{"id":25702,"date":"2020-11-25T10:32:11","date_gmt":"2020-11-25T16:32:11","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=25702"},"modified":"2021-02-17T14:18:33","modified_gmt":"2021-02-17T20:18:33","slug":"google-2020-highest-health-score-winner","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-2020-highest-health-score-winner\/","title":{"rendered":"Google 2020 Highest Health Score Winner: What it Means &#038; Why it Matters to You"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google 2020 Highest Health Score Winner: What it Means &#038; Why it Matters to You<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-11-25T10:32:11-06:00\">November 25, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>For the second straight year, <a href=\"https:\/\/www.mediavine.com\/mediavine-wins-most-awards-at-2020-google-certified-publishing-partner-summit\/\">Mediavine earned the most awards<\/a> at the annual Google Certified Publishing Partner (GCPP) Summit, winning the Highest Health Score Award both years.<\/p>\n\n\n\n\n\n<p>The <a href=\"https:\/\/www.mediavine.com\/mediavine-google-certified-publishing-partner\/\">GCPP program<\/a> is one of the most exclusive programs in our industry, comprised only of Google\u2019s top monetization partners.<\/p>\n\n\n\n<p>Google wins the vast majority of our inventory, making them Mediavine\u2019s top monetization partner by a wide margin, and the most important partner in the <a href=\"https:\/\/www.mediavine.com\/what-is-the-open-marketplace\/\">entire advertising ecosystem<\/a>.<\/p>\n\n\n\n<p>It&#8217;s hard to overstate what a big deal the GCPP Highest Health Score Award is \u2014 or what an achievement it is to earn a perfect score for the entire time in which it is calculated. <\/p>\n\n\n\n<p><strong>Here&#8217;s why: <\/strong>This is the only award given at the GCPP Summit that is strictly data-based. All Partners are automatically entered by virtue of being in the program. The award is specifically given to the company with the highest-performing metrics as set out by the program. <\/p>\n\n\n\n<p><strong>We won this top award because we build and implement ad technology that is in lock-step with the best practices laid out by Google. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2.jpg\" alt=\"mobile google search on a smartphone\" class=\"wp-image-7546\" width=\"600\" height=\"795\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-226x300.jpg 226w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-768x1018.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/google-2-347x460.jpg 347w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-gcpp-health-score\">What is the GCPP Health Score?<\/h2>\n\n\n\n<p>The goal of the GCPP Health Score is to measure the overall health and performance of Google\u2019s top monetization partners. <\/p>\n\n\n\n<p>It is based on a series of eight factors that measure the quality of publishers represented, advertising practices, and the health of the Partner as a business. <\/p>\n\n\n\n<p>Some metrics contributing to the score are things you&#8217;re likely familiar with, like <a href=\"https:\/\/www.mediavine.com\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/\">viewability<\/a> and inventory quality.<\/p>\n\n\n\n<p>Mediavine earned a <em>perfect score in every one of those eight categories<\/em>, every week of the year.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-are-the-only-partner-to-receive-a-perfect-score-for-49-straight-weeks\"><strong>We are the only Partner to receive a perfect score for 49 straight weeks.<\/strong> <\/h2>\n\n\n\n<p>This is how Mediavine won the GCPP 2020 Highest Health Score Award.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-1024x684.jpg\" alt=\"man using a smartphone outside\" class=\"wp-image-23025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-1024x684.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-801x536.jpg 801w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-554x370.jpg 554w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168-735x491.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/man-using-smartphone-1168.jpg 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-this-impacts-your-bottom-line\">How This Impacts Your Bottom Line<\/h2>\n\n\n\n<p>Advertisers respond to sites with higher viewability scores by paying more for every ad impression. <\/p>\n\n\n\n<p>While this isn&#8217;t all about viewability scores and <a href=\"https:\/\/www.mediavine.com\/cpms-ecpms\/\">CPM<\/a>, they are an important part of this puzzle when it comes to your income. <\/p>\n\n\n\n<p>By leaning into all of Google&#8217;s best practices to make sure your ads are served lightning fast and only when a reader is actually going to see them, we&#8217;re making sure that you&#8217;re successful, and paid top dollar for every ad impression.<\/p>\n\n\n\n<p>This is less about winning an award, and more about results these best practices are able to deliver you, through Mediavine. <\/p>\n\n\n\n<p>Month after month and year after year, in top earnings and performance metrics advertisers are looking for, for the longevity of your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-1024x683.jpg\" alt=\"woman smiling at a laptop and holding a cup of coffee\" class=\"wp-image-25724\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-320x214.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-1536x1025.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-1170x781.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-800x534.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-343x229.jpg 343w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-280x187.jpg 280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-335x224.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-347x232.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/11\/home-office-worker.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-league-of-our-own\">A League of Our Own<\/h2>\n\n\n\n<p>It&#8217;s possible to tie for any of the honors Google awards at the GCPP Summit. <\/p>\n\n\n\n<p>Mediavine alone was awarded this top honor, but we&#8217;re not alone in our win. Not by far. <\/p>\n\n\n\n<p>Our publishers make wins like this possible, by trusting and expecting Mediavine to deliver the best results, period.<\/p>\n\n\n\n<p>You have our <a href=\"https:\/\/www.mediavine.com\/guarantee\/\">guarantee<\/a> that we&#8217;ll always do what it takes to win big at being the best ad monetization partner you can choose.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul 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That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 For the second straight year, Mediavine earned the most awards at the annual Google Certified Publishing Partner (GCPP) Summit, winning the Highest Health Score Award both years. The GCPP program is one of the most exclusive programs in our industry, comprised only of Google\u2019s top monetization partners. Google wins the vast&#8230;<\/p>\n","protected":false},"author":5,"featured_media":25725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,10],"tags":[],"audience_post":[],"class_list":["post-25702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google 2020 Highest Health Score Winner: What it Means &amp; Why it Matters to You - Mediavine<\/title>\n<meta name=\"description\" content=\"The Google 2020 Highest Health Score Winner is Mediavine. 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