{"id":2378,"date":"2017-05-11T12:57:12","date_gmt":"2017-05-11T19:57:12","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=2378"},"modified":"2026-01-05T16:38:55","modified_gmt":"2026-01-05T22:38:55","slug":"rpm-optimization-something-work-myth-magic-button","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/","title":{"rendered":"RPM Optimization is Something You Work For: The Myth of the Magic Button"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine.com\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">RPM Optimization is Something You Work For: The Myth of the Magic Button<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-05-11T12:57:12-05:00\">May 11, 2017<\/time><\/div><\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:0;padding-bottom:var(--wp--preset--spacing--50)\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-1024x576.jpg\" alt=\"\" class=\"wp-image-83837\" style=\"border-radius:25px\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-let-s-start-with-the-big-question-what-is-rpm-anyway\">Let\u2019s start with the big question. What IS RPM, anyway?<\/h3>\n\n\n\n<p>It\u2019s a tool. A tool to analyze how your ads are performing. It\u2019s not the rate at which they\u2019re earning, like CPM. It\u2019s a math equation to help you analyze overall earning performance. We even know some people who calculate their sponsored work income in RPM, because at the end of the day, it\u2019s a math equation to tell you how much income you\u2019re earning per&nbsp;<em>mille<\/em>, or thousand (insert quantifiable metric: pageviews or sessions are most common, uniques would work too). Mediavine is pretty absolute on this point \u2013 we think&nbsp;<a href=\"https:\/\/www.mediavine.com\/pageviews-dead-miley-cyrus-killed\/\">pageviews are dead<\/a>, so we mainly calculate your&nbsp;<a href=\"https:\/\/www.mediavine.com\/mediavine-rpm\/\">Mediavine RPM<\/a>&nbsp;in sessions, because that\u2019s a more meaningful way to understand how your readers are interacting with your page, and where there is room to improve that. Gaming the volume of pageviews makes them worthless. Say you double your volume of pageviews by splitting the blog post into two pages. Great, but a second page view is never as valuable to advertisers as the first. While your volume of pageviews may go up, and your volume of income may go up, your RPM will go down, because each unique ad impression is not guaranteed to be of equal value, especially when your reader is only engaging with your content long enough to get the thing they need and bounce away.<\/p>\n\n\n\n<p>Here it is on \u201cpaper\u201d:<br><br><em>Please make sure you always use income and sessions\/pageviews\/uniques from the same time period; i.e. the last 30 days, or May 1st-14th.<\/em><br><br><code>Income \u00f7 Sessions (or Pageviews, or Uniques) = Number \u00d7 1000 = $RPM<\/code><br><br>The most important takeaway?&nbsp;<strong>RPM is not an indication of rate of earnings.<\/strong>&nbsp;<strong>It\u2019s a diagnostic tool meant to help you understand how your site is earning from a top view.<\/strong>&nbsp;There are many sites in our network with smaller traffic, with less income, but higher RPMs, because of how the math works.<br><br>Here it is on paper again:<br><br>Site A has 200,000 sessions a month, and earns $2600.<br>The RPM calculation looks like this: <code>2600 \u00f7 200,000 = 0.013 \u00d7 1000 = $13 RPM<\/code><br><br>Site B has 84,000 sessions a month, and earns $1750 in that month. <br>The RPM calculation looks like this:&nbsp;<code>1750 \u00f7 84,000 = 0.020 \u00d7 1000 = $20 RPM<\/code><br><br><strong>Site B is not earning more money than Site A, but has a higher RPM.<\/strong>&nbsp;Based on those comparisons, we can tell you that Site B has better site optimization for ads and so is probably earning a slightly higher CPM per ad unit than Site A, even though Site A has more traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-83838\" style=\"border-radius:25px\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-there-is-no-magic-button\">There Is No Magic Button<\/h3>\n\n\n\n<p>We\u2019d love to be able to say there\u2019s an easy way for us to \u201ctweak\u201d your ad stack and squeeze out more money. We\u2019ve heard tales of our competition doing exactly that. Adding another ad, or pressing a button that magically makes your RPM increase without any changes is, quite frankly, not a real way to make more money long term. We could easily add more money to a base RPM every time someone is concerned about where they\u2019re at, but&nbsp;<strong>that\u2019s not fixing the problems<\/strong>&nbsp;that will long term make you more money. It\u2019s not a sustainable business model, and it\u2019s not giving you a true view of where the problems lie.&nbsp;<strong>If your RPM only improves because you complained, is that really a solution?<\/strong>&nbsp;We get that pointing out problems in your content style or how quickly your page loads doesn\u2019t make us your favorite. But if we were to just keep hopping up your RPM to stave off complaints, and never figure out the real problems, how would any of us be better off? When you\u2019re in this for the long haul, investments of time and effort are what it\u2019s going to take to make sure you have the best RPM there is to offer. Here\u2019s the deal: Everyone runs on the same technology at Mediavine, and has many of the same ad partners at play. They\u2019re all bidding for your inventory, but we\u2019re talking about programmatic advertising. It\u2019s never as cut and dried as a simple tweak in the ad stack.<\/p>\n\n\n\n<p>Programmatic advertising relies on a few things to put the most money in your hands. Ad placement is important.&nbsp;<a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">Ad viewability<\/a>&nbsp;plays heavily into how advertisers decide to spend money. There\u2019s also our real time auction, which creates competition for your inventory. We set a very high floor by industry standards, because we know your traffic is worth it. Advertisers pay it, meaning we don\u2019t even have to have&nbsp;<a href=\"https:\/\/www.mediavine.com\/100-fill-rate-sucks-this-is-why\/\">100% fill<\/a>&nbsp;to make you more money. That auction also comes with a timeout to make sure that we\u2019re not giving advertisers free reign to stop your site load or impact an ad displaying. Viewability and site speed are far more important to us than giving a slow advertiser more time to respond.&nbsp;<strong>There are tons of factors at play on the advertiser side, and we optimize for all of it through our script wrapper out of the gate, so that you don\u2019t have to worry about any of it.<\/strong>&nbsp;That\u2019s our job, as your ad manager. That\u2019s&nbsp;<em>every<\/em>&nbsp;ad manager\u2019s job. Bumping up RPM with a magic button, extra ads, or more invasive ads, is&nbsp;<em><strong>a shortcut that involves very little work.<\/strong><\/em>&nbsp;Everything we\u2019re doing at Mediavine is designed to make you the most money possible out of the gate. (And us too, because remember, this exact same technology runs on the sites we own.) We do everything we can to make sure viewability is the best it can be, including advising you to improve your site speed, or insert a new paragraph here and there.&nbsp;<em><strong>It\u2019s always optional, but it\u2019s the direct way to positively impact your bottom line. It\u2019s in your hands.<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-83839\" style=\"border-radius:25px\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-doing-the-work\">Doing the Work<\/h3>\n\n\n\n<p>If your ad impression loaded,&nbsp;<em>but wasn\u2019t seen<\/em>, the advertiser may not have to pay for it, based on their purchasing preferences with the exchange.&nbsp;<strong>That\u2019s a big deal to your bottom line.<\/strong> <strong>What causes a reader not to see your ad?<\/strong>&nbsp;In a Mediavine world,&nbsp;<strong>site speed<\/strong>&nbsp;has a huge impact on this. Because we load the ads asynchronously, if something else on your site is stopping the ads from loading, your reader may scroll well past them before they\u2019ve had a chance to register a viewability score. Advertisers use individual ad units\u2019 viewability scores&nbsp;<em>and<\/em>&nbsp;overall site viewability scores to decide where to spend money. The lower your score, the less your ads are seen due to site speed or other factors (like content that\u2019s not formatted well), the more it can impact how you earn. That\u2019s especially so when you\u2019re part of the Mediavine family, because our strategy relies heavily on viewability. It relies heavily on viewability because that is where the industry is moving, and has been headed for a long time now. We know it\u2019s not always easy to make changes to how you\u2019ve done things for years, but the ad industry is changing, and we want you to be ready. We don\u2019t want you to be caught short when exchanges move everything into the model of only paying for viewed ads, ever. It\u2019s coming. They want to know that their ads are being seen. If we can provide them with that, without resorting to obnoxious behavior (like sliding in, popping up, or auto-playing), they\u2019re willing to pay for it already. Long term, they\u2019ll be willing to pay even more for it. It\u2019s pretty simple really; provide value to the advertisers, and they\u2019ll provide income right back.<\/p>\n\n\n\n<p>There are ways we could provide you income without making you do the work. Like we said previously, they&nbsp;involve propping up your income with minimum guarantees, or adding the types of ads that kill user experience, or running more of them. Right now, there is still a bit of quantity sometimes overruling and outearning quality, but those days are quickly coming to an end. We\u2019re focused on the future, and making sure you have the tools in your hands to know how your site is truly performing in this viewability-obsessed world. Ours is a long term strategy that looks at your entire site and tries to make it the best it can be for your readers AND the advertisers too, because that\u2019s how readers keep coming back, and advertisers keep wanting to pay you money. Sometimes that means we\u2019re not earning you more than other competitors right now. But in the long game? We have a reputation among our ad providers for the quality we offer as a network. That\u2019s only going to lead to better pay.<\/p>\n\n\n\n<p><strong>There is no magic button. You can\u2019t just tweak an ad setup and squeeze more money out of thin air. That\u2019s not how any of this works behind the scenes.<\/strong>&nbsp;That\u2019s why we do the optimization work up front. You\u2019ll know you\u2019re getting all our best work, immediately, through your script wrapper. We don\u2019t just react when someone says there\u2019s a problem.&nbsp;We\u2019re tweaking all the time, for the entire network, actively looking for problems that you may not even know exist. We do that through testing and partner meetings and A\/B testing&nbsp;of new ad units, and all that boring stuff you don\u2019t have time for because you\u2019re busy creating beautiful content.&nbsp;<strong>This is why we\u2019re your ad management team.<\/strong>&nbsp;It\u2019s our job to make sure you\u2019ve got the best shot at the best income, right out of the gate.&nbsp;<strong>It can be hard to do the work, but we promise \u2013 it is so, SO worth it.&nbsp;<em>What can we do to help you make it happen?<\/em><\/strong><\/p>\n<\/div>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div 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is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Let\u2019s start with the big question. What IS RPM, anyway? It\u2019s a tool. A tool to analyze how your ads are performing. It\u2019s not the rate at which they\u2019re earning, like CPM. It\u2019s a math equation to help you analyze overall earning performance. We even know some people who calculate their&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[29],"audience_post":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RPM Optimization is Something You Work For: The Myth of the Magic Button - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine will calculate your RPM in sessions, because that&#039;s a more meaningful way to understand how your readers&#039; interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RPM Optimization is Something You Work For: The Myth of the Magic Button\" \/>\n<meta property=\"og:description\" content=\"Mediavine will calculate your RPM in sessions, because that&#039;s a more meaningful way to understand how your readers&#039; interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-11T19:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T22:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"RPM Optimization is Something You Work For: The Myth of the Magic Button\",\"datePublished\":\"2017-05-11T19:57:12+00:00\",\"dateModified\":\"2026-01-05T22:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\"},\"wordCount\":1707,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\",\"keywords\":[\"RPM\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/rpm-optimization-something-work-myth-magic-button\/\",\"name\":\"RPM Optimization is Something You Work For: The Myth of the Magic Button - 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