{"id":24439,"date":"2020-10-21T12:14:23","date_gmt":"2020-10-21T17:14:23","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=24439"},"modified":"2026-01-14T10:02:19","modified_gmt":"2026-01-14T16:02:19","slug":"rpm-challenge-2020-update","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/","title":{"rendered":"The Mediavine Content Upgrade Challenge: 2022 Update"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Increasing RPM<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">The Mediavine Content Upgrade Challenge: 2022 Update<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Cristina Reyes<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-10-21T12:14:23-05:00\">October 21, 2020<\/time><\/div><\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><strong>Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our <a href=\"https:\/\/www.mediavine.com\/exciting-news-grow-social-and-grow-social-pro-now-under-nerdpress-ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubbub landing page<\/a>.<\/strong><\/p>\n\n\n\n<p>Hello there! I\u2019m <strong>Cristina<\/strong>, Publisher Support Specialist and Optimization Expert. A big part of my job here at Mediavine is helping publishers maximize their ad revenue. I\u2019m super excited to share that we have revamped the Content Upgrade Challenge to help you optimize your site to earn more!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-690x460.jpg\" alt=\"Young woman holding a smartphone\" class=\"wp-image-16000\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/01\/Person-Holding-Smartphone-White-Sitting.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<p><strong>New for 2022: <\/strong>We&#8217;re excited to help you give yourself a raise! We&#8217;ll be walking through the Content Upgrade Challenge workbook together in our Facebook group, talking through the tips and tricks and sharing posts that explain the reasoning behind our recommendations along the way.<\/p>\n\n\n\n<p>Join us in our <a href=\"https:\/\/www.facebook.com\/groups\/253489552175918\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook group<\/a> for community support!<\/p>\n\n\n\n<p>After joining, check out and print our <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/08\/rpm-challenge-2022-workbook.pdf\">PDF<\/a><a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/mediavine-content-challenge-2022-workbook-V7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"> of the workbook<\/a><strong>. <\/strong>You&#8217;ll need it to organize your optimizations. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-new-in-the-workbook\">What\u2019s new in the workbook?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Updated ad settings and recommendations<\/li>\n\n\n\n<li>Worksheet to help you dive into page-level data<\/li>\n\n\n\n<li>Longer SEO checklist based on <strong>SEO Like A CEO<\/strong><\/li>\n\n\n\n<li>Video checklist to make sure they\u2019re performing optimally<\/li>\n<\/ul>\n\n\n\n<p>(If you&#8217;re a person who likes digital work, we also have the workbook in <a rel=\"noreferrer noopener\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16X_0Qr-wdXlAbVdsZvru-qKUO8RrWYNd5sDBCFAx7uU\/edit?usp=sharing\" target=\"_blank\">spreadsheet form<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-mediavine-content-upgrade-challenge\">What is the Mediavine <meta charset=\"utf-8\">Content Upgrade Challenge?<\/h2>\n\n\n\n<p id=\"h-we-launched-our-first-rpm-challenge-in-october-2018-to-help-publishers-leave-no-stone-unturned-when-optimizing-content-for-q4-the-rpm-challenge-is-back-redesigned-and-armed-with-the-most-up-to-date-tips-and-best-practices-to-help-you-maximize-your-income-at-any-time-of-year\">We launched our first <a href=\"https:\/\/www.mediavine.com\/rpm-challenge\/\">Mediavine Content Upgrade Challenge<\/a> in October 2018 to help publishers leave no stone unturned when optimizing content for <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4<\/a>. The Mediavine <meta charset=\"utf-8\">Content Upgrade Challenge is back, redesigned and armed with the most up-to-date tips and best practices to help you maximize your income at any time of year!<\/p>\n\n\n\n<p>A lot has changed in the past few years. While many things have remained the same when it comes to what makes for great performing ads (<a href=\"https:\/\/www.mediavine.com\/word-count-why-more-is-more-for-seo-and-revenue-alike\/\">content length<\/a>, <a href=\"https:\/\/www.mediavine.com\/shorter-sentences-and-paragraphs-for-larger-rpms\/\">short paragraphs<\/a>, <a href=\"https:\/\/www.mediavine.com\/optimizing-your-most-valuable-content\/\">optimizing your most valuable content<\/a>, etc), we have lots of new tricks up our sleeves as well as some updated best practices to pass on. <\/p>\n\n\n\n<p>But one thing that will never change, for the <meta charset=\"utf-8\">Content Upgrade Challenge and for all of us at Mediavine, is to make sure you\u2019re ready to earn as much as you can YEAR-ROUND!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-690x460.jpg\" alt=\"woman typing on a laptop on a white desk next to plants\" class=\"wp-image-11129\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/05\/laptop-blog.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<p>Step 1 \u2014 <strong>Follow along with the first blog post in the series and do the <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\">Google Analytics Audit<\/a> to find last year\u2019s top posts for every month of a quarter to find which posts to optimize.<\/strong> The best way to predict what posts will trend this year is to look back and see what posts were popular with your readers the previous year.<\/p>\n\n\n\n<p>Step 2 \u2014 <strong>Get tips from the second post to <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-optimizing-posts\/\">analyze and optimize your top posts<\/a>.<\/strong> Once you have a good idea of what content to focus on, analyze those posts and optimize them. Do an ad audit and a site audit. Make sure you\u2019re getting every impression you can!<\/p>\n\n\n\n<p>Step 3 \u2014 <strong>Read through the third Challenge post to <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge-sharing-your-work-and-optimizing-your-posts\/\">share your work and track your progress<\/a>.<\/strong> Make the most of that optimized content through social shares and keep up with your growth!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-what-s-new-since-2018\">What\u2019s new since 2018<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-new-mediavine-dashboard-with-page-level-data\">The new Mediavine Dashboard with page-level data<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/page-level-reporting\/\">Dashboard 2.0<\/a> opened up a wealth of data including average impressions per page, fill rates, CPMs and viewability. Now you\u2019ll be able to see how optimizing your posts can translate into revenue on the page-level, and you can really dig into what posts are earning well for you and what posts need further optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170-690x460.jpg\" alt=\"someone typing on laptop with a teal cover and mediavine stickers\" class=\"wp-image-15054\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/12\/mediavine-conference-austin-2170.jpg 1500w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-tell-why-a-post-isn-t-earning-well\">How to tell why a post isn\u2019t earning well<\/h2>\n\n\n\n<p>Your Ad Revenue essentially comes down to a simple equation:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPM<\/a> * Impressions \/ 1000 = Your Money!<\/strong><\/p>\n\n\n\n<p>How much advertisers spend on a post and how many ads that are viewed by your reader are big parts of the equation of how you earn. If you notice a post with a lower RPM or lower overall revenue, look at the impressions and CPM for that post to see what part of the equation is lacking.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Impressions\/Page<\/strong><\/p>\n\n\n\n<p>The metric that you have the most control over is Impression\/Page. This is the average number of impressions served per pageview.<\/p>\n\n\n\n<p>How your readers interact with your content plays a big role in how your ads perform. Since this can be so crucial, <a rel=\"noreferrer noopener\" href=\"https:\/\/help.mediavine.com\/en\/articles\/4004402-impressions-per-page-and-how-to-use-them-to-increase-earnings\" target=\"_blank\">impressions\/page data<\/a> gives you a good idea of reader behavior on your site. <meta charset=\"utf-8\">Is your most valuable content too high in the post? Look at your posts on both desktop and mobile and really look at it from the perspective of a reader to find why those impression numbers are so low.<\/p>\n\n\n\n<p>A good thing to keep in mind is that impressions are not the number of ads per page, but the number of actual ads served. A high number of impressions is a great indicator that your post is well optimized and your readers are really engaging with your content. Low impression numbers mean you have some more work to do!<\/p>\n\n\n\n<p>Are you using a jump button? Have you turned on our <a href=\"https:\/\/www.mediavine.com\/jump-button-positive-revenue-impact\/\">arrival unit<\/a> yet? The arrival unit <meta charset=\"utf-8\"><\/meta>\u2014 an ad placed just before the recipe card \u2014 helps publishers utilizing a jump button recover revenue by providing them with a highly viewable ad. Publishers using a Jump to Recipe or Jump to Card + Mediavine-exclusive ad optimizations do not see a loss in revenue or viewability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops.jpg\" alt=\"man and woman on laptops\" class=\"wp-image-23788\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/09\/man-and-woman-on-laptops-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-mean-if-my-cpm-is-lower\">What does it mean if my CPM is lower?<\/h2>\n\n\n\n<p>Just like many different factors can go into your RPM and overall earnings, CPM is influenced by a lot of different things as well. These can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mediavine.com\/why-all-traffic-doesnt-monetize-the-same\/\">Your Traffic<\/a> \u2014 Where your readers are coming from, what device they\u2019re on, demographics, and a multitude of things can play a role in how much advertisers will spend.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">Viewability<\/a> \u2014 Advertisers will pay more if they feel confident their ad will be seen by the reader. Things like page speed and how quickly your readers scroll through your content can impact your site-wide viewability score.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mediavine.com\/keyword-anti-targeting\/\">Your keywords<\/a> \u2014 Do you have any words in your post that might not be considered \u201cfamily-friendly?&#8221;<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not always possible to <em>directly<\/em> control your CPM, but gaining insight into how those numbers are being influenced on your site is beneficial, and can help you know where to focus your energy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-video-features-like-the-universal-player\">New Video Features like the Universal Player<\/h2>\n\n\n\n<p>Many publishers earn 20\u201330% of their ad revenue from <a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">video<\/a> alone so it\u2019s pretty huge! And now, with the <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a>, you don&#8217;t even need to create your own original video content to cash in on those high CPMs. <\/p>\n\n\n\n<p>When the Universal Player setting is enabled in your Mediavine Dashboard, the Player will run an outstream ad on any page on your website that does not contain a video, maximizing your revenue opportunities. Visit the help doc for recommended settings and <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5678035-how-to-set-up-the-universal-player\">how to set up the Universal Player<\/a> in your Dashboard today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-689x460.jpg\" alt=\"woman filming a video\" class=\"wp-image-7846\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-735x491.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video.jpg 800w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-grow\">Grow<\/h1>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.grow.me\/\" target=\"_blank\">Grow<\/a> is Mediavine&#8217;s new audience engagement platform. It works directly with the script wrapper that Mediavine publishers already have implemented on their site and is not only beneficial for earnings, but great for readers as well!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/grow-me\/\">Grow allows your readers to log in to save their favorites<\/a>, build recipe boxes, share content and everything else they\u2019ll love. It will also help you build your email list with our incredible <a href=\"https:\/\/www.mediavine.com\/grow-power-pack\/\">Subscribe and Spotlight<\/a> features as well as <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">collect very important first-party data<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-1024x678.jpg\" alt=\"\" class=\"wp-image-35563\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-1024x678.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-320x212.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-768x509.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-1170x775.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-375x248.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-800x530.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-558x370.jpg 558w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-346x229.jpg 346w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-282x187.jpg 282w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-335x222.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-347x230.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-520x345.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-640x424.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-960x636.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI-1080x716.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2022\/06\/future-of-grow-FI.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-create\">Create<\/h1>\n\n\n\n<p>In 2018, we officially launched <a href=\"https:\/\/www.mediavine.com\/mediavine-create\/\">Create by Mediavine<\/a><sup>\u00ae<\/sup>, the card that marks up your content for <a href=\"https:\/\/www.mediavine.com\/what-is-schema\/\">schema<\/a> and opens up that ad unit beyond the recipe-writing crew to all of the world&#8217;s bloggers who run <a href=\"https:\/\/www.mediavine.com\/how-to-schema\/\">&#8220;How-To&#8221; content<\/a>, so they can take advantage of this unit as well.<\/p>\n\n\n\n<p>The List feature is great for round-ups too. It makes creating a round-up post of both yours and your friend&#8217;s content a breeze meaning more posts to earn from without too much extra work. Win-win, right? <\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-grow-social-pro\">Grow Social Pro*<\/h1>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/exciting-news-grow-social-and-grow-social-pro-now-under-nerdpress-ownership\/\">Grow Social Pro<\/a> is our social sharing WordPress plugin that includes options for social share buttons and some powerful Pinterest settings to help you put your <a href=\"https:\/\/www.mediavine.com\/pinterest-mistakes\/\">Pinterest<\/a> game on autopilot.<\/p>\n\n\n\n<p>With Grow Social Pro you&#8217;ll be able to set custom and hidden Pinterest images for each of your posts that includes a section dedicated to Pinterest descriptions so you can make the most out of your <a href=\"https:\/\/www.mediavine.com\/keyword-prominence\/\">keywords<\/a> and Pinterest SEO plan.<\/p>\n\n\n\n<p>If you&#8217;re just getting started with Grow and Pinterest, make sure to read the blog post about <a href=\"https:\/\/www.mediavine.com\/grow-social-pro-pinterest\/\">how to use Grow for Pinterest<\/a>.<\/p>\n\n\n\n<p>*<strong>As of December 6, 2023, Grow Social and Grow Social Pro have been acquired by NerdPress. More information is available <a href=\"https:\/\/www.mediavine.com\/exciting-news-grow-social-and-grow-social-pro-now-under-nerdpress-ownership\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/strong><\/p>\n\n\n\n<p>Now, let&#8217;s get that content upgrade going!<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/a918a800ad4a278e4b8633d2e9aeedbe46aa859d0c2b60a1ccd3c90128b02730?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/a918a800ad4a278e4b8633d2e9aeedbe46aa859d0c2b60a1ccd3c90128b02730?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/cristina\/\" target=\"_self\">Cristina Reyes<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left 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M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frpm-challenge-2020-update%2F&#038;text=The%20Mediavine%20Content%20Upgrade%20Challenge%3A%202022%20Update\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" 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9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg\" class=\"attachment-large size-large\" alt=\"woman sitting on couch using phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-320x222.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-768x532.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-375x260.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-534x370.jpg 534w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-331x229.jpg 331w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-270x187.jpg 270w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-335x232.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-347x240.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-520x360.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/04\/woman-sitting-on-couch-using-phone-640x443.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your CPM<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">3 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Apr 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We&#8217;ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let&#8217;s talk about how to increase your CPM. First: What is CPM? Essentially, CPM&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-cpm\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your CPM\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"man sitting on a bench on his phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/03\/man-sitting-on-a-bench-on-phone-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Increasing RPM<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Increase Your Ad Impressions<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 22, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Last month we launched a unique adventure called the Sweet Land of Money to help publishers increase their impressions and CPMs in an exciting way! Even though Q2 is quickly approaching, these tips can help you optimize content, step up your SEO game and increase your revenue no matter what season&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-increase-your-ad-impressions\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Increase Your Ad Impressions\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg\" class=\"attachment-large size-large\" alt=\"man looking at phone wearing mask\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/man-looking-at-phone-wearing-mask-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 15, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 By now, you don\u2019t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/2020-year-in-review-rpm-by-category-behind-the-numbers-with-brad\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 2020 Year in Review RPM by Category \u2014 Behind The Numbers with Brad\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Dec. 6, 2023: This blog post has been updated to reflect the sale of Grow Social and Grow Social Pro to NerdPress. The plugin is now called Hubbub; more information about the sale can be found on our Hubbub landing page. Hello there! I\u2019m Cristina, Publisher Support Specialist and Optimization Expert&#8230;.<\/p>\n","protected":false},"author":44486,"featured_media":34782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[90,75],"tags":[],"audience_post":[],"class_list":["post-24439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rpm-challenge","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Mediavine Content Upgrade Challenge: 2022 Update - Mediavine<\/title>\n<meta name=\"description\" content=\"The Content Upgrade Challenge is back with the most up-to-date tips and best practices to help you maximize your income at any time of year!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mediavine Content Upgrade Challenge: 2022 Update\" \/>\n<meta property=\"og:description\" content=\"The Content Upgrade Challenge is back with the most up-to-date tips and best practices to help you maximize your income at any time of year!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T17:14:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T16:02:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Challenge_Blog_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cristina Reyes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristina Reyes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\"},\"author\":{\"name\":\"Cristina Reyes\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/97968a3f2776a3adf3096facbeed8b78\"},\"headline\":\"The Mediavine Content Upgrade Challenge: 2022 Update\",\"datePublished\":\"2020-10-21T17:14:23+00:00\",\"dateModified\":\"2026-01-14T16:02:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\"},\"wordCount\":1440,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Challenge_Blog_4.png\",\"articleSection\":[\"Content Upgrade Challenge\",\"Increasing RPM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/rpm-challenge-2020-update\/\",\"name\":\"The Mediavine Content Upgrade Challenge: 2022 Update - 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