{"id":17556,"date":"2020-04-13T12:42:10","date_gmt":"2020-04-13T17:42:10","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17556"},"modified":"2020-09-01T10:02:17","modified_gmt":"2020-09-01T15:02:17","slug":"keyword-prominence","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/","title":{"rendered":"Keyword Prominence: Use Your Keyphrase Early!"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Keyword Prominence: Use Your Keyphrase Early!<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-13T12:42:10-05:00\">April 13, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">In today&#8217;s installment of Mediavine&#8217;s SEO series, we&#8217;re delving into keyword prominence \u2014 a term you may not be familiar with, but one that will help with things you definitely are familiar with.\n\n<!--more-->\n\nKeyword prominence is a popular term within the SEO community, and it&#8217;s essential to understand before tackling things like <a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">page titles<\/a>, heading tags and even your content itself.\n\nTo put it less confusingly: It&#8217;s hard to give on-page SEO advice without first discussing keyword prominence.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/pBi-LnFYTb0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>What is Keyword Prominence?<\/h2>\nKeyword prominence is how close your keyword is to the beginning of a section, or element of your page. Basically, as the term implies, how prominent your keyword is.\n\nFor example, within a given blog post, how early do you use your focus keyword?\n\nLet&#8217;s go back to the SEO example we&#8217;ve been using since we first discussed <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">what a keyword is<\/a>. Just how &#8220;prominent&#8221; is my favorite keyphrase &#8220;Cheesecake Recipe&#8221; among the page titles of search results?\n\n<em>&#8220;Weekend Recipe: Foolproof New York Cheesecake&#8221;<\/em>\n\nYes, that&#8217;s a real page title I found buried deep under many pages of results. While &#8220;recipe&#8221; is displayed early in the page title, the word &#8220;Cheesecake&#8221; is actually the last word in the phrase!\n\nThat would be considered low, or no prominence.\n\nNow&#8217;s let&#8217;s take a few from Page 1 of the results:\n\n<em>&#8220;The Best Cheesecake Recipe \u2014 Sugar Spun Run&#8221;<\/em>\n\nBetter! Here we find the keyword intact \u2014 an exact match, if you will, rather than a partial match (see our <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a> blog post) \u2014 and in the middle of the phrase. This is what you&#8217;d call medium prominence, because it&#8217;s in the middle.\n\nNow&#8217;s do a final result, again from Page 1 of the results:\n\n<em>&#8220;Cheesecake Recipe | Food Network Kitchen | Food Network&#8221;<\/em>\n\nBy now you can see where we&#8217;re going with this, and it&#8217;s pretty self-explanatory. This example illustrates the highest prominence there is, as the page title actually begins with the keyword itself.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17656 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-11.jpg\" alt=\"Keyword Prominence: Learn what it is and how early and often you should be using your keyphrase within a blog post\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-11.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-11-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-11-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Does Keyword Prominence Matter for SEO?<\/h2>\nWe&#8217;ll leave the debate on how big of an impact keyword prominence has on rankings in 2020 to the SEO analysts that sit around and crunch numbers with each algorithm change.\n\nTo us, that&#8217;s not <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">what SEO is<\/a>. Algorithm analysis can be useful, but for <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">content creators<\/a>, it&#8217;s better to simplify your focus. <em>What does keyword prominence accomplish for you?<\/em>\n\nIn particular: How does this simple SEO concept impact your website in tangible ways, such as actual click through rate (CTR) and your users&#8217; engagement with your content?\n<h2>Page Titles<\/h2>\nTake the three page titles for assorted delicious recipes above. Put yourself in the reader&#8217;s position as they scan through the search results to find their new favorite cheesecake recipe.\n\nAt a glance, as you&#8217;re looking for something buried in a list of 10+ results and now loaded with ads, which one is likely to catch your eye?\n<ol>\n \t<li>&#8220;The Best Cheesecake Recipe \u2014 Sugar Spun Run&#8221;<\/li>\n \t<li>&#8220;Cheesecake Recipe | Food Network Kitchen | Food Network&#8221;<\/li>\n \t<li>&#8220;Weekend Recipe: Foolproof New York Cheesecake&#8221;<\/li>\n<\/ol>\nI&#8217;m not a mind reader, but if you scanned these results quickly, I sort of guarantee you chose one of the first two. Why?\n\nIn English, we read left to right, and that&#8217;s how our brains are naturally scanning results. Moreover, we&#8217;re looking for the keyword(s) we typed into Google to confirm it&#8217;s what we want before we click.\n\nIt&#8217;s tough to know if the third result is even what you were searching for unless you read every single word in that sentence, which you likely won&#8217;t if the first two options deliver instantly.\n\nWhether I&#8217;m talking about SEO or <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">improving your RPM<\/a>, I often make this same point: <em>Readers don&#8217;t read. They scan<\/em>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8503 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-735x490.jpg\" alt=\"woman's hands scrolling on her smartphone with earbuds in\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Meta Description<\/h2>\nThere&#8217;s another section within the search engine results pages (SERPs) where keyword prominence can impact your CTR, and that&#8217;s in the description that Google pulls for each result.\n\nAs we&#8217;ll discuss later, Google &#8220;typically&#8221; will pull the <a href=\"https:\/\/www.mediavine.com\/meta-description\/\">meta description<\/a>.\n\nKeyword prominence can have an impact on Google picking up your meta description, and in turn, having your keyphrase <strong>BOLDED<\/strong> in your search result. Talk about prominent!\n\nLet&#8217;s look at examples from our sample search results:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17557 size-mv_create_no_ratio aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM-735x390.png\" alt=\"Cheesecake recipe search results\" width=\"735\" height=\"390\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM-735x390.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM-441x234.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM-868x460.png 868w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM-768x407.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-10-at-9.10.38-AM.png 1290w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nLook at that extra bolded text the first result got!\n\nBecause they used the keyphrase &#8220;cheesecake recipe&#8221; early on in their meta description, this result is just asking to be clicked.\n\nFor meta descriptions, it certainly doesn&#8217;t need to be <em>as<\/em> prominent as in your page title thanks to the bolding, but as we discussed earlier, given how the human eye scans, it can only help.\n<h2>Headings, First Paragraphs and Everywhere Else<\/h2>\nWhen it comes to writing your actual content, consider keyword prominence as well. How early in your posts do you use the keyword phrase? Again, just consider the reader.\n\nIf a user selects your content from the search results, but you wait multiple paragraphs before addressing the topic at hand, there&#8217;s a chance that user will bounce (or leave).\n\nThere are lots of other results on Google after all.\n\nUsing your keyword in the first paragraph is keyword prominence in action. Whether it&#8217;s <a href=\"https:\/\/www.mediavine.com\/cornerstone-content\/\">cornerstone content<\/a> or you&#8217;re targeting <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">long tail keywords<\/a>, you&#8217;ll want to begin any post with your keyphrase very early on.\n\nThis is often cited by SEO experts as an important ranking factor, as it should be. Capturing your readers early on will deliver better user experiences, and justify those higher rankings.\n\nIndividual sub-headings use the same concept. <a href=\"https:\/\/www.mediavine.com\/heading-tag-seo\/\">Headings<\/a> are often used by readers to scan ahead to a section they are interested in, especially if you feature a table of contents.\n\nThink of headings as mini-search results within your individual page. If you want that scanning user to stop and read that section, <strong>use the keyword<\/strong>. It&#8217;s what they&#8217;re looking for.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2783 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips.jpg\" alt=\"hands scrolling on a smartphone to learn about keyword prominence\" width=\"800\" height=\"530\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-441x292.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-768x509.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/06\/mediavine-mobile-newsletter-tips-694x460.jpg 694w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n<h2>Keyword Prominence is SEO at its best<\/h2>\nWhy do we say this? Because it&#8217;s easy and it works, if you commit to it. Keyword prominence can be applied across all areas of content and website creation and will never steer you wrong.\n\nWhat&#8217;s effective for garnering better search engine results is just as good for the audience you&#8217;re targeting, and it&#8217;s something publishers can do effectively without advanced technical SEO know-how.\n\nRead our posts on <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword density<\/a> and <a href=\"https:\/\/www.mediavine.com\/keyword-proximity\/\">keyword proximity<\/a> to further improve search engine results.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" 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There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. 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An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In today&#8217;s installment of Mediavine&#8217;s SEO series, we&#8217;re delving into keyword prominence \u2014 a term you may not be familiar with, but one that will help with things you definitely are familiar with. In today&#8217;s installment of Mediavine&#8217;s SEO series, we&#8217;re delving into keyword prominence \u2014 a term you may not&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7743,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-17556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keyword Prominence: Use Your Keyphrase Early! - Mediavine<\/title>\n<meta name=\"description\" content=\"Keyword prominence is how close your keyword is to the beginning of a section, or element of your page. Learn how it impacts your SEO!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Prominence: Use Your Keyphrase Early!\" \/>\n<meta property=\"og:description\" content=\"Keyword prominence is how close your keyword is to the beginning of a section, or element of your page. Learn how it impacts your SEO!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T17:42:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T15:02:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Keyword Prominence: Use Your Keyphrase Early!\",\"datePublished\":\"2020-04-13T17:42:10+00:00\",\"dateModified\":\"2020-09-01T15:02:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\"},\"wordCount\":1094,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/\",\"name\":\"Keyword Prominence: Use Your Keyphrase Early! - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-prominence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg\",\"datePublished\":\"2020-04-13T17:42:10+00:00\",\"dateModified\":\"2020-09-01T15:02:17+00:00\",\"description\":\"Keyword prominence is how close your keyword is to the beginning of a section, or element of your page. 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