{"id":16931,"date":"2020-01-02T13:25:10","date_gmt":"2020-01-02T19:25:10","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=16931"},"modified":"2022-02-15T09:31:59","modified_gmt":"2022-02-15T15:31:59","slug":"what-is-q1","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-q1\/","title":{"rendered":"What is Q1?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is Q1?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-01-02T13:25:10-06:00\">January 2, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Q1 is the nickname for the first tax quarter of the year, but there\u2019s so much more to it than that, especially when it comes to digital advertising.\n<h3>When is Q1?<\/h3>\nShort for \u201cquarter one,\u201d Q1 represents the months of January, February and March.\n\n<!--more-->\n\nIn digital advertising, it\u2019s the quarter known for having the <a href=\"https:\/\/www.mediavine.com\/q1-ad-revenue-slump\/\">biggest revenue slump<\/a> of the year because it comes right after the <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">fruitful Q4<\/a>, when advertisers spend most of their money.\n\nIt\u2019s not uncommon for RPMs to drop on the first day of <em>any<\/em> month, and that drop is usually a bit higher when the first of the month is also the first day of a new quarter.\n\nAnd it\u2019s the <em>most<\/em> drastic on the first day of a new quarter within a new year.\n<h3>Why advertisers spend less in Q1<\/h3>\nIn the Q1 months, advertisers are faced with a new budget and a new year ahead of them, so they&#8217;re often more cautious the first few months of the year and spend less.\n\nAfter all, they\u2019re coming off of Q4, when advertising is high due to the <a href=\"https:\/\/www.mediavine.com\/how-to-capitalize-on-holidays-as-a-content-creator\/\">holiday<\/a> season. They are also eager to spend what\u2019s left of their annual advertising budgets.\n\nSo when New Year\u2019s Day comes around, it\u2019s not uncommon to see a big drop in revenue, because advertisers\u2019 spending plans have changed.\n\nDon\u2019t worry, though: Advertising spend will increase steadily \u2014 yet fluctuate \u2014 throughout the year. It is normal for <a href=\"https:\/\/www.mediavine.com\/why-does-my-rpm-change\/\">RPM to change<\/a>.\n\n<a href=\"https:\/\/www.mediavine.com\/what-is-q2\/\">Q2<\/a> will see an increase, followed by a drop at the beginning of Q3, with advertising spend increasing through the rest of the year.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11974 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg\" alt=\"A woman typing on a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Events and Holidays in Q1<\/h3>\nThough it is known for its lower advertising spend, Q1 will often see an increase in ad spend around events and holidays like the Super Bowl, Valentine\u2019s Day, March Madness, St. Patrick\u2019s Day and, depending on the year, Easter and spring break.\n\nIf you see your <a href=\"https:\/\/help.mediavine.com\/en\/articles\/94328-why-did-my-rpm-drop-during-a-traffic-spike\">traffic spike paired with an RPM drop<\/a> around a holiday, don\u2019t fret. This is expected behavior.\n\nAdvertisers plan their spending in advance, so when your traffic exceeds their expectations, it can affect <a href=\"https:\/\/www.mediavine.com\/fill-rate-tool\/\">fill rate<\/a> which in turn affects RPM.\n<h3>Is this true for all niches?<\/h3>\nTypically yes, but we do see some <a href=\"https:\/\/www.mediavine.com\/not-just-food-blogs-how-mediavine-publishers-excel-in-every-niche\/\">niches<\/a> succeed more than others depending on the time of the year.\n\n<a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">Ad revenue changes by the seasons<\/a> but it\u2019s a little different for every niche.\n\nFor example, although websites with holiday content (like recipes or crafts) tend to do the best in Q4, because higher traffic often coincides with <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">higher RPMs<\/a>, websites with health and fitness content might have their best months during Q1 thanks to New Year&#8217;s resolutions.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11128 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer-735x490.jpg\" alt=\"A woman taking photograph of cookies on a table, set with a tea cup and tea pot as accessories.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-videographer.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>How do you prepare for Q1?<\/h3>\nThe name of the game is optimization. We have an entire guide dedicated to optimizing your site to <a href=\"https:\/\/www.mediavine.com\/get-your-site-ready-for-q1\/\">prepare for Q1<\/a>.\n\nAlso, Mediavine publishers can take our <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\">Content Upgrade Challenge<\/a> any time of year, but Q1 is a great time to look at your top posts and optimize them.\n\nBut the gist of it all is our magic formula for boosting RPMs: Long content that\u2019s easily digestible with optimum ad placements.\n\nIt takes work but your RPM will thank you. Here\u2019s a short guide to optimizing, but don\u2019t miss this list of <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">25 ways to increase your RPM<\/a>:\n<ul>\n \t<li><a href=\"https:\/\/www.mediavine.com\/word-count-why-more-is-more-for-seo-and-revenue-alike\/\">Write long content<\/a> \u2014 500 words at minimum.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/shorter-sentences-and-paragraphs-for-larger-rpms\/\">Break up your paragraphs<\/a> and <a href=\"https:\/\/www.mediavine.com\/improve-rpm-and-seo-with-headings\/\">utilize headings<\/a> to make your posts more user-friendly, especially on mobile.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">Add more (unique) images<\/a> and, if you can, end with your <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">most valuable content<\/a> like a recipe or how-to card (such as <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create<\/a>).<\/li>\n \t<li>Increase your <a href=\"https:\/\/www.mediavine.com\/increase-font-size-and-increase-seo-rpm-along-with-it\/\">font size<\/a> and <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\">line height<\/a>.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\">Shorten your sidebar<\/a>.<\/li>\n \t<li>Check your <a href=\"https:\/\/www.mediavine.com\/mediavine-in-content-ad-settings-how-to-self-audit-for-best-results\/\">in-content ad settings<\/a> and your <a href=\"https:\/\/www.mediavine.com\/ad-category-opt-outs\/\">ad category opt-out settings<\/a>.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">Add video<\/a>! (This is a big one.)<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9716 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png\" alt=\"A camera records a woman holding a bouquet of flowers across a kitchen table.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/craft-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nDo these things, and the jump from Q4 to Q1 won\u2019t be as bad. Q2\u2019s higher RPMs are right around the corner.\n\nOur team is always around to help you make the most of the lulls in RPM \u2014 don\u2019t hesitate to reach out if you have any site-specific questions at <a href=\"publishers@mediavine.com\">publishers@mediavine.com<\/a>.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Q1 is the nickname for the first tax quarter of the year, but there\u2019s so much more to it than that, especially when it comes to digital advertising. When is Q1? Short for \u201cquarter one,\u201d Q1 represents the months of January, February and March. Q1 is the nickname for the first&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60],"tags":[],"audience_post":[],"class_list":["post-16931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Q1? - Mediavine<\/title>\n<meta name=\"description\" content=\"Q1 is known for having the biggest revenue slump of the year since it&#039;s right after Q4, when advertisers spend the most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Q1?\" \/>\n<meta property=\"og:description\" content=\"Q1 is known for having the biggest revenue slump of the year since it&#039;s right after Q4, when advertisers spend the most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-02T19:25:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T15:31:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/07\/blogger-using-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"What is Q1?\",\"datePublished\":\"2020-01-02T19:25:10+00:00\",\"dateModified\":\"2022-02-15T15:31:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\"},\"wordCount\":701,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-21.jpg\",\"articleSection\":[\"General Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/what-is-q1\/\",\"name\":\"What is Q1? 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