{"id":17866,"date":"2020-04-28T09:06:19","date_gmt":"2020-04-28T14:06:19","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17866"},"modified":"2020-09-04T14:09:11","modified_gmt":"2020-09-04T19:09:11","slug":"publisher-interview-john-of-esi-money","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/","title":{"rendered":"Publisher Interview: John N. of ESI Money"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Publisher Interview: John N. of ESI Money<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-28T09:06:19-05:00\">April 28, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We hate to brag, but it&#8217;s true: Our Mediavine publishers are pretty awesome!\n\nThey are not only hard working and <a href=\"https:\/\/www.mediavine.com\/recession-proof-your-blog-dont-give-up-double-down\/\">never give up<\/a>, but they often share tips and advice, using their expertise to help others learn and grow.\n\n<!--more-->\n\nOur <a href=\"https:\/\/www.mediavine.com\/category\/interview\/publisher-interview\/\">Publisher Interview series<\/a> focuses on sharing success stories of how our MVPs started their blogs, increased site traffic, <a href=\"https:\/\/www.mediavine.com\/mediavine-publishers-grow-exponentially-after-joining-heres-why\/\">grew their audiences after joining<\/a>, plus the ways Mediavine has helped shape their businesses and personal lives for the better.\n\nWe have already shared so many motivating success stories from publishers, like <a href=\"https:\/\/www.mediavine.com\/publisher-interview-lia-garcia-of-practical-wanderlust\/\" rel=\"noopener noreferrer\">Practical Wanderlust<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.mediavine.com\/publisher-interview-brandon-gaille-of-brandongaille-com\/\" rel=\"noopener noreferrer\">Brandon Gaille<\/a>, just to name a couple of our over 6,600 and constantly growing list of publishers.\n\nJoin us on this wealth of knowledge journey, as we share our interview with John N. of the site <a href=\"https:\/\/esimoney.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ESI Money<\/a>, a blog that helps people increase their net worth and achieve financial independence in three simple steps.\n\nWe are happy to have John on the blog, so please say hello and learn about how his goals of becoming financially independent, so he could have the freedom to do what he wants, has helped him create a path to success and income stability!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17873\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1-691x460.jpg\" alt=\"John Nardini of ESI Money blog and his wife hiking\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1-691x460.jpg 691w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1-768x511.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1.jpg 1000w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Tell us a little bit about yourself, your family and your everyday life.<\/h2>\nMy name is John and I write at ESI Money. I&#8217;m 56 years old, retired at 52, have a wife and two kids (23 and 21) and live in Colorado Springs. Before retirement I worked as a marketing executive for various companies during my 28-year career.\n\nThese days I spend my time doing whatever I like \u2014 which is the best benefit of being retired (in my opinion)!\n<h2>How did you get started blogging?<\/h2>\nI started my first money blog in 2005 back when blogging was new. It was a way to drive traffic to my company&#8217;s ice cream website (of all things). I still have that site, but in 2013 I had some close friends find out that I was the author, which killed my ability to share private financial information.\n\nSo I started ESI Money, a totally unrelated site, where I could share what I wanted.\n\nIn the past 14 years I have generated around $1 million in revenue from blogging, so it&#8217;s been very good to me.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17868 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/ESI-MONEY-ICON-_Square-512px.jpg\" alt=\"ESI Money site logo\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/ESI-MONEY-ICON-_Square-512px.jpg 512w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/ESI-MONEY-ICON-_Square-512px-300x300.jpg 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/ESI-MONEY-ICON-_Square-512px-460x460.jpg 460w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/ESI-MONEY-ICON-_Square-512px-150x150.jpg 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\n<h2>How long have you been a Mediavine publisher? How did you first hear about us? What drew you to Mediavine as a partner for display advertising?<\/h2>\nI&#8217;m coming up on my third anniversary with Mediavine. I first <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">heard about Mediavine<\/a> after doing some research into premium display advertising companies. My site traffic was growing, I wanted better <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPMs<\/a> than what Adsense was giving me and somehow I stumbled upon Mediavine.\n\nI <a href=\"https:\/\/www.mediavine.com\/mediavine-requirements-why-our-application-process-yields-the-best-results\/\">applied<\/a>, <a href=\"https:\/\/www.mediavine.com\/should-i-put-ads-on-my-website\/\">put the ads on my site<\/a> and the rest is history. It&#8217;s been a wonderful way to monetize my site, and the readers easily accept it.\n<h2>Describe your experience with Mediavine. What do you love about working with us?<\/h2>\nThe Facebook group is always so responsive. I don&#8217;t know if everyone there went to some high end customer service school or what, but whenever I have a question or need something, the staff responds both quickly and accurately to help me out.\n\nHonestly, it feels like I&#8217;ve joined something more like a family than simply an ad relationship.\n<h2>How has your Mediavine ad revenue changed your life for the better?<\/h2>\nMy Mediavine <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">ad revenue<\/a> has helped me spend even more in retirement than I would have otherwise, without having to dip into my investments.\n\nI&#8217;m sure my kids will really appreciate this when they inherit our assets, since there will be 20+ years of extra growth tacked on to the end of them.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17872\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-scaled.jpg\" alt=\"John Nardini of ESI Money blog outside of pizzeria while traveling\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-scaled.jpg 2560w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-1536x1152.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Favorite-Pizza-Place-in-DC-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>How do you think the blogging industry has changed since you started your website?<\/h2>\nThe blogging world is a lot more competitive and sophisticated than it was in 2005. Back in the day you could write a post off the top of your head and have a pretty good chance of ranking for it on Google. Those days are long gone.\n\nFunny backstory&#8230; I once wrote a post full of affiliate links (during the days when credit card affiliates were wild and free) that ranked #1 on Google for a year for the term &#8220;best cash back credit cards.&#8221; You can imagine the money that was made off of that post! Those were the days!\n<h2>What are the best and worst parts of blogging for you?<\/h2>\nThe best part of blogging is interacting with my readers and hearing their amazing stories. I have learned as much from them as they have from me, and I&#8217;m thankful to have become friends with so many of my readers.\n\nThe worst are the trolls (of course), especially any time I get any large mainstream media they seem to come out of the woodwork. It got so bad that I wrote a post just for the <a href=\"https:\/\/esimoney.com\/you-are-an-internet-troll\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet trolls<\/a> so I can link to it whenever they show up and start commenting.\n<h2>What has been your biggest success as an influencer?<\/h2>\nI think my biggest success has been the coverage I&#8217;ve generated with much larger sites. My work has been featured on Business Insider, Marketwatch, CNBC and many other respected mainstream outlets.\n<h2>Who are your FAVORITE bloggers. Who inspires you? Why do you like them?<\/h2>\nMy personal favorite blogger is <a href=\"https:\/\/www.financialsamurai.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Financial Samurai<\/a>. He consistently has great posts with a contrarian view about money and life. He makes me think as he challenges conventional wisdom, which is something refreshing within the money circles these days.\n<h2>What are the most popular 3 posts on your blog?<\/h2>\nThe three posts on my site that generate the most interest are:\n<ul>\n \t<li><a href=\"https:\/\/esimoney.com\/category\/millionaires\/\" target=\"_blank\" rel=\"noopener noreferrer\">Millionaire Interviews<\/a> \u2014 The stories are not only packed with financial truth-bombs, but are also very compelling. Despite the fact that the core principles are the same, everyone&#8217;s way of applying them and their story is truly unique and interesting.<\/li>\n \t<li><a href=\"https:\/\/esimoney.com\/category\/retirement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retirement Interviews<\/a> \u2014 This is a new series that gives a glimpse of what it&#8217;s like to plan for retirement, do it and live in it. Retirement is such an unknown for so many. This series will help demystify it by sharing stories from those who have lived it.<\/li>\n \t<li><a href=\"https:\/\/esimoney.com\/three-steps-financial-independence-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Three Steps to Financial Independence<\/a>&nbsp; \u2014 This is actually an ebook that people get when subscribing to my site. It&#8217;s a great overview of the ESI philosophy and how to use it to become financially independent.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17869\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-613x460.jpg\" alt=\"Cayman Islands 7 mile beach at sunset\" width=\"735\" height=\"551\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-613x460.jpg 613w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-400x300.jpg 400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-768x576.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-1536x1152.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Grand-Cayman-Sunset-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/li>\n<\/ul>\n<h2>What are your 3 personal favorite posts on your blog?<\/h2>\nHaha! Great question as my personal favorites tend to run a bit different than average.\n<ul>\n \t<li><a href=\"https:\/\/esimoney.com\/if-you-want-what-i-have-you-have-to-do-what-ive-done\/\" target=\"_blank\" rel=\"noopener noreferrer\">If You Want What I Have You Have to Do What I&#8217;ve Done<\/a> \u2014 This one was for all the complainers out there \u2014 those people who say they want to grow their wealth and yet do not take one bit of action to do so. I had it with them leaving woe-is-me comments on my site, so I wrote this post. It&#8217;s a bit snarky, but I think it gets the point across.<\/li>\n \t<li><a href=\"https:\/\/esimoney.com\/is-retiring-on-a-cruise-ship-an-affordable-option\/\" target=\"_blank\" rel=\"noopener noreferrer\">Is Retiring on a Cruise Ship an Affordable Option?<\/a> \u2014 I&#8217;m still fascinated by this idea and if my wife was game I would certainly try it out for a year or so. Alas she has given me the &#8220;it&#8217;s never going to happen&#8221; pronouncement, so I just have to dream.<\/li>\n \t<li><a href=\"https:\/\/esimoney.com\/retirement-years-are-like-reverse-dog-years\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retirement Years are Like Reverse Dog Years<\/a> \u2014 This is a post about how great retirement is because time slows down and you get so much more enjoyment out of life than you do when you&#8217;re working.<\/li>\n<\/ul>\n<h2>What tools and resources do you use to manage your blog? What could you not live without? Why?<\/h2>\nSome of my favorite tools and resources are, <a href=\"https:\/\/www.mediavine.com\/wordpress-gutenberg-should-you-make-the-switch\/\">WordPress<\/a> (of course), Get Response (email provider) and Buffer (social media sharing).\n\nI like to keep it pretty simple, so my list is rather short. Out of these three, WordPress is the only one I couldn&#8217;t live without, especially since the others have suitable replacements.\n<h2>What is your biggest traffic source? What strategies have you used to make that your top traffic source?<\/h2>\nMy biggest traffic source for ESI Money is my email list. I have a pop up that offers my free ebook on financial independence to every visitor who subscribes. It&#8217;s been very successful, especially when a much larger site runs a post of mine and <a href=\"https:\/\/www.mediavine.com\/backlinks-inbound-links-seo\/\">links back<\/a>.\n\nSubscribers then get an email reminder with an excerpt of each post I write. These go out roughly 30 minutes after the post goes live.\n<h2>Do you have any advice for bloggers on how to grow their traffic?<\/h2>\nI think the biggest traffic drivers are:\n<ol>\n \t<li>Writing great content several times a week for a few years. If you do, Google will eventually find you and send traffic your way.<\/li>\n \t<li>Set up a way to capture email addresses as I have noted above.<\/li>\n \t<li>Write guest posts. They generate both links and traffic, and build up over time. My goal has been two per month now for several years.<\/li>\n<\/ol>\n<h2>Anything else you&#8217;d like to add to help other bloggers grow?<\/h2>\nI get this question a lot (in various forms), so I wrote an entire <a href=\"https:\/\/esimoney.com\/five-steps-creating-winning-25k-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">series on starting a blog<\/a>. Now when someone has a question I simply provide them the link to my post.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17871\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-scaled.jpg\" alt=\"John Nardini of ESI Money blog and his wife on 7 Mile Beach in Grand Cayman\" width=\"735\" height=\"980\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-scaled.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-225x300.jpg 225w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-345x460.jpg 345w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-768x1024.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-1152x1536.jpg 1152w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/John-and-wife-walking-7-Mile-beach-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Just for FUN!<\/h2>\n<strong>What&#8217;s the one thing on any restaurant menu you MUST order?<\/strong>\n\nEasy answer, anything with bacon!\n\n<strong>What actor would play you in a movie based on your life and career?<\/strong>\n\nI would like to say George Clooney but Seth Rogen is probably more accurate.\n\n<strong>Name something on your bucket list.<\/strong>\n\nGoing to the Baths in Virgin Gorda. I&#8217;ve been to many Caribbean islands, but have always wanted to see these.\n\n<strong>What&#8217;s your favorite place you&#8217;ve ever visited and why?<\/strong>\n\nCurrently <a href=\"https:\/\/esimoney.com\/grand-cayman-2019-trip\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grand Cayman<\/a> because it is very relaxing and beautiful. I&#8217;ve written about our trip there if you want more details about this destination. BTW, my extra Mediavine money makes this trip with my family easily affordable each year, so thanks goes out to them for this!!!\n\n<strong>What&#8217;s your favorite quote?<\/strong>\n\n\u201cI have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.\u201d MLK<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul 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In&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Jasmine Dhillon Interview: Content During COVID\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg\" class=\"attachment-large size-large\" alt=\"essential oils on a towel to make your own hand sanitizer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg 700w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-640x427.jpg 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Cari Dunn Interview: Content During COVID<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Sep 2, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If there is something we can count on throughout this year, it&#8217;s that our Mediavine publishers continue to show their resiliency, even throughout a global pandemic! We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We hate to brag, but it&#8217;s true: Our Mediavine publishers are pretty awesome! They are not only hard working and never give up, but they often share tips and advice, using their expertise to help others learn and grow. We hate to brag, but it&#8217;s true: Our Mediavine publishers are pretty&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":17873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16,82],"tags":[],"audience_post":[],"class_list":["post-17866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-publisher-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publisher Interview: John N. of ESI Money - Mediavine<\/title>\n<meta name=\"description\" content=\"Get to know finance blogger John N. of ESI Money in this interview with the Mediavine blog team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publisher Interview: John N. of ESI Money\" \/>\n<meta property=\"og:description\" content=\"Get to know finance blogger John N. of ESI Money in this interview with the Mediavine blog team.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T14:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T19:09:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Publisher Interview: John N. of ESI Money\",\"datePublished\":\"2020-04-28T14:06:19+00:00\",\"dateModified\":\"2020-09-04T19:09:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\"},\"wordCount\":1737,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/7-Bridges-Hike-1.jpg\",\"articleSection\":[\"Interview\",\"Publisher Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/publisher-interview-john-of-esi-money\/\",\"name\":\"Publisher Interview: John N. of ESI Money - 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