{"id":23399,"date":"2020-09-14T14:25:48","date_gmt":"2020-09-14T19:25:48","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=23399"},"modified":"2020-10-07T12:07:07","modified_gmt":"2020-10-07T17:07:07","slug":"url-structure","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/url-structure\/","title":{"rendered":"SEO Friendly URL Structures: Choosing The Right Permalinks"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">SEO Friendly URL Structures: Choosing The Right Permalinks<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-09-14T14:25:48-05:00\">September 14, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>As an internet user, you know what a Uniform Resource Locator (URL) is \u2014 but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)?<\/p>\n\n\n\n<p>That&#8217;s right, something the visitor barely sees, let alone analyzes, in the address bar at the top of the screen matters to search engines. We&#8217;ll explain why in the latest edition of our <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO Like a CEO series<\/a>. <\/p>\n\n\n\n<p>First, let\u2019s get the technical definition out of the way.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-pin-description=\"Learn all about how to choose the right permalinks to create SEO friendly URL structures, and why its so important. \" data-pin-title=\"SEO Friendly URL Structures\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-683x1024.jpg\" alt=\"\" class=\"wp-image-23417\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-683x1024.jpg 683w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-213x320.jpg 213w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-768x1152.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-375x563.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-800x1200.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-247x370.jpg 247w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-153x229.jpg 153w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-125x187.jpg 125w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-223x335.jpg 223w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-231x347.jpg 231w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-347x520.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-427x640.jpg 427w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4-512x768.jpg 512w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/Copy-of-2020-Pin-Templates-4.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is a URL?<\/strong><\/h2>\n\n\n\n<p>The URL is essentially a unique identifier, used to locate a post or page on the internet. It\u2019s made up of a few technical parts:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic.jpg\" alt=\"URL broken down into the sections Scheme, Host, Path, Query, and Fragment\" class=\"wp-image-23451\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-320x120.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-768x288.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-375x141.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-569x213.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-353x132.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-288x108.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-335x126.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-347x130.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-520x195.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/blogpost-url-graphic-640x240.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Some URL components are optional and not listed here, including the user \/ authentication and ports. For this post, we mostly stuck with aspects that publishers who are worried about SEO should consider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scheme<\/strong><\/h3>\n\n\n\n<p>On the web these days, this is generally just <code>http:\/\/<\/code> or <code>https:\/\/<\/code>. At this point it\u2019s hardly a secret that <a href=\"https:\/\/www.mediavine.com\/are-mediavine-ads-ssl-compatible-our-guide-to-going-ssl\/\">TLS\/SSL<\/a> is an important ranking signal for security reasons, so we&#8217;re down to just <code>https:\/\/<\/code> as your scheme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Host<\/strong><\/h3>\n\n\n\n<p>That\u2019s the technical name, but for all practical purposes, you can think of the host as the domain name you registered, e.g. <strong>WittyBlogName.com<\/strong> or in our case, <a href=\"https:\/\/www.mediavine.com\/meet-the-new-mediavine-com\/\">Mediavine.com<\/a>. <\/p>\n\n\n\n<p>It also includes any sub-domain, such as <code>www.<\/code>, which we use for Mediavine.com and our owned &amp; operated sites such as <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Hollywood Gossip<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Path<\/strong><\/h3>\n\n\n\n<p>The path is the main part that we\u2019ll be talking about today, so more on this below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Query Strings<\/strong><\/h3>\n\n\n\n<p>Google, by default, will index ANY query string it sees. This means that, by default, it sees things like the <code>?fbclid<\/code> that Facebook adds to any URL as a different URL. This is because they are in fact different URLs.<\/p>\n\n\n\n<p>We&#8217;ll dig deeper into this in a future blog post, and also delve into the use of the URL Parameters tool in <a href=\"https:\/\/www.mediavine.com\/google-search-console-new-video-features-for-even-better-results\/\">Google Search Console<\/a>. For now, just know that query strings uniquely define URLs and be wary of any tools you use that may add these to your page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fragment<\/strong><\/h3>\n\n\n\n<p>As its name suggests, a fragment points to part of a page. Fragments are what powers things such as <a href=\"https:\/\/www.mediavine.com\/create-jump-to-recipe-is-here\/\">Jump to Recipe<\/a> and Table of Contents, by pointing to a specific section of a page. <\/p>\n\n\n\n<p>These are NOT considered separate URLs by Google, so they are also often used by plugins and tools for other tricks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-690x460.jpg\" alt=\"behind view of woman on phone standing next to train tracks\" class=\"wp-image-8504\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How URLs matter for SEO<\/strong><\/h2>\n\n\n\n<p>So how does all of this impact <a href=\"https:\/\/www.mediavine.com\/why-seo-optimization-matters-for-sponsored-content\/\">SEO<\/a>? <\/p>\n\n\n\n<p>In their <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">SEO starter guide<\/a>, Google offers a similar technical breakdown of what we just provided for URLs, along with additional advice that can basically be boiled down to three points:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><em>Simple URLs<\/em>. <\/strong>Google gives an example of an unhelpful folder and random numeric page URL vs. a descriptive one, e.g. <code>\/article\/ten-rarest-baseball-cards.html<\/code>. Translation: Make URLs easy for people to read\/know what they\u2019re clicking on from the URL alone. Very similar to Google\u2019s advice with <a href=\"https:\/\/www.mediavine.com\/what-is-anchor-text-seo-best-practices-for-links\/\">anchor text<\/a>.<\/li><li><strong><em>Use words in URLs<\/em>. <\/strong>Google wants you to use descriptive words inside your URLs. What\u2019s more descriptive than your keyword or <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keyphrase<\/a>? Translation: Make sure you use your keyword inside your URL, but as always, stick to reasonable <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword density<\/a> and avoid keyword stuffing.<\/li><li><strong><em>Use a simple directory structure<\/em>.<\/strong> Folders, or directories in your URL \u2014 such as the \u201carticles\u201d in \/articles\/fun.html \u2014 are important but don\u2019t have too many of them. Keep it as flat as possible and make sure the folder is descriptive of what\u2019s inside. As for whether or not to include dates in your folders, we&#8217;ll get into that more below.<\/li><li><strong><em>Provide one version of a URL to reach a document<\/em>. <\/strong>This is another topic for a separate blog post, but in short, make sure there aren&#8217;t multiple URLs that reach the same piece of content. Canonical URL and redirects can help handle this \u2014 more future blog post topics!<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use hyphens for word separation<\/strong><\/h2>\n\n\n\n<p>Another big piece of Google advice is to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/76329?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">keep a simple URL structure<\/a>. If you have multiple words in your URL or file names, make sure you use hyphens, not underscores, to separate words. For example, write <code>\/seo-guides\/url-structure.html<\/code> instead of <code>\/seo_guides\/url_structure.html<\/code>.<\/p>\n\n\n\n<p>If you\u2019re running WordPress, it will automatically convert any spaces to hyphens, which is great! However, when uploading images or other files, make sure you name them with hyphens, not spaces or underscores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are URLs a ranking factor?<\/strong><\/h2>\n\n\n\n<p>They are, but not a defining one. <\/p>\n\n\n\n<p>I like to point out that YouTube and Amazon have absolutely terrible URL structures that follow none of Google&#8217;s advice (particularly ironic in the former&#8217;s case, as Google owns YouTube). <\/p>\n\n\n\n<p>These two household name juggernauts of the online world violate every rule, including not using useful words in URLs. Instead they use random characters and numbers, and guess what? They still rank.<\/p>\n\n\n\n<p>Google even admits in its starter guide that it can learn to parse even the most complex and inadvisable URL structures. But does that mean you shouldn\u2019t care about URLs?<\/p>\n\n\n\n<p>No. You should still do your best, and not just because you&#8217;re not Amazon. There&#8217;s the human factor involved as well.<\/p>\n\n\n\n<p>URLs are shown to the user in search results, so even if they\u2019re a smaller ranking factor, they\u2019re important for a user who is searching for topics. They help the user decide whether to click to your site in the 1.2 seconds you grab their attention, much like the <a href=\"https:\/\/www.mediavine.com\/meta-description\/\">meta description<\/a>.<\/p>\n\n\n\n<p>However, if you happen to have a less-than-ideal URL structure, it\u2019s not the end of your site, so think twice before trying to retroactively &#8220;fix&#8221; this. More often than not, incorrectly attempting to change url structures, such as not properly handling redirects, can cause more harm than good.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/07\/typing-689x460.jpg\" alt=\"person drinking coffee and typing on a laptop on a wooden desk\" class=\"wp-image-20333\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/07\/typing-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/07\/typing-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/07\/typing-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/07\/typing.jpg 800w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Do dates in URLs matter?<\/strong><\/h2>\n\n\n\n<p>A quick note on the frequently asked question about URL dates. When you select your permalink structure in WordPress, you\u2019ll be presented with several options. In the early blogging days, most publishers opted for the date format, e.g. <code>http:\/\/www.domain.com\/2020\/09\/blog-post\/<\/code>.<\/p>\n\n\n\n<p>While the date of a published article is useful to some potential readers, this format is less than ideal. As we mentioned above, you want to keep things short and eliminate additional characters that aren\u2019t search terms, which usually (though not always) includes the month and year.<\/p>\n\n\n\n<p>As far as altering URL structures after the fact, I typically advise against it, as it involves a LOT of redirects. We&#8217;ll talk redirects more in future posts in this series, but in short, they are often slow, don\u2019t always pass on full link equity and sacrifice a lot of your <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_proof\" target=\"_blank\" rel=\"noreferrer noopener\">social proof<\/a>.<\/p>\n\n\n\n<p>Changing URLs is not fun. What I wish is that WordPress would come up with a solution to this for future posts you write, because that would be ideal. In our <a href=\"https:\/\/www.youtube.com\/watch?v=nNzby3AtIRk&amp;list=PLVy2vgUysJwvlM50_s5UlEJ4ZlqSQ27fA\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Like a CEO series<\/a>, you\u2019ll often hear me say to fix things going forward. <\/p>\n\n\n\n<p><em>Hint, hint: Great plugin idea for someone!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What permalink structure should you use?<\/strong><\/h2>\n\n\n\n<p>I personally always vote for the simplest, which is the \u201cpost name.\u201d This has no folder, and is what\u2019s known as a flat URL structure. You can see this in the article you\u2019re reading: mediavine.com\/url-structure.<\/p>\n\n\n\n<p>I know Google\u2019s advice is folders, and that useful names are important. If you have different object types, such as we use on <a href=\"https:\/\/www.foodfanatic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Food Fanatic<\/a>, something like <code>\/recipes\/recipe-name.html<\/code> and <code>\/videos\/video-name.html<\/code> make a ton of sense and are a great idea.<\/p>\n\n\n\n<p>But if your site is entirely blog articles, adding something like <code>\/articles\/<\/code> doesn\u2019t provide any value; therefore I\u2019d recommend just skipping it.<\/p>\n\n\n\n<p>I have seen people use custom URL structures and including a category to satisfy the Google goal of a folder hierarchy, but again, I wouldn\u2019t stress. Flat, or \u201cpost name\u201d structures will allow you to rank just fine and are extremely readable for potential users.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-690x460.jpg\" alt=\"woman typing on a laptop on a white desk next to plants\" class=\"wp-image-11129\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Does your domain matter?<\/strong><\/h2>\n\n\n\n<p>Yes, it does. Again, we like to err on the shorter side, as chances are your domain is not a keyword. If it is, great job. Having keywords in there will only help with your rankings.<\/p>\n\n\n\n<p>In most cases, extra words are just taking up valuable space. Think back to the keyword density and <a href=\"https:\/\/www.mediavine.com\/keyword-proximity\/\">keyword proximity<\/a> advice we gave before. You want your keywords to appear as early and as far to the left as possible. Long domains push useful keywords further to the right.<\/p>\n\n\n\n<p>Note: This advice applies only to choosing a NEW domain. If you have an existing one, please <a href=\"https:\/\/www.mediavine.com\/ad-friendly-website-redesign\/\">don&#8217;t rebrand<\/a>. It\u2019s bad for <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">ad revenue<\/a> and SEO. So bad that we&#8217;ve written multiple articles on why <a href=\"https:\/\/www.mediavine.com\/why-rebranding-is-bad-for-business\/\">rebranding is a bad idea<\/a>.<\/p>\n\n\n\n<p>Unless your domain is absolutely terrible, I would rarely recommend stressing about it, let alone changing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keeping it Simple<\/strong><\/h2>\n\n\n\n<p>It&#8217;s important to remember that your URL structure is a ranking factor for Google and will have an impact on whether users click through to your articles. As a result, you should keep your URLs as short, simple and readable for humans as possible. <\/p>\n\n\n\n<p>However, please don\u2019t stress and blow up everything you&#8217;ve built if you have an established URL structure that doesn&#8217;t sound ideal after reading this. Just think about it as you write new articles, or if you set up a new website down the line.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. The Parboil Strikes Back<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 11, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Today on the Mediavine blog, we&#8217;re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/seo-is-a-garden\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about SEO is a Garden a.k.a. The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 As an internet user, you know what a Uniform Resource Locator (URL) is \u2014 but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That&#8217;s right, something the visitor barely sees, let alone analyzes, in the address bar at&#8230;<\/p>\n","protected":false},"author":5,"featured_media":23430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-23399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO Friendly URL Structures: Choosing The Right Permalinks - Mediavine<\/title>\n<meta name=\"description\" content=\"Learn all about how to choose the right permalinks to create SEO friendly URL structures and why its so important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/url-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Friendly URL Structures: Choosing The Right Permalinks\" \/>\n<meta property=\"og:description\" content=\"Learn all about how to choose the right permalinks to create SEO friendly URL structures and why its so important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/url-structure\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T19:25:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-07T17:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/AdobeStock_114505019-sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"SEO Friendly URL Structures: Choosing The Right Permalinks\",\"datePublished\":\"2020-09-14T19:25:48+00:00\",\"dateModified\":\"2020-10-07T17:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/\"},\"wordCount\":1589,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/AdobeStock_114505019-sm.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/url-structure\/\",\"name\":\"SEO Friendly URL Structures: Choosing The Right Permalinks - 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