{"id":26523,"date":"2020-12-21T11:54:07","date_gmt":"2020-12-21T17:54:07","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=26523"},"modified":"2022-03-07T14:22:45","modified_gmt":"2022-03-07T20:22:45","slug":"google-web-stories-seo","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/","title":{"rendered":"Google Web Stories SEO: What You Need to Know"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">SEO<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Google Web Stories SEO: What You Need to Know<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2020-12-21T11:54:07-06:00\">December 21, 2020<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>2022 Update: <em>For the most up to date information from Mediavine about Google Web Stories, please read our <a href=\"https:\/\/help.mediavine.com\/en\/articles\/5572535-web-stories-faq\">Web Stories FAQ<\/a><\/em>.<\/p>\n\n\n\n<p>As you may have heard in the news or from other publishers, Google&#8217;s <a href=\"https:\/\/www.mediavine.com\/what-is-amp-and-should-you-run-it\/\">AMP<\/a> story format has recently been rebranded. <\/p>\n\n\n\n<p>Welcome, Google Web Stories!<\/p>\n\n\n\n<p>Stories are all the rage online these days, and with this new name change, they&#8217;ve at last become a &#8220;first class citizen&#8221; over at Google. <\/p>\n\n\n\n<p>Web Stories will have their own dedicated carousel in <a href=\"https:\/\/blog.google\/products\/search\/introducing-google-discover\/\">Google Discover<\/a>, which means a whole new opportunity for publishers to position their content for coveted, organic search traffic.<\/p>\n\n\n\n<p>So how do you build Web Stories for Google and optimize them for <a href=\"https:\/\/www.mediavine.com\/mediavines-seo-resources\/\">SEO<\/a>? Glad you asked, because we&#8217;ve got answers for you with the return of Mediavine&#8217;s <a href=\"https:\/\/www.mediavine.com\/category\/seo-like-a-ceo\/\">SEO Like A CEO<\/a> series below!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-google-web-stories\">What Are Google Web Stories?<\/h2>\n\n\n\n<p>Google Web Stories are mini-AMP pages, or embeds that you create for posts on your site. They end up looking like the visual slideshows you&#8217;ve likely seen grow in popularity on Facebook and Instagram stories.<\/p>\n\n\n\n<p>Think of Stories as a series of quick images or videos that a user can flip through and, well, tell the story you want to tell. <\/p>\n\n\n\n<p>When it&#8217;s over, there&#8217;s a nice little Call to Action (CTA) that can encourage audiences to visit your site for additional information. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-make-web-stories\">How Do You Make Web Stories?<\/h2>\n\n\n\n<p>If your website is powered by WordPress, you&#8217;re in luck. <\/p>\n\n\n\n<p>Google has released an official <a rel=\"noreferrer noopener\" href=\"https:\/\/wordpress.org\/plugins\/web-stories\/\" target=\"_blank\">Web Story plugin<\/a> for WordPress, and that&#8217;s literally all you need to make Web Stories. It&#8217;s a great little drag-and-drop interface that includes templates to help get you started. <\/p>\n\n\n\n<p>We&#8217;ll save the <a href=\"https:\/\/www.mediavine.com\/how-to-make-a-google-web-story\/\">full web stories tutorial<\/a> for a Amber&#8217;s blog post, and Google has some <a rel=\"noreferrer noopener\" href=\"https:\/\/wp.stories.google\/docs\/\" target=\"_blank\">great documentation<\/a> on the plugin to walk you through that part too.<\/p>\n\n\n\n<p>Once you create the story, the plugin makes a new Web Story custom post for you to publish &#8211; though it won&#8217;t appear on your homepage feed.<\/p>\n\n\n\n<p>So where <em>does<\/em> this post live, and how do you start getting traffic to it? That&#8217;s where this guide fits in.<\/p>\n\n\n\n<div class=\"video-responsive\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MCcHkmzrIVY\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-get-traffic-to-web-stories\">How Do You Get Traffic To Web Stories? <\/h2>\n\n\n\n<p>Web Stories live on their own mini-pages within WordPress, and you don&#8217;t actually have to embed them or send them traffic yourself. <\/p>\n\n\n\n<p>In fact, you don&#8217;t want to.<\/p>\n\n\n\n<p>We&#8217;ll talk a little more about ads for Web Stories in a bit, but in short, they will not monetize as well as a regular blog post. <\/p>\n\n\n\n<p>You want to use Web Stories to <strong><em>augment <\/em>your blog post, and make readers want to read it as well as enjoy your web story<\/strong>. You do not want to divert traffic from the blog post to its Web Story.<\/p>\n\n\n\n<p>For that reason, we do not recommend embedding Web Stories. <\/p>\n\n\n\n<p>The goal is to bring in thousands of new visitors to Web Stories from Google Discover. Then, the CTA at the end of those stories will entice readers to visit your site, where your ads are optimized.<\/p>\n\n\n\n<p>Sound good? We had a feeling it would. Follow this short guide to Web Story SEO to make it happen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-1024x682.jpg\" alt=\"\" class=\"wp-image-26705\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-1536x1024.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-2048x1365.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-02-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-create-stories-for-top-posts-first\"><strong>1. Create Stories For Top Posts First<\/strong> <\/h3>\n\n\n\n<p>This may seem counterintuitive, as you obviously want to rank on your latest content. However, this follows my usual mantra: <\/p>\n\n\n\n<p><em>If Google thinks you&#8217;re an expert on a particular topic, they&#8217;re going to think you&#8217;re an expert in a Web Story about it. <\/em><\/p>\n\n\n\n<p>Creating Web Stories for a top post is the same strategy as making a <a href=\"https:\/\/www.mediavine.com\/introducing-the-recipe-card-save-button-a-grow-me-create-crossover\/\">Recipe Card<\/a> or a <a href=\"https:\/\/www.mediavine.com\/mediavine-video-the-ultimate-guide-even-if-you-dont-have-any-video\/\">video<\/a> for it. Think of it as an ad for your content. <\/p>\n\n\n\n<p>The reason you&#8217;re doing this is twofold. One, you&#8217;re likely to rank well on that Web Story and two, this is a NEW spot for Google to show off your expertise.<\/p>\n\n\n\n<p>It&#8217;s additional traffic in Google Discover you wouldn&#8217;t have received with your organic ranking alone. Even if you&#8217;re already ranked #1 for a particular article, it&#8217;s still a net gain of new traffic!<\/p>\n\n\n\n<p>According to Casey Markee of <a href=\"https:\/\/www.mediawyse.com\/\">Media Wyse<\/a>, publishers are already seeing serious results from Web Stories.<\/p>\n\n\n\n<p>Markee, who recommends bloggers create stories for their top 3-10 posts, says &#8220;the results have been fantastic &#8230;&nbsp;I had one blogger who generated 20,000 clicks from Google in ONE DAY from stories.&#8221;<\/p>\n\n\n\n<p>To give you an idea of the potential here, another blogger he spoke of has generated 50,000+ sessions in December with Web Stories thus far!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-don-t-embed-web-stories-in-posts\">2. Don&#8217;t Embed Web Stories in Posts<\/h3>\n\n\n\n<p>While Google recommends that publishers embed the Web Story in your posts, I don&#8217;t actually like this tactic, and I&#8217;ll explain why.<\/p>\n\n\n\n<p>First, featuring the embed is going to slow down your page. <\/p>\n\n\n\n<p>Additionally, if you create Stories the way we&#8217;re encouraging &#8211; and the way in which they make the most logical sense for both user experience and ad monetization &#8211; they&#8217;re previews of your content. Putting that preview within the content itself doesn&#8217;t serve any purpose.<\/p>\n\n\n\n<p>Finally, and most importantly, you simply don&#8217;t have to. If you&#8217;re running the plugin, each story gets its own <a href=\"https:\/\/www.mediavine.com\/url-structure\/\">permalink<\/a> on your site, and its own chance to rank. You do not need to embed them to rank, so don&#8217;t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-link-to-your-web-story\">3. <strong>Link to Your Web Story<\/strong><\/h3>\n\n\n\n<p>Google also recommends &#8220;deeply integrating Stories&#8221; in ways such as linking to them from your homepage or relevant category pages. <\/p>\n\n\n\n<p>That&#8217;s definitely a great idea if you have static homepages or category pages, where it&#8217;s easy to add unique content, like on <a href=\"https:\/\/www.mediavine.com\/products\/trellis\/\">Trellis<\/a>.<\/p>\n\n\n\n<p>If you don&#8217;t have an easy way to link from relevant categories, or end up with too many Stories for this to be practical, I have an easier solution.<\/p>\n\n\n\n<p>As with regular organic search, Google is trying to learn about the Story based on what external and <a href=\"https:\/\/www.mediavine.com\/internal-links-pagerank-and-simple-seo-you-can-control\/\">internal links<\/a> go to it. <\/p>\n\n\n\n<p>Can you guess what content will be the most similar to the Story you&#8217;re writing? That&#8217;s right, the post you&#8217;re telling a story about.<\/p>\n\n\n\n<p>Linking to Stories from posts you&#8217;re writing them about will definitely help Google find them, without the disadvantages of embedding. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-link-to-your-web-story-landing-page\">4<strong>. Link to Your Web Story Landing Page<\/strong><\/h3>\n\n\n\n<p>Google also wants publishers to create a separate Web Story landing page, which will feature links to all of your Web Stories, and then link to that landing page from your homepage. <\/p>\n\n\n\n<p>I recommend going with the default landing page WordPress makes for custom post types (e.g. yourblog.com\/web-stories). <\/p>\n\n\n\n<p>Chances are, the page won&#8217;t look pretty, but it will get the links you need. So try linking to this page in your sidebar &#8211; less prevalent than your top navigation, but still noticeable enough to get the job done.<\/p>\n\n\n\n<p>Think back to my <a href=\"https:\/\/www.mediavine.com\/site-structure\/\">site structure<\/a> post. Your goal is to keep the landing page one click from your homepage, so Web Stories are two clicks from the homepage. (Google and SEO Like a CEO, intersecting as always.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-submit-your-web-story-xml-sitemap-to-google\">5. <strong>Submit Your Web Story XML Sitemap to Google<\/strong><\/h3>\n\n\n\n<p>Assuming you&#8217;re running a plugin like Yoast to generate XML Sitemaps, you should have one for Web Stories. It will likely be at <code>yourblog.com\/web-story-sitemap.xml<\/code>. <\/p>\n\n\n\n<p>If not, make sure to configure your SEO plugin to generate these and submit it via the <a href=\"https:\/\/www.mediavine.com\/improving-rankings-google-search-console-search-analytics\/\">Google Search Console<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-naming-your-web-stories\">6. <strong>Naming Your Web Stories<\/strong><\/h3>\n\n\n\n<p>This one is a little trickier, because you obviously know it&#8217;s important to <a href=\"https:\/\/www.mediavine.com\/page-title-tags\/\">optimize the page title for SEO<\/a>, but it&#8217;s also important to remember to avoid creating duplicate page titles on your website. <\/p>\n\n\n\n<p><strong>Your goal is just not to trigger the Google Search duplicate title filter.<\/strong> Pick a name that makes sense for the keyword you&#8217;re targeting, but <em>isn&#8217;t<\/em> the name of your post. Make sure it&#8217;s enticing for the viewer, because they will see your title in Discover, over the cover image of your story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-content-is-still-king\"><strong>7. Content is Still King<\/strong><\/h3>\n\n\n\n<p><strong>Google says the secret to a Web Story ranking is still all about content.<\/strong> In Google&#8217;s <a rel=\"noreferrer noopener\" href=\"https:\/\/amp.dev\/documentation\/guides-and-tutorials\/start\/create_successful_stories\/?_gl=1*rt60rn*_ga*YW1wLVRzMnpFUTAtNjl3TUJiWElzdXNqU0E.\" target=\"_blank\">best practices advice<\/a>, they recommend 10-20 slides, keeping the content per slide brief, and keeping it visual, with plenty of images and videos that fill up the screen. <\/p>\n\n\n\n<p>They&#8217;ve since expanded on that with this article on <a href=\"https:\/\/blog.google\/web-creators\/web-stories-not-web-teasers\/\">what a web story should be<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make the story have <strong>value<\/strong> for the reader all on its own.<\/li><li>Stories that are only 2-3 slides long and <em>force<\/em> the reader to the website for any useful information about the proposed topic is NOT good user experience.<\/li><li>Stories that convey information about a post from a different angle can be great &#8211; such as a &#8220;making of&#8221; for a recipe or craft post. <\/li><li>Stories should make sense and have a logical beginning and end.<\/li><\/ul>\n\n\n\n<p>As usual, with any &#8220;content is king&#8221; strategy, it also means you need to make a lot of content. Create stories for all of your top posts, then consider a Web Story for any new post you create as well. <\/p>\n\n\n\n<p>Yes, it&#8217;s work, but once you see the traffic, you&#8217;ll find it&#8217;s worth it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-use-all-the-rest-of-our-seo-advice\">8. <strong>Use All the Rest of Our SEO Advice<\/strong><\/h3>\n\n\n\n<p>When it comes to SEO, Web Stories are just like any other page to Google. Everything from using <a href=\"https:\/\/www.mediavine.com\/alt-text\/\">alt text<\/a> to properly using your <a href=\"https:\/\/www.mediavine.com\/what-is-a-keyword\/\">keywords<\/a> in your content will make a difference. As Google says, &#8220;If it helps rank your non-Story pages, it\u2019ll probably help the Stories as well.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-1024x682.jpg\" alt=\"\" class=\"wp-image-26706\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-1024x682.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-1536x1024.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-2048x1365.jpg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-520x347.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-640x427.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/google-discover-screenshots-01-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-technical-notes\">Additional Technical Notes<\/h2>\n\n\n\n<p>According to Markee, who as we mentioned above has already worked extensively with bloggers on Web Stories in this early stage, there are some common technical caveats to be aware of as well:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If publishers do not have Organization Schema filled out in Yoast, Web Stories will not validate.<\/li><li>If you use the WordPress Media Library to upload videos for your Web Stories, be careful of consuming too many hosting resources. Video uses a lot of storage and bandwidth. These are NOT running through the Mediavine Video Player, but rather your web host, so proceed with caution.<\/li><li>If websites are running WP Rocket, you&#8217;ll need version 3.7.5 or later. Otherwise you&#8217;ll need go under \u201cAdvanced\u201d and \u201cCaching\u201d to exclude Web Stories from caching. Basically, publishers can paste the following in under \u201cNever Cache URLs\u201d &#8211; <code>\/web-stories\/(.*)<\/code><\/li><li>Make sure you&#8217;re running the most recent version of Web Stories to mitigate potential errors. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tracking-web-stories-in-google-analytics\">Tracking Web Stories in Google Analytics<\/h2>\n\n\n\n<p>The Web Story plugin provides a place to input your Google Analytics ID, and it can automatically insert the proper tracking code for you. <\/p>\n\n\n\n<p>You <strong>do not need<\/strong> the Google Site Kit plugin, despite the language in the settings page, in order to do this.<\/p>\n\n\n\n<p>My recommendation is to consider setting up a separate Google Analytics Profile to track Web Stories. Why? Because traffic to Web Stories is not really the same as traffic to your site.<\/p>\n\n\n\n<p>As we&#8217;ve touched on multiple times above, think of stories as ads that run inside Google Discover for your content. The goal of Web Stories should be getting users to click over to your site, that&#8217;s it.<\/p>\n\n\n\n<p><strong>It&#8217;s not really your traffic until they leave the Web Story experience and arrive on your website, so don&#8217;t count it as such.<\/strong><\/p>\n\n\n\n<p>If you combine stories with your primary Analytics, you&#8217;ll see a surge of users who are virtually un-monetized; all that will do is hurt your <a href=\"https:\/\/www.mediavine.com\/how-do-i-improve-my-rpm\/\">RPM<\/a> calculation, while also making everything harder to track.<\/p>\n\n\n\n<p>Markee and Google recommend you set up a <a href=\"https:\/\/blog.amp.dev\/2019\/08\/28\/analytics-for-your-amp-stories\/\">separate Dashboard<\/a> inside your Google Analytics in order to track the performance of your stories.<\/p>\n\n\n\n<p>Setting up a new dashboard to easily track your Web Stories&#8217; performance, so you&#8217;ll know how to optimize them to convert more users into real traffic, but in left inside your regular unfiltered profile or view, will still impact RPM calculations. Here is our help guide on <a href=\"https:\/\/help.mediavine.com\/en\/articles\/4740035-how-to-make-a-new-google-analytics-profile-id-for-your-web-stories\">setting up a new Google Analytics Profile ID for your Web Stories<\/a>.<\/p>\n\n\n\n<p>Additionally, to prevent the Web Stories tracking URL parameter from breaking your dashboard page-level reporting, you should set your analytics profile to ignore the following parameter: <code>_gl<\/code> .<br><br>You can follow our <a href=\"https:\/\/help.mediavine.com\/en\/articles\/4681084-improve-the-quality-of-your-page-level-data-by-excluding-fbclid-and-_gl-if-you-use-web-stories\">help doc on how to exclude a URL parameter<\/a> easily in Google Analytics. Reach out to publishers@mediavine.com if you have any questions on how to do this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-more-caveat-web-stories-appear-in-search\">One More Caveat: Web Stories Appear in Search<\/h2>\n\n\n\n<p>We&#8217;ve talked a lot about looking at these as previews or ads, in a sense, for your content. Unfortunately, since Web Stories are their own &#8220;pages&#8221; on your site, they may show up when a user searches your site.<\/p>\n\n\n\n<p>This applies both on your internal site search itself and on Google results pages.<\/p>\n\n\n\n<p>For internal searches, you can control this; Users can find the \u201cexclude option\u201d for Web Stories if they go into their Web Stories plugin, go to their list of Web Stories, and click on \u201cQuick Edit.\u201d <\/p>\n\n\n\n<p>Nevertheless, there&#8217;s always some chance that Web Stories will appear in Google Search Results, and that&#8217;s just a fact of life; removing them from Google Search would negate their ability to get you traffic. <\/p>\n\n\n\n<p>Just do your best to make sure your main post ranks better through SEO than your stories, and don&#8217;t overthink this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mediavine-ads-in-web-stories\">Mediavine Ads in Web Stories<\/h2>\n\n\n\n<p>As of this post, integrating Mediavine ads in Web Stories is still in its very early alpha\/beta testing.<\/p>\n\n\n\n<p>If you&#8217;re receiving significant traffic from Web Stories and want to help us test Mediavine ads within them, email <a rel=\"noreferrer noopener\" href=\"mailto:publishers@mediavine.com\" target=\"_blank\">publishers@mediavine.com<\/a>. We hope to release these ad solutions more widely in early 2021.<\/p>\n\n\n\n<p>However, even when we&#8217;re able to monetize stories at a wider scale, there are some important caveats:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As with other AMP ads, Web Stories will run on Google&#8217;s domain and are largely outside of our control. We can&#8217;t provide the full Mediavine ad auction or use things such as <a href=\"https:\/\/www.mediavine.com\/grow-me-first-party-data-and-the-future-of-advertising\/\">first-party data<\/a>, etc.<\/li><li>These are specialized, full-screen ads. There is currently low demand for them, and that means a significantly lower <a href=\"https:\/\/www.mediavine.com\/what-is-fill-rate\/\">fill rate<\/a> than you&#8217;re used to.<\/li><li>Google, not Mediavine or the publisher, controls the placement of these ads, and they only appear after seven slides, which means typically only one ad per Story. <\/li><\/ul>\n\n\n\n<p>All of the above bullet points can be summarized as such:<\/p>\n\n\n\n<p>Your ability to monetize traffic will be many times stronger on your post. If and when you can run ads on these stories, we&#8217;re still only talking about a single, low-filling ad per story. <\/p>\n\n\n\n<p>Not to sound like a broken record here, but you shouldn&#8217;t expect to make significant revenue from the Stories themselves right now. Instead, think of Web Stories as a cool way to access an entirely new audience for your site and its great content.<\/p>\n\n\n\n<p>We&#8217;ll keep working to improve how Stories monetize, and continue to bring you updates on this exciting platform as they develop.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-320x190.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-768x456.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1170x695.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-800x475.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-569x338.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-960x570.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1080x642.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Protecting Your Content: How to Opt Out of GPTBot Web Crawling<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Aug 9, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Publishers spend time creating great content that keeps readers coming back, and we know that safeguarding that content and maintaining control over how it\u2019s used are critical concerns in today&#8217;s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google&#8217;s Search Generative Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png\" class=\"attachment-large size-large\" alt=\"Chat GPT Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">5 Ways Bloggers Can Use ChatGPT to Increase Productivity<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 29, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Since ChatGPT\u2019s release in November 2022, OpenAI&#8217;s prototype of generative AI \u2014 that is, artificial intelligence that can produce new content on demand \u2014 has dominated popular tech media. We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google&#8217;s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online&#8230;<\/p>\n","protected":false},"author":5,"featured_media":26646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,17,93,55,19],"tags":[],"audience_post":[],"class_list":["post-26523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-seo","category-seo-like-a-ceo","category-social-media","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Web Stories SEO: What You Need to Know - Mediavine<\/title>\n<meta name=\"description\" content=\"Best practices for Google Web Stories, which are short, visual slideshow-style AMP embeds, similar to Facebook or Instagram stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Web Stories SEO: What You Need to Know\" \/>\n<meta property=\"og:description\" content=\"Best practices for Google Web Stories, which are short, visual slideshow-style AMP embeds, similar to Facebook or Instagram stories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T17:54:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T20:22:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Google Web Stories SEO: What You Need to Know\",\"datePublished\":\"2020-12-21T17:54:07+00:00\",\"dateModified\":\"2022-03-07T20:22:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\"},\"wordCount\":2513,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg\",\"articleSection\":[\"General Blogging\",\"SEO\",\"SEO Like A CEO\",\"Social Media\",\"Traffic Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\",\"name\":\"Google Web Stories SEO: What You Need to Know - 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