{"id":17922,"date":"2020-04-27T13:01:55","date_gmt":"2020-04-27T18:01:55","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=17922"},"modified":"2020-09-01T09:53:06","modified_gmt":"2020-09-01T14:53:06","slug":"keyword-proximity","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/","title":{"rendered":"Keyword Proximity: Use Your Keyphrases Together"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Keyword Proximity: Use Your Keyphrases Together<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-04-27T13:01:55-05:00\">April 27, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Today in our SEO series, we&#8217;re going to explore a concept that&#8217;s essential for deploying any multi-word <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keyphrase<\/a>, and that&#8217;s keyword proximity.\n\n<!--more-->\n<h2>What is Keyword Proximity?<\/h2>\nKeyword proximity is the distance between keywords, or more importantly, how close together the keywords are within a section of text.\n\nIt&#8217;s especially relevant with keyphrases containing multiple keywords \u2014 and if you&#8217;re following our advice and targeting <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">long tail keywords<\/a>, your phrases will have multiple words in them more often than not!\n\nWith a multi-word keyphrase, keyword proximity is how close together the words from that phrase appear in a given section of the page.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17965 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-16.jpg\" alt=\"Mediavine Pinterest image - Keyword proximity: Learn what it means and how to use your keyphrases together.\" width=\"735\" height=\"1102\" data-pin-title=\"Keyword Proximity\" data-pin-description=\"Learn all about keyword proximity: what it is and how to use your keyphrases together.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-16.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-16-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Backlinks-16-307x460.jpg 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nLet&#8217;s use an example to make this clearer. If you&#8217;ve read our <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">previous SEO articles<\/a>, you know I&#8217;m partial to my go-to &#8220;cheesecake recipe.&#8221;\n\nIn our <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyword prominence<\/a> post a few weeks ago, we analyzed headlines and found a page title in which the cheesecake recipe was split:\n\n&#8220;Weekend Recipe: Foolproof New York Cheesecake&#8221;\n\nIn this case, the keyword proximity is the distance between Recipe and Cheesecake. In the grand scheme of life, yes, these words are close-ish together.\n\nBut, through an SEO lens, when it comes to the distance between the two most important words in a short, six-word sentence, they&#8217;re a lifetime apart.\n\nA buffer of just three words, or 20 characters apart, would actually be considered <strong>very low keyword proximity<\/strong> in the world of SEO.\n\nLet&#8217;s use another example from that same article:\n\n&#8220;The Best Cheesecake Recipe \u2014 Sugar Spun Run&#8221;\n\nIn this case, as you can see, Cheesecake and Recipe appear right next to each other. The highest level of keyword proximity.\n\nFinally, we need a middle of the road example, which wasn&#8217;t easy to find. It took<em> a lot<\/em> of digging to find results that didn&#8217;t use &#8220;cheesecake recipe&#8221; in that order, which says something about how crucial this is for SEO. But I did eventually find this one:\n\n&#8220;BEST Blueberry Cheesecake (+ how to RECIPE VIDEO, how to freeze etc)&#8221;\n\nJust two extra words (+ how to) and some extra characters pushed our keywords apart. We&#8217;d call this a medium proximity.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8301 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-735x505.jpg\" alt=\"woman on a laptop learning about keyword proximity\" width=\"735\" height=\"505\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-735x505.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-436x300.jpg 436w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-768x528.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-669x460.jpg 669w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Does Keyword Proximity Matter For SEO?<\/h2>\nYes, but since there&#8217;s no direct or specific recommendation from Google, we&#8217;re going to offer similar advice to what we&#8217;ve given in the past:\n\nKeep keyword proximity in mind, but don&#8217;t obsess over character counts and percentages. Focus instead on <strong>how it applies to user experience<\/strong> and the click-through rate on search engine results pages.\n\nAs we&#8217;ve argued in discussions of <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword density<\/a>, prominence, and beyond, blending basic SEO concepts together in a holistic, user-driven way will pay off more than getting bogged down in the weeds.\n\nBack to the topic at hand: You can see the impact of proximity for yourself as you briefly scan Google search results of the keywords you enter.\n\nAs you read from left to right, what will catch your eye as you&#8217;re looking for a result you just typed in \u2014 your exact phrase in bold, or some words bolded and further spread apart?\n\nFirst, let&#8217;s search for &#8220;Low Carb Strawberry Cheesecake Recipe&#8221; and compare two page titles to see which one catches our attention:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17924\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/low-carb-stawberry-cheesecake-929x460.png\" alt=\"low carb stawberry cheesecake recipe search results\" width=\"772\" height=\"382\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/low-carb-stawberry-cheesecake-929x460.png 929w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/low-carb-stawberry-cheesecake-441x218.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/low-carb-stawberry-cheesecake-768x380.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/low-carb-stawberry-cheesecake.png 1270w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/>\n\nYou&#8217;ll see that in the second result, &#8220;strawberry&#8221; appears but is cut off from the rest of the keyphrase. One of the most popular <a href=\"https:\/\/www.mediavine.com\/stop-words\/\">stop words<\/a>, &#8220;with&#8221;, and the additional keyword &#8220;fresh&#8221; are to blame.\n\nAs a hungry reader who just searched for strawberry, you&#8217;re likely going to pick the first result and your exact phrase together from left to right.\n\nNow let&#8217;s pick two <a href=\"https:\/\/www.mediavine.com\/meta-description\/\">meta descriptions<\/a>, one that uses the full phrase together and one which does not:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17923 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-24-at-3.56.33-PM-722x460.png\" alt=\"Strawberry Cheesecake Recipe Search Results\" width=\"722\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-24-at-3.56.33-PM-722x460.png 722w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-24-at-3.56.33-PM-441x281.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-24-at-3.56.33-PM-768x489.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2020-04-24-at-3.56.33-PM.png 1224w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/>\n\nClearly the second result has a lot more bold text grabbing your attention.\n\nYou can quickly see why you should use your keywords as closely together as possible when optimized for a keyword phrase, particularly in things like <a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">page titles<\/a> and descriptions.\n\nIn fact, if you do a couple of searches yourself for fun (or for food), you&#8217;ll see how difficult it is to find examples of sites NOT doing this due to the fact they&#8217;re not ranking.\n<h2>Do I Always Have to Use Perfect Keyword Proximity?<\/h2>\nI&#8217;d say it depends on where. If it&#8217;s in your page title, first paragraph and meta description, or anywhere optimal keyword prominence is both important and attainable, then I&#8217;d say yes.\n\nHowever, there are exceptions to this.\n\nSometimes you&#8217;ll end up with a keyphrase that might be grammatically incorrect or awkward to use all at once. People don&#8217;t always type full sentences into Google after all.\n\nStop words get a bad rap, but sometimes they&#8217;re just necessary \u2014 like when they can transform a keyphrase that&#8217;s borderline incoherent to something more readable in your content.\n\nIf the phrase itself requires a break from perfect keyword proximity, that&#8217;s fine. Users and Google will both be drawn to blog posts that aren&#8217;t authored by grammatically-challenged robots.\n\nWe hope you&#8217;ll allow us to interrupt our usual cheesecake case studies for an example from the strange world of <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">celebrity gossip<\/a> that nicely illustrates the limitations of keyword proximity.\n\nOn Mediavine&#8217;s <a href=\"https:\/\/www.mediavine.com\/what-sites-does-mediavine-own-how-do-they-help-yours\/\">owned and operated website<\/a>, The Hollywood Gossip, our <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">keyword research<\/a> often leads us to targeted phrases you simply can&#8217;t write without additional characters and\/or words.\n\nUsers hearing rumors on the internets and wondering if two celebrities secretly got hitched are likely to enter nonsense keyphrases like &#8220;Kylie Jenner Travis Scott married&#8221;.\n\nYou know exactly what they&#8217;re searching for, but writing it coherently requires additional words or characters for a page title, e.g. <strong>Kylie Jenner and Travis Scott: Married?<\/strong>\n\nThis is about as good as we could do in a title. In a paragraph, we&#8217;d have to get even more creative, e.g. &#8220;Did Kylie Jenner and Travis Scott get married last weekend?&#8221; to have <em>any<\/em> proximity.\n\nBut the point is, that&#8217;s 100% fine.\n\nAnd no, they&#8217;re not married.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14679 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/rawpixel-778690-unsplash-735x490.jpg\" alt=\"group of people on their smartphones\" width=\"735\" height=\"490\">\n<h2>Congratulations, You are a Keyword Proximity Master!<\/h2>\nIf you&#8217;re still reading this, then you know all you need to know. Like other <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a> concepts we&#8217;ve talked about, this is something you can implement effectively without advanced technical skills.\n\nKeyword proximity is easy and it works, and best of all, there&#8217;s no hard and fast rule to worry about. Do the best you can within reason, don&#8217;t lose yourself or your readers in the details.&nbsp;<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. 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The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Today in our SEO series, we&#8217;re going to explore a concept that&#8217;s essential for deploying any multi-word keyphrase, and that&#8217;s keyword proximity. Today in our SEO series, we&#8217;re going to explore a concept that&#8217;s essential for deploying any multi-word keyphrase, and that&#8217;s keyword proximity. Back to Blog \u2022 Back to Blog&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-17922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keyword Proximity: Use Your Keyphrases Together - Mediavine<\/title>\n<meta name=\"description\" content=\"In our SEO series, we&#039;re exploring a concept that&#039;s essential for deploying any multi-word keyphrase, and that&#039;s keyword proximity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Proximity: Use Your Keyphrases Together\" \/>\n<meta property=\"og:description\" content=\"In our SEO series, we&#039;re exploring a concept that&#039;s essential for deploying any multi-word keyphrase, and that&#039;s keyword proximity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T18:01:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-01T14:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Keyword Proximity: Use Your Keyphrases Together\",\"datePublished\":\"2020-04-27T18:01:55+00:00\",\"dateModified\":\"2020-09-01T14:53:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\"},\"wordCount\":1107,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/keyword-proximity\/\",\"name\":\"Keyword Proximity: Use Your Keyphrases Together - 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