{"id":17137,"date":"2020-04-14T13:18:14","date_gmt":"2020-04-14T18:18:14","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17137"},"modified":"2023-12-06T10:27:25","modified_gmt":"2023-12-06T16:27:25","slug":"pinterest-mistakes","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/","title":{"rendered":"3 Mistakes Bloggers Make on Pinterest"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">3 Mistakes Bloggers Make on Pinterest<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-14T13:18:14-05:00\">April 14, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><b>Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our <\/b><a href=\"https:\/\/www.mediavine.com\/exciting-news-grow-social-and-grow-social-pro-now-under-nerdpress-ownership\/\"><b>Hubbub landing page<\/b><\/a><b>. <\/b>\n\n<em>What are the top 3 mistakes bloggers make on Pinterest? Kate Ahl of Simple Pin Media is on our blog today to cover the top errors she sees and how to fix them.\u00a0<\/em>\n\nPinterest\u2026.oh how we have a love\/hate relationship with this search and discovery platform. It leaves some of us confused and wondering if we\u2019re marketing &#8220;right.&#8221; But here\u2019s the thing, when you worry so much about getting it right, chances are you\u2019re making mistakes.\n\n<!--more--><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-17559\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/cropped-profile-320x320.png\" alt=\"Kate Ahl\" width=\"276\" height=\"300\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/cropped-profile-276x300.png 276w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/cropped-profile-423x460.png 423w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/cropped-profile.png 451w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/em>\n\n<em>Kate Ahl is the founder and CEO of Simple Pin Media, a Pinterest management agency. <\/em><em>Her company has worked with over 600 Pinterest accounts and she manages a team of 40. In addition, she hosts the weekly Pinterest marketing show on the Simple Pin podcast. The podcast allows her to teach simple, actionable tips to those who want to DIY their Pinterest marketing. Kate is on the Mediavine blog today to walk us through the top Pinterest mistakes she sees in her work.\u00a0<\/em>\n\nLet me walk you through some major mistakes I see people making and how you can fix them.\n<h3>Mistake #1 \u2014 Not adding relevant keywords to board names, board descriptions and pin descriptions.<\/h3>\nHalf the time people are guessing as to what keywords to use and not being intentional about what they believe their end user is looking for.\u00a0<em>(Learn more about <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a> in this post by Mediavine&#8217;s CEO.)<\/em>\u00a0So, often, it\u2019s slap up a few keywords you think are working and hope for the best.\n\n<strong>Here&#8217;s how to fix this mistake:<\/strong>\n\nTo look for the right keywords, start your\u00a0research by using the search box at the top of Pinterest.\u00a0<em>(Go here for detailed information on <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">keyword research<\/a>.)<\/em>\u00a0When you type in words, you\u2019ll see Pinterest predict what they think you\u2019re searching for. Those terms are the most popular searches on Pinterest. If you click on one of them, you\u2019ll see colored boxes across the top of the screen called \u201cguided search,\u201d and these are more keywords that you can use.\n\nThe other place you can search is the new <a href=\"https:\/\/www.simplepinmedia.com\/pinterest-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest trends tool<\/a>! Right now this is in beta in the U.S. and Canada.\n\nNow that you have those keywords, add them to the right places \u2014 board names, board descriptions and pin descriptions. Pin descriptions appear to hold the most weight so make sure you\u2019re completing them on your site.\n\nIf you use the <a href=\"https:\/\/www.mediavine.com\/social-pug-is-now-grow-mediavines-new-social-sharing-buttons-marketplace-more\/\">Grow Social<\/a> plugin, it makes the pin description super easy to input.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17418 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-735x456.png\" alt=\"Grow share options \" width=\"735\" height=\"456\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-735x456.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-441x273.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-742x460.png 742w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-768x476.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-1536x952.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-06-at-5.03.09-PM-2048x1270.png 2048w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Mistake #2 \u2014 Poor quality images or poorly sized images.<\/h3>\nPinterest images are just like billboard advertising, in that people only look at the image because that\u2019s what hooks them in. So, if you have images that are not all that appealing, fuzzy, confusing or lacking context, people will scroll on by.\n\n<strong>Here\u2019s how to fix this mistake:<\/strong>\n\nChoose the right size \u2014 2:3 or 600 x 900. If you use one of the graphic design tools like Canva, their standard Pinterest size is 2:3, so you\u2019re safe.\u00a0<em>(For more details on Canva and other <a href=\"https:\/\/www.mediavine.com\/graphic-design-tools\/\">popular design tools for bloggers<\/a>, read this post from Susannah, Mediavine&#8217;s Senior Graphic Designer.)<\/em>\n\nUse clear and easy to see images, not cluttered. People shouldn\u2019t have to strain on their phone to figure out what\u2019s going on in your photo.\u00a0Use color. In a sea of white and black, stand out and be bold!\n\nUse text overlay to give your photos some context. If I look at a picture of two beach chairs on a sandy beach I might think to myself, \u201cThat\u2019s a really pretty photo,\u201d and keep moving along. But, if you add the text, \u201cThe most calming beach in Mexico,\u201d then I\u2019m interested!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7588 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer.png\" alt=\"laptop with a Pinterest feed and an empty journal with a pen\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer-690x460.png 690w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h3>Mistake #3 \u2014 Not creating content or new pins regularly.<\/h3>\nPinterest wants to keep things fresh and relevant. They don\u2019t want users seeing the same thing over and over again, so you have to up your game. This means you need to be creating content at least 1x per week, or at least new images 1x per week.\n\nIn all my years of Pinterest marketing the bloggers who create content at least 1x per week see greater long-term growth than those who do not. Here\u2019s why \u2014 your audience is an amazing tool to help you increase your reach, and when they share your pins this sends a signal to Pinterest that people find value in what you\u2019re writing.\n\n<strong>Here&#8217;s how to fix this mistake: <\/strong>\n\nHaving an editorial calendar or a good image creation workflow is a great way to overcome this. If you\u2019re struggling with what to create, the best place you can go is to Pinterest analytics. This can tell you what type of activity your pins are getting, as well as WHO is pinning your content.\n\nPinterest Trends is a great tool to use as well if you\u2019re looking for when people are searching for a particular term. Audience Insights is another helpful Pinterest tool that can help you find out gender, location, age and device.\n\nFor those who have been on Pinterest for at least 6 months and you are noticing some traffic, just take a look at those cornerstone content posts inside Google Analytics.\u00a0<em>(If you&#8217;re not sure about the SEO essential that is <a href=\"https:\/\/www.mediavine.com\/cornerstone-content\/\">cornerstone content<\/a> or need a little help finding <a href=\"https:\/\/www.mediavine.com\/how-to-find-sessions-in-google-analytics\/\">sessions in Google Analytics<\/a>, we&#8217;ve got you covered!)<\/em>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17402 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-10.jpg\" alt=\"Pinterest tips - Learn 3 mistakes bloggers tend to make and the steps you can take to fix them!\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-10.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-10-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-10-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/h3>\n<strong>Those who are just starting:<\/strong> If you\u2019re unsure and don\u2019t know what to create, just create! Done is better than perfect. Many people stall out because they get so caught up in aesthetics and getting it right that they don&#8217;t move forward. Just start creating and your flow will come.\n\nThe beautiful gift of Pinterest is that it\u2019s the gift that keeps giving if you continue to pour into it, but you have to lay the groundwork. Utilize keywords, create amazing images and build on your content library.\n\nTrust in the process, trust in the growth and continue to talk to your audience and serve them. If you want to build a business and reach your professional and personal goals, this doesn\u2019t happen overnight. Continue to invest in Pinterest and it will give back to you in great returns.\n\n<em>We loved having Kate and her Pinterest superpowers on the Mediavine blog! For more of her Pinterest marketing wisdom, visit Simple Pin Media or check out her <a href=\"https:\/\/www.simplepinmedia.com\/simple-pin-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\">Simple Pin Podcast<\/a>.<\/em><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. What are the top 3 mistakes bloggers make on Pinterest?&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60],"tags":[],"audience_post":[],"class_list":["post-17137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Mistakes Bloggers Make on Pinterest - Mediavine<\/title>\n<meta name=\"description\" content=\"Kate Ahl of Simple Pin Media shares her top tips for Pinterest and the three mistakes bloggers are making on the platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Mistakes Bloggers Make on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Kate Ahl of Simple Pin Media shares her top tips for Pinterest and the three mistakes bloggers are making on the platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T18:18:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T16:27:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/pinterest-computer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"3 Mistakes Bloggers Make on Pinterest\",\"datePublished\":\"2020-04-14T18:18:14+00:00\",\"dateModified\":\"2023-12-06T16:27:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\"},\"wordCount\":1124,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-02.jpg\",\"articleSection\":[\"General Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/pinterest-mistakes\/\",\"name\":\"3 Mistakes Bloggers Make on Pinterest - 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