{"id":24338,"date":"2020-10-20T18:03:46","date_gmt":"2020-10-20T23:03:46","guid":{"rendered":"https:\/\/www.mediavine.com\/?page_id=24338"},"modified":"2025-11-11T05:58:29","modified_gmt":"2025-11-11T11:58:29","slug":"rpm-challenge","status":"publish","type":"page","link":"https:\/\/www.mediavine.com\/rpm-challenge\/","title":{"rendered":"Content Upgrade Challenge"},"content":{"rendered":"<p><i class=\"hero__background\"> <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-1920x1260.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-1920x1260.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-375x246.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-492x324.jpg 492w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_hero size-ratio-mv_trellis_hero wp-image-34704\" alt=\"\" height=\"1260\" width=\"1920\"><\/noscript><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201920%201260'%3E%3Crect%20width='1920'%20height='1260'%20style='fill:%23e3e3e3'\/%3E%3C\/svg%3E\" sizes=\"(max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_hero size-ratio-mv_trellis_hero wp-image-34704 eager-load\" alt=\"\" height=\"1260\" width=\"1920\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-scaled.jpg\" id=\"mv-trellis-img-1\" loading=\"eager\" data-src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-1920x1260.jpg.webp\" data-srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-1920x1260.jpg.webp 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-375x246.jpg.webp 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/02\/RPM-Challenge-High-Quality-Landing-Pg-492x324.jpg.webp 492w\" data-svg=\"1\" data-trellis-processed=\"1\"> <\/i> <\/p>\n<h1 class=\"title title--xxl font font--roboto-slab font--light\">Content Upgrade Challenge<\/h1>\n<p> Take our 3-part optimization challenge to help you rev your ad revenue <noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1170x821.jpg\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1170x821.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-320x225.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1024x719.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-768x539.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1536x1078.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-2048x1437.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-375x263.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-800x561.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-527x370.jpg 527w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-326x229.jpg 326w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-266x187.jpg 266w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-335x235.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-347x243.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-520x365.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-640x449.jpg 640w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_highlight size-ratio-mv_trellis_highlight wp-image-24585\" alt=\"woman blogging at a laptop with her dachshund in her lap\" height=\"821\" width=\"1170\"><\/noscript><img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1170x821.jpg.webp\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1170x821.jpg.webp 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-320x225.jpg.webp 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1024x719.jpg.webp 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-768x539.jpg.webp 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-1536x1078.jpg.webp 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-2048x1437.jpg.webp 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-375x263.jpg.webp 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-800x561.jpg.webp 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-527x370.jpg.webp 527w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-326x229.jpg.webp 326w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-266x187.jpg.webp 266w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-335x235.jpg.webp 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-347x243.jpg.webp 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-520x365.jpg.webp 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-640x449.jpg.webp 640w\" sizes=\"auto, (max-width: 760px) calc(100vw - 40px), 720px\" class=\"size-mv_trellis_highlight size-ratio-mv_trellis_highlight wp-image-24585 lazyload\" alt=\"woman blogging at a laptop with her dachshund in her lap\" height=\"821\" width=\"1170\" data-pin-media=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/pet-blogger-dog-scaled.jpg\" id=\"mv-trellis-img-2\" loading=\"lazy\" data-trellis-processed=\"1\"> <span class=\"highlight__content-border\"> <svg width=\"74\" height=\"100\" viewBox=\"0 0 74 100\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M52.457 18.009c-9.292 2.761-26.705 9.59-33.48 23.267-6.382 12.86-2.165 30.53 1.658 40.742 9.286-2.761 26.746-9.59 33.528-23.28 6.781-13.672 1.692-31.667-1.712-40.73h.006zM11.763 100l-2.64-5.231C8.406 93.36-7.958 60.287 4.934 34.312 17.827 8.324 54.068 1.354 55.611 1.07L61.391 0l2.64 5.259c.696 1.38 17.067 34.447 4.175 60.456C55.3 91.703 19.072 98.64 17.543 98.93L11.763 100z\" fill=\"#FFF\" fill-rule=\"evenodd\"\/><\/svg> <\/span> <\/p>\n<h2 class=\"title title--l font font--roboto-slab font--regular distance distance--m\">Content Upgrade Challenge<\/h2>\n<p><a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">Updated in 2022<\/a>, the Mediavine Content Upgrade Challenge is here to help you make the most of your digital advertising during high-traffic times like Q4.<\/p>\n<p>From SEO to video, our workbooks and blog posts show you how to identify your top posts from previous years and optimize them so you can supercharge your revenue.<\/p>\n<ul class=\"highlight__content-buttons\">\n<li class=\"highlight__content-buttons-item\"> <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/mediavine-content-challenge-2022-workbook-V7.pdf\" class=\"button button--m button--white button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">PDF Workbook<\/a> <\/li>\n<li class=\"highlight__content-buttons-item\"> <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16X_0Qr-wdXlAbVdsZvru-qKUO8RrWYNd5sDBCFAx7uU\/edit?usp=sharing\" class=\"button button--m button--white button--fill\" target=\"_blank\" rel=\"noopener noreferrer\">Spreadsheets<\/a> <\/li>\n<\/ul>\n<h2 class=\"title title--l font font--roboto-slab font--regular color color--plantation distance distance--m align align--center\">The 3-Part Process<\/h2>\n<hr class=\"rule rule--l rule--keppel rule--center distance distance--l\">\n<p>Each part of the Content Upgrade Challenge is designed to help you go step-by-step through your content.<\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/one.svg\" alt=\"one\" loading=\"lazy\"> <\/p>\n<h3 class=\"title title--s font font--roboto-slab font--regular distance distance--s\">Part 1<\/h3>\n<p>Learn how to identify your top-performing posts from last year in Google Analytics to focus on in this challenge.<\/p>\n<p> <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\" class=\"button button--m button--keppel button--fill\">Read the Post<\/a> <img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/two.svg\" alt=\"two\" loading=\"lazy\"> <\/p>\n<h3 class=\"title title--s font font--roboto-slab font--regular distance distance--s\">Part 2<\/h3>\n<p>Adjust your ad settings and optimize your top posts for ads and SEO to help boost your revenue.<\/p>\n<p> <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-optimizing-posts\/\" class=\"button button--m button--keppel button--fill\">Read the Post<\/a> <img decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/three.svg\" alt=\"three\" loading=\"lazy\"> <\/p>\n<h3 class=\"title title--s font font--roboto-slab font--regular distance distance--s\">Part 3<\/h3>\n<p>Share your hard work on social media so that more readers see your great content, and track your growth.<\/p>\n<p> <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge-sharing-your-work-and-optimizing-your-posts\/\" class=\"button button--m button--keppel button--fill\">Read The Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content Upgrade Challenge Take our 3-part optimization challenge to help you rev your ad revenue Content Upgrade Challenge Updated in 2022, the Mediavine Content Upgrade Challenge is here to help you make the most of your digital advertising during high-traffic times like Q4. From SEO to video, our workbooks and blog posts show you how&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":34782,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"class_list":["post-24338","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content Upgrade Challenge - Mediavine<\/title>\n<meta name=\"description\" content=\"The Mediavine Content Upgrade Challenge is here to help you make the most of your digital advertising during high-traffic times like Q4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/rpm-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Upgrade Challenge\" \/>\n<meta property=\"og:description\" content=\"The Mediavine Content Upgrade Challenge is here to help you make the most of your digital advertising during high-traffic times like Q4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/rpm-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T11:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Challenge_Blog_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/rpm-challenge\/\",\"url\":\"https:\/\/www.mediavine.com\/rpm-challenge\/\",\"name\":\"Content Upgrade Challenge - 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