{"id":25295,"date":"2020-11-19T10:35:21","date_gmt":"2020-11-19T16:35:21","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=25295"},"modified":"2021-02-17T14:18:53","modified_gmt":"2021-02-17T20:18:53","slug":"holiday-rpm-trends","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/","title":{"rendered":"Holiday RPM Trends \u2014 Behind the Numbers with Brad"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Holiday RPM Trends \u2014 Behind the Numbers with Brad<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-11-19T10:35:21-06:00\">November 19, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Well folks, we made it.<\/p>\n\n\n\n<p>After 10 months in which we\u2019ve heard the word \u201cunprecedented\u201d infinite times, and a political season to match 2020\u2019s craziness, November is here.<\/p>\n\n\n\n<p>We\u2019re smack in the middle of <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4<\/a>, when a quick glance at our publisher <a href=\"https:\/\/www.mediavine.com\/mediavine-dashboard-health-check-updates-go-for-teal\/\">Dashboards<\/a> each morning can cause one to break into a holiday song:<\/p>\n\n\n\n<p>\u201cIt\u2019s the most wonderful time of the yearrrrrrr!\u201d Just take a look at this actual archival footage of a <a href=\"https:\/\/www.mediavine.com\/mediavine-publishers-grow-exponentially-after-joining-heres-why\/\">Mediavine publisher<\/a> after checking their Q4 <a href=\"https:\/\/www.mediavine.com\/what-is-rpm\/\">RPM<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/film-cinema-its-a-wonderful-life-e19CsK8fDC66k\n<\/div><\/figure>\n\n\n\n<p>Yes, Q4 is a magical time filled with spirit, verve and ever-increasing <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPMs<\/a>. But what can we expect specifically, from now until 2021?<\/p>\n\n\n\n<p>I\u2019m glad you asked!<\/p>\n\n\n\n<p>In this edition of Behind the Numbers with <a href=\"https:\/\/www.mediavine.com\/team\/brad-hagmann\/\">Brad<\/a>, I\u2019ve once again teamed up with <a href=\"https:\/\/www.mediavine.com\/behind-the-vine-with-cynthia-butler\/\">Cynthia Butler<\/a>, our talented Director of Business Intelligence, to shed some light on this topic.<\/p>\n\n\n\n<p>In previous editions of BTNWB (we love our acronyms in this industry, however ridiculous), we\u2019ve explored how <a href=\"https:\/\/www.mediavine.com\/?s=content+during+covid\">Covid<\/a> has impacted publisher <a href=\"https:\/\/www.mediavine.com\/covid-traffic-trends\/\">traffic<\/a> and <a href=\"https:\/\/www.mediavine.com\/covid-rpm-trends\/\">RPMs<\/a> in 2020.<\/p>\n\n\n\n<p>While it\u2019s clear that <a href=\"https:\/\/www.mediavine.com\/covid-19-resources\/\">Covid<\/a> is far from over, the good news is that the advertising industry has adjusted and seems to have found some stability, even in uncertain times.<\/p>\n\n\n\n<p>Budgets that were paused earlier this year during peak panic have been reinjected into the marketplace, leading to a strong performance as we close out the year.<\/p>\n\n\n\n<p>Moreover, many businesses have adapted new and exciting ad campaigns, thanks to fresh strategies such as online delivery and curbside pickup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm.jpg\" alt=\"woman wearing mask holding up paper bag takeout pickup order\" class=\"wp-image-25362\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/AdobeStock_372105336-sm-640x426.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Will this mean that November and December 2020 follow the same patterns we saw in 2019? We sure hope so, but there\u2019s no guarantee (see upcoming disclaimer).<\/p>\n\n\n\n<p>Let\u2019s get to the numbers. We took a look back at 2019, by site category, to <a href=\"https:\/\/www.mediavine.com\/rpm-optimization-something-work-myth-magic-button\/\">analyze RPMs<\/a> week over week from the beginning through the end of the fourth quarter.<\/p>\n\n\n\n<p>We uncovered some interesting Q4 trends. I want to highlight a few that stood out the most, along with my most logical explanation for each.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-food-drink\">Food &amp; Drink<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-1024x576.png\" alt=\"Graph titled Holiday week over week RPM growth 2019 Food and Drink\" class=\"wp-image-25365\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-2048x1152.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-375x211.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-353x199.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-288x162.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-335x189.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-347x195.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-520x293.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs_Food-and-Drink-640x360.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Steady growth starting around the middle of October, and booming right before Thanksgiving, is the trend line for sites in the Food &amp; Drink category.<\/p>\n\n\n\n<p>These revenue trends also come at a great time of <a href=\"https:\/\/www.mediavine.com\/3-action-items-that-will-get-you-massive-traffic\/\">traffic growth<\/a>. People are looking for new recipes for the <a href=\"https:\/\/www.mediavine.com\/how-to-capitalize-on-holidays-as-a-content-creator\/\">holidays<\/a>, and advertisers want to be a part of it.<\/p>\n\n\n\n<p>Even after the tryptophan hangover wears off, <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\/\">RPMs<\/a> stay high before taking a slight dip at the beginning of December due to the <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">start of a new month<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">RPMs<\/a> then remain on the high side right through the end of the year, before taking a sharp downturn in the last week of December after Christmas.<\/p>\n\n\n\n<p>At that point, even though it\u2019s technically still Q4, advertising budgets are exhausted and consumers are less likely to be shopping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-health-fitness\">Health &amp; Fitness<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-1024x576.png\" alt=\"line Graph titled Holiday week over week RPM growth 2019 Health and Fitness\" class=\"wp-image-25366\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-2048x1152.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-375x211.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-353x199.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-288x162.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-335x188.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-347x195.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-520x293.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-02-640x360.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Something that I found interesting: our Health &amp; Fitness sites follow roughly the same trend lines as Food &amp; Drink sites but with a sharper drop off after the first week of December.<\/p>\n\n\n\n<p>This tells me that companies and brands are eager to get in front of health-conscious eaters ahead of Thanksgiving, before taking a pause and looking forward to <a href=\"https:\/\/www.mediavine.com\/q1-ad-revenue-slump\/\">January 1<\/a> and the ambitious resolutions that a new year brings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personal-finance\">Personal Finance<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-1024x576.png\" alt=\"line Graph titled Holiday week over week RPM growth 2019 Personal Finance\" class=\"wp-image-25367\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-2048x1152.png 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-480x270.png 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-375x211.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-353x199.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-288x162.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-335x189.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-347x195.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-520x293.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/holiday-behind-the-numbers-2020-graphs-03-640x360.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The RPM trend from our <a href=\"https:\/\/www.mediavine.com\/what-is-mediavine-finance-full-service-ad-management-so-much-more\/\">Personal Finance<\/a> category of sites also tells a great story.<\/p>\n\n\n\n<p>We see much more steady growth throughout Q4 than most of our other categories, with only slight dips near the beginning of each month.<\/p>\n\n\n\n<p>Advertisers on these websites are likely targeting the budget-conscious population. They have deals galore starting in October and continuing all the way through Halloween, Thanksgiving, Black Friday, Cyber Monday (or as those of us who <a href=\"https:\/\/www.mediavine.com\/top-tips-for-working-from-home\/\">work from home<\/a> call it, Monday) and Christmas.<\/p>\n\n\n\n<p>Take a look at the fun interactive table below to see for yourself how <a href=\"https:\/\/www.mediavine.com\/why-does-my-rpm-change\/\">RPM changes<\/a> vary week over week for various site categories.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"tableauPlaceholder\" id=\"viz1605809360277\" style=\"position: relative\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\" \" src=\"https:\/\/public.tableau.com\/static\/images\/Me\/MediavineWeeklyAnalysis\/holidaypercategory\/1_rss.png\" style=\"border: none\"><\/a><\/noscript><object class=\"tableauViz\" style=\"display:none;\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableau.com%2F\"> <param name=\"embed_code_version\" value=\"3\"> <param name=\"site_root\" value=\"\"><param name=\"name\" value=\"MediavineWeeklyAnalysis\/holidaypercategory\"><param name=\"tabs\" value=\"no\"><param name=\"toolbar\" value=\"yes\"><param name=\"static_image\" value=\"https:\/\/public.tableau.com\/static\/images\/Me\/MediavineWeeklyAnalysis\/holidaypercategory\/1.png\"> <param name=\"animate_transition\" value=\"yes\"><param name=\"display_static_image\" value=\"yes\"><param name=\"display_spinner\" value=\"yes\"><param name=\"display_overlay\" value=\"yes\"><param name=\"display_count\" value=\"yes\"><param name=\"language\" value=\"en\"><param name=\"filter\" value=\"publish=yes\"><\/object><\/div>                <script type=\"text\/javascript\">                    var divElement = document.getElementById('viz1605809360277');                    var vizElement = divElement.getElementsByTagName('object')[0];                    if ( divElement.offsetWidth > 800 ) { vizElement.style.width='1000px';vizElement.style.height='627px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='1000px';vizElement.style.height='627px';} else { vizElement.style.width='100%';vizElement.style.height='727px';}                     var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now for the disclaimer, because what would 2020 be without some unpredictability?<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.mediavine.com\/covid-19-and-mediavines-update-for-content-creators\/\">Covid<\/a> making a strong resurgence in some areas, and uncertainty surrounding the <a href=\"https:\/\/www.mediavine.com\/political-advertising-in-2020-behind-the-numbers-with-brad\/\">elections<\/a>, we may see some changes in these numbers compared to last year.<\/p>\n\n\n\n<p>Generally, the ad industry follows the overall climate of the economy. When the economy widely shut down in March, advertising ground to a halt.<\/p>\n\n\n\n<p>Since then, it\u2019s recovered somewhat and if the economy keeps running smoothly with the majority of businesses open, we should continue to see strong ad spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone.jpg\" alt=\"woman wearing mask on phone\" class=\"wp-image-25644\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-wearing-mask-on-phone-640x427.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>If conditions worsen and we experience shutdowns similar to <a href=\"https:\/\/www.mediavine.com\/what-is-q1\/\">Q1<\/a> of this year, which we can\u2019t predict one way or the other, it could be a different story.<\/p>\n\n\n\n<p>To put it more simply, these numbers are subject to change from year to year because <a href=\"https:\/\/www.mediavine.com\/mediavines-2019-year-in-review\/\">2019<\/a> and <a href=\"https:\/\/www.mediavine.com\/mediavine-2020-preview-road-map-for-a-new-decade-of-video-and-much-more\/\">2020<\/a> have been wildly different years but hopefully they won\u2019t!<\/p>\n\n\n\n<p>Either way, <a href=\"https:\/\/www.mediavine.com\/guarantee\/\">Mediavine<\/a> is always well positioned to earn the most possible for its publishers and we look forward to a future post where we can recap and compare the two.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fholiday-rpm-trends%2F&#038;title=Holiday%20RPM%20Trends%20%E2%80%94%20Behind%20the%20Numbers%20with%20Brad\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fholiday-rpm-trends%2F&#038;text=Holiday%20RPM%20Trends%20%E2%80%94%20Behind%20the%20Numbers%20with%20Brad\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fholiday-rpm-trends%2F&#038;title=Holiday%20RPM%20Trends%20%E2%80%94%20Behind%20the%20Numbers%20with%20Brad\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fholiday-rpm-trends%2F&#038;text=Holiday%20RPM%20Trends%20%E2%80%94%20Behind%20the%20Numbers%20with%20Brad\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Holiday%20RPM%20Trends%20%E2%80%94%20Behind%20the%20Numbers%20with%20Brad%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fholiday-rpm-trends%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Well folks, we made it. After 10 months in which we\u2019ve heard the word \u201cunprecedented\u201d infinite times, and a political season to match 2020\u2019s craziness, November is here. We\u2019re smack in the middle of Q4, when a quick glance at our publisher Dashboards each morning can cause one to break into&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":25370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,75],"tags":[],"audience_post":[],"class_list":["post-25295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday RPM Trends \u2014 Behind the Numbers with Brad - Mediavine<\/title>\n<meta name=\"description\" content=\"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday RPM Trends \u2014 Behind the Numbers with Brad\" \/>\n<meta property=\"og:description\" content=\"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T16:35:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-17T20:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Holiday RPM Trends \u2014 Behind the Numbers with Brad\",\"datePublished\":\"2020-11-19T16:35:21+00:00\",\"dateModified\":\"2021-02-17T20:18:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\"},\"wordCount\":845,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\",\"articleSection\":[\"Advertising\",\"Increasing RPM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\",\"name\":\"Holiday RPM Trends \u2014 Behind the Numbers with Brad - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\",\"datePublished\":\"2020-11-19T16:35:21+00:00\",\"dateModified\":\"2021-02-17T20:18:53+00:00\",\"description\":\"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg\",\"width\":800,\"height\":534,\"caption\":\"woman photographing in the snow\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Holiday RPM Trends \u2014 Behind the Numbers with Brad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\",\"name\":\"Brad Hagmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g\",\"caption\":\"Brad Hagmann\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Holiday RPM Trends \u2014 Behind the Numbers with Brad - Mediavine","description":"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/","og_locale":"en_US","og_type":"article","og_title":"Holiday RPM Trends \u2014 Behind the Numbers with Brad","og_description":"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.","og_url":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2020-11-19T16:35:21+00:00","article_modified_time":"2021-02-17T20:18:53+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg","type":"image\/jpeg"}],"author":"Brad Hagmann","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Brad Hagmann","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/"},"author":{"name":"Brad Hagmann","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807"},"headline":"Holiday RPM Trends \u2014 Behind the Numbers with Brad","datePublished":"2020-11-19T16:35:21+00:00","dateModified":"2021-02-17T20:18:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/"},"wordCount":845,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg","articleSection":["Advertising","Increasing RPM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/","url":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/","name":"Holiday RPM Trends \u2014 Behind the Numbers with Brad - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg","datePublished":"2020-11-19T16:35:21+00:00","dateModified":"2021-02-17T20:18:53+00:00","description":"Go behind the numbers with Brad in this session analysis, where he analyzes RPM trends as a result of the holiday season.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/woman-photographing-in-the-snow.jpg","width":800,"height":534,"caption":"woman photographing in the snow"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/holiday-rpm-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"Holiday RPM Trends \u2014 Behind the Numbers with Brad"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807","name":"Brad Hagmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g","caption":"Brad Hagmann"},"url":"https:\/\/www.mediavine.com\/blog\/author\/brad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/25295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44454"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=25295"}],"version-history":[{"count":26,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/25295\/revisions"}],"predecessor-version":[{"id":27030,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/25295\/revisions\/27030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/25370"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=25295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=25295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=25295"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=25295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}