{"id":18567,"date":"2020-05-18T13:47:25","date_gmt":"2020-05-18T18:47:25","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=18567"},"modified":"2020-09-01T09:51:51","modified_gmt":"2020-09-01T14:51:51","slug":"alt-text","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/alt-text\/","title":{"rendered":"Alt Text SEO: Building Better Rankings and More Accessible Experiences"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Alt Text SEO: Building Better Rankings and More Accessible Experiences<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-05-18T13:47:25-05:00\">May 18, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">If you&#8217;ve been reading this blog at all lately, or following what&#8217;s going on in the blogging ecosystem more broadly, then you&#8217;ve probably heard a lot of talk about website accessibility.\n\nBut <a href=\"https:\/\/www.mediavine.com\/what-is-website-accessibility\/\">what is accessibility<\/a> as it pertains to the web?\n\n<!--more-->\n\nIn a sense, the internet is finally playing catchup to the rest of society as websites race to become <a href=\"https:\/\/www.mediavine.com\/mediavine-ads-ada-compliant\/\">ADA compliant<\/a> and take other measures to improve user experiences for the impaired.\n\nYou might not think of SEO and accessibility as intertwined, but that&#8217;s what we&#8217;re here to discuss. Enter alt text, the subject of this week&#8217;s installment in <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">Mediavine&#8217;s SEO Like a CEO series<\/a>.\n<h2>What is alt text?<\/h2>\nAlt text, which stands for alternative text, is the \u201calt\u201d attribute on an HTML &lt;img&gt;, &lt;picture&gt; or other element.\n\nIt\u2019s &#8220;alternative&#8221; text because it\u2019s displayed if the image cannot be shown otherwise, e.g. if the image had an error loading or if the reader is visually impaired and using a screen reader.\n\n<em>Okay, but why is alt text so important, and what does it have to do with SEO?<\/em>\n\nThe <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google SEO Starter guide<\/a> dedicates an entire section to optimizing your images. Google&#8217;s top piece of advice, after telling you to use a lazy-loaded img or picture tag, is to <strong>use the alt attribute<\/strong>!\n\nThat\u2019s a pretty strong indicator that Google cares about alt text, and you should too.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18589\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/2020-Pin-Templates-15.jpg\" alt=\"What does Alt Text have to do with SEO and Accessibility? - Mediavine Pinterest image\" width=\"735\" height=\"1103\" data-pin-description=\"Learn what alt text has to do with SEO and accessibility for website users. \" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/2020-Pin-Templates-15.jpg 1000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/2020-Pin-Templates-15-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/2020-Pin-Templates-15-307x460.jpg 307w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/2020-Pin-Templates-15-768x1152.jpg 768w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>What should I set as my alt text?<\/h2>\nAccording to Google, you should write short, concise alt text that describes your image. A great example they use is that if your image is a link, write the alt text as if it were <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a>.\n\nHowever, just as we told you in our <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal linking guide<\/a>, Google caveats this by encouraging publishers to avoid image-based links whenever possible and sticking to text links.\n\nGoogle also specifically talks about using alt text for visually impaired readers, which is extremely important for <a href=\"https:\/\/www.mediavine.com\/six-ways-to-make-your-website-more-accessible\/\">making your website accessible<\/a>, as we discussed above.\n\nIn the Google Image best practices guide, the search engine we all look to for guidance, there&#8217;s a helpful example of how to write descriptive text for an image of a dog:\n\n<strong>Bad<\/strong>: Missing Alt Text or Keyword Stuffing\n\n<strong>Better<\/strong>: &#8220;puppy&#8221;\n\n<strong>Best<\/strong>: &#8220;Dalmatian puppy playing fetch&#8221;\n\nMakes sense, right?\n\nAn equally simple yet helpful exercise is to put yourself in the shoes of a visually impaired reader. Describe the image to them, because that&#8217;s what a screen reader does: reads alt text to the reader.\n\nWhat if all of your images are the exact same picture, you ask? My answer would be that if this is the case, you may have a bigger problem on your hands and should rethink that strategy.\n\nAwhile back, I discussed <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">how many images<\/a> to include in a post on this very blog, and my advice was as many as you can \u2014 with an important disclaimer.\n\nYou should only use photos that can each be described using unique alt text in your post. This is true for SEO, accessibility and user experience reasons.\n\nIf all of your photos are of the same finished product and you can&#8217;t use different words to describe them, are they providing any value to the reader?\n\nThe dual solution might be to use new and different images and, in the case of similar photos, find more creative and nuanced ways of describing them.\n\nYour readers and your rankings will approve.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16000 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-735x490.jpg\" alt=\"Young woman holding a smartphone\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Do I need my key phrase in my alt text?<\/h2>\nIf it&#8217;s naturally going to appear in your photo, then yes, 100%.\n\nIncluding the <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">focus keyword<\/a> of your post in one of the photos in your blog post is a great idea if you can, and extremely important if you&#8217;re using an image to link to your blog post.\n\nAgain, as Google advises, you should think of alt text as your anchor text if an image is used as a link. However, as the example above says, please do not go overboard re: <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword density<\/a>.\n\nDon&#8217;t just make your image alt text the same as your keywords. We use stock photos on the Mediavine blog, but we don&#8217;t just slap keywords onto them. That would be keyword stuffing.\n\nHowever, if we were to include an infographic of an &#8220;alt text decision tree&#8221; in this article, then you&#8217;d better believe our focus keyword of &#8220;alt text&#8221; is going to appear in that alt text.\n\nBottom line, use the <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keyphrase<\/a> but do so naturally and organically.\n\nAnd yes, spoiler alert: we&#8217;re about to discuss alt text decision trees.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18596 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-scaled.jpg\" alt=\"alt text flow chart\" width=\"1298\" height=\"2560\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-scaled.jpg 1298w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-152x300.jpg 152w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-233x460.jpg 233w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-768x1515.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-779x1536.jpg 779w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/alt-text-attributes-flow-chart-1038x2048.jpg 1038w\" sizes=\"auto, (max-width: 1298px) 100vw, 1298px\" \/>\n<h2>Do you always need alt text?<\/h2>\nGlad you asked. You always need the alt attribute, but you may not always need text in it. That&#8217;s according to the W3C (World Wide Web Consortium) and their Web Content Accessibility Guidelines (WGAC).\n\nGoogle&#8217;s advice is rooted in making the web more accessible, so by that standard, using WCAG guidelines as a benchmark should also give you a lot of confidence on the SEO front.\n\nWhen it comes to alt text on an image, and when you actually need it, the W3C has a great <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decision-tree\/\" target=\"_blank\" rel=\"noopener noreferrer\">alt text decision tree which we riffed on, <\/a>teal-ified and included above.\n\nShort answer: If your image is relevant to the post or content you are writing about, then yes. Chances are any images you\u2019re using in your blog post are going to be relevant, and all should get descriptive alt text.\n\nHowever, in your theme and perhaps other third party plugins and JavaScript, not all images require alt text.\n\nInstead, you can serve a blank or null alt text. You still have an alt attribute, but its value is blank. e.g.: &lt;img alt=\u201d\u201d&gt;\n<h2>When do you use blank alt text?<\/h2>\nIf you have a purely decorative image, you don&#8217;t need to describe it to readers. For instance, the W3 mentions cases like a decorative line or other aesthetic elements of your theme.\n\nIf the image in question is not important to the content itself, and is a purely visual element that doesn&#8217;t add value to the reading experience, set a blank alt attribute.\n\nAgain, put yourself in the impaired reader&#8217;s position. Your website may be beautifully designed, but by definition, readers who can&#8217;t see it don&#8217;t need to know about the aesthetics.\n\nDescribing things such as a &#8220;horizontal line&#8221; or a really cool &#8220;background&#8221; won&#8217;t help that reader understand your website or its content; if anything it may disrupt their experience.\n\nMy advice is to actually try out a screen reader yourself when using your own site. There are free options, including ones typically built into your operating system, so try it.\n\nDid adding that alt text improve or actually hurt your user experience? Probably the latter if you&#8217;re having a screen reader describe a bunch of purely design-oriented images.\n\nThese are known as <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decorative\/\" target=\"_blank\" rel=\"noopener noreferrer\">decorative images<\/a> in W3C speak, and you don&#8217;t want to describe them.\n\nWant another common example of unnecessary alternative text? On things like a recipe index, homepage or related posts widgets, we often see publishers include an image along with text in their links.\n\nIf the photo is just a visual guide, and the text in the link itself already describes what you&#8217;re linking to, <strong>use blank alt text<\/strong>! Again, use the screen reader test. You would just be reading the same text twice.\n\nThis is what the W3C describes as (redundant) <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/functional\/\" target=\"_blank\" rel=\"noopener noreferrer\">functional images<\/a>. Blank them up!\n<h2>What about Pinterest descriptions?<\/h2>\nYes, there was a time when <a href=\"https:\/\/www.mediavine.com\/pinterest-mistakes\/\">Pinterest<\/a> had content creators everywhere accidentally using their alt text for Pinterest optimizations.\n\nWe saw plenty of bloggers stuffing their alt text with hashtags, and other terrible abuses. This was a very dark period in our lives.\n\nWe recommend using a social sharing plugin like <a href=\"https:\/\/www.mediavine.com\/grow-social-pro-how-do-i-customize-this-plugin\/\">Grow<\/a> to set Pinterest image descriptions using the data-pin-description attributes, as opposed to misappropriating the alt attribute.\n\nYour visually impaired readers and Google will thank you.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8503 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-735x490.jpg\" alt=\"women in teal shirt with earbuds in scrolling on her smartphone\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Do I need to fix all of my alt text?<\/h2>\nNot obsessively, but if you have old posts with issues that may apply, you should fix them the next time you go to edit your posts. (We talked a lot about this during <a href=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/videos\/242173403517323\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8216;The ADA, Web Accessibility and Your Site&#8217; Facebook Live<\/a>, which is still available for viewing.)\n\nIf you&#8217;re following our <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">Improving Your RPM<\/a> Go for Teal series, then hopefully you&#8217;re already revisiting your top posts regularly.\n\nThe next time you do this, clean up your alt text.\n<h2>Alternate text checks all the boxes<\/h2>\nYou may have noticed a theme in our SEO series if you&#8217;re a Mediavine regular. If not, we&#8217;ll spell it out for you directly:\n\nWhether it&#8217;s with advertising, SEO or accessibility, we take our cues from Google (and in this case the W3C as well) in improving the web experience for our publishers and their readers alike.\n\nA small thing like alt text is just one of many examples. What makes an optimized, better positioned and sustainable website \u2014 and makes you more money \u2014 also makes happier audiences.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. The Parboil Strikes Back<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 11, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Today on the Mediavine blog, we&#8217;re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/seo-is-a-garden\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about SEO is a Garden a.k.a. The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 If you&#8217;ve been reading this blog at all lately, or following what&#8217;s going on in the blogging ecosystem more broadly, then you&#8217;ve probably heard a lot of talk about website accessibility. But what is accessibility as it pertains to the web? If you&#8217;ve been reading this blog at all lately, or&#8230;<\/p>\n","protected":false},"author":5,"featured_media":22040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-18567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alt Text SEO: Building Better Rankings and More Accessible Experiences - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn all about alt text, or alternative text, and its roles in both SEO and website accessibility. 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