{"id":17047,"date":"2020-03-30T08:32:19","date_gmt":"2020-03-30T13:32:19","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17047"},"modified":"2025-05-29T13:48:52","modified_gmt":"2025-05-29T18:48:52","slug":"should-i-put-ads-on-my-website","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/should-i-put-ads-on-my-website\/","title":{"rendered":"Should I Put Ads on My Website?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Should I Put Ads on My Website?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-03-30T08:32:19-05:00\">March 30, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><span style=\"font-weight: 400;\">This may sound odd coming from an advertising management company, but if you&#8217;re wondering whether you should put ads on your website, our answer is that it depends.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is due to a lot of different components.<\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-weight: 400;\">&#8220;Should I put ads on my website?&#8221; isn&#8217;t always an easy question. Varying, interrelated factors such as your <a href=\"https:\/\/www.mediavine.com\/3-action-items-that-will-get-you-massive-traffic\/\">website traffic<\/a>, content structure and overall goals may result in a very nuanced answer. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That&#8217;s where we come in. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in to some of the things you should take into account when deciding whether or not to monetize with ads, and some of the <a href=\"https:\/\/www.mediavine.com\/mediavine-requirements-why-our-application-process-yields-the-best-results\/\">Mediavine requirements,<\/a> if you decide the time is right.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-old-is-your-website\"><b>How old is your website?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first year of your website\u2019s life should likely be spent <a href=\"https:\/\/www.mediavine.com\/building-your-brand-by-finding-your-voice\/\">building your brand<\/a> and your audience, instead of worrying about ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is the phase where content creators need to find their voice, identify their audiences and decide how best to reach them. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create all of the content you can, build up your social presence and produce the best content you possibly can. That&#8217;s it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Not only is it good for publishers to focus on building up content and audiences before monetizing, our ad partners shy away from working with new websites in general. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your domain isn&#8217;t at least six<\/span> months old, you aren&#8217;t on advertisers&#8217; radar \u2014 and ads shouldn&#8217;t be on yours.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-735x490.png\" alt=\"woman typing on her laptop \" class=\"wp-image-9715\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-monthly-traffic\"><b>What is your monthly traffic?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Among the many <a href=\"https:\/\/www.mediavine.com\/mediavine-application-review\/\">things Mediavine looks for in an application<\/a> is traffic. Specifically, at least 50,000 <a href=\"https:\/\/www.mediavine.com\/how-to-find-sessions-in-google-analytics\/\">sessions<\/a> per month. (Editor&#8217;s Note: If you&#8217;re interested in applying Mediavine Ad Management, please review our<a href=\"https:\/\/www.mediavine.com\/mediavine-application-process-ga4\/\"> updated requirements<\/a> concerning sessions and Google Analytics 4.)<\/span><\/p>\n\n\n\n\n\n<p><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">All <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.mediavine.com\/mediavine-standard-ad-units\/\">Mediavine ad units<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> are deployed with the goal of not disrupting user experiences, but ads do change the experience. You want to make sure the trade-off is worth it, and if you choose to monetize before 50,000 sessions, please use caution. Among the many differences between <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.mediavine.com\/mediavine-vs-adsense-a-world-of-difference\/\">Mediavine and Google AdSense<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> is that the latter can be implemented at any time. However, it is relatively easy to implement it incorrectly, which could result in an unnecessary <\/span><a style=\"font-size: revert; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"https:\/\/www.mediavine.com\/google-adsense-bans-and-mediavine\/\">Google AdSense ban<\/a><span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">. Basically, you run the risk of crippling your domain at a time when the short-term earning potential is rarely worth it. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What is your site speed?<\/b><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/computer-desk.jpg\" alt=\"picture of a desk with a laptop, notebooks, gold lamp and a vase of flowers\" class=\"wp-image-6154\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/computer-desk.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/computer-desk-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/computer-desk-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/computer-desk-689x460.jpg 689w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>It&#8217;s no secret that we&#8217;re obsessed with <a href=\"https:\/\/www.mediavine.com\/improve-site-speed-and-gpsi-score\/\">site speed<\/a> at Mediavine, and with good reason. Slowing a site down limits earning potential. If you choose to monetize with ad management services that take on websites with fewer than 50,000 sessions, heed this warning: <strong>Ads should not have a significant impact on your site speed, and if they are, you should probably remove them.<\/strong> Slow sites do not perform as well on Google Search, and slowing down your site can significantly decrease its growth. Ask yourself: <em>Is it worth it to delay your site\u2019s growth potential and ability to join premium ad management companies when the time is right?<\/em> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>What is the goal of your website?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Here&#8217;s where it gets a bit murkier. <a href=\"https:\/\/www.mediavine.com\/what-is-programmatic-advertising\/\">Programmatic advertising<\/a> works best with long-form content that is highly engaging to readers, keeping them on the page and scrolling for longer periods. <\/span> <span style=\"font-weight: 400;\">This leads to <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">higher viewability<\/a> scores and <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">increased RPMs<\/a>. Sites that do have long-form content should consider the following before deciding whether or not to run programmatic display ads:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Are you primarily going after <\/span><b>affiliate marketing revenue<\/b><span style=\"font-weight: 400;\"> with your site? Have you considered the impact that programmatic advertising can potentially have on conversions?Are you focused on <\/span><b>product sales<\/b><span style=\"font-weight: 400;\">? If so, and that&#8217;s the focus of your content (which, in turn, may not be long form), you probably aren\u2019t a great fit for programmatic advertising.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Okay, I do want ads on my website. Now what?<\/b><\/p>\n\n\n\n<p>Glad you asked. If you&#8217;ve put the appropriate amount of thought into it and concluded that ads are worth exploring, this guide to the <a href=\"https:\/\/www.mediavine.com\/how-long-does-the-mediavine-application-process-take\/\">Mediavine application process<\/a> may be helpful. Mediavine has one of the most comprehensive <a href=\"https:\/\/www.mediavine.com\/mediavine-requirements-why-our-application-process-yields-the-best-results\/\">application processes<\/a> in the industry, which is how we maintain our portfolio of high-quality websites and the best ad inventory.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  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t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 This may sound odd coming from an advertising management company, but if you&#8217;re wondering whether you should put ads on your website, our answer is that it depends. This is due to a lot of different components. This may sound odd coming from an advertising management company, but if you&#8217;re wondering&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,60],"tags":[],"audience_post":[],"class_list":["post-17047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Should I Put Ads on My Website? - Mediavine<\/title>\n<meta name=\"description\" content=\"Publishers often wonder when is the right time to put ads on their website. 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