{"id":16975,"date":"2020-03-23T14:57:49","date_gmt":"2020-03-23T19:57:49","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=16975"},"modified":"2020-09-01T10:57:45","modified_gmt":"2020-09-01T15:57:45","slug":"cornerstone-content","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/","title":{"rendered":"Cornerstone Content: The Key(stone) to Your Content Strategy"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Cornerstone Content: The Key(stone) to Your Content Strategy<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-03-23T14:57:49-05:00\">March 23, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">The term &#8220;cornerstone content&#8221; is frequently used when discussing search engine optimization methods, but what does it mean?\n\nI attempt to answer that, in a slightly different way than most others in this field, in today&#8217;s edition of the <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">Mediavine SEO<\/a> series.\n\n<!--more-->\n\nCornerstone content is named this because it&#8217;s supposed to be the foundation that a publisher&#8217;s content strategy is built upon.\n\nYou can almost think of cornerstone content as the opposite of <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">long tail keywords<\/a> \u2014 the extremely competitive head of the graph:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16829 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine.jpg\" alt=\"chart explaining long tail keywords distribution\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-441x248.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-818x460.jpg 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/long-tail-keyword-chart-mediavine-735x413.jpg 735w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\nJust like a physical cornerstone of a building, cornerstone content is a vital component of any SEO strategy. But here&#8217;s the thing:\n\nI <del>sort of<\/del> totally hate the term.\n\nLet me explain why: A building only has one cornerstone, and it&#8217;s the first brick in the foundation \u2014 more symbolic than anything.\n\nA website is going to have a lot of cornerstone content, and chances are your best content is not the first blog post you ever wrote.\n\nI don&#8217;t even want to look at the first celebrity gossip article on <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Hollywood Gossip<\/a>, let alone base an entire SEO strategy on it.\n\nShameless plug for Mediavine&#8217;s flagship website over. Back to the lecture at hand: Cornerstone content is a dumb name for this.\n\nThe concept behind it is great, though.\n\nCornerstone content, as I look at it, is the anchor of your successful keyword and link structure strategies. I&#8217;ll explain how.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17747 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/Backlinks-13.jpg\" alt=\"Cornerstone Content Pinterest image.\" width=\"735\" height=\"1102\" data-pin-title=\"Cornerstone Content and why it's vital to your content strategy. \" data-pin-description=\"The term &quot;cornerstone content&quot; is frequently used when discussing search engine optimization methods, but what does it mean? Learn all about it and why it's vital to your content strategy. \" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/Backlinks-13.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/Backlinks-13-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/Backlinks-13-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How Eric Looks at Cornerstone Content<\/h2>\nI think of cornerstone content as any competitive term that you&#8217;re attempting to rank on, and can write multiple posts about.\n\nYou can almost think of your cornerstone content as categories \u2014 but it doesn&#8217;t have to be! It can be a category, a blog post, a tag or really any kind of landing page.\n\nThe single most important concept behind cornerstone content is that it has supporting articles, and in turn, those supporting articles link to the cornerstone content.\n\nIt&#8217;s also crucial that your cornerstone constitutes great content, in and of itself. For example, if your cornerstone is a category, make sure your theme allows you to build real content on the category pages.\n\nAnother shameless plug alert: <a href=\"https:\/\/www.mediavine.com\/introducing-trellis\/\">Trellis<\/a> will make sure you can build great-looking category landing pages with lots of content, ensuring exactly these kinds of contributions to your content strategy.\n\nBottom line? Your cornerstone content has to be worthwhile content in order to rank on any terms. But another key to utilizing cornerstone content is how it fits within your site structure. (I&#8217;m going to cover site structure in greater detail in a future blog post.)\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21309\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-320x213.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-1536x1024.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/covid-19-embed.jpg 1800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nIdeally, cornerstone content should be one click away from the home page.\n\nBut in my world, <strong>you can have lots of cornerstone content<\/strong>. It&#8217;s possible that over time, you may find you have more cornerstones than would be realistic to link to from the homepage.\n\nTo illustrate this, I&#8217;ll bring back the cheesecake recipe SEO example from when we discussed <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">what is a keyword<\/a>.\n\nLet&#8217;s pretend in this world, cheesecake recipes is our cornerstone. You want to make sure to link from the homepage using the anchor text, &#8220;cheesecake recipes.&#8221;\n\nIt&#8217;s okay if you also have cornerstone content around other topics, like cake and pie. Just link to your best ones and make a cornerstone of cornerstones, adding layers of cornerstone content below each one. (More on this concept later.)\n\nYou&#8217;ll want to make sure you link to the cornerstone content on the <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a> that your cornerstone is targeting.\n\nThe point is to link to your cornerstone(s) from your homepage whenever you can, like this graph below.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17033 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st.jpg\" alt=\"chart explaining cornerstone content with three layers of content stemming from the homepage\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-441x248.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-818x460.jpg 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-735x413.jpg 735w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<h2>Supporting Your Cornerstone Content<\/h2>\nAgain, the &#8220;cornerstone&#8221; metaphor is kind of the worst. If it&#8217;s a cornerstone, then it should be supporting the rest of the content around it, not the reverse, right? Wrong.\n\nLet&#8217;s pretend the SEO experts who made up this lame term properly named it <strong>keystone content<\/strong>. Way better metaphor.\n\nA keystone, for all you non-architectural nerds, is the top stone of an arch. Think of all the supporting bricks of the arch as your supporting content. And buildings can have multiple arches!\n\nKeystone makes so much more sense, but until they put me in charge of SEO naming conventions, back to business:\n\nThe idea is that you&#8217;re going to write a ton of long tail keyword-driven content to support the cornerstone content.\n\nUsing our cheesecake example \u2014 much tastier than bricks \u2014 you&#8217;d want to write a bunch of different cheesecake recipes: strawberry cheesecake, blueberry cheesecake, low carb cheesecake, etc.\n\nAs I mentioned above, the key (no pun intended) is that this long tail content links back up to the cornerstone.\n\nThey can link to each other, which is great for SEO as well, but linking back to the cornerstone is most critical.\n\nAfter all, that was your goal: The cornerstone is getting support, or <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal links<\/a>, from the long tail keywords.\n\nThe cornerstone can link to some of your top posts based around long-tail keywords as well. The relationship can go both ways as long as your cornerstone always gets the link.\n\nBut wait, in our cheesecake example, we said that the keyphrase was &#8220;low carb strawberry cheesecake recipe.&#8221;\n\nWell, if you find that either &#8220;low carb cheesecake&#8221; or &#8220;strawberry cheesecake&#8221; can support a bunch of long-tail related content themselves, you have yourself a <strong>cornerstone of cornerstones<\/strong>. Or as we&#8217;re calling it in this graph, <strong>level two cornerstone content.\u00a0<\/strong>\n\nSuddenly, you could structure it in layers, like so:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17032 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd.jpg\" alt=\"chart explaining cornerstone content with four layers of content, delving into a deeper level\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-441x248.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-818x460.jpg 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-2nd-735x413.jpg 735w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\nAnd you would do the same thing with your other cornerstone topics \u2014 in this example, &#8220;cake recipes&#8221; and &#8220;pie recipes.&#8221; (Make sure you check for <a href=\"https:\/\/www.mediavine.com\/stop-words\/\">stop words<\/a>.)\n\nI love this concept because it works. It lends itself perfectly to the related content strategy that The Hollywood Gossip and Mediavine are built upon, and evolves seamlessly with time.\n\nWe&#8217;ll have a lot more to share soon regarding link structure,\u00a0finding related content, <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">how to pick your keywords<\/a> for cornerstone content, <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyword prominence<\/a>, how to optimize content for SEO and other topics.\n\nThanks for reading and happy keystone building.\n\n<strong><em>P.S. We made some printable versions of the cornerstone content map. Download this <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-example.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">example map<\/a>\u00a0to hang on the wall and reference, as well as this <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-blank.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">blank cornerstone content map<\/a>\u00a0to fill out with your own content ideas.\u00a0<\/em><\/strong><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p 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class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. 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There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. 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The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The term &#8220;cornerstone content&#8221; is frequently used when discussing search engine optimization methods, but what does it mean? I attempt to answer that, in a slightly different way than most others in this field, in today&#8217;s edition of the Mediavine SEO series. The term &#8220;cornerstone content&#8221; is frequently used when discussing&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-16975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cornerstone Content: The Key(stone) to Your Content Strategy - Mediavine<\/title>\n<meta name=\"description\" content=\"Cornerstone content is the anchor of a successful keyword and link structure strategy. Learn more about why cornerstone content is so vital to SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cornerstone Content: The Key(stone) to Your Content Strategy\" \/>\n<meta property=\"og:description\" content=\"Cornerstone content is the anchor of a successful keyword and link structure strategy. Learn more about why cornerstone content is so vital to SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T19:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T15:57:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/07\/mediavine-ads-txt-file.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Cornerstone Content: The Key(stone) to Your Content Strategy\",\"datePublished\":\"2020-03-23T19:57:49+00:00\",\"dateModified\":\"2020-09-01T15:57:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\"},\"wordCount\":1088,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/07\/mediavine-ads-txt-file.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/\",\"name\":\"Cornerstone Content: The Key(stone) to Your Content Strategy - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/cornerstone-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/07\/mediavine-ads-txt-file.jpg\",\"datePublished\":\"2020-03-23T19:57:49+00:00\",\"dateModified\":\"2020-09-01T15:57:45+00:00\",\"description\":\"Cornerstone content is the anchor of a successful keyword and link structure strategy. 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