{"id":18923,"date":"2020-06-09T13:08:36","date_gmt":"2020-06-09T18:08:36","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=18923"},"modified":"2020-09-04T13:46:06","modified_gmt":"2020-09-04T18:46:06","slug":"what-is-google-trends-and-how-do-we-use-it","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-is-google-trends-and-how-do-we-use-it\/","title":{"rendered":"What is Google Trends and How Do We Use It?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What is Google Trends and How Do We Use It?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-06-09T13:08:36-05:00\">June 9, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Do you know about a product called Google Trends that is really pretty awesome?\n\nLet\u2019s talk about what it is, how to use it and how it can help you improve your content strategy.\n\n<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18926 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1.png\" alt=\"Google Trends search page\" width=\"1600\" height=\"1125\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1-427x300.png 427w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1-654x460.png 654w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1-768x540.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-1-1536x1080.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nThis feature can show you how frequently a given <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keyword<\/a> or keyphrase is entered into Google. This in relation to the engine\u2019s overall total search volume over your set period of time.\n\nThis free tool can be used to discover times when a search term might be more relevant (think \u201cback-to-school\u201d or \u201cbest Christmas cookies\u201d), or when doing more general <a href=\"https:\/\/www.mediavine.com\/keyword-research\/\">keyword research<\/a>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18927 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2.png\" alt=\"Google Trends explore page about Best Christmas Cookies\" width=\"1600\" height=\"1481\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2-324x300.png 324w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2-497x460.png 497w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2-768x711.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-2-1536x1422.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nIt will help you \u201cexplore what\u2019s top of mind for your readers and users, and figure out how to potentially adjust and develop content to meet their expectations,\u201d or so says the <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-for-Publishers.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">handy PDF Google has provided<\/a> for us to share with you.\n\nOther SEO tools can guess, using analysis of results, but this is data directly from the search engine itself!\n<h3>How To Use Google Trends<\/h3>\n<a href=\"https:\/\/trends.google.com\/trends\/trendingsearches\/daily?geo=US\" target=\"_blank\" rel=\"noopener noreferrer\">Trending Searches<\/a> is a fun landing page that covers both daily trending search topics and real time trending search topics. While oftentimes they overlap, there are definitely some unique terms in each section.\n\nYou can dig further by clicking on the term in the list, or by entering that term into the search box.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18933 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3.png\" alt=\"Daily search trends in Google Trends\" width=\"1600\" height=\"1504\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3-319x300.png 319w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3-489x460.png 489w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3-768x722.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-3-1536x1444.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nTo investigate a unique term, start by typing it into the search bar.\n\nYou can define the country, date range (you can even go back to 2004!), category (think Food &amp; Drink or Travel) and the type of search; you can get results for Image Search, YouTube, Google News or Web Search.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18934 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4.png\" alt=\"Google Trends explore page about Blueberry Muffins\" width=\"1600\" height=\"1472\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4-326x300.png 326w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4-500x460.png 500w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4-768x707.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-4-1536x1413.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nChanging the options will allow you to dial down into a level of data that allows you to plan for each type of search traffic you want to target, which is extremely useful.\n\nYou can even search for two different terms to see how they compare over the same time frame, like \u201cBlueberry Muffins\u201d and \u201cLemon Blueberry Muffins\u201d, which could help you decide what to name your recipe.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18935 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5.png\" alt=\"Google Trends compare terms screenshot\" width=\"1600\" height=\"1511\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5-318x300.png 318w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5-487x460.png 487w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5-768x725.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-5-1536x1451.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nAs you scroll down the page you\u2019ll also notice \u201crelated topics or queries\u201d, which can help you find additional topics to target or compare with.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18936 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6.png\" alt=\"Google Trends explore page comparing Blueberry Muffins and Lemon Blueberry Muffins\" width=\"1600\" height=\"1516\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6-317x300.png 317w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6-485x460.png 485w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6-768x728.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-6-1536x1455.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nYou\u2019re also able to switch between \u201cTop\u201d and \u201cRising\u201d related queries, which can give you insight into terms that are seeing more search related to current world events.\n\nIn the example above, you see that when looking at \u201cTop\u201d related queries over a 12 month span in Food &amp; Drink, the term \u201cSourdough Blueberry Muffins\u201d does not appear.\n\nHowever, when we switch to \u201cRising\u201d, you can see that based on current events, \u201cSourdough Blueberry Muffins\u201d has seen a 200% increase in search queries.\n\nYou could quickly create new content around this term and potentially grab some timely additional search traffic, especially if you\u2019ve already established yourself as an authority in blueberry muffins.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18937 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7.png\" alt=\"Google Trends screenshot to show related queries\" width=\"1600\" height=\"1527\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7-314x300.png 314w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7-482x460.png 482w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7-768x733.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-7-1536x1466.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nMaybe it\u2019s just my social feeds, but it feels like in the time of <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">COVID<\/a>, everyone and their brother has a sourdough starter on the go. It\u2019s the Tamigochi of 2020.\n\nOther really interesting features of Trends are the ability to see differences in searches based on punctuation, and using the \u201cWorldwide\u201d option in the location dropdown to ascertain how different countries around the world search for different terms.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18939 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8.png\" alt=\"Google Trends screenshot of the Worldwide feature\" width=\"1600\" height=\"1508\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8-318x300.png 318w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8-488x460.png 488w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8-768x724.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-8-1536x1448.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nWhen you hover over a region in the map, it\u2019ll show you more details about that region\u2019s searches for the terms you\u2019re researching.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18940 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9.png\" alt=\"Google Trends screenshot comparing breakdown by region\" width=\"1600\" height=\"1555\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9-309x300.png 309w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9-473x460.png 473w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9-768x746.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/05\/Google-Trends-9-1536x1493.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n\nGoogle Trends is entirely approachable, and more straightforward than even the best SEO tools. While it doesn\u2019t have the ability to generate the same type of reports an SEO tool does, it should absolutely become part of your SEO strategy.\n\nIt can\u2019t be said enough \u2014 the data available here is straight from the search engine itself!\n\nMake sure you download and read Google\u2019s Trends for Publishers PDF too (linked above), which goes more in depth than I do here, about how to use this tool.\n\nMy overview will get you started, but we\u2019re always big fans of reading the documentation provided directly by Google. As Eric always says in his <a href=\"https:\/\/www.mediavine.com\/?s=seo+like+a+ceo\">&#8220;SEO Like A CEO&#8221; series<\/a>, there&#8217;s no better place than Google itself to find resources for success on their platform.&nbsp;<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Do you know about a product called Google Trends that is really pretty awesome? Let\u2019s talk about what it is, how to use it and how it can help you improve your content strategy. Do you know about a product called Google Trends that is really pretty awesome? Let\u2019s talk about&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":22022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,17],"tags":[],"audience_post":[],"class_list":["post-18923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Google Trends and How Do We Use It? - Mediavine<\/title>\n<meta name=\"description\" content=\"Google trends is a useful tool for website owners. 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