{"id":2483,"date":"2017-05-17T05:42:30","date_gmt":"2017-05-17T10:42:30","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=2483"},"modified":"2020-09-04T09:07:07","modified_gmt":"2020-09-04T14:07:07","slug":"mediavine-revenue-share-less-competitors-wont-tell","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/","title":{"rendered":"Mediavine Revenue Share: Why Less is More and What Our Competitors Won&#8217;t Tell You"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Revenue Share: Why Less is More and What Our Competitors Won&#8217;t Tell You<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-05-17T05:42:30-05:00\">May 17, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We know we&#8217;re not the only ad management company in town, and we&#8217;re more than okay with that. However, what we&#8217;re not okay with is the misinformation and incomplete pictures painted by some of those competitors.\n\nAs the network of transparency, we&#8217;ve been as&nbsp;up front as possible about our revenue share since our inception. It&#8217;s been in our contract that all publishers signed, throughout our emails, posted on our website, and in our help articles. Our revenue share is transparent here at Mediavine, and it&#8217;s <strong>equal<\/strong> for all our publishers.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2494 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/RevShare.png\" alt=\"How your rev share is calculated\" width=\"471\" height=\"315\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/RevShare.png 471w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/RevShare-441x295.png 441w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/>\n\nOn deals run through our ad server, it&#8217;s 75 percent to our publishers and 25 percent to Mediavine. On third party partnerships we run such as ZergNet, Chicory, and GumGum In-Image ads, it&#8217;s 80 percent to our publishers and 20 percent to Mediavine.\n\nDoes that revenue share sound too low? We promise you it&#8217;s not, even when you stack them up to our competitors.\n\nWhy?\n\nWhat&#8217;s <strong>not<\/strong> immediately obvious when a desperate competitor emails you&nbsp;trying to talk you into leaving Mediavine for a &#8220;higher revenue share,&#8221; is <strong>what exactly that revenue share is on<\/strong>.\n\nIt&#8217;s on the ad revenue, right?\n\nWell, <em>sort of<\/em>. Before we get into the details, let&#8217;s first start with a math question.\n\nWhat would you rather have, 75 percent of $1.00 or 80 percent of $1.00 after we remove $0.20 in fees?\n\nWe&#8217;ll save you the math. You&#8217;ll take the $0.75 from Mediavine over the $0.60 from our competitors.\n\n<strong>Wait, are you saying the Mediavine RPM is higher?<\/strong> Long term more than likely, but that&#8217;s not what we&#8217;re referring to here. What we&#8217;re referring to is a&nbsp;dirty secret of the ad industry that our competitors aren&#8217;t telling you.\n\nInside every contract you&#8217;ve ever signed is the right for your ad network&nbsp;to make adjustments for things such as <em>discrepancies<\/em>, <em>ad serving fees, sales commissions<\/em>, and other <em>third party costs or adjustments<\/em> you have <strong>no control over<\/strong>.\n\nThey&#8217;re able to take that &#8220;money&#8221; off the top. In our example, that was the $0.20 they took from your $1.00. What makes Mediavine truly different is those fees come out of <strong>OUR side<\/strong>.\n\nOur dashboard is hooked up directly to our ad server (Google DFP) and all the numbers you&nbsp;see are based on exactly what&#8217;s reported. You could divide out your rev share and we could email you reports directly out of our ad server and they would line up exactly. When we go to pay you, <strong>we pay off those exact numbers<\/strong>.\n<h2>Why is this important?<\/h2>\nBecause other companies don&#8217;t operate that way, and the reason why you can&#8217;t actually compare our revenue share to a third party in a straight apples-to-apples comparison.\n\nMost companies in this industry consider the dashboard numbers, or what&#8217;s reported in the ad server, as <em>estimates<\/em>. You&#8217;ve likely experienced this in the past where the number you saw all month magically changed before you got paid.\n\nThis is because most other companies pay you after they adjust down for discrepancies, ad serving fees, administrative costs, sales commissions, and all of those other third party fees we just mentioned. Mediavine is <a href=\"https:\/\/www.mediavine.com\/who-owns-mediavine\/\">solely owned and operated<\/a>.&nbsp;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2492 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/MediavineDifference.png\" alt=\"The Mediavine difference\" width=\"471\" height=\"315\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/MediavineDifference.png 471w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/MediavineDifference-441x295.png 441w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/>\n<h2>The Mediavine difference:<\/h2>\nThose &#8220;estimates&#8221; are what we&#8217;re paying you off of. We pay the rest of those fees out of our side. As your ad management company, we feel it&#8217;s our responsibility to manage discrepancies, pay the ad serving costs, and pay our sales reps. <strong>Not yours.<\/strong>\n\nOkay, we keep mentioning these terms, but there&#8217;s probably a big one you&#8217;ve never heard of before and it&#8217;s likely the biggest of them.\n<h2>What are discrepancies?<\/h2>\nDiscrepancies are the difference between what the ad server says you earned, and what the ad partner says you earned.\n\nAll of the ad partners have their own ad server and their own reporting, separate from Mediavine&#8217;s.\n\nAdvertisers, in general, will only pay out on <strong>*their own reporting*<\/strong>, which is why so many networks either don&#8217;t show you a daily view, or if they do they call it an &#8220;estimate&#8221; and adjust the daily\/monthly view once they have numbers in from the ad partners.\n\n<strong>There&#8217;s typically a 5-10% discrepancy per ad partner at the end of the month.<\/strong>\n\nWhy? Let&#8217;s use a simple example.\n\nLet&#8217;s say an advertiser claims they only served 100 ads, but our ad server says they served 110.\n\n<strong>Advertisers always under-report.<\/strong> They&#8217;re not doing anything shady, but even computers can make mistakes. An ad may say it rendered according to our ad server, but due to slow internet connection, broken ad code, or whatever the cause, it never actually serves.\n\nIn Mediavine&#8217;s universe, <em>that&#8217;s not your fault<\/em>. We pay you for the full 110 ads. Other companies will pay you for the 100 because they feel it&#8217;s not their fault either.\n\nAs the network of transparency, however, we own those discrepancies. We work with advertisers and do everything in our power to get rid of discrepancies, but they will always exist as long as we run our own ad server and advertisers run theirs.\n\n<strong>We&#8217;re eating the cost of the 10 impressions the advertiser says didn&#8217;t get served and therefore won&#8217;t pay for.<\/strong>\n\nIf you are with another network that states their revenue share is 25%, but they are paying you after discrepancies are removed and they charge you extra fees, their revenue share jumps from 25% to more like 30-35%, or <strong>even higher<\/strong>, depending on reporting for the month.\n\nThose other serving fees likely make more sense. Ad serving fees are the cost of our ad server and we just pay that and don&#8217;t charge you a cent for ad serving. Our sales reps are also paid for any private marketplace deals they sell, directly from our 30%. Other administrative fees? We just never make them up and charge you for them.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2495 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/knowledge.png\" alt=\"Knowledge is power\" width=\"471\" height=\"315\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/knowledge.png 471w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/05\/knowledge-441x295.png 441w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/>\n\n<strong>We did our due diligence.<\/strong> We made the revenue share as low as we could make it to still cover the cost of these things out of our side, while allowing us to still run a rapidly growing business &nbsp;so that you make a great income and know exactly what that income is every day.\n\nWe just wanted to give some clarity into how this all works for the next time some dishonest company tries to convince you otherwise.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We know we&#8217;re not the only ad management company in town, and we&#8217;re more than okay with that. However, what we&#8217;re not okay with is the misinformation and incomplete pictures painted by some of those competitors. As the network of transparency, we&#8217;ve been as&nbsp;up front as possible about our revenue share&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[33,32,31],"audience_post":[],"class_list":["post-2483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-server-fees","tag-discrepancies","tag-revenue-share"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Revenue Share: Why Less is More and What Our Competitors Won&#039;t Tell You - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine&#039;s revenue share is transparent, and it&#039;s equal for all our publishers. Learn the secret being kept from you in the ad industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Revenue Share: Why Less is More and What Our Competitors Won&#039;t Tell You\" \/>\n<meta property=\"og:description\" content=\"Mediavine&#039;s revenue share is transparent, and it&#039;s equal for all our publishers. Learn the secret being kept from you in the ad industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-17T10:42:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T14:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Mediavine Revenue Share: Why Less is More and What Our Competitors Won&#8217;t Tell You\",\"datePublished\":\"2017-05-17T10:42:30+00:00\",\"dateModified\":\"2020-09-04T14:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\"},\"wordCount\":1102,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-10.jpg\",\"keywords\":[\"ad server fees\",\"discrepancies\",\"revenue share\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/\",\"name\":\"Mediavine Revenue Share: Why Less is More and What Our Competitors Won't Tell You - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-revenue-share-less-competitors-wont-tell\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-10.jpg\",\"datePublished\":\"2017-05-17T10:42:30+00:00\",\"dateModified\":\"2020-09-04T14:07:07+00:00\",\"description\":\"Mediavine's revenue share is transparent, and it's equal for all our publishers. 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