{"id":18835,"date":"2020-05-27T13:47:47","date_gmt":"2020-05-27T18:47:47","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=18835"},"modified":"2020-09-04T13:54:25","modified_gmt":"2020-09-04T18:54:25","slug":"how-to-find-brands-to-pitch-for-sponsored-work","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-to-find-brands-to-pitch-for-sponsored-work\/","title":{"rendered":"How to Find Brands to Pitch for Sponsored Work"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">How to Find Brands to Pitch for Sponsored Work<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-05-27T13:47:47-05:00\">May 27, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">One of the biggest questions for anyone new to sponsored work (aside from, \u201c<a href=\"https:\/\/www.mediavine.com\/pricing-yourself-for-sponsored-work\/\">What should I charge<\/a>?\u201d) is:\n\n<strong>How do I know what brands to pitch?<\/strong>\n\n<!--more-->\n\nMuch like setting rates, the answer comes down to a lot of personal preferences and parameters you may have set for your business.\n\nThat said, there are some key places to start when looking for brands to pitch for sponsored work. So let\u2019s talk through them, shall we?\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18879\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Copy-of-2020-Pin-Templates-9.jpg\" alt=\"Mediavine Pinterest image - Sponsored Work: Learn how to find brands to pitch.\" width=\"735\" height=\"1103\" data-pin-title=\"Learn the best tips on finding brands to pitch for sponsored work. \" data-pin-description=\"One of the biggest questions from content creators, besides how much to charge, is how do I find brands to pitch for sponsored work? Learn the best tips for bloggers to find brands and form relationships that actually pay off!\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Copy-of-2020-Pin-Templates-9.jpg 1000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Copy-of-2020-Pin-Templates-9-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Copy-of-2020-Pin-Templates-9-307x460.jpg 307w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Copy-of-2020-Pin-Templates-9-768x1152.jpg 768w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>LOOK AROUND YOUR HOUSE<\/h3>\nThe number one thing about creating sponsored content that really resonates with your audience is <a href=\"https:\/\/www.mediavine.com\/authentic-sponsored-content\/\">keeping your paid work authentic<\/a>.&nbsp;\n\nWant to know one of the easiest ways to do this? Pitch brands you already know and love. Jenny and I covered this in our <a href=\"https:\/\/www.youtube.com\/watch?v=Z1nDFu1FCLo\" target=\"_blank\" rel=\"noopener noreferrer\">Pitch Perfect session<\/a> at the Mediavine Conference session held at Google in 2017. All that advice still applies.\n\nWalk around your house and open up your refrigerator. Next, take a look in your closet, your kids\u2019 rooms or even your purse.\n\nWhat products do you use everyday? Do you have any strong brand loyalties for certain products? Are there particular stores where you shop for a lot of items?\n\nWrite down your answers. This is your <a href=\"https:\/\/www.youtube.com\/watch?v=boNKPUTAjug\" target=\"_blank\" rel=\"noopener noreferrer\">Hot Shit List<\/a>, aka your Shoot for the Stars List.\n\nWill all of these brands be open to working with bloggers in a paid capacity at this moment? Maybe not, but we should always have big goals for ourselves and our businesses, especially when it comes to <a href=\"https:\/\/www.mediavine.com\/how-to-be-visible-right-now\/\">being visible<\/a>, and this list is a great place to start.\n\nRemember to add brands to this list that might not fit immediately into what you think of for your <a href=\"https:\/\/www.mediavine.com\/not-just-food-blogs-how-mediavine-publishers-excel-in-every-niche\/\">niche<\/a>.\n\nAs a food blogger myself, here\u2019s an example:\n\nWhen thinking of <a href=\"https:\/\/www.youtube.com\/watch?v=vEiPF9hW1ns\" target=\"_blank\" rel=\"noopener noreferrer\">brands to pitch<\/a>, my thoughts immediately go to ingredients (King Arthur Flour, Bob\u2019s Red Mill, and Nielsen-Massey Vanillas all come to mind), and kitchen tools (KitchenAid, Le Creuset, and Blendtec are all brands I\u2019ve used within the last few days).\n\nBut if my readers love cooking and baking, they\u2019ll probably enjoy recommendations for related products and services. Things like apps for grocery delivery services or saving money on groceries, pantry storage solutions, dinnerware or even products for growing your own veggies and herbs at home are all possibilities to consider.\n\nI recommend regularly updating the list as you discover new favorite products, as well as routinely looking for contacts within those companies to pitch.\n\nBrand websites and social media platforms are good places to check for email addresses. I also recommend searching for press releases from the brand to see if there is a media contact listed (usually in the top corner or at the very bottom of the release).\n\nNow, it may take some time and a few tries to get a response, but it\u2019s worth keeping at it if they\u2019re truly a dream client for you.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9253 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-735x490.jpg\" alt=\"beauty blogger filming herself putting on makeup in a mirror\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>ASK YOUR FRIENDS<\/h3>\nNext, use your network to see if there are other brands that could be a good fit for you.\n\nNow, I don\u2019t recommend messaging a blogger you barely know out of the blue to say, \u201cHey, got any brand contacts I could have?\u201d That\u2019s&#8230;tacky.\n\nChances are good, however, that you\u2019ve made some good blogging friends within your niche. Talk to these trusted friends (who you already have a relationship with!) and see if they have any client recommendations for you. They may even be willing and able to make a direct introduction!\n\nAlso be prepared to repay the kindness. Don\u2019t ask your friends for contacts if you aren\u2019t willing to share yours. Remember, a rising tide lifts all ships.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14679 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/04\/rawpixel-778690-unsplash-735x490.jpg\" alt=\"group of people standing against a wall looking at their smartphones\" width=\"735\" height=\"490\">\n<h3>DO SOME SOCIAL STALKING<\/h3>\nEver heard of a little thing called hashtags?\n\nYeah, we put them on our social posts with the hope of new followers or even brands finding us, but what about using them to find new-to-us brands?\n\nI use hashtags on Instagram all the time to find everything from small brands making cute baby products to sustainable beauty products to new-to-me swimwear brands and more.\n\nBut let\u2019s take this a bit further. Beyond just finding the brands themselves, we can use our social stalking to see which brands are already working with influencers. I like to do this in a couple of ways.\n\nTaking a deeper dive into your hashtag search can help you uncover quite a lot.\n\nIf I were to search a variety of new mother\/new parent hashtags, I might come across Babylist \u2014 the site I used to create our baby registry. From there, I could take a look at their profile and see what posts they have been tagged in.\n\nAre any of the posts tagged with #ad or #sponsored? If so, that means the brand partnered with influencers on those posts \u2014 a good clue that they may be open to working with influencers in the future.\n\nAre any of the posts tagged with #gifted? That would mean that they are at least open to sending product to influencers and it might be worth reaching out to see if they\u2019d be open to paid collaborations as well, especially with the right person (maybe that&#8217;s you!).\n\nThis deep-dive social research should go hand-in-hand with keeping an eye on which brands the bloggers you already follow are working with. Remember that <a href=\"https:\/\/www.mediavine.com\/how-to-properly-disclose-sponsored-work\/\">properly disclosed sponsored work<\/a> will make a paid collaboration quite clear, so it should be easy to figure out which partnerships are sponsored.\n\nWhether your next big <a href=\"https:\/\/www.youtube.com\/watch?v=nWBaAjjUhUY\" target=\"_blank\" rel=\"noopener noreferrer\">brand relationship<\/a> starts with a peek inside your pantry or an Instagram deep-dive, there are thousands of brands just waiting to be discovered. Where will you find your new dream client?<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 One of the biggest questions for anyone new to sponsored work (aside from, \u201cWhat should I charge?\u201d) is: How do I know what brands to pitch? One of the biggest questions for anyone new to sponsored work (aside from, \u201cWhat should I charge?\u201d) is: How do I know what brands to&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,63],"tags":[],"audience_post":[],"class_list":["post-18835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Find Brands to Pitch for Sponsored Work - Mediavine<\/title>\n<meta name=\"description\" content=\"One of the biggest questions for anyone new to sponsored work, besides what should you charge is, how do you know what brands to pitch? 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