{"id":25210,"date":"2020-11-09T13:47:04","date_gmt":"2020-11-09T19:47:04","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=25210"},"modified":"2021-09-02T12:01:12","modified_gmt":"2021-09-02T17:01:12","slug":"site-structure","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/site-structure\/","title":{"rendered":"Site Structure: Navigation Matters for SEO"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO Like A CEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Site Structure: Navigation Matters for SEO<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-11-09T13:47:04-06:00\">November 9, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>When it comes to navigating your website, the site hierarchy or site structure, is extremely critical for users and search engines alike.<\/p>\n\n\n\n<p>Allowing for easy, effective navigation of your website sounds obvious, because every user and publisher knows (and wants) that. <\/p>\n\n\n\n\n\n<p>So what do we mean by site structure, and why does it matter?<\/p>\n\n\n\n<p>When we&#8217;re referring to site structure, we&#8217;re talking about how content is <em>organized<\/em> on your website \u2014 in other words, how visitors can navigate the site to find the content they want.<\/p>\n\n\n\n<p>From an SEO standpoint, this is important enough that the Google SEO Starter Guide features an entire section on <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en#hierarchy\" target=\"_blank\" rel=\"noreferrer noopener\">site hierarchy<\/a>.<\/p>\n\n\n\n<p>If you&#8217;ve read the starter guide (if you haven&#8217;t, you should), you&#8217;ll see that it focuses a lot on <a href=\"https:\/\/www.mediavine.com\/url-structure\/\">URL structure<\/a>. We&#8217;ve already published an entire guide to optimizing your URL structure (see the link above), so we&#8217;re focusing on the rest of Google&#8217;s hierarchical advice in this article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-homepage-navigation\">Homepage Navigation<\/h2>\n\n\n\n<p>There are a number of components of site structure, but at the heart of it all is the navigation of your homepage. Think of it from the perspective of a user first visiting the homepage. How do they get to the content?<\/p>\n\n\n\n<p>When we first discussed <a href=\"https:\/\/www.mediavine.com\/pagerank-why-links-are-so-important\/\">PageRank<\/a>, you may remember us saying that the homepage is your most valuable page when it comes to link equity.<\/p>\n\n\n\n<p>This is because \u2014 if you&#8217;re following standard web <a href=\"https:\/\/www.mediavine.com\/graphic-design-tools\/\">design<\/a> principles, every page will link to your homepage, either through linking on your logo, via your navigation or perhaps breadcrumbs.<\/p>\n\n\n\n<p>It&#8217;s also the most likely place for <a href=\"https:\/\/www.mediavine.com\/backlinks-inbound-links-seo\/\">other websites to link<\/a> to, so it makes sense that it&#8217;s your most valuable page \u2014 from an SEO perspective. <\/p>\n\n\n\n<p>Moreover, it&#8217;s the most frequent entry point for returning or loyal users, who you&#8217;ll want to present with content as effectively as you can.<\/p>\n\n\n\n<p>This is why when we discussed <a href=\"https:\/\/www.mediavine.com\/cornerstone-content\/\">cornerstone content<\/a>, we emphasized that your most valuable content should be 1-2 clicks away from the homepage. <\/p>\n\n\n\n<p>Anything beyond those 1-2 clicks, users might not find it easily from the homepage. If your users can&#8217;t find your content, neither can Google.<\/p>\n\n\n\n<p>That&#8217;s why it&#8217;s crucial to think of your site structure from the perspective of navigating from the homepage, and ensuring that all content you want to rank on is one or two clicks away.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone.jpg\" alt=\"woman smiling at phone sitting at table\" class=\"wp-image-25233\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-smiling-at-phone-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><em>Okay, so how should you ideally set up your homepage navigation?<\/em><\/p>\n\n\n\n<p>If your homepage is basically just your 10 most recent posts, then you&#8217;re probably going to struggle. The good news is that even with WordPress, your homepage doesn&#8217;t have to be set up that way.<\/p>\n\n\n\n<p>WordPress offers publishers the concept of a static homepage, in which the homepage becomes another page you have complete control over. You can use <a href=\"https:\/\/www.mediavine.com\/wordpress-gutenberg-tutorial\/\">Gutenberg<\/a> to edit your homepage this way.<\/p>\n\n\n\n<p>In fact, this is what we recommend for publishers running Mediavine&#8217;s Trellis themes. Although we included a default homepage of your most recent posts, that&#8217;s not always the best experience for users.<\/p>\n\n\n\n<p>With Trellis, you can create custom, static homepages. Take a look at these three sites that are running Trellis: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"1024\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-831x1024.jpg\" alt=\"\" class=\"wp-image-25281\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-831x1024.jpg 831w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-260x320.jpg 260w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-768x947.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-1246x1536.jpg 1246w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-1661x2048.jpg 1661w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-1170x1443.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-375x462.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-800x986.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-300x370.jpg 300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-186x229.jpg 186w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-152x187.jpg 152w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-272x335.jpg 272w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-281x347.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-422x520.jpg 422w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-519x640.jpg 519w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/trellis-homepages-623x768.jpg 623w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-what-should-your-homepage-be\"><strong>So what should your homepage be?<\/strong><\/h3>\n\n\n\n<p>That depends on your site and how you can organize your content. This is where categories, tags and landing pages come in handy.<\/p>\n\n\n\n<p>First, you can and should list some of your recent posts. Using <a href=\"https:\/\/www.mediavine.com\/wordpress-gutenberg-should-you-make-the-switch\/\">Gutenberg<\/a>, you can use the built-in Recent Posts block or the upcoming <a href=\"https:\/\/www.mediavine.com\/products\/create\/\">Mediavine Create<\/a> Indexes to make them look pretty. <\/p>\n\n\n\n<p>This is key for both users and search engines to see your most recent content. Otherwise, how will they identify and keep up with it?<\/p>\n\n\n\n<p>Beyond the new posts you&#8217;re churning out, consider the perspective of a user when it comes to finding older content as well. <\/p>\n\n\n\n<p>Think about listing some of your most popular posts \u2014 a great way to help improve rankings on some of your cornerstone content.<\/p>\n\n\n\n<p>Of course, there&#8217;s limited space on your homepage, and you can only have so many links on there without it becoming cumbersome. This is where your categories or landing pages can play a major role.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-818x460.jpg\" alt=\"chart explaining cornerstone content with three layers of content stemming from the homepage\" class=\"wp-image-17033\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-818x460.jpg 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-441x248.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-480x270.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-720x405.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st-735x413.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/03\/cornerstone-content-mediavine-graph-1st.jpg 1920w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-category-and-landing-pages\">Category and Landing Pages<\/h2>\n\n\n\n<p>While being one hop away from the homepage will give your content the best shot at SEO success, sometimes being two clicks away is the best you can hope for \u2014 especially when you have a lot of content.<\/p>\n\n\n\n<p>For example, this is where you could link to the &#8220;Cheesecake Recipes&#8221; category on your homepage, with the ultimate goal of boosting the &#8220;Strawberry Cheesecake Recipe&#8221; you&#8217;re trying to rank on.<\/p>\n\n\n\n<p>It&#8217;s not just categories you can link to, either \u2014 Google recommends that websites feature a separate navigation or sitemap page.<\/p>\n\n\n\n<p>Note: We&#8217;re not talking about the XML Sitemap. <\/p>\n\n\n\n<p>Those are super important for crawling, but not necessarily ranking and we&#8217;ll talk about them in a future blog post.<\/p>\n\n\n\n<p>In this case specifically, we&#8217;re talking about a sitemap page for users \u2014 a designated navigation or landing page.<\/p>\n\n\n\n<p>Basically, you create landing pages (posts or pages in WordPress) that you can link to from your homepage, with those landing pages linking to your other pages. This keeps everything of value within 1-2 hops.<\/p>\n\n\n\n<p>This style of sitemap can&#8217;t link to everything, but you can make many of them. Let&#8217;s use a simple example everyone can relate to. <\/p>\n\n\n\n<p>If you were, say, the CEO of Mediavine and writing both an &#8220;<a href=\"https:\/\/www.mediavine.com\/what-is-seo-introducing-the-mediavine-search-engine-optimization-series\/\">SEO Like A CEO<\/a>&#8221; Series and an &#8220;<a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">Improve your RPM<\/a>&#8221; series, you could build a navigation page for each and link to them from your homepage. <\/p>\n\n\n\n<p>In this not-really-hypothetical case (as you probably figured), I used two category pages: <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">SEO Like A CEO<\/a> and <a href=\"https:\/\/www.mediavine.com\/category\/go-for-teal\/\">Go For Teal<\/a>, with custom content up top. Hey, another cool feature of <a href=\"http:\/\/mediavine.com\/products\/trellis\">Trellis<\/a>! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-1024x682.jpg\" alt=\"screenshot of the SEO like a CEO category page\" class=\"wp-image-25231\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-1536x1024.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/Site-structure-01.jpg 1667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In any case, even using a static homepage with Gutenberg can only be so long before users give up on scrolling. So where else can you get links to the posts you want to rank on?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-site-navigation-footer-sidebar-and-other-linking-spots\">Site Navigation, Footer, Sidebar, and Other Linking Spots<\/h2>\n\n\n\n<p>Publishers actually have a few more valuable spots to link to top content on all of your pages: your site navigation, your footer and your sidebar (on desktop and wider tablet devices).<\/p>\n\n\n\n<p>The navigation at the top of your page can link to your most popular pages. If you use a nested nav bar, you can often fit 10-20 links up top in a very user-friendly fashion.<\/p>\n\n\n\n<p>This is a great way to allow users to find content on ANY page of your site. Think about it: If you link from every page, by definition, it&#8217;s linked from the homepage AND every other page on your website.<\/p>\n\n\n\n<p>That&#8217;s a great way to signal to your user and Google that this page is extra important. The same rule can apply to the footer, but since that&#8217;s lower in your page, it&#8217;s less likely to be clicked. <\/p>\n\n\n\n<p>With limited space available, try to prioritize placing your most important navigation in the header and putting lesser-used things (like your privacy policy, legal requirements, etc.) in the footer.<\/p>\n\n\n\n<p>Another great spot to capture user attention? If you maintain a <a href=\"https:\/\/www.mediavine.com\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\">shorter sidebar<\/a>, users will likely see a few widgets before they tune out. We typically recommend running things like a search, about me and something like the top posts-style widget described above.<\/p>\n\n\n\n<p>Using these three spots, in addition to your homepage, should hopefully position all of your top content within a few clicks for users.<\/p>\n\n\n\n<p>Finally, remember that your individual posts are a likely entry point for a large portion of your readers. This typically opens up another great spot to show additional content to readers: Both inside the content via <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal links<\/a> and below the post with related content-style widgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-breadcrumbs\">Breadcrumbs<\/h3>\n\n\n\n<p>Google also recommends the use of breadcrumbs in your navigation, and I completely agree. These are a great way to link to your homepage and the landing page or category containing a post.<\/p>\n\n\n\n<p>Breadcrumbs, like so many things we touch on in passing, are worthy of a separate blog post that we&#8217;ll write in the near future, but here&#8217;s a quick look at our Vice President of Support <a href=\"https:\/\/www.mediavine.com\/team\/nicole-johnson\/\">Nicole Johnson<\/a>&#8216;s site. <\/p>\n\n\n\n<p>See the text &#8220;Home &gt; Grilling &gt; Traeger Recipes&#8221; below her post title? Those are the breadcrumbs. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-1024x544.png\" alt=\"\" class=\"wp-image-25282\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-1024x544.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-320x170.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-768x408.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-1536x816.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-1170x621.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-375x199.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-800x425.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-569x302.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-353x187.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-288x153.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-335x178.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-347x184.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-520x276.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image-640x340.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/image.png 1595w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-site-structure-sets-you-up-for-success\">Site Structure Sets You Up For Success<\/h2>\n\n\n\n<p>Like so much of the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=nNzby3AtIRk&amp;list=PLVy2vgUysJwvlM50_s5UlEJ4ZlqSQ27fA\" target=\"_blank\">SEO advice<\/a> we provide at <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-ad-management-and-so-much-more\/\">Mediavine<\/a>, there&#8217;s not a lot of technical mastery you&#8217;re missing. A commitment to the right principles and the right thought process goes a long way. <\/p>\n\n\n\n<p>Think like a user to improve your website experience, and Google will likely reward your efforts. As always, our <a href=\"https:\/\/www.mediavine.com\/mediavine-wins-two-2019-google-certified-publishing-partner-awards\/\">award-winning<\/a> Publisher Support team is available to help with additional questions. <\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fsite-structure%2F&#038;title=Site%20Structure%3A%20Navigation%20Matters%20for%20SEO\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fsite-structure%2F&#038;text=Site%20Structure%3A%20Navigation%20Matters%20for%20SEO\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" 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21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-375x213.jpeg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-800x454.jpeg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-569x323.jpeg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-353x200.jpeg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-288x164.jpeg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-335x190.jpeg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-347x197.jpeg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-520x295.jpeg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-640x363.jpeg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-960x545.jpeg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? There&#8217;s a Better Way<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 21, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Whether it&#8217;s for SEO or monetization purposes, we always encourage publishers to update old content. We&#8217;ve discussed at length how specifically to update content to improve RPM and optimize for SEO, but today we\u2019re focusing on a specific and surprisingly controversial aspect. How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? There&#8217;s a Better Way\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"man standing up using a desktop computer\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1536x1023.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-2048x1364.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1170x779.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/SEO-Like-a-Slab-of-Beef-04-1080x719.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">SEO is a Garden a.k.a. The Parboil Strikes Back<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Oct 11, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Today on the Mediavine blog, we&#8217;re throwing it back to 2017, famously known to SEO experts across the web as the Year of the Parboil. It was never actually known as such, of course, but an experiment from back then remains instructive and shapes our SEO strategies today. A blog post&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/seo-is-a-garden\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about SEO is a Garden a.k.a. The Parboil Strikes Back\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg\" class=\"attachment-large size-large\" alt=\"woman looking at her laptop sitting on the couch\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/07\/woman-looking-at-her-laptop-sitting-on-the-couch-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should You Delete Content or Just Stop Linking? An SEO Dilemma<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">8 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jul 13, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 If you&#8217;re a new blogger, bookmark this and come back in a few years. But if you&#8217;ve been blogging for awhile, you may have already asked yourself this SEO question: Should you delete content that&#8217;s old and\/or not doing a lot for you? Looking for a quick answer? Sorry. We&#8217;re going&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-you-delete-content-or-just-stop-linking\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should You Delete Content or Just Stop Linking? An SEO Dilemma\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 When it comes to navigating your website, the site hierarchy or site structure, is extremely critical for users and search engines alike. Allowing for easy, effective navigation of your website sounds obvious, because every user and publisher knows (and wants) that. So what do we mean by site structure, and why&#8230;<\/p>\n","protected":false},"author":5,"featured_media":25237,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[17,93],"tags":[],"audience_post":[],"class_list":["post-25210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-seo-like-a-ceo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Site Structure: Navigation Matters for SEO - Mediavine<\/title>\n<meta name=\"description\" content=\"When it comes to navigating your website, learn why the site structure is extremely critical for users and search engines alike.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/site-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Site Structure: Navigation Matters for SEO\" \/>\n<meta property=\"og:description\" content=\"When it comes to navigating your website, learn why the site structure is extremely critical for users and search engines alike.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/site-structure\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-09T19:47:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T17:01:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-thinking-on-laptop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Site Structure: Navigation Matters for SEO\",\"datePublished\":\"2020-11-09T19:47:04+00:00\",\"dateModified\":\"2021-09-02T17:01:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/\"},\"wordCount\":1489,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-thinking-on-laptop.jpg\",\"articleSection\":[\"SEO\",\"SEO Like A CEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/site-structure\/\",\"name\":\"Site Structure: Navigation Matters for SEO - 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