internally link?<\/h2>\nWe&#8217;ll always recommend sticking to the basics and using text to link to a page and a text link with good anchor text is certainly preferred.\n\nWhenever possible, Google recommends that you &#8220;try to use text instead of images to display important names, content or links.&#8221;\n\nIf you must use an image, make sure you use proper <a href=\"https:\/\/www.mediavine.com\/alt-text\/\">alt text<\/a>. This requires some extra work to achieve the desired effect, so make the effort.\n\nTo use <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">images<\/a> for textual content, &#8220;use the <code>alt<\/code> attribute to include a few words of descriptive text&#8221; as per <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Webmaster Guidelines<\/a>.&nbsp;\n\nRemember, this applies to links beyond our content. Make sure you&#8217;re not using <a href=\"https:\/\/www.mediavine.com\/google-page-speed-optimize-images-with-short-pixel\/\">images<\/a> in your navigation or footer when linking.\n\nTo the same end, don&#8217;t use JavaScript to generate links. Links should be created using plain old boring <code>&lt;a&gt;<\/code> tags using the <code>href<\/code> attribute.\n\n<em>Check out the rest of our <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">SEO Like A CEO series<\/a>, and subscribe to our <a href=\"http:\/\/youtube.com\/mediavine\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube channel<\/a> for the next installment!&nbsp;<\/em><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? 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How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. 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An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Welcome to another installment of the Mediavine SEO series, in which we break down the best practices for optimizing content as you build your website. SEO or search engine optimization, involves a little technical know-how, smart keyword usage, well-formatted content and making the best use of links. Links are mentioned more&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-15952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Internal Links: PageRank and Simple SEO You Can Control - Mediavine<\/title>\n<meta name=\"description\" content=\"What are internal links on your website? Learn how to leverage this important tool for your website&#039;s SEO and user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/internal-links-pagerank-and-simple-seo-you-can-control\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internal Links: PageRank and Simple SEO You Can Control\" \/>\n<meta property=\"og:description\" content=\"What are internal links on your website? 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