{"id":21606,"date":"2020-05-06T07:00:38","date_gmt":"2020-05-06T12:00:38","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&p=21606"},"modified":"2023-05-15T11:31:03","modified_gmt":"2023-05-15T16:31:03","slug":"mediavine-launches-bidshield-a-proprietary-new-technology-to-safeguard-against-programmatic-advertising-industry-risks-and-guarantee-publisher-payments","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-launches-bidshield-a-proprietary-new-technology-to-safeguard-against-programmatic-advertising-industry-risks-and-guarantee-publisher-payments\/","title":{"rendered":"Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee Publisher Payments"},"content":{"rendered":"\r\n
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Mediavine Launches BidShield, a Proprietary New Technology to Safeguard Against Programmatic Advertising Industry Risks and Guarantee Publisher Payments<\/h1>\r\n\r\n\r\n
With BidShield, company reinforces Mediavine Guarantee to pay publishers on time, in full, regardless of industry changes and global economic instability<\/i>\n\nBOCA RATON, Fla. – May 6, 2020 – <\/b>Mediavine, a full-service ad management company that helps content creators build sustainable businesses, announced the launch of BidShield<\/a>.\n\nBidShield uses a proprietary formula to determine the risk factor for bids received in programmatic<\/a> auctions, requiring higher bids from companies determined as \u2018riskier\u2019, thus providing financial protection for publishers.\n\n\"bidshield\n\nWith BidShield, each ad partner purchasing inventory on any of the 6,700+ websites Mediavine represents is assigned a real-time risk-factor adjustment to their bid in the auction<\/a>.\n\nMany factors are involved in calculating this adjustment, including past behavior and financial stability. Additional revenue from higher bids will protect against potential clawbacks and be placed in a pool and paid out to publishers<\/a> after six months.\n\nThis bid adjustment calculation provides three main benefits:\n