{"id":24066,"date":"2020-10-12T11:15:20","date_gmt":"2020-10-12T16:15:20","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=24066"},"modified":"2021-09-02T12:01:39","modified_gmt":"2021-09-02T17:01:39","slug":"image-filename-seo","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/","title":{"rendered":"Image Filename SEO"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Image Filename SEO<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-10-12T11:15:20-05:00\">October 12, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Much like the <a href=\"https:\/\/www.mediavine.com\/alt-text\/\">alt text<\/a> you use to describe an image, Google will read the filename of the image to learn about it.<\/p>\n\n\n\n\n\n<p>Whomever who coined the old adage, &#8220;a picture is worth a thousand words,&#8221; probably never considered search engines.<\/p>\n\n\n\n<p>It may be true as far as your readers are concerned, but when it comes to Google, they&#8217;re only worth as much as a computer can read.<\/p>\n\n\n\n<p>That&#8217;s why, when it comes to <a href=\"https:\/\/www.mediavine.com\/google-page-speed-optimize-images-with-short-pixel\/\">optimizing images<\/a> for Google, the #1 search engine recommends using descriptive filenames for images.<\/p>\n\n\n\n<p>Below, we break down filenames \u2014 what they are, why they&#8217;re important and how they can help your rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-690x460.jpg\" alt=\"woman taking photos of food\" class=\"wp-image-11127\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/food-photography.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-image-filename\">What is an image filename?<\/h2>\n\n\n\n<p>The filename is what you probably expect. Typically, it&#8217;s the same name of the image file that lives on your computer before you upload it. <\/p>\n\n\n\n<p>This is especially true if you use the WordPress media library and most image hosting services.<\/p>\n\n\n\n<p>If you\u2019re exporting photos from your camera or phone, chances are the filenames are going to be a random set of numbers and letters such as \u201cIMG_3073.jpeg\u201d<\/p>\n\n\n\n<p>In this case, the filename is the same name that\u2019s sitting on your local computer (IMG_3073.jpeg), including the extension (.jpeg). <\/p>\n\n\n\n<p>If you were to simply upload that to WordPress and insert it into a post, then that would be the filename on the internet as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"550\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm.jpg\" alt=\"blogger using laptop smiling\" class=\"wp-image-24089\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-320x220.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-768x528.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-375x258.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-538x370.jpg 538w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-333x229.jpg 333w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-272x187.jpg 272w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-335x230.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-347x239.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-520x358.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Blogger-Using-Laptop-Smiling-sm-640x440.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-google-cares-about-filenames\">Why Google cares about filenames<\/h2>\n\n\n\n<p>If a user downloads your photo from the internet, its default filename when downloaded to their computer is that same filename.<\/p>\n\n\n\n<p>Just like Google cares about <a href=\"https:\/\/www.mediavine.com\/url-structure\/\">SEO-friendly URL structures<\/a> so it\u2019s easy for users to see at a glance what\u2019s on a given page, it recommends user-friendly image filenames. <\/p>\n\n\n\n<p>The idea is simple: A user knows what a photo is without having to open the file. It\u2019s just a better overall user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-for-image-filenames\">SEO for image filenames<\/h2>\n\n\n\n<p>In the <a rel=\"noreferrer noopener\" href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\" target=\"_blank\">Google SEO Starter Guide<\/a>, Google gives the same advice for writing filenames as for alt text and it&#8217;s easy to execute: <\/p>\n\n\n\n<p><strong>Keep things short and descriptive.<\/strong><\/p>\n\n\n\n<p>Google also wants you to use an extension that accurately describes the file type. Again, it&#8217;s easy and makes perfect sense.<\/p>\n\n\n\n<p>For example, if you\u2019re using a jpeg image, use .jpg or .jpeg. If you\u2019re using WebP or PNG, use their respective extensions, .webp or .png.<\/p>\n\n\n\n<p>Chances are your photo editing software will automatically take care of the extension for you. Just make sure that when you go to rename your image, you\u2019re not changing this to make it less accurate.<\/p>\n\n\n\n<p>Let\u2019s look at a real world example of an image and how you should name it:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example.png\" alt=\"Image of cheesecake with descriptive file name underneath\" class=\"wp-image-24118\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Now, if you had to describe this image in a few words to a reader so they could see what you were talking about before showing them the image, what would you call it?<\/p>\n\n\n\n<p>Hint: You can use a similar description to what you\u2019re writing for the alt text, or the alternative text for the <a href=\"https:\/\/www.mediavine.com\/what-is-website-accessibility\/\">writing for the visually impaired<\/a>.<\/p>\n\n\n\n<p>It\u2019s the same idea: Use a name that assumes if the user never gets to see the image, they\u2019d still know what\u2019s in it.<\/p>\n\n\n\n<p>Google flat out says not to use filenames like \u201cimage1.jpg\u201d or \u201c1.jpg\u201d in their examples of what <em>not<\/em> to do. In other words, don&#8217;t just use what your photo software spits out by default.<\/p>\n\n\n\n<p>Rename the file so it\u2019s descriptive. That&#8217;s the long and short of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-hyphens-to-separate-words-and-don-t-use-special-characters\">Use hyphens to separate words and don\u2019t use special characters<\/h2>\n\n\n\n<p>An important thing to note: Since you\u2019ll be manually naming these photos, you won\u2019t have the luxury of WordPress making sure your formatting is written out correctly.<\/p>\n\n\n\n<p>Instead, you\u2019ll have to do the work of making sure you\u2019re only using letters and numbers, and ensuring you&#8217;re using a hyphen (-) and not something like an underscore ( _ ) to separate words.<\/p>\n\n\n\n<p>If you stick to using only letters, numbers and hyphens, avoiding apostrophes or other special symbols, you\u2019ll be in good shape.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1.jpg\" alt=\"image file name example with hyphens between the words\" class=\"wp-image-24086\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/File-Name-SEO-Example-1-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-use-keywords-in-image-filenames\">Should I use keywords in image filenames?<\/h2>\n\n\n\n<p>Similar to our advice regarding alt text SEO, you&#8217;ll want to use your <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">focus keyword<\/a> in your filename when it&#8217;s an organic fit.<\/p>\n\n\n\n<p>Put another way, if your <a href=\"https:\/\/www.mediavine.com\/long-tail-keywords\/\">long tail keyword<\/a> happens to naturally describe the photo you&#8217;re uploading, then 100% use it.<\/p>\n\n\n\n<p>Of course, there can be too much of a good thing. If you have four photos, all described by the same keyphrase, you run the risk of <a href=\"https:\/\/www.mediavine.com\/keyword-density\/\">keyword stuffing<\/a>.<\/p>\n\n\n\n<p>Use synonyms and vary things up so all photos in the same post aren&#8217;t called &#8220;cheeesecake-photo-1.jpg,&#8221; &#8220;cheesecake-photo-2.jpg,&#8221; etc.<\/p>\n\n\n\n<p>Instead, think about file names much like you would your alt text, e.g. &#8220;completed-cheesecake.jpg&#8221; and &#8220;cheesecake-filling.jpg.&#8221;<\/p>\n\n\n\n<p>Similar to alt text, if you can&#8217;t think of different filenames for every photo you&#8217;re using in a post, are they really providing value to the reader?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-should-filenames-be\">How long should filenames be?<\/h2>\n\n\n\n<p>Historically, filenames on operating systems were meant to be shorter. There are historic filesystem limitations, such as a limit of 256 characters, which means you should err on the side of shorter for your names.<\/p>\n\n\n\n<p>What the heck is the human translation of that? While we&#8217;ve recommended using your alt text as guidance for your image filenames, you&#8217;ll probably want to think shorter.<\/p>\n\n\n\n<p>Keep your filenames to under five to six words and you should be fine within any character limits, and still have enough language to accurately describe the image.<\/p>\n\n\n\n<p>Again, these are theoretical limits with most modern filesystems and operating systems. However, it never hurts to go short and descriptive, especially when that&#8217;s Google&#8217;s advice in their SEO Starter Guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-existing-images\">What about existing images?<\/h2>\n\n\n\n<p>WordPress makes it difficult to rename files once they\u2019re uploaded to the media library, so chances are you\u2019ll have to re-upload them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-important-is-this-for-seo\">How important is this for SEO?<\/h2>\n\n\n\n<p>Image SEO is just one aspect of <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a> overall, and not the most important one. Without sweating this too much, I\u2019d recommend you just adopt this process for <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">images you upload<\/a> from now on.<\/p>\n\n\n\n<p>If you have an incredibly important, highly-trafficked post, it may be worth the time to give your images more useful file names.<\/p>\n\n\n\n<p>In general, however, this is a small part of your <a href=\"https:\/\/www.youtube.com\/watch?v=nNzby3AtIRk&amp;list=PLVy2vgUysJwvlM50_s5UlEJ4ZlqSQ27fA\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> \u2014 but an easy and intuitive best practice to put in place going forward.<\/p>\n\n\n\n\n\n<p><\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fimage-filename-seo%2F&#038;title=Image%20Filename%20SEO\" aria-label=\"Share on 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10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. The Parboil Strikes Back<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 11, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Today on the Mediavine blog, we&#8217;re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/seo-is-a-garden\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about SEO is a Garden a.k.a. The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Much like the alt text you use to describe an image, Google will read the filename of the image to learn about it. Whomever who coined the old adage, &#8220;a picture is worth a thousand words,&#8221; probably never considered search engines. It may be true as far as your readers are&#8230;<\/p>\n","protected":false},"author":5,"featured_media":24099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-24066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Image Filename SEO - Mediavine<\/title>\n<meta name=\"description\" content=\"This post in our SEO Like a CEO series breaks down filenames \u2014 what they are, why they&#039;re important and how they can help your rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image Filename SEO\" \/>\n<meta property=\"og:description\" content=\"This post in our SEO Like a CEO series breaks down filenames \u2014 what they are, why they&#039;re important and how they can help your rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-12T16:15:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T17:01:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Image Filename SEO\",\"datePublished\":\"2020-10-12T16:15:20+00:00\",\"dateModified\":\"2021-09-02T17:01:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\"},\"wordCount\":1093,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Above-view-woman-on-phone-and-laptop.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/image-filename-seo\/\",\"name\":\"Image Filename SEO - 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