{"id":25022,"date":"2020-11-02T12:45:13","date_gmt":"2020-11-02T18:45:13","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=25022"},"modified":"2021-09-02T12:01:18","modified_gmt":"2021-09-02T17:01:18","slug":"mobile-interstitial-2-0","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mobile-interstitial-2-0\/","title":{"rendered":"Mobile Interstitial 2.0"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Ad Settings<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mobile Interstitial 2.0<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-11-02T12:45:13-06:00\">November 2, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you&#8217;re a publisher who&#8217;s been using <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">Mediavine Ad Management<\/a> for a few years now, you may want to sit down for this one.<\/p>\n\n\n\n<p>We\u2019re bringing back the mobile interstitial.<\/p>\n\n\n\n<p>Yes, really. Here&#8217;s why it&#8217;s making a comeback after its less than stellar run a few years back, and what it will look like now.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-new-mobile-interstitial\">What is the New Mobile Interstitial?<\/h2>\n\n\n\n<p>The new mobile interstitial is a full-screen display ad that takes over the screen between <a href=\"https:\/\/www.mediavine.com\/how-many-pageviews-do-i-need-for-mediavine\/\">pageviews<\/a> on a mobile site.<\/p>\n\n\n\n<p>Interstitials are popular for one simple reason: They pay well.<\/p>\n\n\n\n<p>They pay <strong>very<\/strong> well, in fact. By definition, they are highly viewable and see terrific user engagement, which means advertisers pay top dollar.<\/p>\n\n\n\n<p>The reason we retired the old mobile interstitial was that Google Search instituted its new <a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\" target=\"_blank\">mobile content accessibility signal<\/a>. The financial reward wasn&#8217;t worth the risk of ruining your site&#8217;s rankings.<\/p>\n\n\n\n<p>However, things have changed and we have good news: The new unit is built to Google Search and <a href=\"https:\/\/www.mediavine.com\/coalition-better-ads-guide-mediavine-publishers\/\">Coalition for Better Ads<\/a> standards.<\/p>\n\n\n\n<p>How do we know?<\/p>\n\n\n\n<p><strong>Because Google built it.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seo-optimized-interstitials-by-google\">SEO Optimized Interstitials by Google<\/h2>\n\n\n\n<p>Yes, <a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO<\/a> optimized mobile interstitials by Google are going to be a thing.<\/p>\n\n\n\n<p>Mediavine is currently taking part in the official new Google Mobile Web Interstitial beta, where Google Ad Manager actually renders the creative and does so in a way that will \u201c<a href=\"https:\/\/support.google.com\/admanager\/answer\/9840201\" target=\"_blank\" rel=\"noreferrer noopener\">match Google Search standards<\/a>.\u201d<\/p>\n\n\n\n<p>Google does this by running an interstitial <em>between<\/em> pageviews, rather than when a user first arrives on a page.<\/p>\n\n\n\n<p>If you read the original Google blog post on the topic, it specified that you can\u2019t run these ad units on pages where users first arrive from a search engine. But these new interstitial units only run after the second click, and Google controls the rendering. In other words, you&#8217;re safe from Google Search penalties.<\/p>\n\n\n\n<p>While Mediavine will be running its ad auction and filling other demand alongside <a href=\"https:\/\/www.mediavine.com\/what-is-an-ad-exchange\/\">Google Ad Exchange<\/a>, no matter who wins, Google Ad Manager will render the creative, assuring the safety of your rankings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-they-look-like\">What Do They Look Like?<\/h2>\n\n\n\n<p>Another big reason we&#8217;re having Google handle the rendering of the new mobile interstitials is that Google will make certain that the ensuing user experience conforms to <a href=\"https:\/\/www.mediavine.com\/coalition-for-better-ads-announces-short-form-video-standards\/\">Coalition for Better Ads<\/a> standards.<\/p>\n\n\n\n<p>For one, the ads are immediately closeable \u2014 as in, there\u2019s no countdown timer you have to wait out, which is a common feature among interstitials.<\/p>\n\n\n\n<p>They\u2019re also pre-loaded, meaning that as soon as a reader clicks a link, ads are instantly ready to be shown.<\/p>\n\n\n\n<p>But most importantly, they have a very consistent and easy close button. Nobody hates hard-to-find close buttons (again, commonly found in interstitials) or inconsistent locations. <\/p>\n\n\n\n<p>All of these interstitials will have an <strong>X<\/strong> in a very obvious spot. You can see a sample one running here:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"1024\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-525x1024.png\" alt=\"\" class=\"wp-image-25024\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-525x1024.png 525w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-164x320.png 164w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-768x1498.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-788x1536.png 788w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-375x731.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-800x1560.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-190x370.png 190w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-117x229.png 117w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-96x187.png 96w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-172x335.png 172w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-178x347.png 178w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-267x520.png 267w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-328x640.png 328w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot-394x768.png 394w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/mobile-interstitial-screenshot.png 806w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cut-to-the-chase-how-much-do-mobile-interstitials-earn\">Cut to the Chase: How Much Do Mobile Interstitials Earn?<\/h2>\n\n\n\n<p>As we mentioned, the reason interstitials are so popular, especially in mobile apps, is because they perform so darn well.<\/p>\n\n\n\n<p>They produce higher <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a>, click through rates (CTRs) and other metrics that drive advertisers to spend more money.<\/p>\n\n\n\n<p>They also allow for larger sizes, such as 320&#215;480, that typically would result in a poor user experience and lower viewability when run inline. <\/p>\n\n\n\n<p>However, when they\u2019re full screen, they perform very well. In testing on internal sites, we\u2019ve been seeing <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPMs<\/a> north of $20.<\/p>\n\n\n\n<p>For comparison, typical display ads earn just a fraction of that. In fact, these mobile interstitials are even higher paying than many <a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\"><em>video<\/em> ads<\/a>.<\/p>\n\n\n\n<p>However, it\u2019s important to note that because these ads only run between pageviews and are frequency capped (a term to indicate how often an ad runs for a given user), not every visitor will see them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad.jpg\" alt=\"phone with interstitial ad on it\" class=\"wp-image-25096\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-320x212.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-768x509.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-375x248.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-558x370.jpg 558w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-346x229.jpg 346w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-282x187.jpg 282w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-335x222.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-347x230.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-520x345.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/phone-with-interstitial-ad-640x424.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Again, a user will only see an interstitial ad if they click on an <a href=\"https:\/\/www.mediavine.com\/external-links\/\">external<\/a> or <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal link<\/a> on your site to another pageview. They will not be served one when they first come to your site, scroll or interact with the site in other ways. It takes a click on an actual link to see an interstitial ad.<\/p>\n\n\n\n<p>Combine this with an aggressive frequency cap, real world usage and <a href=\"https:\/\/www.mediavine.com\/what-is-fill-rate\/\">fill rates<\/a>, and we end up closer to 10% of pageviews.<\/p>\n\n\n\n<p>Nevertheless, $20+ CPMs on 10% of your <a href=\"https:\/\/www.mediavine.com\/how-to-find-sessions-in-google-analytics\/\">sessions<\/a> is still worth quite a bit. This alone can potentially add $2 or more to your mobile session <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm\/\">RPM<\/a>!<\/p>\n\n\n\n<p>Impact your site&#8217;s individual session RPM, of course, will vary as it always does. <\/p>\n\n\n\n<p>Many publishers earn higher CPMs over time as advertisers learn their inventory, and some sites average more pageviews per user in the first place. The more pageviews per user, the more sessions available for the interstitial and the greater the RPM impact would be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ramp-up-period\">Ramp Up Period<\/h2>\n\n\n\n<p>It\u2019s important to note that like any new ad unit, this will involve a bit of a \u201clearning curve\u201d for advertisers.<\/p>\n\n\n\n<p>Advertisers use buying algorithms to decide where to buy. <\/p>\n\n\n\n<p>Just as we warn people when they first join Mediavine that it will take a few months for buyers to learn how valuable your new, highly viewable inventory is, the same applies to new ad units.<\/p>\n\n\n\n<p>The mobile interstitial offers a staggeringly high performance, but advertisers have to learn this over time as the unit starts to work on your domain.<\/p>\n\n\n\n<p>We saw a nice, steady climb in performance on <a href=\"https:\/\/www.thehollywoodgossip.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Hollywood Gossip<\/a> over a matter of weeks. We recommend giving advertisers time to learn this ad and its impact on your inventory before you evaluate whether it&#8217;s worth running over the long haul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-desktop\">What About Desktop?<\/h2>\n\n\n\n<p>Google has said that desktop interstitials are coming (how soon, we don&#8217;t know), but the interstitial beta is mobile-only. <\/p>\n\n\n\n<p>For now, these will only run on mobile phones and tablets. We&#8217;ll keep you in the loop re: similar opportunities on desktop once they exist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-turn-them-on\">How Do I Turn Them On?<\/h2>\n\n\n\n<p>Mobile interstitials are available to all Mediavine publishers now, via opt-in in the Dashboard. <\/p>\n\n\n\n<p>You can access them by logging in, going to Ad Settings, then Optional Ad Units.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-1024x535.png\" alt=\"Interstitial ads opt-in dashboard settings\" class=\"wp-image-25092\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-1024x535.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-320x167.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-768x401.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-375x196.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-800x418.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-569x297.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-353x184.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-288x150.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-335x175.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-347x181.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-520x272.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5-640x334.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/10\/image-5.png 1059w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-should-i-run-mobile-interstitials\">Should I Run Mobile Interstitials?<\/h2>\n\n\n\n<p>That\u2019s definitely going to be your decision as a publisher. From a pure monetization standpoint, of course we\u2019d tell you yes.<\/p>\n\n\n\n<p>This unit will earn you quite a bit of money and will only help the other ads on your page by improving your overall metrics.<\/p>\n\n\n\n<p>However, all ad experiences must strike a balance of user experience and <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">revenue<\/a> and we know that involves some subjectivity.<\/p>\n\n\n\n<p>Even though these pass the Coalition for Better Ads and Google Search standards, they also have to pass yours as a publisher.<\/p>\n\n\n\n<p>If you&#8217;re comfortable with this user experience, and don\u2019t mind the ramp up period, the new interstitial should be well worth it.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p 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10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">The Future of Digital Advertising: Fewer Ads. 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And Mediavine\u2019s proprietary&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about The Future of Digital Advertising: Fewer Ads. Bigger Returns\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 If you&#8217;re a publisher who&#8217;s been using Mediavine Ad Management for a few years now, you may want to sit down for this one. We\u2019re bringing back the mobile interstitial. Yes, really. Here&#8217;s why it&#8217;s making a comeback after its less than stellar run a few years back, and what it&#8230;<\/p>\n","protected":false},"author":5,"featured_media":25097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,14],"tags":[],"audience_post":[],"class_list":["post-25022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mobile Interstitial 2.0 - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine is bringing back the mobile interstitial. They are highly viewable, see terrific user engagement and advertisers pay top dollar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mobile-interstitial-2-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Interstitial 2.0\" \/>\n<meta property=\"og:description\" content=\"Mediavine is bringing back the mobile interstitial. 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