{"id":25347,"date":"2020-11-17T11:47:02","date_gmt":"2020-11-17T17:47:02","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=25347"},"modified":"2023-02-21T16:29:42","modified_gmt":"2023-02-21T22:29:42","slug":"mid-roll-monetize-long-form-video-content-with-mediavine","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mid-roll-monetize-long-form-video-content-with-mediavine\/","title":{"rendered":"Mid-Roll: Monetize Long-Form Video Content with Mediavine"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mid-Roll: Monetize Long-Form Video Content with Mediavine<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-11-17T11:47:02-06:00\">November 17, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>In this <s>Year<\/s>, <s>Decade<\/s>, <a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">Century of Video<\/a>, Mediavine is forever committed to supporting publishers&#8217; various \u2014 and evolving \u2014 video needs.<\/p>\n\n\n\n<p>Whether it\u2019s adding more header bidding partners, or introducing new ad experiences such as <a href=\"https:\/\/www.mediavine.com\/video-overlays-non-linear-ads\/\">video overlays<\/a>, our <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a> and the mid-roll feature we&#8217;re unveiling today, we&#8217;re always exploring new avenues.<\/p>\n\n\n\n\n\n<p>One constant, until now, is that we\u2019ve focused our efforts on <a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\/\">short-form video<\/a>, which is how we classify videos under a few minutes in duration.<\/p>\n\n\n\n<p>Short-form video has been our focus for a simple reason: It represents the vast majority of the video content produced by our publishers. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-1024x683.jpg\" alt=\"male travel blogger taking photos on a DSLR camera on a tripod with cliffs and ocean behind him\" class=\"wp-image-21694\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-13.jpg 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Every site is different, but most <a href=\"https:\/\/www.mediavine.com\/mediavine-publishers-grow-exponentially-after-joining-heres-why\/\">Mediavine publishers<\/a> have audiences who gravitate toward and consume short, web-friendly content.<\/p>\n\n\n\n<p>However, as we\u2019ve grown to more than 7,500 publishers, we&#8217;ve become a more <a href=\"https:\/\/www.mediavine.com\/diversity-audit\/\">diverse<\/a> group with different readers and changing preferences.<\/p>\n\n\n\n<p>We represent many YouTube-style bloggers, who often present long-form content to their audiences on their own websites. <\/p>\n\n\n\n<p>From a monetization perspective, these blogs present some challenges and have revealed the limitations of our short form approach. <\/p>\n\n\n\n<p>Up until now, since we could only run one ad per video and ads between videos in your custom <a href=\"https:\/\/www.mediavine.com\/video-playlists\/\">video playlists<\/a>, we&#8217;d encourage those publishers to run YouTube embeds.<\/p>\n\n\n\n<p>No longer!<\/p>\n\n\n\n<p>Starting Monday, November 23rd, we\u2019re proud to announce that the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-terms-of-service\/\">Mediavine Video Player<\/a> has added support for mid-roll advertisements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-mid-roll-advertisements\">What are Mid-Roll Advertisements?<\/h2>\n\n\n\n<p>Mid-roll ads are what they sound like \u2014 <a href=\"https:\/\/www.mediavine.com\/skippable-vs-non-skippable-video-ads\/\">video ads<\/a> that run in the middle of video content, as opposed to <a href=\"https:\/\/www.mediavine.com\/optimizing-pre-roll-ad-length\/\">pre-roll<\/a>, which run before the video starts.<\/p>\n\n\n\n<p>These are the closest thing to traditional TV commercials, and online, the concept may be familiar to many users who have experienced similar advertisements on platforms like Facebook.<\/p>\n\n\n\n<p>Now, thanks to changes by the <a href=\"https:\/\/www.mediavine.com\/coalition-for-better-ads-announces-short-form-video-standards\/\">Coalition for Better Ads<\/a> which established mid-roll guidelines for longer-form content, they\u2019re present on YouTube \u2014and starting Monday, November 23rd, the <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-seo\/\">Mediavine Video Player<\/a>.<\/p>\n\n\n\n<p>The Coalition for Better Ads standards for these ads are surprisingly simple: you can only run mid-roll on <strong>videos longer than 8 minutes<\/strong>. <\/p>\n\n\n\n<p>That\u2019s it. Anything eight minutes or longer is considered long-form content, and eligible to include mid-roll ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-1024x683.jpg\" alt=\"vlogger in blue sweater presenting to a DSLR camera on a tripod\" class=\"wp-image-25507\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/vlogger-camera.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-often-will-mid-roll-ads-run\">How Often Will Mid-Roll Ads Run?<\/h2>\n\n\n\n<p>Mediavine uses technology known as VMAP (Video Multiple Ad Playlist) to place multiple ads throughout your video. <\/p>\n\n\n\n<p>This technology works by using timestamps, or basically marking spots where there could be a commercial break in your video.<\/p>\n\n\n\n<p>Currently, we automatically place these breaks for publishers and they\u2019ll appear at certain timestamps throughout the video. <\/p>\n\n\n\n<p>From a user experience standpoint, we will make sure that if a user is bouncing around, they won\u2019t see two ads too closely together.<\/p>\n\n\n\n<p>Remember, mid-roll is brand new to Mediavine and we\u2019ll be optimizing them for ad performance and UX over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-will-mid-roll-advertisements-earn\">How Much Will Mid-Roll Advertisements Earn?<\/h2>\n\n\n\n<p>While some advertisers prefer pre-roll to mid-roll, you\u2019ll see roughly the same rates for mid-roll ads as with &#8220;regular&#8221; video inventory.<\/p>\n\n\n\n<p>For this reason, we\u2019re combining the two into a singular ad unit in your <a href=\"https:\/\/www.mediavine.com\/mediavine-dashboard-settings\/\">Mediavine Dashboard<\/a> reporting.<\/p>\n\n\n\n<p>Ultimately, of course, how much you earn will depend on how long your users are watching your long-form videos. <\/p>\n\n\n\n<p>As we said earlier, every website is different and longer videos won&#8217;t necessarily mean more ad views if your audience isn&#8217;t watching them.<\/p>\n\n\n\n<p>If you post a 30-minute video and users watch the entire thing, you can run (and earn significant revenue from) multiple mid-roll advertisements.<\/p>\n\n\n\n<p>However, if readers only stick around for two minutes of that 30-minute video, you won\u2019t serve any additional ads at all.<\/p>\n\n\n\n<p>Bottom line: If short-form video content is working for your website and your audience, then keep doing what you&#8217;re doing.<\/p>\n\n\n\n<p>If you already post, or think you can produce, long-form video content with high engagement, now you can monetize it even more effectively! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"460\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-690x460.jpg\" alt=\"woman doing make-up in front of a camera\" class=\"wp-image-9253\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/beauty-blogger.jpg 800w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-should-you-run-long-form-video\">Where Should You Run Long Form Video?<\/h2>\n\n\n\n<p>It&#8217;s worth considering that even if your users consume long-form video on your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UCDFT7MiDfndPZSP90Hc2qdg\/\" target=\"_blank\">YouTube channel<\/a>, that may not translate to your website.<\/p>\n\n\n\n<p>This is why we recommend that your featured video, or ideally <a href=\"https:\/\/www.mediavine.com\/featured-video-playlists-an-easy-path-to-major-revenue-growth\/\">featured playlists<\/a>, are still made of short-form content.<\/p>\n\n\n\n<p>Think of 45- to 60-seconds-long videos as the sweet spot. Most <a href=\"https:\/\/www.mediavine.com\/how-to-find-sessions-in-google-analytics\/\">sessions<\/a> are less than two minutes, especially when users arrive on your site from outside social media and referral traffic. <\/p>\n\n\n\n<p>Your goal should be to get those visitors to watch two short videos, as opposed to a short portion of a long-form video.<\/p>\n\n\n\n<p>Ultimately, short-form content will still monetize better due to our <a href=\"https:\/\/www.mediavine.com\/new-feature-mediavine-video-player\/\">Up Next<\/a> feature and the ability to show ads between short videos.<\/p>\n\n\n\n<p>So where should you feature long-form video content? We recommend keeping it as a click-to-play option inside your content, while while activating <a href=\"https:\/\/www.mediavine.com\/universal-player-one-video-solution-to-rule-them-all\/\">Universal Player<\/a>.<\/p>\n\n\n\n<p>This will ensure that users who want to watch your long-form content can do so, and are willing to stick around to do it.<\/p>\n\n\n\n<p>For most publishers, and most sessions, you\u2019re likely better off with a shorter video, so make the longer videos click-to-play.<\/p>\n\n\n\n<p>This way, you&#8217;re working towards the perfect balance of offering longer form content to users that want it, and optimizing your earnings from those readers, while still maximizing short-form video revenue. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-i-opt-out\">How can I opt out? <\/h2>\n\n\n\n<p>Mediavine publishers are opted in to these units by default, but can opt out in the Mediavine Dashboard under Video Settings. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-1024x485.jpg\" alt=\"midroll settings location in the mediavine dashboard\" class=\"wp-image-25503\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-1024x485.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-320x152.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-768x364.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-1536x728.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-1170x555.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-375x178.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-800x379.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-569x270.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-353x167.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-288x137.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-335x159.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-347x164.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-520x246.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings-640x303.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/midroll-video-settings.jpg 1540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>To opt out of mid-roll ads in your Mediavine Dashboard, go to Settings &gt; Video &gt; Enable Mid-Roll.<\/figcaption><\/figure>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 In this Year, Decade, Century of Video, Mediavine is forever committed to supporting publishers&#8217; various \u2014 and evolving \u2014 video needs. Whether it\u2019s adding more header bidding partners, or introducing new ad experiences such as video overlays, our Universal Player and the mid-roll feature we&#8217;re unveiling today, we&#8217;re always exploring new&#8230;<\/p>\n","protected":false},"author":5,"featured_media":22040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,34],"tags":[],"audience_post":[],"class_list":["post-25347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mid-Roll: Monetize Long-Form Video Content with Mediavine - Mediavine<\/title>\n<meta name=\"description\" content=\"Mediavine introduced Mid-Roll Ads to the Mediavine video player. Mid-roll ads will run on videos longer than 8 minutes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mid-roll-monetize-long-form-video-content-with-mediavine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mid-Roll: Monetize Long-Form Video Content with Mediavine\" \/>\n<meta property=\"og:description\" content=\"Mediavine introduced Mid-Roll Ads to the Mediavine video player. 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