{"id":18316,"date":"2020-05-22T11:41:54","date_gmt":"2020-05-22T16:41:54","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=18316"},"modified":"2020-07-17T12:30:29","modified_gmt":"2020-07-17T17:30:29","slug":"campaign-report-must-haves","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/campaign-report-must-haves\/","title":{"rendered":"Campaign Reports: 5 Key Things to Include"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Campaign Reports: 5 Key Things to Include<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-05-22T11:41:54-05:00\">May 22, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">A campaign report is a summary of all the hard work you\u2019ve done and all the amazing results you\u2019ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended.\r\n\r\nYou can create it manually or use a paid service (like Hashtracking or InfluenceKit) to help pull together and calculate your numbers.\r\n\r\n<!--more-->\r\n\r\n<em><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16068 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia.jpg\" alt=\"photo of Lia Garcia\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Lia-Garcia-Swimsuits-for-All-Bali-Indonesia-735x491.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/em>\r\n\r\n<em>Today we&#8217;re welcoming the wonderful <a href=\"https:\/\/www.mediavine.com\/publisher-interview-lia-garcia-of-practical-wanderlust\/\">Lia Garcia<\/a> to the Mediavine blog. She&#8217;s a longtime travel blogger and Mediavine publisher with her site Practical Wanderlust, as well as a resource for other travel bloggers at the site Slaying Social. Here she&#8217;s sharing her expertise in working with brands and keeping them coming back for more with a killer campaign report.<\/em>\r\n\r\n<em>Hi Lia!<\/em>\r\n\r\nWhether you\u2019re new to <a href=\"https:\/\/www.mediavine.com\/how-to-properly-disclose-sponsored-work\/\">sponsored campaigns<\/a> or a seasoned expert, a campaign report is a must-have tool for any content creator. Creating and sending a campaign report after each sponsored partnership will not only help impress your brand partners, but it can also double as a <a href=\"https:\/\/www.mediavine.com\/category\/case-study\/\">case study<\/a> to show other potential partners and help you get hired again!\r\n\r\n<a href=\"https:\/\/www.mediavine.com\/pricing-yourself-for-sponsored-work\/\">Calculating your value for sponsored work<\/a> is also a helpful exercise to set and stick to your deliverable rates.\r\n\r\n<h2>Don&#8217;t miss Lia&#8217;s session from #MVCON19!<\/h2>\r\n<div class=\"video-responsive\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/s58ck615Wng\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\r\n\r\n<h2>Here\u2019s a list of 5 things to include in your next campaign report.<\/h2>\r\n<h3><strong>1. All of the content you created<\/strong><\/h3>\r\nFirst and foremost, your campaign report should demonstrate all of the hard work you did! Include links and even screenshots of your content deliverables, from blog posts to tweets to newsletters.\r\n\r\nYou put a lot of hard work into creating your content, and this is your opportunity to showcase and demonstrate all that effort to your brand partner too!\r\n<h3><strong>2. Impressive Numbers<\/strong><\/h3>\r\nIn addition to showing all the hard work you put into <a href=\"https:\/\/www.mediavine.com\/authentic-sponsored-content\/\">creating your sponsored content<\/a>, you\u2019ll want to show the results of that effort \u2014 in a language that your brand partner will understand.\r\n\r\nBy calculating your \u201cKey Performance Indicators\u201d (aka KPI\u2019s, metrics or just \u201cthe numbers\u201d) you\u2019ll be demonstrating a tangible return on investment (ROI). That is key to pleasing whoever makes the purchasing decisions for the brand, and potentially getting re-hired for their next campaign.\r\n\r\nThe KPI\u2019s I recommend including at minimum are:\r\n<ul>\r\n \t<li>impressions<\/li>\r\n \t<li>reach<\/li>\r\n \t<li>pageviews and unique visitors (if your campaign included blog content)<\/li>\r\n \t<li>calculated engagement rate<\/li>\r\n<\/ul>\r\nYou\u2019ll want to pull those numbers for every single piece of content you created!\r\n\r\nTo make your numbers even bigger &amp; more exciting, you can add them all together to get a big, juicy total. I like to calculate a \u201ctotal impressions\u201d number for the entire brand campaign and put it front and center in my campaign report!\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11129 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-735x490.jpg\" alt=\"woman sitting at a desk typing a campaign report on a laptop \" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\r\n<h3><strong>3. Stunning Imagery<\/strong><\/h3>\r\nYou\u2019re not just a social media maven, a brilliant writer and an expert digital marketer \u2014 you\u2019re a photographer too! (Gosh, aren\u2019t bloggers amazing?!) If you created photographs that showcase your brand\u2019s product, be sure to include those in your campaign report.\r\n\r\nNot only will it make you look majorly impressive and well worth their investment, but heck, you might just be able to up-sell a licensed image or two.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11127 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg\" alt=\"woman taking a picture of a waffle on a plate\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\r\n<h3><strong>4. Audience feedback<\/strong><\/h3>\r\nDid any of your content get great engagement from your audience? Take a screenshot of all those sweet DM\u2019s, blog comments and email responses, and add them into your campaign report as well.\r\n\r\nPositive audience sentiment and feedback is a fantastic example of ROI in an intangible sense \u2014 something that can\u2019t be tallied up, but is every bit as valuable and exciting to a brand as KPI\u2019s.\r\n<h3><strong>5. Anything else that makes you look good!<\/strong><\/h3>\r\nYou should include absolutely anything in a campaign report that showcases the hard work and effort that you put into the campaign, as well as the results.\r\n\r\nHere are a few examples of things you might consider including:\r\n<ul>\r\n \t<li>Revenue generated<\/li>\r\n \t<li>Number of products sold<\/li>\r\n \t<li>Total click-throughs to your brand partner\u2019s site<\/li>\r\n \t<li>Average time on page<\/li>\r\n<\/ul>\r\nWith these tips, you\u2019ll be able to pull together a beautiful, impressive campaign report that will delight your brand partner \u2014 and get you hired again and again.\r\n<h2>About Lia Garcia <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-16064 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/02\/Maui-Hawaii-Bold-Lip-and-Curly-Hair-e1588950432391.jpg\" alt=\"Lia Garcia\" width=\"200\" height=\"300\"><\/h2>\r\n<a href=\"https:\/\/www.mediavine.com\/publisher-interview-lia-garcia-of-practical-wanderlust\/\">Lia Garcia<\/a> has been blogging about travel and sharing her (mis)adventures on her site, <a href=\"https:\/\/practicalwanderlust.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Practical Wanderlust<\/a>, since 2016.\r\n\r\nLia recently spoke and shared all about campaign reports at our last <a href=\"https:\/\/www.youtube.com\/watch?v=aPKnOPEURJg&amp;list=PLVy2vgUysJwuhQorHpgo7LDvT1Xt13Nf_\" target=\"_blank\" rel=\"noopener noreferrer\">Mediavine Influencers Conference in Austin<\/a>. She also co-runs <a href=\"https:\/\/slayingsocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slaying Social<\/a>, which is a resource for travel bloggers seeking to both grow and monetize their blogs while simultaneously using their platforms to drive positive social change.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 A campaign report is a summary of all the hard work you\u2019ve done and all the amazing results you\u2019ve produced, all put together in a handy-dandy format to send off to your brand partner once your partnership has ended. You can create it manually or use a paid service (like Hashtracking&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,63],"tags":[],"audience_post":[],"class_list":["post-18316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campaign Reports: 5 Key Things to Include - Mediavine<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re new to sponsored campaigns or a seasoned expert, a campaign report is a must have tool for content creators. 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