{"id":17487,"date":"2020-04-14T15:01:57","date_gmt":"2020-04-14T20:01:57","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17487"},"modified":"2020-09-04T14:14:59","modified_gmt":"2020-09-04T19:14:59","slug":"recession-proof-your-blog-dont-give-up-double-down","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/recession-proof-your-blog-dont-give-up-double-down\/","title":{"rendered":"Recession-Proof Your Blog: Don&#8217;t Give Up. Double Down."},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Recession-Proof Your Blog: Don&#8217;t Give Up. Double Down.<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-14T15:01:57-05:00\">April 14, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">There&#8217;s no disputing that the <a href=\"https:\/\/www.mediavine.com\/mediavine-adds-optional-backfill-donation-to-benefit-covid-19-education\/\">global health crisis<\/a> has already taken a toll on the economy and plunged all of us into uncharted territory.\n\nA veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic.\n\nBut please don&#8217;t.\n\n<!--more-->\n\nWe aren&#8217;t saying there&#8217;s no reason to be concerned by this current state of flux, but we&#8217;re in this together and will get through it together.\n\nWe&#8217;ve all had our moments (me included), but panicking does not do anyone any favors. However, being level-headed and proactive just might.&nbsp;\n\nConfession: The title of this article is misleading. There&#8217;s no simple formula or checklist to &#8220;recession-proof&#8221; a blog or anything else.\n\nLook at it more as a state of mind. Attitude. <em>Instead of worrying about what&#8217;s already happened, how can I prepare for what&#8217;s next?<\/em>\n\nYou know your website better than anyone, but below are some questions to ponder and (hopefully) helpful steps you can take.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11093 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk-735x490.jpg\" alt=\"desk setup with laptop, iphone and camera lenses\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/designer-desk.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Keep Your Earnings in Context<\/h2>\nThere&#8217;s no sugar coating the fact that most publishers are seeing lower RPMs in the current environment as <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">eCPM and CPMs<\/a> decline.\n\nAs you may have seen, the Interactive Advertising Bureau (IAB) recently put together a report on the <a href=\"https:\/\/www.mediavine.com\/iab-releases-covid-19-advertising-impact-report\/\">potential Q2 buy-side impact<\/a>.\n\nIt&#8217;s an interesting read, but very little about what we&#8217;re experiencing now is predictive. Trying to forecast the economy is fruitless.\n\nWhat we can tell you is that the beginning of <a href=\"https:\/\/www.mediavine.com\/what-is-q2\/\">Q2<\/a> is historically a slow period to begin with, given the <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">cyclical nature of advertising<\/a>.\n\nWe can also say that, for what it&#8217;s worth, the first half of April has seen stabilizing, albeit unremarkable, <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPMs<\/a> for many publishers.\n\nWhile I don&#8217;t want to suggest that RPMs aren&#8217;t important, I think it&#8217;s important to view your earnings in context for the near future.\n\nNo one can predict when or at what level but \u2014 eventually, as health concerns begin to subside \u2014 advertising demand will return.\n\nIn the meantime, focus on how to <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">improve your RPM<\/a> in ways that will benefit you in the long run, even if the numbers aren&#8217;t where any of us would like them to be tomorrow or the next day.\n\nAs always, it&#8217;s a good idea to look at your top posts to see if there have been any major shifts, and to make sure your best posts and <a href=\"https:\/\/www.mediavine.com\/mediavine-dashboard-settings\/\">Mediavine Dashboard settings<\/a> are optimized for ads.\n\nUser behaviors are changing like never before and numbers are all over the place. Stay on top of your traffic and optimize it the best you can with the tools at your disposal.\n\nOn the flip side, don&#8217;t get bogged down by <a href=\"https:\/\/www.mediavine.com\/fill-rate-tool\/\">fill rate<\/a> or other <a href=\"https:\/\/www.mediavine.com\/what-is-programmatic-advertising\/\">programmatic advertising<\/a> metrics that you can leave to us. Mediavine is working around the clock to keep things optimized on our end.\n\nYou can always trust that you are earning as much as possible through Mediavine ads, and that we&#8217;re doing everything we can to help you grow your traffic \u2014 read: ad impressions \u2014 as well.\n\nZero in on what you <strong>can<\/strong> control. Namely &#8230;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9715 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-735x490.png\" alt=\"woman typing on a laptop \" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/blogging.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Don&#8217;t Abandon Your Content Strategy&nbsp;<\/h2>\n<a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">Mediavine&#8217;s mission<\/a> is helping content creators build sustainable businesses. While these are undoubtedly challenging times, remember that you got to this point for a reason.\n\nYour website is already successful, and I know from experience that doesn&#8217;t happen overnight. You&#8217;ve faced headwinds before, in one form or another. This is different, and yet not entirely.\n\nThink of the current circumstances as another <a href=\"https:\/\/www.mediavine.com\/what-is-q1\/\">Q1<\/a>, or even an algorithm change you can&#8217;t do anything about. Don&#8217;t lament or chase what could&#8217;ve been at the expense of what still can be.\n\nIt sounds like a cliche, but with every crisis comes opportunity. In the case of a global quarantine, that means more people than ever looking for information online that will enhance their lives.\n\nOptimizing old content, as we touched on earlier, is an easy way to shore up whatever earnings you can on the traffic you have now, but don&#8217;t lose sight of creating new content as well.\n\nThis is always the balance, and it&#8217;s more important now than ever before.\n\nAs a publisher, you already produce quality content that solves problems, enhances people&#8217;s lives, fulfills needs or any\/all of the above. Don&#8217;t let a recession distract you from what is needed most in a recession.\n\nDepending on your area of expertise, that could mean doing more of what you&#8217;ve always been doing or it could mean a pivot that helps you reach wider and more diverse audiences.\n<h2>Position Yourself to Succeed in a Recession<\/h2>\nYou don&#8217;t need to be an economist to observe that while many businesses struggle during periods of uncertainty, others grow.\n\nJust in the past month, we&#8217;ve seen publishers specializing in <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-finance-full-service-ad-management-so-much-more\/\">finance<\/a>, budgeting, parenting, kids activities and other <a href=\"https:\/\/www.mediavine.com\/not-just-food-blogs-how-mediavine-publishers-excel-in-every-niche\/\">niches<\/a> see large increases in traffic for obvious reasons.\n\nIf you&#8217;ve been considering <a href=\"https:\/\/www.youtube.com\/watch?v=Dg3TH4Y2Kes\" target=\"_blank\" rel=\"noopener noreferrer\">starting a new blog<\/a> on one of these topics, well, now could be the time. But that&#8217;s not most people.\n\nFortunately, your shift in focus doesn&#8217;t have to be so extreme. Even for <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-travel-a-roadmap-for-long-term-success\/\">Mediavine travel<\/a> sites and others taking short-term hits from this crisis, there are opportunities to be found.\n\nAdvice or how-to content is particularly valuable right now. Readers always search for tips and recommendations, but in this environment expect that to increase several-fold.\n\nRemember that just because you&#8217;re down right now, doesn&#8217;t mean you&#8217;re out of the game for good, and the best thing any blogger can do is establish his or herself as an expert or authority.&nbsp;\n\nGood advice and stability are at a premium right now, and millions of people are seeking it. Stay the course and look at this as a chance to expand and prepare for brighter days ahead.\n\nNow could be the time to shift to <a href=\"https:\/\/www.mediavine.com\/how-to-schema\/\">how-to content<\/a>, add new features, incorporate more <a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">video<\/a>, improve your <a href=\"https:\/\/www.mediavine.com\/graphic-design-tools\/\">design<\/a>, <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">speed up your site<\/a> and other things to position yourself ahead of the curve in the months and years to come.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-9258\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer-735x570.jpg\" alt=\"graphic designer using tablet and stylus at a desktop computer\" width=\"735\" height=\"570\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer-735x570.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer-387x300.jpg 387w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer-768x595.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer-594x460.jpg 594w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/graphic-designer.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Know Your Audience (and Your SEO)<\/h2>\nApologies if you do this already, but there&#8217;s no time like the present to understand who&#8217;s coming to your blog and why.\n\nAlong the same lines, it&#8217;s time to make sure your content is presented in a way that attracts and retains new readers.\n\nYou probably know which of your posts are the most popular, but where are people clicking on your page? What kinds of keywords are you ranking for? Do some <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">keyword research<\/a> and find out.\n\nConsider whether you&#8217;re going after the <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">long tail<\/a> as well as vanity terms. Moreover, are you implementing the kind of <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyword prominence<\/a> you need to maximize your SEO efficiency?\n\nAgain, don&#8217;t become obsessed by stats at the expense of posting quality content, but it&#8217;s amazing what you can learn about your own website simply by breaking down how people currently use it.\n<h2>Obligatory Brand Safety Caveat<\/h2>\nI&#8217;d be remiss not to include a tip from our Ad Operations team: As we discussed in our <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">update for content creators<\/a> last month, be aware of how and when you refer to the global health crisis.\n\nWe&#8217;re not saying never to speak the name of this disease \u00e0 la Lord Voldemort. Just keep in the back of your head that prominent or frequent mentions could turn off certain advertisers.\n\nRepeat: Don&#8217;t overthink this to the point where you fundamentally alter (or worse yet, don&#8217;t even post) good content as a result. It&#8217;s impossible to avoid a topic like this altogether.\n\nJust be smart about it and make sure as many advertisers bid on your inventory as possible. When in doubt, try to walk a fine line* with your wording. Beyond that, don&#8217;t sweat it.\n\n<em>*Use this very article as a template!<\/em>\n<h2>Time is Valuable, So Use Wisely<\/h2>\nI won&#8217;t waste your time by telling you how to spend yours, but we all waste <em>some<\/em> time as publishers and now we have even more stress and myriad <a href=\"https:\/\/www.youtube.com\/watch?v=5CZ3SUbIOgI&amp;t=15s\" target=\"_blank\" rel=\"noopener noreferrer\">work-at-home challenges<\/a> (cough, kids).\n\nBottom line: Your limited time is truly of the essence now.\n\nIdentify your key objectives and what you need to do to keep things on track. Keep building your site however you can and forget about the distractions (cough, <a href=\"https:\/\/www.mediavine.com\/what-is-dmca-when-should-you-take-action\/\">DMCA takedown requests<\/a>).\n\nRemember that this is a marathon, not a sprint. You didn&#8217;t get to this point overnight, and the past month \u2014 unprecedented as it is \u2014 doesn&#8217;t define your blogging journey.\n\nStay the course and we&#8217;ll come out stronger together.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" 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class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 There&#8217;s no disputing that the global health crisis has already taken a toll on the economy and plunged all of us into uncharted territory. A veritable onslaught of negative news, and so much uncertainty and trepidation regarding the path forward, invariably leads to panic. But please don&#8217;t. There&#8217;s no disputing that&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":21690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,30,60,19],"tags":[],"audience_post":[],"class_list":["post-17487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-website-analytics","category-general-blogging","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recession-Proof Your Blog: Don&#039;t Give Up. Double Down. - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn why the thought of a recession shouldn&#039;t stop you from creating amazing content, and why you should double down on your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/recession-proof-your-blog-dont-give-up-double-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recession-Proof Your Blog: Don&#039;t Give Up. 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