{"id":17313,"date":"2020-04-06T13:34:51","date_gmt":"2020-04-06T18:34:51","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17313"},"modified":"2020-09-01T10:03:42","modified_gmt":"2020-09-01T15:03:42","slug":"stop-words","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/stop-words\/","title":{"rendered":"Google Stop Words: Should You Remove Them For SEO?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Stop Words: Should You Remove Them For SEO?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-06T13:34:51-05:00\">April 6, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">In this week&#8217;s edition of the Mediavine SEO series, we&#8217;re asking you to stop what you&#8217;re doing for a few moments and consider a few hundred words about stop words.\n\nTerribly unfunny intros aside, what does that even mean?\n\n<!--more-->\n<h2>What are Stop Words?<\/h2>\nIn computer algorithm speak, stop words are the words you remove before sending text for processing. Generic words such as: <em>a<\/em>, <em>an<\/em>, <em>the,<\/em>&nbsp;<em>what<\/em>.\n\nThe idea behind the concept of stop words is that these are not keywords, and don&#8217;t provide helpful information or context for search engines.\n\nAs is the case in everyday speech, these stop words are popular online \u2014 they make up approximately 25% of the content of the internet.\n\nBy filtering these out, Google is able to cut down the size of the web by a full quarter. How do they do this and what does it change?\n<h2>How Google Filters Stop Words<\/h2>\nIf you want to see stop words in action, look no further than the Google search bar.\n\nNote: As we discussed in our <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">keyword research<\/a> post, remember to go Incognito before browsing to see results as the general public does.\n\nUse my go-to, delicious SEO example and Google a cheesecake recipe. But rather than just typing &#8220;cheesecake recipe&#8221;, add an &#8220;a&#8221; in front.\n\nThat &#8220;a&#8221; doesn&#8217;t change the meaning or <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">user intent<\/a> of the search, as the reader is looking for a singular cheesecake recipe either way.\n\nYou&#8217;ll see search results that are nearly identical, because in all likelihood, Google filtered out the &#8220;a&#8221; and returned the same results.\n\nAll of this makes sense, but as it pertains to blogging and <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">what SEO is<\/a> from your perspective, should you worry about stop words?\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17346 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-9.jpg\" alt=\"Google stop words - Learn all about what they are and whether or not you should remove them for SEO. (Pinterest image)\" width=\"735\" height=\"1102\" data-pin-title=\"What are Stop Words?\" data-pin-description=\"Learn what stop words are and whether or not you should remove them for SEO.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-9.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-9-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-9-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Stop Words and SEO<\/h2>\nIf you&#8217;re dialed in to the SEO community, or familiar with SEO tools like Yoast, you may have read about stop words before.\n\nFor example, Yoast used to remove stop words automatically from individual post slugs or permalinks on particular pages.\n\nThe general advice from the SEO community has been to remove stop words in important, on-page areas with limited space.\n\nFor example, in areas such as the <a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">page title<\/a>, meta description and url, you&#8217;re limited in how much Google will index for each.\n\nTake the page title for example. Google will typically only show 50-60 characters, so it&#8217;s recommended that your keywords appear in the first 50-60 characters \u2014 or better yet, to cap the full title at that length.\n\nYou can tell where we&#8217;re going with this; 50-60 characters isn&#8217;t that much, and many headlines have stop words in them.\n\nRemoving stop words frees up more room for keywords, and\/or the ability to improve your page&#8217;s <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword density<\/a>, prominence and matching with your key phrase.\n\nThis also helps to improve your <a href=\"https:\/\/www.mediavine.com\/keyword-proximity\/\">keyword proximity<\/a>, giving you even further gains.\n\n(More on those fancy SEO terms later.)\n\nThe same logic applies to <a href=\"https:\/\/www.mediavine.com\/meta-description\/\">meta descriptions<\/a> and URLs, where Google only indexes a certain amount of text. Are you using your text wisely?\n\nDo you want Google indexing keywords in this limited, valuable real estate, or stop words that will be filtered out anyway?\n\nThe list goes on. Individual headings, sub-headings and even the text of your article itself \u2014 remember, we&#8217;re talking about 25% of all words \u2014 could be examined this way if you really dove into it.\n\nThe question is whether it&#8217;s worth it, and my answer is similar to a lot of advice you&#8217;ll read on the Mediavine blog:\n\n<strong>Don&#8217;t stress<\/strong>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9422 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-735x490.jpg\" alt=\"man's hands typing keywords with stop words into a Google search on a laptop\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/google-search.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Should you nix Stop Words from Page Titles, Meta Descriptions, URLs &amp; Posts?<\/h2>\nWhen I say don&#8217;t stress, I don&#8217;t mean don&#8217;t care altogether. Just mostly.\n\nDon&#8217;t obsess over stop words at the expense of more important SEO factors like <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal links<\/a> and page titles (more on that shortly), not to mention at the expense of your time creating content.\n\nThat said, there is some validity to keeping things short and clean.\n\nYou&#8217;ll notice we keep URLs short (see this very page), removing stop words and most other words even. URLs don&#8217;t have to be grammatically correct, and should be as efficient and concise as you can make them.\n\nI&#8217;ll give the stop words police that one. However, that philosophy doesn&#8217;t apply to your post and title, which <em>should always be grammatically correct and coherent for both Google and your readers.<\/em>\n<h2>Don&#8217;t Sacrifice Readability for Theoretical SEO<\/h2>\nI would argue that for any site, <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\">readability<\/a> and well-written content is more important than advice from SEO experts.\n\nFor example, when it comes to your page title, removing stop words is likely to be more trouble than it&#8217;s worth.\n\nYour page title is THE most important on-page SEO aspect you have, both in terms of search rankings and potential users&#8217; first impression of your site and its content on the results page.\n\nThink about it this way: Users aren&#8217;t going to respond well to search results featuring incoherent English fragments you strung together in order to remove stop words. Would you?\n\nGoogle algorithms are powerful, but so is your human audience, which will determine your click-through rate and therefore your traffic based on this critical first impression.\n\nBeyond that, overdoing it with the removal of stop words can potentially hurt SEO in its own right.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2784 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips.jpg\" alt=\"woman sitting at a desk typing on a laptop\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-newsletter-tips-690x460.jpg 690w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h2>Google Understands Stop Words in Context Now!<\/h2>\nWait, what about my example at the top of the post?!\n\nGoogle&#8217;s technology gets smarter all the time, and one of many examples of this is &#8220;Natural Language Processing,&#8221;\n\nIn short, computers can read and analyze text in order to understand language now, not simply parse keywords.\n\nWhen Google announced its recent update, BERT, it did so with an in-depth look at a <a href=\"https:\/\/www.blog.google\/products\/search\/search-language-understanding-bert\/\" target=\"_blank\" rel=\"noopener noreferrer\">query using stop words<\/a>.\n\nThe example &#8220;2019 brazil traveler to usa need a visa&#8221; indicated that &#8220;to&#8221; was a key component to that phrase.\n\nThey needed to know the direction, and they got it.\n\n&#8220;To&#8221; is a classic stop word, yet if you removed it from the page title and post when using your focus keyword, you would legitimately hurt your chances of ranking on that content.\n\nThat&#8217;s why our recommendation is that if stop words are useful to your reader, Google will probably figure that out.&nbsp;\n\nFrom a content creator&#8217;s perspective, leave it to the reader \u2014 and robots \u2014 to decide whether or not to remove them.\n<h2>Common Stop Words<\/h2>\nWe put together an infographic of common stop words. It&#8217;s by no means a comprehensive list, and again, it&#8217;s not something to worry about.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17387 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2.jpg\" alt=\"List of common stop words infographic\" width=\"800\" height=\"1600\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2-150x300.jpg 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2-230x460.jpg 230w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2-768x1536.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/stop-words-infographic-2-735x1470.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nSource: <a href=\"https:\/\/www.shoutmeloud.com\/seo-stop-words\">List of Stop Words from ShoutMeLoud<\/a>\n\nDon&#8217;t miss our next post in this series about <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyword prominence<\/a> or our big list of <a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\"><span class=\"s1\">SEO Resources<\/span><\/a> if you&#8217;d like to learn more.&nbsp;<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, 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We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In this week&#8217;s edition of the Mediavine SEO series, we&#8217;re asking you to stop what you&#8217;re doing for a few moments and consider a few hundred words about stop words. Terribly unfunny intros aside, what does that even mean? In this week&#8217;s edition of the Mediavine SEO series, we&#8217;re asking you&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8792,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-17313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Stop Words: Should You Remove Them For SEO? - Mediavine<\/title>\n<meta name=\"description\" content=\"Do stop words hurt your SEO? Learn what they are and whether or not you should remove them from your keywords and blog post titles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/stop-words\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Stop Words: Should You Remove Them For SEO?\" \/>\n<meta property=\"og:description\" content=\"Do stop words hurt your SEO? 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