{"id":21702,"date":"2020-08-20T10:59:32","date_gmt":"2020-08-20T15:59:32","guid":{"rendered":"https:\/\/www.mediavine.com\/?page_id=21702"},"modified":"2025-12-04T11:05:20","modified_gmt":"2025-12-04T17:05:20","slug":"ad-partners","status":"publish","type":"page","link":"https:\/\/www.mediavine.com\/ad-partners\/","title":{"rendered":"Data Collection and Use by Mediavine and Its Ad Partners"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-small is-style-small--1\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Data Collection and Use by Mediavine and Its Ad Partners<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>When providing ad management services, Mediavine and its advertising partners (\u201cPartners\u201d) may collect and process certain information through cookies, pixels, tags, or other tracking technologies placed in your browser, as well as through server-to-server connections. This information is used to deliver interest-based advertising, monitor interaction with advertising content, optimize advertising delivery, measure and improve ad performance, and match audiences using hashed identifiers. Please visit&nbsp;<a href=\"https:\/\/www.mediavine.com\/legal-and-privacy-center\/\">Mediavine\u2019s Legal &amp; Privacy Center<\/a>&nbsp;for further details.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-data-collected\"><strong>Types of Data Collected<\/strong><\/h2>\n\n\n\n<p>Mediavine and its Partners may collect the following types of information, directly or indirectly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertising Identifier (e.g., Apple IDFA, Google GAID)<\/li>\n\n\n\n<li>Unique Identifiers (such as cookie IDs, device IDs, or other IDs assigned by Mediavine or its partners)<\/li>\n\n\n\n<li>Non-Precise Location Data (Country, City, State)<\/li>\n\n\n\n<li>IP Address<\/li>\n\n\n\n<li>Operating System (type and version)<\/li>\n\n\n\n<li>Device Type, Model, Platform and Carrier<\/li>\n\n\n\n<li>Cookie Data<\/li>\n\n\n\n<li>Website Language<\/li>\n\n\n\n<li>Browser Type<\/li>\n\n\n\n<li>Email Address\u00a0<\/li>\n\n\n\n<li>Usage and Interaction Data (e.g., ads viewed or clicked, website interactions, app usage)<\/li>\n\n\n\n<li>Non-Precise Geolocation Data (derived from IP or other signals)<\/li>\n\n\n\n<li>Demographic Information (e.g., age, gender and ethnicity, where provided or inferred)<\/li>\n\n\n\n<li>Traffic Data and Referral Source Information<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How This Data May Be Used<\/strong><\/h2>\n\n\n\n<p>Mediavine helps publishers monetize their sites by delivering ads through our platform. Mediavine and our Partners may use the information listed above to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show targeted ads that match users\u2019 interest<\/li>\n\n\n\n<li>Make ads work across devices and apps by using data from one device or browser with another device or browser that is linked to it<\/li>\n\n\n\n<li>Build audience groups and link data across devices or contexts using identity graphs<\/li>\n\n\n\n<li>Measure and improve ad performance<\/li>\n\n\n\n<li>Verify ad quality, prevent fraud, and ensure brand safety by analyzing content and traffic context<\/li>\n<\/ul>\n\n\n\n<p>Some third parties may also use non-cookie technologies (like statistical identification), which may not be affected by cookie-blocking browser settings.<br><br>Mediavine may enhance the data we collect with information from data partners to improve targeting and personalization.<br><br>Our Partners may combine data with information they have independently collected to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliver targeted, interest-based advertising or cross-app advertising<\/li>\n\n\n\n<li>Personalize ads across devices, browsers, and apps<\/li>\n\n\n\n<li>Create audience segments using unique identifiers<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Choices<\/strong><\/h2>\n\n\n\n<p>To manage or opt out of interest-based advertising:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enable\u00a0<a href=\"https:\/\/globalprivacycontrol.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Privacy Control (GPC)<\/a>\u00a0in your web browser or privacy extension<\/li>\n\n\n\n<li>Visit the\u00a0<a href=\"https:\/\/thenai.org\/opt-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">Network Advertising Initiative<\/a><\/li>\n\n\n\n<li>Use\u00a0<a href=\"https:\/\/youradchoices.com\/control\" target=\"_blank\" rel=\"noreferrer noopener\">DAA Your Ad Choices<\/a>\u00a0or the\u00a0<a href=\"https:\/\/optout.networkadvertising.org\/?c=1\" target=\"_blank\" rel=\"noreferrer noopener\">NAI Opt-Out Page<\/a><\/li>\n\n\n\n<li>For mobile apps, download the\u00a0<a href=\"https:\/\/youradchoices.com\/appchoices\" target=\"_blank\" rel=\"noreferrer noopener\">AppChoices app<\/a>\u00a0or adjust your device privacy settings<\/li>\n\n\n\n<li>In the EU, visit\u00a0<a href=\"https:\/\/youronlinechoices.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">EDAA \u2013 Your Online Choices<\/a><\/li>\n\n\n\n<li>Learn about cookies and how to manage them at\u00a0<a href=\"https:\/\/allaboutcookies.org\/how-to-manage-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">All About Cookies<\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mediavine Partners<\/strong><\/h2>\n\n\n\n<p>Please see the information below for details about each Mediavine Partner, including links to their privacy policies and any options they provide for you to exercise your rights regarding the processing of your personal data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad Delivery &amp; Monetization Platforms (SSPs, DSPs, Ad Servers, Ad Marketplaces)<\/strong><\/h2>\n\n\n\n<p>Amazon Publisher Services \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/aps.amazon.com\/aps\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Blis \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/blis.com\/privacy-centre\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp; Blis acts as a Controller of your Personal Data, meaning that Blis determines the purposes and means of processing your Personal Data for its own business purposes, in accordance with applicable privacy and data protection laws.<\/p>\n\n\n\n<p>Cadent \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.cadent.com\/services-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Cool Media\/Instigator \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/cool.co\/publisher-experiences\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Connatix Native Exchange \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/jwpconnatix.com\/legal\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>ConnectAd Demand GmbH \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/connectad.io\/privacy-policy\/#Privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Conversant (Epsilon) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/legal.epsilon.com\/global-privacy-policies\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp; Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you.<\/p>\n\n\n\n<p>Criteo \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.criteo.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and learn how to disable Criteo on your internet browser&nbsp;<a href=\"https:\/\/www.criteo.com\/privacy\/disable-criteo-services-on-internet-browsers\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp; In addition to the use cases listed above, Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and\/or services. This non-identifying data may include on-site user behavior and user\/page content data, URLs, statistics, or internal search queries.<\/p>\n\n\n\n<p>DXKulture \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/dxkulture.com\/privacy-policy-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>E-Planning \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.e-planning.net\/privacy-policy.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Equativ&nbsp; (Smart AdServer) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/privacy.equativ.com\/dynadmic-product-privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Google \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and review their data collection and processing practices related to advertising&nbsp;<a href=\"https:\/\/policies.google.com\/technologies\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Improve Digital \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/improvedigital.com\/platform-privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Index Exchange \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.indexexchange.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Kargo \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.kargo.com\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Magnite (Rubicon Project) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.magnite.com\/legal\/advertising-platform-privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their opt-out page&nbsp;<a href=\"https:\/\/www.magnite.com\/legal\/consumer-online-profile-opt-out\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Media.net \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.media.net\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Microsoft Monetize (Xandr) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.microsoft.com\/en-us\/privacy\/privacystatement\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and review their data collection and processing practices&nbsp;<a href=\"https:\/\/www.microsoft.com\/en-us\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Minute Media (STN) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.nativo.com\/legal\/interest-based-ads\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Monet Engine Inc (AdaptMX) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/adaptmx.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Nativo \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.media.net\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Nexxen Group (Unruly)- View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/nexxen.com\/services-privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>OpenX \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.openx.com\/privacy-center\/ad-exchange-privacy-policy\/#section-5\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Ozone Project Limited \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/ozoneproject.com\/platform-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>PubMatic \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/pubmatic.com\/legal\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>PulsePoint \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.pulsepoint.com\/legal\/platform-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Rise \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/risecodes.com\/wp-content\/uploads\/2023\/03\/Risecodes.com-Privacy-Policy-March-23-2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Roundel (Target) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/roundel.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Seedtag \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.seedtag.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Sharethrough \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/privacy-center.sharethrough.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Smile Wanted \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.smilewanted.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Sovrn \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.sovrn.com\/privacy-policy\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>The Trade Desk (OpenPath) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.thetradedesk.com\/legal\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their opt-out page&nbsp;<a href=\"https:\/\/adsrvr.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>TripleLift \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/triplelift.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their opt-out page&nbsp;<a href=\"https:\/\/triplelift.com\/user-rights-policy-and-opt-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>TrustX \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/trustx.org\/privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Undertone (Intercept Interactive) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/perion.com\/perion-offering-privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Yahoo! \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/legal.yahoo.com\/us\/en\/yahoo\/privacy\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Yieldmo \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/yieldmo.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>ZergNet \/ Static Media \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.zergnet.com\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Contextual \/ Engagement Platforms<\/strong><\/h2>\n\n\n\n<p>Blockthrough \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/blockthrough.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their data subject request and opt-out page&nbsp;<a href=\"https:\/\/blockthrough.com\/subject-access-request\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Chicory \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/chicory.co\/product-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp; Mediavine works with Chicory for provision of shopping list and ingredient ordering services and, if applicable, advertisement delivery; (ii) the non-personally-identifiable information collected about a consumer\u2019s visits to this and other websites may be collected, used, and shared in any manner allowed under Chicory\u2019s privacy policy, including but not limited to in order to provide advertisements about goods and services of interest to the consumer; and (iii) you have the option not to participant and can find Chicory\u2019s opt out process on their privacy policy.<\/p>\n\n\n\n<p>GumGum \/ Verity \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/gumgum.com\/terms-and-policies\/privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and opt out of GumGum\u2019s collection and processing&nbsp;<a href=\"https:\/\/gumgum.com\/terms-and-policies\/opt-out\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/privacyportal-cdn.onetrust.com\/dsarwebform\/fbe4d6b4-7f02-4251-bc4b-142d5109ae3e\/1683277a-0ae1-47dd-8845-5e811a07e307.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recombee. View this partner\u2019s cookie policy&nbsp;<a href=\"https:\/\/www.recombee.com\/cookie-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Data Providers &amp; Collaboration Platforms<\/strong><\/h2>\n\n\n\n<p>Deepsee.io \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.iubenda.com\/privacy-policy\/54450761\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>HUMAN \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.humansecurity.com\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Integral Ad Science (IAS) \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/go.integralads.com\/rs\/469-VBI-606\/images\/IAS%202024%20Technology%20Solutions%20and%20Platform%20Privacy%20Policy%20.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Optable \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/terms.optable.co\/privacy\/privacy-policies\/products-and-services\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Pixalate \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.pixalate.com\/hubfs\/Finalized_2025-02-10_Pixalate_Privacy_Policy.docx.pdf?hsLang=en\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Retention.com (Get Emails) \u2013 View this partner\u2019s privacy portal&nbsp;<a href=\"https:\/\/www.retention.com\/compliance\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>TrueData \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.truedata.co\/home\/privacy-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Identity Partners<\/strong><\/h2>\n\n\n\n<p>Conversant (Epsilon) PubLink\u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/legal.epsilon.com\/global-privacy-policies\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Criteo ID \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.criteo.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>ID5 \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/id5.io\/trust\/platform-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their Privacy Preference Center to opt out&nbsp;<a href=\"https:\/\/id5-sync.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>IntentIQ \u2013 Access their Opt-Out\/Data Subject rights page&nbsp;<a href=\"https:\/\/www.intentiq.com\/opt-out\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>LiveRamp \u2013 View this partner\u2019s privacy portal&nbsp;<a href=\"https:\/\/liveramp.com\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>The Trade Desk \u2013 EUID \u2013 As an advertising partner, The Trade Desk will use your email address to create a unique advertising identifier (the EUID). The identifier will be encrypted and shared with different sites and advertisers who may, subject to your choices, use the identifier to show you personalized ads.&nbsp; View this partner\u2019s EUID privacy policy&nbsp;<a href=\"https:\/\/www.transparentadvertising.eu\/privacy\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>&nbsp;and opt out of targeted advertising based on EUID&nbsp;<a href=\"https:\/\/www.transparentadvertising.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<br><br>The Trade Desk \u2013 Unified ID 2.0&nbsp; (UID)&nbsp; \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/www.transparentadvertising.com\/privacy#:~:text=security%20purposes;%20and-,Internally%2C%20to%20improve%20how%20the%20UID2%20service%20functions.,of%20personal%20data%20under%20certain\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and access their opt-out page&nbsp;<a href=\"https:\/\/www.transparentadvertising.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Yahoo ConnectID \u2013 View this partner\u2019s privacy policy&nbsp;<a href=\"https:\/\/legal.yahoo.com\/us\/en\/yahoo\/privacy\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-medium is-style-medium--2\"><\/div>\n\n\n\n<script><br \/>\n  window.addEventListener('load', function() {<br \/>\n    const hash = window.location.hash;<br \/>\n    if (hash) {<br \/>\n      const tryScroll = () => {<br \/>\n        const el = document.querySelector(hash);<br \/>\n        if (el) {<br \/>\n          el.scrollIntoView({ behavior: 'smooth' });<br \/>\n        } else {<br \/>\n          setTimeout(tryScroll, 300); \/\/ retry every 300ms until it appears<br \/>\n        }<br \/>\n      };<br \/>\n      tryScroll();<br \/>\n    }<br \/>\n  });<br \/>\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Data Collection and Use by Mediavine and Its Ad Partners When providing ad management services, Mediavine and its advertising partners (\u201cPartners\u201d) may collect and process certain information through cookies, pixels, tags, or other tracking technologies placed in your browser, as well as through server-to-server connections. This information is used to deliver interest-based advertising, monitor interaction&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21307,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-21702","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Collection and Use by Mediavine and Its Ad Partners - Mediavine<\/title>\n<meta name=\"description\" content=\"Privacy policies for Mediavine&#039;s data processing partners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/ad-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Collection and Use by Mediavine and Its Ad Partners\" \/>\n<meta property=\"og:description\" content=\"Privacy policies for Mediavine&#039;s data processing partners\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/ad-partners\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T17:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/our-story-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/ad-partners\/\",\"url\":\"https:\/\/www.mediavine.com\/ad-partners\/\",\"name\":\"Data Collection and Use by Mediavine and Its Ad Partners - 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