{"id":24187,"date":"2020-10-26T11:27:23","date_gmt":"2020-10-26T16:27:23","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=24187"},"modified":"2022-11-08T11:45:56","modified_gmt":"2022-11-08T17:45:56","slug":"jasmine-khinda-interview-content-during-covid","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/","title":{"rendered":"Jasmine Dhillon Interview: Content During COVID"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Interview<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Jasmine Dhillon Interview: Content During COVID<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-10-26T11:27:23-05:00\">October 26, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>In what has seemed like the longest and shortest year all at the same time, we can&#8217;t believe it but <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4<\/a> is here. Despite the roller coaster ride this year has been, our Mediavine publishers continue to impress us with their resiliency, even in the midst of a <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">global pandemic<\/a>!<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>We applaud them because instead of giving up, they worked harder, listened to their audience, stayed <a href=\"https:\/\/www.mediavine.com\/how-to-be-visible-right-now\/\">visible<\/a>, updated old content and created new posts \u2014 while still sharing their knowledge and skills to help others learn and grow.<\/p>\n\n\n\n<p>Much like our <a href=\"https:\/\/www.mediavine.com\/category\/interview\/publisher-interview\/\">Publisher Interview series<\/a>, our <a href=\"https:\/\/www.mediavine.com\/?s=content+during+covid\">Content During Covid<\/a> series also shares success stories of how different Mediavine publishers started their blogs, their top posts, best traffic sources, plus how <a href=\"https:\/\/www.mediavine.com\/meet-the-new-mediavine-com\/\">Mediavine<\/a> has helped shape their businesses and lives for the better.<\/p>\n\n\n\n<p>The difference here is that this series focuses on how our over 7,500 and <a href=\"https:\/\/www.mediavine.com\/more-sites-helps-yours-grow\/\">constantly growing list of publishers<\/a> adjusted their strategy during <a href=\"https:\/\/www.mediavine.com\/covid-traffic-trends\/\">Covid<\/a> to create content that&#8217;s helpful and relevant, all while continuing to increase their traffic.<\/p>\n\n\n\n<p>Join us for our interview with Jasmine of <a rel=\"noreferrer noopener\" href=\"https:\/\/feelingnifty.com\/\" target=\"_blank\">Feeling Nifty<\/a>, a site all about learning how to get creative together with easy DIY&#8217;s for your home, IKEA hacks and painting. Jasmine believes that getting the most out of life (and creativity) happens when you explore new skills, so she loves helping her audience discover them. <\/p>\n\n\n\n<p>We&#8217;re excited to have Jasmine on the blog, so please say hello and learn how her passion for tapping into peoples&#8217; creative side helped her achieve the goal of <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">increasing her revenue<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03.jpg\" alt=\"jasmine headshot\" class=\"wp-image-24778\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-768x511.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-556x370.jpg 556w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-03-640x426.jpg 640w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-us-a-little-bit-about-yourself-your-family-and-your-everyday-life\">Tell us a little bit about yourself, your family and your everyday life.<\/h2>\n\n\n\n<p>My name is Jasmine, I live in Ottawa, Canada and I&#8217;m the mother of two amazing kids! <\/p>\n\n\n\n<p>When I&#8217;m not at my full-time gig or working on the blog, you can find me crafting my next art or DIY project, or snuggling on the couch with my kiddos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-did-you-get-started-blogging\">How did you get started blogging?<\/h2>\n\n\n\n<p>I was unexpectedly laid off from my job in 2017. After that happened, with the blessing of my family, I took a year off to figure out what I wanted to do next. <\/p>\n\n\n\n<p>During this much needed &#8220;me time&#8221;, I focused on projects that sparked my love of creativity and technology. The outcome from that year off was that I coded and published my first app in the Google Play Store. <\/p>\n\n\n\n<p>Next, I started and launched my blog Feeling Nifty, and the rest is history!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-have-you-been-a-mediavine-publisher-how-did-you-first-hear-about-us-what-drew-you-to-mediavine-as-a-partner-for-display-advertising\">How long have you been a Mediavine publisher? How did you first hear about us? What drew you to Mediavine as a partner for display advertising?<\/h2>\n\n\n\n<p>I have been a <a href=\"https:\/\/www.mediavine.com\/mediavine-publishers-grow-exponentially-after-joining-heres-why\/\">Mediavine publisher<\/a> since June 3rd, 2019 (yep, down to the day). I&#8217;ll never forget how amazing getting that approval email felt.<\/p>\n\n\n\n<p>I heard about <a href=\"https:\/\/www.mediavine.com\/new-mediavine-requirements\/\">Mediavine<\/a> through an online blogging business community that I was a part of (Dare to Conquer). Many bloggers in that community had great experiences with Mediavine and they came highly recommended. <\/p>\n\n\n\n<p>Being new to the world of blogging I really depended on advice from the more seasoned bloggers, and how right they were! Mediavine has been among the best decisions I&#8217;ve made for my business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-describe-your-experience-with-mediavine-what-do-you-love-about-working-with-us\">Describe your experience with Mediavine. What do you love about working with us?<\/h2>\n\n\n\n<p>My experience with Mediavine, beginning with the <a href=\"https:\/\/www.mediavine.com\/how-long-does-the-mediavine-application-process-take\/\">application process<\/a>, to <a href=\"https:\/\/www.mediavine.com\/should-i-put-ads-on-my-website\/\">getting ads set up on my site<\/a>, to the <a href=\"https:\/\/www.mediavine.com\/mediavine-wins-two-2019-google-certified-publishing-partner-awards\/\">customer service<\/a> along with helping to ensure that my site is running optimally, has been nothing but the smoothest and most positive experience. <\/p>\n\n\n\n<p>What I love most about working with Mediavine is their integrity, transparency and the above and beyond communication through any challenge that might arise. I really respect that from a personal standpoint and also as a publisher. <\/p>\n\n\n\n<p>I am a big fan of the  <a href=\"https:\/\/www.youtube.com\/watch?v=osB0HW0OQMo&amp;t=5s\" target=\"_blank\" rel=\"noreferrer noopener\">Mediavine Dashboard<\/a>. This helpful tool makes it so easy to track your progress and get <a href=\"https:\/\/www.mediavine.com\/page-level-reporting\/\">data<\/a> in a very visual way \u2014 yay for graphs! <\/p>\n\n\n\n<p>The new capability to dig into <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">RPMs<\/a> on a per-post basis is incredible. Keep rocking it Mediavine!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-has-your-content-strategy-changed-since-covid-19\">How has your content strategy changed since COVID-19?<\/h2>\n\n\n\n<p>I have been consciously aiming to create more easy\/beginner painting tutorials, along with other simple crafts that use basic items to help inspire people and also to keep them busy during this time. <\/p>\n\n\n\n<p>These are the type of topics my audience has been engaging with most during this time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-new-content-have-you-specifically-created-for-this-time\">What new content have you specifically created for this time?<\/h2>\n\n\n\n<p>During this time I created a new <a href=\"https:\/\/feelingnifty.com\/how-to-paint-sunset-cityscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">sunset painting tutorial<\/a> for beginners. <\/p>\n\n\n\n<p>This came about after having a few readers reach out to me, mentioning that they&#8217;re painting more during the crisis to pass the time, so I thought it was important to include more (new) tutorials.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02.jpg\" alt=\"feeling nifty acrylic painting\" class=\"wp-image-24777\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-768x511.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-556x370.jpg 556w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-02-640x426.jpg 640w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-existing-content-is-doing-well-right-now-have-you-updated-it-in-light-of-the-pandemic\">What existing content is doing well right now? Have you updated it in light of the pandemic?<\/h2>\n\n\n\n<p>My <a rel=\"noreferrer noopener\" href=\"https:\/\/feelingnifty.com\/cherry-blossom-tree-painting-tutorial\/\" target=\"_blank\">cherry blossom tree painting tutorial<\/a> has been doing very well (in terms of <a href=\"https:\/\/www.mediavine.com\/how-many-pageviews-do-i-need-for-mediavine\/\">pageviews<\/a>). <\/p>\n\n\n\n<p>However, the content and information was pretty bare bones, so I refreshed it with new sections that give additional painting tips to my audience. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-percentage-of-growth-have-you-seen-with-the-new-content-you-have-created-or-updated-either-the-new-posts-you-ve-created-or-existing-content-you-ve-optimized-during-this-time\">What percentage of growth have you seen with the new content you have created or updated? Either the new posts you&#8217;ve created or existing content you&#8217;ve optimized during this time?<\/h2>\n\n\n\n<p>The existing posts that I&#8217;ve updated, specifically my cherry blossom tree tutorial, have seen a steady increase in traffic. <\/p>\n\n\n\n<p>I am working on learning additional ways to optimize this post so I can <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">improve RPM<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01.jpg\" alt=\"feeling nifty using Qtips to paint a cherry blossom tree\" class=\"wp-image-24776\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Jasmine-Feeling-Nifty-01-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-are-you-engaging-with-your-audience-during-this-time\">How are you engaging with your audience during this time?<\/h2>\n\n\n\n<p>I engage a lot with my audience via <a href=\"https:\/\/www.youtube.com\/watch?v=koz5JfH9DVI\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> posts. I try to post one per week, either about new creative projects to try or an inspirational quote \u2014 which people really enjoying hearing right now. <\/p>\n\n\n\n<p>I also respond to all the comments on my blog, and to the emails and direct messages I receive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-your-biggest-traffic-source-and-what-strategies-have-you-used-to-make-that-your-top-traffic-source\">What is your biggest traffic source and what strategies have you used to make that your top traffic source?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/pinterest-mistakes\/\">Pinterest<\/a> is my biggest source of traffic for my blog. <\/p>\n\n\n\n<p>I take all my own photos and use in-process shots within my tutorials. I also create five or more pins per post, with different size pins and different headlines (using <a href=\"https:\/\/www.youtube.com\/watch?v=Y4yo8n3F09Q&amp;t=1s\" target=\"_blank\" rel=\"noreferrer noopener\">pre-made templates<\/a>). <\/p>\n\n\n\n<p>I have <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keywords<\/a> in all my board descriptions as well as within my pins. I only post my pins to relevant boards (no more than 9).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-do-you-have-any-advice-for-bloggers-on-how-to-pivot-their-content-during-this-time-to-try-and-grow-their-traffic\">Do you have any advice for bloggers on how to pivot their content during this time to try and grow their traffic?<\/h2>\n\n\n\n<p>Find out what your audience is searching for now. It can be through analyzing your own data (like which posts are trending), reaching out to your audience, attending webinars (if you use Pinterest, they recently had a great webinar about what people are searching for on the platform), market research tools or blogging communities. <\/p>\n\n\n\n<p>Also, accept that things have changed (this was a big one for me to personally come to terms with). This may mean that topics you love to write about or know most about, might not be something you should currently invest time in. <\/p>\n\n\n\n<p>The entire world is fighting the same battle, and many people are online looking for help in different areas and for different situations. Now, more than ever, there is a big need for relevant content as we are living in this new normal. <\/p>\n\n\n\n<p>New ways of living, saving, cooking and celebrating. I think we as publishers are in a very unique place, where we are both living through this alongside our audiences and can empathize firsthand. We have the ability and experience to create content and share inspiring ideas that can help them get through these challenging times, while growing our traffic too! <\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/recession-proof-your-blog-dont-give-up-double-down\/\">Don&#8217;t give up on your blog<\/a>. Your writing, ideas and forms of content creation are so very needed in the world right now.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' 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If designing&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/hiring-ask-a-designer\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Look for When Hiring a Designer: Ask A Designer #1\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg\" class=\"attachment-large size-large\" alt=\"essential oils on a towel to make your own hand sanitizer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9.jpg 700w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/sanitizergelrecipe9-640x427.jpg 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Cari Dunn Interview: Content During COVID<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Sep 2, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If there is something we can count on throughout this year, it&#8217;s that our Mediavine publishers continue to show their resiliency, even throughout a global pandemic! We love celebrating their hard work, and how they doubled down, continued listening to their audience, stayed visible, updated old posts and created new content&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/cari-dunn-interview-content-during-covid\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Cari Dunn Interview: Content During COVID\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at a website with a trellis template at a cafe\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/AdobeStock_316635344-trellis-sm-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Interview<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">State of the Vine: Mediavine Updates (Yes, Trellis is Coming)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">60 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Aug 25, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Updated 8\/30\/2021 &#8211; The Trellis Open Beta is now live and available to all! Learn more or get Trellis now! There\u2019s been a lot happening behind the scenes at Mediavine that we are so excited to share with all of you. Mediavine&#8217;s Director of Marketing Jenny Guy sat down with CEO&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/state-of-the-vine-mediavine-updates-yes-trellis-is-coming\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about State of the Vine: Mediavine Updates (Yes, Trellis is Coming)\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In what has seemed like the longest and shortest year all at the same time, we can&#8217;t believe it but Q4 is here. Despite the roller coaster ride this year has been, our Mediavine publishers continue to impress us with their resiliency, even in the midst of a global pandemic! In&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":24207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[16,82],"tags":[],"audience_post":[],"class_list":["post-24187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-publisher-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jasmine Dhillon Interview: Content During COVID - Mediavine<\/title>\n<meta name=\"description\" content=\"Our Content During Covid blog series shares stories of how our Mediavine Publishers started blogs, their best posts and top traffic sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jasmine Dhillon Interview: Content During COVID\" \/>\n<meta property=\"og:description\" content=\"Our Content During Covid blog series shares stories of how our Mediavine Publishers started blogs, their best posts and top traffic sources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-26T16:27:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-08T17:45:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Jasmine Dhillon Interview: Content During COVID\",\"datePublished\":\"2020-10-26T16:27:23+00:00\",\"dateModified\":\"2022-11-08T17:45:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\"},\"wordCount\":1323,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/jasmine_Feeling_Nifty-sm.jpg\",\"articleSection\":[\"Interview\",\"Publisher Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/jasmine-khinda-interview-content-during-covid\/\",\"name\":\"Jasmine Dhillon Interview: Content During COVID - 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